The document discusses on-page SEO best practices for 2022, including optimizing HTML tags like title and meta descriptions, page structure using headings, internal linking, user experience factors like site speed and mobile friendliness, compliance issues, and using schema and social sharing. It provides examples of popular schema types and tools for analyzing SEO, links, and user generated content.
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
SEO Services Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmtXwQ
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
SEO Services Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmtXwQ
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
This is the sample proposal for the SEO, it actually gives the basic idea to all the SEO Executive those who want to give the PPT Proposal can create the PPT Like this.
SEO Campaign Strategy is a vital part of the planning process for every company no matter how big or small. Having a good SEO Campaign Strategy can give you a head start over your competitors.
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
SEO proposal for ecommerce websiteChecknshopPankaj Singh
We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on.
Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients.
Pankaj Kumar Singh
Digital Marketing Executive
Mobile : +91 9718919615 | 91 11 41078433(Home)
Ad Technosys pvt ltd
23/21 D, East Patel Nagar |
NEW DELHI, PIN – 110008, India.
Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105
This workshop will introduce you to search engine optimization, or SEO. You'll learn about different types of SEO activities and how to create an SEO strategy for your own website. My goal is to demystify SEO and share knowledge that will help you improve your site in concrete and practical ways.
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
This is the sample proposal for the SEO, it actually gives the basic idea to all the SEO Executive those who want to give the PPT Proposal can create the PPT Like this.
SEO Campaign Strategy is a vital part of the planning process for every company no matter how big or small. Having a good SEO Campaign Strategy can give you a head start over your competitors.
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
SEO proposal for ecommerce websiteChecknshopPankaj Singh
We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on.
Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients.
Pankaj Kumar Singh
Digital Marketing Executive
Mobile : +91 9718919615 | 91 11 41078433(Home)
Ad Technosys pvt ltd
23/21 D, East Patel Nagar |
NEW DELHI, PIN – 110008, India.
Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105
This workshop will introduce you to search engine optimization, or SEO. You'll learn about different types of SEO activities and how to create an SEO strategy for your own website. My goal is to demystify SEO and share knowledge that will help you improve your site in concrete and practical ways.
Pardot SEO Webinar - "Unlocking the Mysteries of SEO"Derek Grant
Search engine optimization (SEO) has held the mystique of being complex and even confusing for some marketers. In truth, it is one of the most useful approaches to increasing and improving visibility of your website or web pages in search engines. Come join us as we unlock the mysteries of SEO – step-by-step.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
Having content that is technically optimized to appear on all platforms and provide quick, stable and successful user experiences is more important than ever. This presentation provides an easy to understand explanation of how to avoid, find and fix technical seo mistakes.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
September 2018 Office 365 Need to Know WebinarRobert Crane
Slides from CIAOPS September 2018 webinar that provided Office 365 news update, open Q & A as well as a focus session on Intranet best practices. Video recording is available at www.ciaopsacademy.com
On June 13th, Jeff Kinnelly presented on one of today's hottest SharePoint topics: SharePoint Internet design and branding.
View Jeff’s designing for basics slide deck to learn more about user experience, UX in SharePoint, design best practices, and development and web analytics tools.
And for more information on this or other SharePoint topics, visit our blog at www.cdhtalkstech.com.
OFF 103 - Build a Public Website on Office 365Brian Culver
Office 365 has a huge offering to companies of all sizes. Each Office 365 offering can leverage Office 365 to create a public site. The template which Microsoft offers is not appealing and needs to be branded properly. In this session you will learn how to provision the public site, configure the DNS and other infrastructure components to make it available. You will also learn the process for branding the Office 365 site to leverage all the feature available from Office 365.
In this presentation from dotCMS Boot Camp 2010 you learn how to leverage the new features of dotCMS v1.9 to easily enhance your SEO practices and capabilities. Ensuring that your pages are optimized for the major search engines.
December 2020 Microsoft 365 Need to Know WebinarRobert Crane
Recording of monthly Need to Know webinar for December 2020 that focused on providing a deep dive into PowerBI. The session also includes Microsoft Cloud news and updates along with an open Q and A session around Microsoft 365.
Find What You Need Fast with the Google Search ApplianceFishbowl Solutions
Fishbowl Solutions, Hitachi, and Google partner to demo the strength and speed of the Google Search Appliance (GSA). Also learn about Fishbowl's GSA Connector for Oracle WebCenter.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
9. Expertise, Authority, Trustworthiness
shouthaus.com | (415) 598-8715 | info@shouthaus.com 9
EXPERTISE
For an author, topic expertise (e.g., PhD
and citations). For a website, a focus on a
particular topic.
AUTHORITY
For an author, citations/links, social
followers, being synonymous with the
topic (e.g, Fauci). For a website, inbound
links, citations, and social shares.
TRUSTWORTHINESS
Applies to the web site: SSL, refund
policy, privacy/T&C policy, reviews,
about-us page, external links to
authorities, etc. Preference for .gov, .edu.
13. Schema and the Semantic Web
• Schema is XML Vocabulary for Web Pages
• Described at schema.org
• Inserted into HTML with:
• JSON+LD, or
• Microdata:
div/span
shouthaus.com | (415) 598-8715 | info@shouthaus.com 13
15. Google Schema Tools
• Google Search Console: URL Inspection
https://search.google.com/search-console
try: https://www.academyx.com/training/san_francisco/excel/
• Structured Data Markup Helper
https://www.google.com/webmasters/markup-helper/u/0/
try: https://en.wikipedia.org/wiki/Tardigrade
• Structured Data Testing Tool (old)
https://search.google.com/structured-data/testing-tool/u/0/
• Rich Results Test
https://search.google.com/test/rich-results
shouthaus.com | (415) 598-8715 | info@shouthaus.com 15
16. Social Media Shares and UGC
• Schema Associating Website with Social Properties
• WordPress Plugins for Social Sharing Buttons
• Comment Platforms:
• Disqus
• Jetpack Native
Enhanced
• Facebook
Comments
shouthaus.com | (415) 598-8715 | info@shouthaus.com 16
17. Tools
• Ahrefs.com / Semrush / Majestic – keywords and site explorer
• Buzzsumo.com / SparkToro – link finders and social shares
• ScreamingFrog.com – crawling
• Yoast/RankMath – SEO for WordPress
• Siteliner – find duplicate content and errors
• SiteBulb – visual representation of site structure
• AnswerThePublic – find keywords and LSI terms
• Critical CSS – inline your CSS for speed improvements
• Cloudflare – various DNS and caching optimizations
• Chrome Dev Tools – speed/network tests, accessibility compliance
shouthaus.com | (415) 598-8715 | info@shouthaus.com 17
18. Experts
• Nathan Gotch – gotchseo.com
• Joy Hawkins– sterlingsky.ca
• Brian Dean – backlinko.com
• Neil Patel – neilpatel.com
shouthaus.com | (415) 598-8715 | info@shouthaus.com 18
Editor's Notes
Don’t forget witchcraft
SERP PREVIEW:
https://www.portent.com/serp-preview-tool/
Title should be less than 600 pixels, more or less 55 characters
Meta descriptions be up to 160 characters
Google rewrites both
FRAGGLES:
Search for “huckleberry finn gutenberg”
FILENAMES & URLS:
Keep them short and repeat keywords
PAAs:
Search for “potatoes” to see questions. To target, use conversational tone, <h1>s and <ol>s
SITE STRUCTURE:
https://www.vaughns-1-pagers.com/internet/linking-structures.htm
BREADCRUMBS:
https://yoast.com/breadcrumbs-seo/
EXTERNAL LINKS:
To boring, authoritative sites
Use target=_blank
“Can I Deduct Cat Food on My Taxes?” vs. “Dependent Care Deductions in Section 185(b)”
WORD COUNT
Not so much “word count” as “work” or “authority”
BOUNCE RATE
“pogosticking”
Google Analytics
LOGICALLY STRUCTURED NAVIGATION
Sitelinks appear for well-organized websites
Helps Google assign importance to the right category and product pages
INTRUSIVE INTERSTITIALS
https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html
CUMULATIVE LAYOUT SHIFT
https://www.searchenginejournal.com/cumulative-layout-shift/371946/
MOBILE FRIENDLINESS
https://developers.google.com/web/tools/chrome-devtools/device-mode
https://search.google.com/test/mobile-friendly - use a different browser. try with sf.gov vs. tired.com
Also try https://ready.mobi
ACCESSIBILITY:
https://a11yproject.com/checklist/
Images should have alt attributes
Text should be adequately contrasted with background
Relevant anchor text
Video transcriptions
Proper headings
Schema – e.g., Author & Article tags
Sitemaps
NOTICES:
GDPR’s “Accept Cookies” is not a ranking factor
Privacy and Terms generator: https://www.termsfeed.com/privacy-policy-generator/
Watch out for CCPA which applies to any company that operates in California and either makes at least $25 million in annual revenue, gathers data on more than 50,000 users, or makes more than half its money off of user data.
HTTPS
Free certificates from LetsEncrypt.org
WEBP:
>cwebp amy.png -q 80 -o amy.webp
Paint.net will save as webp format
Fallback for 20% not using WebP: https://bitsofco.de/why-and-how-to-use-webp-images-today/
EXPIRATION HEADERS IN .HTACCESS:
ExpiresActive OnExpiresByType image/gif A2592000ExpiresByType image/png A2592000ExpiresByType image/jpg A2592000ExpiresByType image/jpeg A2592000