How to Use Search Intent to Dominate Google Discover
Report
Felipe BazonFollow
Apr. 9, 2022•0 likes•1,860 views
0 likes
Be the first to like this
Show More
views
Total views
0
On Slideshare
0
From embeds
0
Number of embeds
0
Check these out next
![[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages](https://cdn.slidesharecdn.com/ss_thumbnails/abuali-brightonseo2022slides-221003112121-157abb52-thumbnail.jpg?width=600&height=600&fit=bounds)
How to Use Search Intent to Dominate Google Discover
Apr. 9, 2022•0 likes•1,860 views
0 likes
Be the first to like this
Show More
views
Total views
0
On Slideshare
0
From embeds
0
Number of embeds
0
Download to read offline
Report
Marketing
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Felipe BazonFollow
Recommended
Technical SEO on the Jamstack by Zahid Mahmood @ BrightonSEO 2022Zahid106217
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...Luis
The Full Scoop on Google's Title RewritesMordy Oberstein
Get Your Ticket Effective zero-volume keyword research and why it’s importantMarkWilliamsCook1
Why Scaling (Great) Content Is So Bloody HardJoshuaHardwickAhrefs
How to go viral on a budget using Digital PR.pptxAlexHickson3
How to Use Search Intent to Dominate Google Discover
- How to Use Search Intent to Dominate Google Discover Felipe Bazon | Hedgehog Digital SLIDESHARE.NET/FELIPESPLINTER @SEOBAZON
- Google Discover Discover surfaces content primarily based on what Google’s AI/ML systems believe to be a good match with a user’s intent. Source: Google Search Central
- HOW IS GOOGLE DISCOVER CHANGING THE SEO GAME? @SeoBazon #BrightonSEO
- By creating an even bigger intersection between SEO and Content Marketing
- By forcing us SEOs to incorporate the concept of Personas once and for all in our strategies. @SeoBazon #BrightonSEO
- By making search intent more important than ever. Source: Hedgehog Digital Blog @SeoBazon #BrightonSEO
- By generating a unique type of engagement between consumers and brands. @SeoBazon #BrightonSEO
- By becoming a substantial source of organic traffic… @SeoBazon #BrightonSEO
- HOW TO OPTIMISE FOR GOOGLE DISCOVER? @SeoBazon #BrightonSEO
- Source: SEJ @SeoBazon #BrightonSEO
- Source: SEJ @SeoBazon #BrightonSEO
- Source: Google Search Central @SeoBazon #BrightonSEO
- Results were far from great! @SeoBazon #BrightonSEO @SeoBazon @SeoBazon #BrightonSEO
- @SeoBazon #BrightonSEO
- Source: Web Stories on Google @SeoBazon #BrightonSEO
- We had tested it previously … @SeoBazon #BrightonSEO
- But we couldn’t figure it out where that traffic was coming from! @SeoBazon #BrightonSEO @SeoBazon @SeoBazon #BrightonSEO
- @SeoBazon #BrightonSEO @SeoBazon @SeoBazon #BrightonSEO
- @SeoBazon #BrightonSEO @SeoBazon @SeoBazon #BrightonSEO
- @SeoBazon #BrightonSEO @SeoBazon @SeoBazon #BrightonSEO
- HOW TO USE SEARCH INTENT TO OPTIMISE FOR GOOGLE DISCOVER @SeoBazon #BrightonSEO
- Client: Brazilian Right Move Challenge: Build qualified audience to their blog Strategy: Informational content to help people make take the right decision before renting a house. @SeoBazon #BrightonSEO Intent to Rent a Dream House / Flat
- Intent to Rent a Dream House / Flat Content Clusters: • Best Cities in (State) • Safest Cities in (State) • Safest Neighbourhoods in (City) • Best Schools in (City) • Interior Decoration Tips @SeoBazon #BrightonSEO
- Intent to Rent a Dream House / Flat @SeoBazon #BrightonSEO
- Intent to Rent a Dream House / Flat @SeoBazon #BrightonSEO
- Intent to Rent a Dream House / Flat @SeoBazon #BrightonSEO
- GOOGLE WEB STORIES OPTIMISATION TIPS @SeoBazon #BrightonSEO
- Source: https://www.slideshare.net/FelipeSplinter/google-discover-optimisation-with-google-web-stories @SeoBazon #BrightonSEO
- GOOGLE WEB STORIES BONUS TIP @SeoBazon #BrightonSEO
- SEO Consistency & Frequency @SeoBazon #BrightonSEO
- @SeoBazon #BrightonSEO Consistency & Frequency
- DESIGN & SEO Create attractive Poster Page for greater CTR @SeoBazon #BrightonSEO
- Poster Page = Higher CTR @SeoBazon #BrightonSEO
- DO GOOGLE WEB STORIES APPEAR IN GOOGLE.CO.UK? @SeoBazon #BrightonSEO
- @SeoBazon #BrightonSEO Source: SEMrush
- @SeoBazon #BrightonSEO Source: SEMrush
- @SeoBazon #BrightonSEO Source: SEMrush
- @SeoBazon #BrightonSEO Source: SEMrush
- @SeoBazon #BrightonSEO Source: SEMrush
- Source: Hedgehog Digital Blog @SeoBazon #BrightonSEO
- THANK YOU! Felipe Bazon @SeoBazon @seobazon @SeoBazon #BrightonSEO