SlideShare a Scribd company logo
lazarinastoy.com | @lazarinastoy
Building a Search Intent-Driven Website Architecture
Understand intent and build a user experience to match it
lazarinastoy.com | @lazarinastoy
Who am I?
LAZARINA STOY.
Tech SEO & Innovation Manager @ SKALE
Freelance SEO Growth & Analytics Consultant
lazarinastoy.com | @lazarinastoy
Website planning is
complex and can get
quite messy.
lazarinastoy.com | @lazarinastoy
There are many
things to consider,
which can feel
daunting.
lazarinastoy.com | @lazarinastoy
In this presentation, I will…
🔥 propose a continuous improvement planning approach for web
architecture
🔥 highlight the importance of goal-driven site architecture planning
🔥 highlight the relationship between site goals, user personas, and search
intent
🔥 demonstrate ways of considering search intent in both page planning
and structure planning
🔥 highlight the benefits of having an intent-driven website architecture
🔥 highlight different ways to troubleshoot for intent mismatch
🔥 recommend some further reading to get set you on a path of success
✨
lazarinastoy.com | @lazarinastoy
BUT BEFORE WE BEGIN…
lazarinastoy.com | @lazarinastoy
WHAT IS SEARCH INTENT?
lazarinastoy.com | @lazarinastoy
Search intent is the reason why
someone would write a query and
submit it to search engines.
lazarinastoy.com | @lazarinastoy
It represents an objective
that the searcher is trying to
accomplish through their
online journey.
lazarinastoy.com | @lazarinastoy
WHAT ARE THE MAIN TYPES OF
SEARCH INTENT?
lazarinastoy.com | @lazarinastoy
Users with informational search intent query
the web indicating an intent to locate a
particular information snippet, which can
help them satisfy an knowledge need they
are struggling with.
lazarinastoy.com | @lazarinastoy
Users with navigational search intent
demonstrate a desire to be taken to a
specific location of an organisation they
are already brand-aware of.
lazarinastoy.com | @lazarinastoy
Users with a transactional search intent
demonstrate a desire to obtain something
other than information, typically
performing a web-mediated transaction.
lazarinastoy.com | @lazarinastoy
ACCORDING TO ACADEMIC STUDIES...
75% of queries can be classified into a single category of user intent
25% of queries can be attributed to more than one search intent.
75
%
25
%
lazarinastoy.com | @lazarinastoy
From these 25%, we can already
distinguish patterns, which form new
categories of intent.
lazarinastoy.com | @lazarinastoy
The user with commercial intent wants to gain
more information to inform their comparative
evaluation of organisations they are already
brand-aware of, with the aim of better
informing their purchase
Commercial
Intent
Localised
Intent
Which intent type component do they
have?
2
Navigational
3 Transactional
1 Informational
The user with localised intent
indicates a desire to complete
a transaction physically, or an
effort to find a solution to a
recognised need that is close
in physical and geographical
proximity to them.
��
lazarinastoy.com | @lazarinastoy
Understanding intent and how to target it
can lead to better performance
management.
lazarinastoy.com | @lazarinastoy
🔥 Conversion
prediction
🔥 Full-funnel
SEO-enabled
marketing strategy
…and not to mention…
lazarinastoy.com | @lazarinastoy
happy visitors 🎉.
lazarinastoy.com | @lazarinastoy
Knowing this, we need to take a continuous
approach to website architecture planning,
which is aligned with intent, user personas,
and goals.
lazarinastoy.com | @lazarinastoy
What are the KPIs?
What are your key KPIs for the
website? What is its primary
purpose? How will you measure
the pages’ success? Organic visits?
Revenue? Leads generated?
What type of visitors are
needed to fulfill these goals?
What are the personas of these
users? Where do they get their
information from? What languages
and terminology can you use to
address them directly? What is
their behavioural path on the
website in the ideal scenario?
What is the intent of your visitors? What
do they come to see on the website?
What value does your website provide? How
are you going to persuade visitors to choose
your website and business over the millions
others on the web. Here we will discuss
competitive advantages, keyword intent
matching, and value-driven planning.
How can you evolve alongside the
search intent?
The user journey in reality is complex and
intent is evolving. Being wary of the
changes, benchmarking, and modifying the
architecture is key for success.
What do you want them to see?
Which pages are your money-makers?
Which bring the most traffic? Here we
discuss positioning, messaging,
optimisations, and internal linking
strategies and tactics for maximising
the impact of architecture.
05
01
02 03
04
lazarinastoy.com | @lazarinastoy
KPIs & PERFORMANCE
lazarinastoy.com | @lazarinastoy
Performance can be highly volatile,
however, changes often tell important stories
about intent alignment.
lazarinastoy.com | @lazarinastoy
Here are some of the main KPIs and what
they signal regarding search intent:
lazarinastoy.com | @lazarinastoy
Organic Sessions, Clicks 📈 , combined with a low
📉 Bounce rate (and other engagement metric
modules 📈) = Intent Match
Intent match typically results in higher keyword
ranking positions 📈 overtime for the target
keywords.
lazarinastoy.com | @lazarinastoy
The target query characteristics of an intent match page
will signal the prominent intent it has matched.
➡Short-tail, high volume queries are typically
informational in nature and don’t engage users for long
➡Long-tail, low volume queries are more likely to align
with a higher engagement.
lazarinastoy.com | @lazarinastoy
Intent match for high-volume keywords will result in more
impressions📈, and respectively higher search metrics 📈
(Clicks, CTR, maybe even position).
However, high traffic for low intent keywords means a
lesser likelihood of conversions (goal completions) 📉
lazarinastoy.com | @lazarinastoy
INTENT-DRIVEN USER PERSONAS
lazarinastoy.com | @lazarinastoy
lazarinastoy.com | @lazarinastoy
Building personas is all about pattern
recognition. Shared pain points, shared
experiences, shared expectations, and
so on…
lazarinastoy.com | @lazarinastoy
The process will also highlight the
inevitable:
Your website will likely target different
personas to satisfy vastly different
goals.
lazarinastoy.com | @lazarinastoy
And so, a spectrum forms...
lazarinastoy.com | @lazarinastoy
Commercial intent, single visit no goal completion
While this user puts you into consideration, they are likely in the same
category with the least ideal visitor. This is a purchase that was
uncaptured, yet the intent was present.
Your Star✨
Commercial or Transactional (otherwise high) intent
visitor, single visit with a goal completion
Whether your revenue-driving metric is
web-mediated sales, sign-ups, or even
newsletter registrations, this is your golden
star - high intent and highly engaged
visitors.
Your least
ideal visitor
Informational intent, one-time visitor
These are likely your least desired visitors. They can be
bouncers, pogo-sticking, or simply information-driven.
Some might not even notice the brand name or service.
Informational intent, repeated visitor with interactions
As someone starts returning to the website (either
via search or otherwise), they start building brand
awareness. This now increases the likelihood of
navigational or commercial intent, related to your
brand.
📈 New Users
📈 Clicks
📉 Goal completions
📈 Bounce Rate
📈 Sessions
📈 Clicks
📉 Goal completions / Interactions
🚀 Engagement Metrics
📉 Sessions
📉 Clicks
📈 Interactions
📉 Bounce Rate
📉 Sessions
📉 Clicks
🚀 Money-making interactions
📉 Bounce Rate
lazarinastoy.com | @lazarinastoy
Placing user personas on an intent
spectrum, tied to goals and KPIs will
change the way you see keyword
research and link building.
lazarinastoy.com | @lazarinastoy
Or, otherwise, it will streamline your
perception of both on-page and
off-page optimisations needed to
reach your goals.
lazarinastoy.com | @lazarinastoy
OPTIMIZE THE SITE’S MAIN PAGES, BASED
ON THE TYPE OF INTENT THEY SERVE
lazarinastoy.com | @lazarinastoy
Intent-driven on-page optimisation
starts with intent-driven keyword
research and SERP analysis.
lazarinastoy.com | @lazarinastoy
I’ve talked a lot
about keyword
research in the
past, so I’ll focus
on SERPs…
lazarinastoy.com | @lazarinastoy
SERP analysis is a crucial step in
determining your search
competitors, their unique
advantages and limitations, and
the market gap.
lazarinastoy.com | @lazarinastoy
SERP analysis is a crucial step in
determining your search
competitors, their unique
advantages and limitations, and
the market gap.
lazarinastoy.com | @lazarinastoy
Google has the advantage of
scale (in search patterns) and
hindsight. This enables a great
deal of reinforcement learning
and prediction of search patterns
and user intent.
lazarinastoy.com | @lazarinastoy
Google strives to satisfy user
queries with the most relevant
content as quickly as possible.
Meaning that result pages are full
of content reflecting what most of
the searchers making a query will
be looking for.
lazarinastoy.com | @lazarinastoy
lazarinastoy.com | @lazarinastoy
While in pages with mixed intent or
uncertain intent, Google has
introduced a variety of rich results
alternatives, which can serve as
indicators of the potential intent
distribution.
lazarinastoy.com | @lazarinastoy
lazarinastoy.com | @lazarinastoy
lazarinastoy.com | @lazarinastoy
Start by researching SERPs for
intent-reflecting keyword
variations of your main target
phrases.
lazarinastoy.com | @lazarinastoy
💡 to do this, you need a solid
grasp on the main phrases and
query characteristics that signal
intent
lazarinastoy.com | @lazarinastoy
A quick recap:
lazarinastoy.com | @lazarinastoy
Understand why the content in the
top three ranks as it does - what
are your competitors’ unique
characteristics that help them
match the user intent?
lazarinastoy.com | @lazarinastoy
💡 Break down these pages and
content characteristics into
components, e.g. title structure,
page structure, on-page
elements, schema
implementation, backlinks, internal
linking…
lazarinastoy.com | @lazarinastoy
Tie the insights of this research with
your goals and user personas.
Which elements help achieve
what you strive for?
lazarinastoy.com | @lazarinastoy
Now… you are ready to build.
lazarinastoy.com | @lazarinastoy 54
Resource Pages → Informational
Intent
Company Pages → Navigational
Intent
Product Pages → Transactional
Intent
Resources
Blog posts
Guides
Listicles
Product Pages
Solution Pages
What we do /
Services
Portfolio
Company Values, Aims,
and Philosophy pages
Careers Page
Our Culture Page
About us / Our Approach
People / Team Page
Author / Contributor Pages
Homepage
Request a quote / Contact
Form
Competitor
Comparisons
White Papers
Case Studies
Generally speaking…
lazarinastoy.com | @lazarinastoy
1
I
n
c
r
e
a
s
i
n
g
t
r
a
ffi
c
T
r
a
f
fi
c
-
d
r
i
v
e
n
m
e
t
r
i
c
s
c
a
n
b
e
m
o
v
e
d
v
i
a
c
o
n
t
e
n
t
,
o
n
-
p
a
g
e
a
n
d
o
f
f
-
p
a
g
e
o
p
t
i
m
i
s
a
t
i
o
n
s
.
P
r
i
m
a
r
i
l
y
t
h
i
s
i
s
i
m
p
a
c
t
e
d
b
y
h
i
g
h
-
t
r
a
f
fi
c
c
o
n
t
e
n
t
,
t
h
a
t
a
p
p
e
a
l
s
t
o
a
m
a
s
s
a
u
d
i
e
n
c
e
f
r
o
m
t
h
e
m
a
r
k
e
t
s
e
g
m
e
n
t
,
y
e
t
w
h
o
a
r
e
u
n
l
i
k
e
l
y
t
o
c
o
n
v
e
r
t
a
s
w
e
l
l
.
2
I
n
c
r
e
a
s
i
n
g
l
e
a
d
s
a
n
d
c
o
n
v
e
r
s
i
o
n
s
G
e
n
e
r
a
t
i
n
g
l
e
a
d
s
a
n
d
c
o
n
v
e
r
s
i
o
n
s
i
s
a
m
a
t
t
e
r
o
f
u
n
d
e
r
s
t
a
n
d
i
n
g
a
n
d
m
a
t
c
h
i
n
g
p
a
g
e
s
t
o
h
i
g
h
-
i
n
t
e
n
t
q
u
e
r
i
e
s
,
a
n
d
o
p
t
i
m
i
s
i
n
g
t
h
e
s
i
t
e
f
o
r
B
o
F
u
u
s
e
r
s
.
3
B
u
i
l
d
i
n
g
b
r
a
n
d
a
w
a
r
e
n
e
s
s
B
u
i
l
d
i
n
g
b
r
a
n
d
a
w
a
r
e
n
e
s
s
i
s
e
s
s
e
n
t
i
a
l
l
y
t
h
e
a
i
m
o
f
i
n
s
p
i
r
i
n
g
n
a
v
i
g
a
t
i
o
n
a
l
i
n
t
e
n
t
.
T
h
i
s
c
a
n
b
e
d
o
n
e
t
h
r
o
u
g
h
e
f
f
e
c
t
i
v
e
P
R
(
o
f
f
-
p
a
g
e
)
,
a
n
d
s
k
i
l
l
f
u
l
c
r
a
f
t
i
n
g
o
f
b
r
a
n
d
e
d
m
e
s
s
a
g
e
s
o
n
a
n
d
o
f
f
s
i
t
e
.
A
l
s
o
,
f
r
o
m
a
m
o
r
e
t
e
c
h
n
i
c
a
l
s
t
a
n
d
p
o
i
n
t
b
u
i
l
d
i
n
g
b
r
a
n
d
S
E
R
P
s
.
lazarinastoy.com | @lazarinastoy
Resource pages…
● aim to increase organic traffic
via serving an informational
search intent
● sometimes serve more than one
intent
● can be optimised to support
other goals (e.g. CRO initiatives)
lazarinastoy.com | @lazarinastoy
Company pages…
● assist with employer branding
● satisfy navigational searches
● help establish the credibility of
the business
lazarinastoy.com | @lazarinastoy
Product pages…
● are likely the money-makers ✨
● can be product listings, solution pages,
features deep-dives, tech
specifications, pricing pages,
depending on the type of business
● highly competitive, high value
● the place where visitors convert
lazarinastoy.com | @lazarinastoy
Search engines usually have a way of
categorising transactional searches from
non-transactional searches and adjusting
the results accordingly.
lazarinastoy.com | @lazarinastoy
In practice, this means that your
transactional pages will receive fewer
placements in search results, which
corresponds with the funnel and the
nicheness of these type of searches.
lazarinastoy.com | @lazarinastoy
This is where the gap-bridging occurs…
lazarinastoy.com | @lazarinastoy
After understanding your market, search
patterns, and personas, and building
your pages accordingly, you will
implement architecture elements that
bridge the gap between what users want
and what the business needs.
lazarinastoy.com | @lazarinastoy
Here are some of my favourite tactics to
help you streamline the website
architecture from the get-go and enable
better page discoverability.
lazarinastoy.com | @lazarinastoy
Side box CTAs
● link from
resource
pages to
sign-up or
money pages
● can also be
text-based
content-based
lazarinastoy.com | @lazarinastoy
💡 For advanced performance, match
the intent-type of the page, where the
CTA is placed with the message on the
CTA box and the action you require from
the user.
lazarinastoy.com | @lazarinastoy
Jump-links TOC
● enhance BoFu and
high-intent reading
● enable crawler
page
understanding
lazarinastoy.com | @lazarinastoy
Mega Menus
● enhance BoFu User
Navigation
● Highlight money
pages
● Highlight benefits,
use cases, and USPs
● Persona-driven
components
lazarinastoy.com | @lazarinastoy
💡 Beware: Mega Menus
● on mobile can be tricky
to replicate successfully
● can hinder page equity
of linked pages, when
improperly organised or
cluttered
lazarinastoy.com | @lazarinastoy
Footer Navigation
● CRO
enhancement
● Intent enrichment
● Content spotlight
lazarinastoy.com | @lazarinastoy
Last but certainly not least…
lazarinastoy.com | @lazarinastoy
In-content internal
linking
● intent enhancement
● enable click-throughs
to money pages
● help crawlers
understand page
context & topic
clusters
lazarinastoy.com | @lazarinastoy
Related Content
Sections
● help crawlers
understand page
context & topic
clusters
lazarinastoy.com | @lazarinastoy
lazarinastoy.com | @lazarinastoy
Users,
beware…
linking
between
clusters is
equally
important.
lazarinastoy.com | @lazarinastoy
Why is intent-driven internal linking so
crucial?
lazarinastoy.com | @lazarinastoy
Save
resources.
Internal linking is important in the
sense that it prevents visitors from
‘pogosticking’ or otherwise – going
back to Google with their additional
questions and it prevents Google
from having to re-rank the million
websites it has again, based on the
new input.
lazarinastoy.com | @lazarinastoy
Provide new
perspectives.
Search intent enrichment is what I
like to refer to the practice of guiding
the user from one search intent to
the other. For instance, from
problem-aware, to solution-aware,
to brand-aware, and finally to
purchase-ready, all without them
having to leave the website.
lazarinastoy.com | @lazarinastoy
The aim of the website structure is to facilitate intent
shifts to the highest extent, without burdening users
with having to go through a search once again. Or
otherwise – to guide the user from one search intent to
the next closest one down the funnel in a seamless,
smooth, and organic manner.
lazarinastoy.com | @lazarinastoy
Case Studies to
Service & Contact
Provide links to
facilitate the move
from commercial to
transactional and
localised search intent.
Resource to Branded &
Case Studies
Provide links to facilitate
the move from
informational to
navigational search
intent and commercial
search intent.
Case Studies, white papers, and
branded to Services and Contact
Provide links to facilitate the move
from commercial and navigational
intent to transactional and
localised search intent
lazarinastoy.com | @lazarinastoy
Finally… a word on what you should
avoid.
lazarinastoy.com | @lazarinastoy
Don’t assume users start on the homepage
Don’t assume everything is equally important
Don’t use carousels
Don’t overdo the above-the-fold content
Don’t overdo the footer.
Don’t neglect to update your site
R/T: @al_zarz / @OnelyCom
lazarinastoy.com | @lazarinastoy
EMBRACE CONTINUOUS
IMPROVEMENT
lazarinastoy.com | @lazarinastoy
In reality the user journey is much more complex
and rarely as straightforward.
💡 This is where data comes in to assist you to
analyse how users interact with your site, or even
in your industry and niche behave, using a variety
of available data touchpoints.
lazarinastoy.com | @lazarinastoy
Ensure the technical SEO hygiene of the site is good
Ensure content alignment with intent, personas, and goals
Prune underperforming content for topical authority
Analyse user behaviour and performance (also MCF).
Identify and address drop-off points relative to personas
Identify restructuring opportunities and pain points via
user searches
lazarinastoy.com | @lazarinastoy
Incorporating search intent in
the process of planning and link
structure is so important and
beneficial
…
and hopefully I’ve
demonstrated the WHYs and
HOW-TOs of ensuring it is
achieved.
lazarinastoy.com | @lazarinastoy
This can not only assist for a pleasant journey throughout the site (UX),
personalised based on the visitors’ previous experience with a given
topic, and their content expectations, but also signal to crawlers
about the links, authoritativeness, and trustworthiness of the site.
lazarinastoy.com | @lazarinastoy
BUT BEFORE WE GO…
lazarinastoy.com | @lazarinastoy
💡 HERE ARE SOME AMAZING
RESOURCES FOR YOU TO CHECK OUT
NEXT…
lazarinastoy.com | @lazarinastoy
Site Architecture: How To
Build A Website That Ranks
And Converts
by
Aleksandra Zarzycka, Onely
lazarinastoy.com | @lazarinastoy
How to Build Your Website
Architecture for SEO
by
ERIKA VARAGOULI, Semrush
lazarinastoy.com | @lazarinastoy
Search Intent Optimisation: A
Comprehensive Guide
by
Hedgehog Digital
lazarinastoy.com | @lazarinastoy
If you need a re-cap of the talk
or prefer a written format,
check-out the write-up on my
website 🚀
https://lazarinastoy.com/buil
ding-a-search-intent-driven
-website-architecture/
lazarinastoy.com | @lazarinastoy
Building a Search Intent-Driven Website
Architecture
Lazarina Stoy
THANK YOU

More Related Content

What's hot

SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
Aleyda Solís
 
Brighton SEO 2023 - ML Lessons For Total Search.pdf
Brighton SEO 2023 - ML Lessons For Total Search.pdfBrighton SEO 2023 - ML Lessons For Total Search.pdf
Brighton SEO 2023 - ML Lessons For Total Search.pdf
MaxFlajsner1
 
How to come up with content ideas without relying on search volume.pptx
How to come up with content ideas without relying on search volume.pptxHow to come up with content ideas without relying on search volume.pptx
How to come up with content ideas without relying on search volume.pptx
StephNaylor2
 
Holistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyHolistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First Strategy
ArpunBhuhi
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Aleyda Solís
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Aleyda Solís
 
BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesBrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
Manick Bhan
 
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
Areej AbuAli
 
EAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It BackwardsEAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It Backwards
EdwardZiubrzynski1
 
How To EAT Links.pptx
How To EAT Links.pptxHow To EAT Links.pptx
How To EAT Links.pptx
Dixon Jones
 
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
LazarinaStoyanova
 
The Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right WayThe Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right Way
Martin Hayman
 
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...
Isa Lavs
 
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptxBrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
JosephineHaagen
 
Cost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO ProcessCost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO Process
Aleyda Solís
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
Aleyda Solís
 
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyData Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
LazarinaStoyanova
 
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptxBeth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
BethBarnham1
 
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...
Levi Williams-Clucas
 
The Big SEO Migration - Learnings from a first time hiker
The Big SEO Migration - Learnings from a first time hiker The Big SEO Migration - Learnings from a first time hiker
The Big SEO Migration - Learnings from a first time hiker
ReneHarris7
 

What's hot (20)

SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
 
Brighton SEO 2023 - ML Lessons For Total Search.pdf
Brighton SEO 2023 - ML Lessons For Total Search.pdfBrighton SEO 2023 - ML Lessons For Total Search.pdf
Brighton SEO 2023 - ML Lessons For Total Search.pdf
 
How to come up with content ideas without relying on search volume.pptx
How to come up with content ideas without relying on search volume.pptxHow to come up with content ideas without relying on search volume.pptx
How to come up with content ideas without relying on search volume.pptx
 
Holistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyHolistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First Strategy
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
 
BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesBrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
 
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
 
EAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It BackwardsEAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It Backwards
 
How To EAT Links.pptx
How To EAT Links.pptxHow To EAT Links.pptx
How To EAT Links.pptx
 
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
 
The Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right WayThe Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right Way
 
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...
 
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptxBrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptx
 
Cost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO ProcessCost Effective Multilingual Content Optimization in An International SEO Process
Cost Effective Multilingual Content Optimization in An International SEO Process
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
 
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyData Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy
 
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptxBeth Barnham Schema Auditing BrightonSEO Slides.pptx
Beth Barnham Schema Auditing BrightonSEO Slides.pptx
 
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...
BrightonSEO slide deck Oct 2022 - Levi Williams-Clucas - Review Generation an...
 
The Big SEO Migration - Learnings from a first time hiker
The Big SEO Migration - Learnings from a first time hiker The Big SEO Migration - Learnings from a first time hiker
The Big SEO Migration - Learnings from a first time hiker
 

Similar to Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022) - Lazarina Stoy

PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela PenaPPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
Glen Dimaandal
 
Advanced Keyword Research
Advanced Keyword ResearchAdvanced Keyword Research
Advanced Keyword Research
Dave Snyder
 
Discover Your Searchability Factor by SEO King
Discover Your Searchability Factor by SEO KingDiscover Your Searchability Factor by SEO King
Discover Your Searchability Factor by SEO King
IMSeoKing.com
 
10 Characteristics of a Kick-Ass Franchise Sales Website
10 Characteristics of a Kick-Ass Franchise Sales Website10 Characteristics of a Kick-Ass Franchise Sales Website
10 Characteristics of a Kick-Ass Franchise Sales Website
Rachael Wachstein
 
How Much Traffic Does This Website Get.pdf
How Much Traffic Does This Website Get.pdfHow Much Traffic Does This Website Get.pdf
How Much Traffic Does This Website Get.pdf
Host It Smart
 
Accelerate Tectoria - 7 Sins of Website Strategy
Accelerate Tectoria - 7 Sins of Website StrategyAccelerate Tectoria - 7 Sins of Website Strategy
Accelerate Tectoria - 7 Sins of Website Strategy
PlusROI Online Marketing
 
Setting up an SEO strategy from scratch
Setting up an SEO strategy from scratchSetting up an SEO strategy from scratch
Setting up an SEO strategy from scratch
SerenaPearson2
 
SEO_Topic-1
SEO_Topic-1SEO_Topic-1
SEO_Topic-1
gaurav sardhara
 
SEO_beginner
SEO_beginnerSEO_beginner
SEO_beginner
gaurav sardhara
 
New 2.0 presentation v2
New 2.0 presentation v2New 2.0 presentation v2
New 2.0 presentation v2
Toby Eborn
 
10 Characteristics of a Kickass Franchise Sales Website
10 Characteristics of a Kickass Franchise Sales Website10 Characteristics of a Kickass Franchise Sales Website
10 Characteristics of a Kickass Franchise Sales Website
FishmanPR
 
I Spy With My Little Eye - How to Determine KPIs and Drive Website Effectiveness
I Spy With My Little Eye - How to Determine KPIs and Drive Website EffectivenessI Spy With My Little Eye - How to Determine KPIs and Drive Website Effectiveness
I Spy With My Little Eye - How to Determine KPIs and Drive Website Effectiveness
Boston Interactive
 
Google Analytics for charities
Google Analytics for charitiesGoogle Analytics for charities
Google Analytics for charities
Cliff Ashcroft
 
How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...
How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...
How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...
Etela Ivkovic
 
Online marketing workshop april13
Online marketing workshop april13Online marketing workshop april13
Online marketing workshop april13
Sam shetty
 
Beginners guide to data driven SEO
Beginners guide to data driven SEOBeginners guide to data driven SEO
Beginners guide to data driven SEO
Lee Mason
 
Open source e business promotion
Open source e business promotionOpen source e business promotion
Open source e business promotion
ebusinesspromotion
 
Are you R.E.A.D.Y
Are you R.E.A.D.YAre you R.E.A.D.Y
Are you R.E.A.D.Y
Evgeny Tsarkov
 
Raleigh Internet Marketing Seminar
Raleigh Internet Marketing SeminarRaleigh Internet Marketing Seminar
Raleigh Internet Marketing Seminar
Ken Widger
 
Jarrod Dambro SEM Seminar 1.14.10
Jarrod Dambro SEM Seminar 1.14.10Jarrod Dambro SEM Seminar 1.14.10
Jarrod Dambro SEM Seminar 1.14.10
jarroddambro
 

Similar to Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022) - Lazarina Stoy (20)

PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela PenaPPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
 
Advanced Keyword Research
Advanced Keyword ResearchAdvanced Keyword Research
Advanced Keyword Research
 
Discover Your Searchability Factor by SEO King
Discover Your Searchability Factor by SEO KingDiscover Your Searchability Factor by SEO King
Discover Your Searchability Factor by SEO King
 
10 Characteristics of a Kick-Ass Franchise Sales Website
10 Characteristics of a Kick-Ass Franchise Sales Website10 Characteristics of a Kick-Ass Franchise Sales Website
10 Characteristics of a Kick-Ass Franchise Sales Website
 
How Much Traffic Does This Website Get.pdf
How Much Traffic Does This Website Get.pdfHow Much Traffic Does This Website Get.pdf
How Much Traffic Does This Website Get.pdf
 
Accelerate Tectoria - 7 Sins of Website Strategy
Accelerate Tectoria - 7 Sins of Website StrategyAccelerate Tectoria - 7 Sins of Website Strategy
Accelerate Tectoria - 7 Sins of Website Strategy
 
Setting up an SEO strategy from scratch
Setting up an SEO strategy from scratchSetting up an SEO strategy from scratch
Setting up an SEO strategy from scratch
 
SEO_Topic-1
SEO_Topic-1SEO_Topic-1
SEO_Topic-1
 
SEO_beginner
SEO_beginnerSEO_beginner
SEO_beginner
 
New 2.0 presentation v2
New 2.0 presentation v2New 2.0 presentation v2
New 2.0 presentation v2
 
10 Characteristics of a Kickass Franchise Sales Website
10 Characteristics of a Kickass Franchise Sales Website10 Characteristics of a Kickass Franchise Sales Website
10 Characteristics of a Kickass Franchise Sales Website
 
I Spy With My Little Eye - How to Determine KPIs and Drive Website Effectiveness
I Spy With My Little Eye - How to Determine KPIs and Drive Website EffectivenessI Spy With My Little Eye - How to Determine KPIs and Drive Website Effectiveness
I Spy With My Little Eye - How to Determine KPIs and Drive Website Effectiveness
 
Google Analytics for charities
Google Analytics for charitiesGoogle Analytics for charities
Google Analytics for charities
 
How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...
How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...
How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...
 
Online marketing workshop april13
Online marketing workshop april13Online marketing workshop april13
Online marketing workshop april13
 
Beginners guide to data driven SEO
Beginners guide to data driven SEOBeginners guide to data driven SEO
Beginners guide to data driven SEO
 
Open source e business promotion
Open source e business promotionOpen source e business promotion
Open source e business promotion
 
Are you R.E.A.D.Y
Are you R.E.A.D.YAre you R.E.A.D.Y
Are you R.E.A.D.Y
 
Raleigh Internet Marketing Seminar
Raleigh Internet Marketing SeminarRaleigh Internet Marketing Seminar
Raleigh Internet Marketing Seminar
 
Jarrod Dambro SEM Seminar 1.14.10
Jarrod Dambro SEM Seminar 1.14.10Jarrod Dambro SEM Seminar 1.14.10
Jarrod Dambro SEM Seminar 1.14.10
 

More from LazarinaStoyanova

When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
LazarinaStoyanova
 
Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...
Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...
Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...
LazarinaStoyanova
 
WTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdf
WTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdfWTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdf
WTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdf
LazarinaStoyanova
 
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
LazarinaStoyanova
 
A beginner's guide to machine learning for SEOs - WTSFest 2022
A beginner's guide to machine learning for SEOs  - WTSFest 2022A beginner's guide to machine learning for SEOs  - WTSFest 2022
A beginner's guide to machine learning for SEOs - WTSFest 2022
LazarinaStoyanova
 
Intent-Based International Keyword Research - International Search Summit, Ba...
Intent-Based International Keyword Research - International Search Summit, Ba...Intent-Based International Keyword Research - International Search Summit, Ba...
Intent-Based International Keyword Research - International Search Summit, Ba...
LazarinaStoyanova
 
MeasureFest 2021: Interactive Core Web Vitals In Data Studio
MeasureFest 2021: Interactive Core Web Vitals In Data StudioMeasureFest 2021: Interactive Core Web Vitals In Data Studio
MeasureFest 2021: Interactive Core Web Vitals In Data Studio
LazarinaStoyanova
 

More from LazarinaStoyanova (7)

When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...
Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...
Beginner-friendly Guide to ML-enabled Automation in Organic Marketing, Lazari...
 
WTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdf
WTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdfWTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdf
WTSFest 2023 - Data Storytelling, Lazarina Stoy. (3).pdf
 
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...
 
A beginner's guide to machine learning for SEOs - WTSFest 2022
A beginner's guide to machine learning for SEOs  - WTSFest 2022A beginner's guide to machine learning for SEOs  - WTSFest 2022
A beginner's guide to machine learning for SEOs - WTSFest 2022
 
Intent-Based International Keyword Research - International Search Summit, Ba...
Intent-Based International Keyword Research - International Search Summit, Ba...Intent-Based International Keyword Research - International Search Summit, Ba...
Intent-Based International Keyword Research - International Search Summit, Ba...
 
MeasureFest 2021: Interactive Core Web Vitals In Data Studio
MeasureFest 2021: Interactive Core Web Vitals In Data StudioMeasureFest 2021: Interactive Core Web Vitals In Data Studio
MeasureFest 2021: Interactive Core Web Vitals In Data Studio
 

Recently uploaded

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Ibrandizer
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
markmargaret23
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 

Recently uploaded (20)

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 

Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022) - Lazarina Stoy