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Building an SEO Exponential Growth
model by closing your content gaps
Razvan Gavrilas // cognitiveSEO //
@cognitiveseo
I ❤ OPTIMIZATION
We’ll Talk About Keywords
Content Gap
Your competitors have content
that you don’t, creating a gap
COMMON KNOWLEDGE
The content gap analysis is the process
of reviewing and then identifying the
content opportunities needed to fill
the “gap” between the current state
and the desired state.
Gaps can be filled by
both optimizing your
existing content as well as by
creating new content.
Eating our own dog food
What’s the Content Performance™
Not All Keywords
are Equal
THREE
Important Metrics
No.1 - Search Intent
QUERY
buy mackbook
air
how to do
content
marketing
amazon site
time in london
now
car synonym
Informational
(Research)
KNOW
Transactional
(Commercial)
DO
Navigational
(Brand)
GO
Quick Knowledge
STOP
No.2 - Keyword-Links Difficulty
No.3 - Keyword-Content Difficulty
How Links Influence Rankings
Domain Performance™
https://cognitiveseo.com/blog/15062/content-influence-rankings/
How Links Influence Rankings
Page Performance™
https://cognitiveseo.com/blog/15062/content-influence-rankings/
How Content Influences Rankings
Content Performance™
https://cognitiveseo.com/blog/15062/content-influence-rankings/
An Innovative & Transparent
content gap analysis
framework
Step 1
Collecting the
Keywords
Google Search Console
Google Search Console
Export Limit
Google Search Console
Search Analytics for Sheets
Google Search Console
Full Export
Google Search Suggestions
Google Keyword Planner
Google Keyword Planner
Extracting the real search volume
directly from Google
GIMMICK
Search Volume via Adwords
Various sources
and many others
Combine & Deduplicate
Step 2
Crunching
the data
82,819 SERPs & 1,654,567 URLs
crawled and analyzed
Source: Keeping it Human, Inc. / Kathy Klotz-Guest
Search Intent Profiling
Links Difficulty Profiling
Content Difficulty Profiling
Step 3
Spotting the
golden ranking
opportunities
I. Searching for Opportunities
in Existing Content
Google Search Console Data
56,519 keywords
Current Ranking Distribution
Picking the Winner Opportunities
Picking the Winner Opportunities
Volume > 500 searches via Search Intent
359 Winner Opportunities
Narrowed down from 56,519 ranking keywords
II. Discover
New Ranking Opportunities
Analysis on 26,300 keywords
Quick Opportunities
337 Quick Opportunities
Narrowed down from 26,300 new keywords
Step 4
Implementing
the ranking
opportunities
Reoptimization of Existing Content
„technical seo checklist”
Rank Tracking History
„technical seo checklist”
Content Performance™
Before
Content Performance™
After
Request Indexing
Speed up the Google re-ranking
Ranking Growth Cross-validation
„technical seo checklist”
Winning a
New Ranking
Opportunity
Create & optimize the content
How to create content that stands out ?
Be Better! Be different!
Provide higher value for searcher+intent match.
Validate Links & Content Difficulty
Check ranking content types.
What does the searcher really need?
Identify the exact intent.
„Google Easter Eggs”
Validate Links & Content Difficulty
Writing Optimized Content
Ranking & Organic Growth
Quick Recap
1. Content Gap Analysis
a. Google Search Console
b. Keyword Planner & other sources
2. Large scale Keyword Profiling
3. Filter & Narrow down the Opportunities
4. Create content for Search Intent
5. Optimize for Content Peformance™
6. ↻ Repeat
Start filling your content gaps
TODAY!
Agencies & Brands that
work with us
Thank You!
razvan.gavrilas@cognitiveseo.com
cognitiveseo.com
@cognitiveseo
facebook.com/cognitiveSEO

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Building an SEO Exponential Growth model by closing your content gaps