Blogging for SEO doesn’t have to be boring and stale. In this webinar presentation Rebecca Gill talks about why blogging matters and what you can do to help posts rank in search,

1. Blogging
Your
Way to
Great
SEO

2. Click to edit Master title styleWhy Blogging Matters
¢ Search engines like blog posts, because they
create fresh content that is relevant to the
website and the reader
¢ Blog posts provide internal linking
opportunities with help the SEO of your
cornerstone content
¢ Blog posts project more time sensitive
information
¢ Blog posts help cultivate branding and convey
your marketing message
¢ Blog posts are picked up by other bloggers, the
media, and entries can quickly be fed to other
sites or social media via RSS feeds
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3. Click to edit Master title styleBloggers Become the “Brand”
¢ Active bloggers become an integral part of the
organization’s “brand”
¢ Active bloggers can create a substantial
amount of goodwill and exposure for a website
¢ Readers remember bloggers and their blogs
¢ Google remembers bloggers and their blogs
ERP Rebecca SEO Rebecca
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4. Click to edit Master title styleWhy Blogging Matters
Real-World Proof
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5. Click to edit Master title style
¢ Increased branding
¢ Increased exposure to industry influencers
¢ Content for social media profiles
¢ Referral traffic to website
¢ Organic search traffic
¢ Internal linking
¢ Enhanced community involvement
¢ Reputation management
¢ Media outreach
What Are Your Objectives?
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6. Click to edit Master title styleWho is Your Target Audience?
¢ New prospects
¢ Existing customers
¢ Media
¢ Bloggers
¢ Prospective employees
¢ Local community
¢ Industry influencers and thought leaders
¢ Competitors
¢ Existing or future partners
¢ Future employees
¢ Potential investors
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7. Click to edit Master title style
¢ How might you describe each persona or
segment of your audience?
¢ What goals or objectives do each persona have?
¢ What type of frustrations, pain points, or
concerns might each persona have?
What Are Their Needs?
¢ What questions might they
have?
¢ What problems do they
need to solve?
¢ Can you provide help?
??
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8. Click to edit Master title styleBlogging Basics
The Best Blogs…
Unique
Provide Relevant Information
Grab the Readers Attention
Keyword Rich & Links
Easy to Read
Include Subheaders & Bullets
Conversational
Tells a Story
Supports Communication
Builds Upon Itself
Personal
The Worst Blogs…
Duplicate Content
Lacks Focus
Boring
Forget About Keywords &
Links
Difficult to Digest
Consists of One Big Paragraph
Reads Like a Lecture
Reads Like a White Paper
Lack the Ability to Respond
Mismatched Entries
Stoic
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9. Click to edit Master title styleElements of a Blog Entry
Content Elements
¢ Title
¢ Introduction
¢ Subheaders
¢ Bullets
¢ Pictures and videos
¢ Hyperlinks
¢ Closing paragraph
¢ Call to action
Architecture
¢ Keyword focus
¢ Featured image
¢ One category
¢ Tags
¢ Good grammar
¢ Keyword variations
¢ Author box
¢ Publish dates
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10. Click to edit Master title styleThings to Avoid
¢ All caps
¢ Slashes between words
¢ Excessive usage of quotes
¢ Underlining text for emphasis
¢ Excessively long URLs
¢ Short posts (aka <1,000 words)
¢ Large blocks of text
¢ Paragraph indentions
¢ Spelling or grammatical errors
¢ Misuse of brand names
¢ Putting people to sleep
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11. Click to edit Master title styleDon’t Forget Keyword Focus
¢ Brainstorm the topic you plan on writing about and
write down the key points you’ll cover in the piece of
content.
¢ Write down a 5-10 search phrases you think would
pertain to this topic.
¢ Search for each phrase in Google and review who and
what shows up on page one of the search engine results
page.
¢ Document any phrases that show a weakness and/or
where you create better content.
¢ Utilize the Google Adwords Keyword Planner tool or KW
Finder to view monthly search volumes for each phrase.
¢ Narrow your options down to obtainable search terms –
aka not 60,000 phrases per month in search traffic.
¢ Think about how easy it would be to craft a post title or
opening sentence with the exact phrase you’re
considering.
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12. Click to edit Master title styleDon’t Go Too Broad
Keyword Volume Difficulty Comment
guitar lessons 73,990 55 Too broad
learn to play guitar 18,186 45 Bad English
guitar courses 260 38 Good
online guitar course 320 52 Good
learn how to play the guitar by
yourself
168 31 Good
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13. Click to edit Master title styleCreating Good Blog Posts in 2011
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14. Click to edit Master title styleAnd in 2017…
¢ Solve problems for your readers
¢ Longer keyword phrases
¢ Catchy but not cheesy titles
¢ Shorter URLs
¢ Much longer content
¢ Strong focus on readability
¢ Subheaders and bullets
¢ Short paragraphs
¢ Subscription option & CTAs
¢ Featured images sized for social
¢ Ignore keyword density
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15. Click to edit Master title styleLonger Content Wins in Search
Source: http://blog.serpiq.com/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions/
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16. Click to edit Master title styleLonger Content Wins in Retention
The longer the article, the longer our average time on page.
Source: http://www.disruptiveadvertising.com/conversion-rate-optimization/content-length/
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17. Click to edit Master title styleSome of My Best Blog Titles
¢ 16 Tips to Review Before You Buy WordPress
Themes
¢ Web Design Produces 353% Traffic Increase in
Two Months
¢ Website Content: Addressing the Elephant in
the Room
¢ Getting Rid of SEO Lies and Other BS You’ve
Heard
¢ SEO Can’t Help a Website That Sucks
¢ The Girlfriend’s Guide to Blogging
¢ Gip the Pet Pig and ERP Software
¢ Pimp My ERP Software
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18. Click to edit Master title styleWhy Are These Good Titles?
¢ Catchy
¢ Creative
¢ Memorable
¢ Encourage commentary
¢ Educational
¢ Sell my product or service
offering without “selling”
¢ Sharable
¢ Click bait!
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19. Click to edit Master title styleRemember to Add “Depth”
¢ Images
¢ Videos
¢ Podcasts or audio files
¢ Links to recent article
¢ Upcoming or past events
¢ Commentary
¢ Presentations
¢ Announcements
¢ Downloads and freebies
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20. Click to edit Master title styleRemember to Voice Search
¢ Is Mac and Cheese Healthy?
¢ When do wonder woman tickets go on
sale?
¢ What’s the weather?
¢ What is WordPress?
¢ Search for low carb chicken recipes
¢ When is Father’s Day?
¢ When’s the best time to visit Europe?
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21. Click to edit Master title styleWriting the Post is Only Step One
¢ Add a unique meta title and description that is
enticing but not cheesy
¢ Share the post immediately on social media
¢ Use hastags
¢ Push it our to your mailing list
¢ Build links into it from other content
¢ Get links into it from external sources
¢ Check for comments
¢ Reshare it of social media
¢ Update it when it gets dated or stale
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22. Click to edit Master title styleDon’t Be “That” Guy

23. Click to edit Master title styleCheck Your Progress
¢ Overall blog traffic through Google Analytics
¢ Keyword ranking via Google Search Console
¢ Social shares
¢ Social traffic
¢ Incoming links
¢ Comments and engagement
¢ Industry recognition
¢ Leads or sales
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24. Click to edit Master title styleConnect With Me Online
Eight hour online course that includes videos, how-to tutorials, template
downloads, and quizzes. Save 25% with coupon code ithemes25.
diySEOcourses.com
Facebook group where I share the latest SEO news and information.
Facebook.com/groups/seolaunchpad/
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Weekly podcast where I chat about SEO in short 15 minute episodes.
SEObits.fm