Content Gap Analysis, Keyword Research & Content Optimization for SEO is one of the most powerful techniques to achieve continuous SEO growth. It will allow you to discover new opportunities & optimize to achieve top rankings in Google for both existing & new content. BrightonSEO April 2019.

1. SLIDESHARE.NET/razvan_gavrila
s
Building an SEO Exponential Growth
model by closing your content gaps
Razvan Gavrilas // cognitiveSEO //
@cognitiveseo

2. I ❤ OPTIMIZATION

3. We’ll Talk About Keywords

4. Content Gap
Your competitors have content
that you don’t, creating a gap
COMMON KNOWLEDGE

6. The content gap analysis is the process
of reviewing and then identifying the
content opportunities needed to fill
the “gap” between the current state
and the desired state.

7. Gaps can be filled by
both optimizing your
existing content as well as by
creating new content.

8. Eating our own dog food

9. What’s the Content Performance™

10. Not All Keywords
are Equal

11. THREE
Important Metrics

12. No.1 - Search Intent
QUERY
buy mackbook
air
how to do
content
marketing
amazon site
time in london
now
car synonym
Informational
(Research)
KNOW
Transactional
(Commercial)
DO
Navigational
(Brand)
GO
Quick Knowledge
STOP

13. No.2 - Keyword-Links Difficulty

14. No.3 - Keyword-Content Difficulty

15. How Links Influence Rankings
Domain Performance™
https://cognitiveseo.com/blog/15062/content-influence-rankings/

16. How Links Influence Rankings
Page Performance™
https://cognitiveseo.com/blog/15062/content-influence-rankings/

17. How Content Influences Rankings
Content Performance™
https://cognitiveseo.com/blog/15062/content-influence-rankings/

18. An Innovative & Transparent
content gap analysis
framework

19. Step 1
Collecting the
Keywords

20. Google Search Console

21. Google Search Console
Export Limit

22. Google Search Console
Search Analytics for Sheets

23. Google Search Console
Full Export

24. Google Search Suggestions

25. Google Keyword Planner

26. Google Keyword Planner

27. Extracting the real search volume
directly from Google
GIMMICK

28. Search Volume via Adwords

29. Various sources
and many others

30. Combine & Deduplicate

31. Step 2
Crunching
the data

32. 82,819 SERPs & 1,654,567 URLs
crawled and analyzed

33. Source: Keeping it Human, Inc. / Kathy Klotz-Guest

34. Search Intent Profiling

35. Links Difficulty Profiling

36. Content Difficulty Profiling

37. Step 3
Spotting the
golden ranking
opportunities

38. I. Searching for Opportunities
in Existing Content
Google Search Console Data
56,519 keywords

39. Current Ranking Distribution

40. Picking the Winner Opportunities

41. Picking the Winner Opportunities
Volume > 500 searches via Search Intent

42. 359 Winner Opportunities
Narrowed down from 56,519 ranking keywords

43. II. Discover
New Ranking Opportunities
Analysis on 26,300 keywords

44. Quick Opportunities

45. 337 Quick Opportunities
Narrowed down from 26,300 new keywords

46. Step 4
Implementing
the ranking
opportunities

47. Reoptimization of Existing Content
„technical seo checklist”

48. Rank Tracking History
„technical seo checklist”

49. Content Performance™
Before

50. Content Performance™
After

51. Request Indexing
Speed up the Google re-ranking

52. Ranking Growth Cross-validation
„technical seo checklist”

53. Winning a
New Ranking
Opportunity

54. Create & optimize the content
How to create content that stands out ?
Be Better! Be different!
Provide higher value for searcher+intent match.
Validate Links & Content Difficulty
Check ranking content types.
What does the searcher really need?
Identify the exact intent.

55. „Google Easter Eggs”

56. Validate Links & Content Difficulty

57. Writing Optimized Content

59. Ranking & Organic Growth

60. Quick Recap
1. Content Gap Analysis
a. Google Search Console
b. Keyword Planner & other sources
2. Large scale Keyword Profiling
3. Filter & Narrow down the Opportunities
4. Create content for Search Intent
5. Optimize for Content Peformance™
6. ↻ Repeat

61. Start filling your content gaps
TODAY!

62. Agencies & Brands that
work with us

63. Thank You!
razvan.gavrilas@cognitiveseo.com
cognitiveseo.com
@cognitiveseo
facebook.com/cognitiveSEO