SlideShare a Scribd company logo
According to a recent poll of various web-based media producers,
content could be hotter, more social, more shareable. “While there is
certainly buzzworthy content out there, some of which is even snackable,

Go home marketing,
you are drunk.

I do think content in general could be more relevant, more bite-size, and
make a stronger brand impression with trending keywords and a more
responsive design,” poll respondent Mark Zeligman told reporters, noting
that the last piece of content he came across was an infographic that
was neither flexible, timely, viral, nor engineered to maximize reader
engagement. “After all, can we honestly say the content that’s out there
right now is as buzzworthy and highly shareable as it could be? Does it
inform, engage, and convert? Is it digestible? Does it both increase
Kristina @Halvorson
impressions and amplify the brand? I think you’ll find the answer is no.” At

#drunkmktg

press time, poll respondents reported that when it comes to content, you
gotta start thinking more bullet points, more lists, more visuals, more shortform, more microcontent. – Feb 3 2014 The Onion
Sunday, February 3, 2013
New Orleans, Louisiana
15,885 retweets
6,483 favorites
20,000 likes
“

For all the planning and millions of
dollars that go into the creation of
Super Bowl commercials, arguably
the best ad of the game last night
was a tweet.
– Ad Age
“

With one incredibly quick and
clever missive during last year’s
infamous “Blackout Bowl” game,
Oreo may have officially launched
Twitter as the new hotspot for
Super Bowl advertisers to make
their biggest impact.
– Yahoo! TV
“

How Oreo Culture-Jacked the Superbowl
!

– Wall Street Journal
“ Touchdown, Oreo.
– Wired
“

The team’s first instinct upon the blackout
was to figure out how Oreo can be relevant
in the moment. Having a full team of
creative, social media experts and the brand
made last night’s real-time culture-jacking
quick and seamless.

– 13 People, Apparently
108 million watched
5.1 million tweeted
15,885 retweets
6,483 favorites
20,000 likes
44,500
people “engaged”
!
0.008%
of active tweeters
“

Oreo’s exquisitely timed and
provocative tweet during the
Super Bowl set the benchmark for
breakthrough marketing on one of
the world’s most visible stages.
!

– Fast Company
How marketing

culture-jacked

my career.
Content Strategy
“

Content strategy guides
planning for the creation,
delivery, and governance
of useful, usable content.
!
the quad
Content Marketing
Biggest Content Marketing Challenges
“

Content marketing is a marketing
technique of creating and distributing
relevant and valuable content to attract,
acquire, and engage a clearly-defined
and understood audience with the
objective of driving profitable customer
action.
!
Because you’ve recently created a
Try them with the new Habanero
top Moment on Klout, McDonald’s
Ranch sauce and tune-in to the
wants to recognize you by
Sochi 2014 Winter Olympics to see
providing you with a $5 Arch Card
top moments from the worlds best
to put towards your next order of
athletes.
Chicken McNuggets.
We have achieved

PEAK DERP
WTF
“

The aim of marketing is to know
and understand the customer so
well the product or service fits him
and sells itself.
– Peter Drucker
“

The tools have taken the
place of strategy.
!

– Michael Porter
“What Is Strategy?” HBR 1996
Strategery
STRATEGY

TACTIC

GOAL
We will become the industry leader in the
financial services arena by providing
consumers with compelling, valuable
content across all channels that deepens
the brand relationship and drives business
across all our product lines.
!
We will become the industry leader in the
[INSERT INDUSTRY] arena by providing
consumers with compelling, valuable
content across all channels that deepens
the brand relationship and drives business
across all our product lines.
!
We will grow our online customer base to
300,000 active accounts by focusing our
digital efforts on localized service and
fixing the cross-channel user experience.
!
INNOVATE

OR DIE
ALWAYS BE

SHIPPING
CRUSH IT!
Be pragmatic!
slow
the hell

down
Fix your sh*t.

– Facebook CS team
Focus.
“

We live in a moment of history
where change is so speeded up
that we begin to see the
present only when it is already
disappearing.
!

– R.D. Laing
A new foundation.
Inquisitiveness
Debate
Inquisitiveness
Judiciousness
Debate
Inquisitiveness
Accountability
!

Tenacity
Go home.
According to a recent poll of various web-based media producers,
content could be hotter, more social, more shareable. “While there is
certainly buzzworthy content out there, some of which is even snackable,
I do think content in general could be more relevant, more bite-size, and

Thank you.

make a stronger brand impression with trending keywords and a more
responsive design,” poll respondent Mark Zeligman told reporters, noting
that the last piece of content he came across was an infographic that
was neither flexible, timely, viral, nor engineered to maximize reader
engagement. “After all, can we honestly say the content that’s out there
Kristina @Halvorson
right now is as buzzworthy and highly shareable as it could be? Does it

http://braintraffic.com
inform, engage, and convert? Is it digestible? Does it both increase
http://confabevents.com
impressions and amplify the brand? I think you’ll find the answer is no.” At
http://contentstrategy.com that when it comes to content, you
press time, poll respondents reported
gotta start thinking more bullet points, more lists, more visuals, more shortform, more microcontent. – Feb 3 2014 The Onion
Go Home Marketing, You Are Drunk

More Related Content

What's hot

Content Marketing 101: The Basics of Content Marketing | #SMRockstarEvent
Content Marketing 101: The Basics of Content Marketing | #SMRockstarEventContent Marketing 101: The Basics of Content Marketing | #SMRockstarEvent
Content Marketing 101: The Basics of Content Marketing | #SMRockstarEvent
Maccabee Public Relations
 
43 Expert Tips for Future Proofing Your Content Strategy
43 Expert Tips for Future Proofing Your Content Strategy43 Expert Tips for Future Proofing Your Content Strategy
43 Expert Tips for Future Proofing Your Content Strategy
Visme
 
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders 2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
Bryan Kramer
 
Content Marketing Advice From 27 Experts
Content Marketing Advice From 27 ExpertsContent Marketing Advice From 27 Experts
Content Marketing Advice From 27 Experts
Curata
 
How To Crush Content Marketing Through Newsletters, Nurturing, And Retargeting
How To Crush Content Marketing Through Newsletters, Nurturing, And RetargetingHow To Crush Content Marketing Through Newsletters, Nurturing, And Retargeting
How To Crush Content Marketing Through Newsletters, Nurturing, And Retargeting
NewsCred
 
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
Piktochart
 
Content and Distribution: The Hub of Your Online Efforts
Content and Distribution: The Hub of Your Online EffortsContent and Distribution: The Hub of Your Online Efforts
Content and Distribution: The Hub of Your Online Efforts
Will Davis
 
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
 
Build a better blog
Build a better blogBuild a better blog
Build a better blog
Hugh Culver
 
20 Super Actionable Social Media Tips
20 Super Actionable Social Media Tips20 Super Actionable Social Media Tips
20 Super Actionable Social Media Tips
HubSpot
 
World Travel Market 2015 - How can content strategy help you to tell credible...
World Travel Market 2015 - How can content strategy help you to tell credible...World Travel Market 2015 - How can content strategy help you to tell credible...
World Travel Market 2015 - How can content strategy help you to tell credible...
Stickyeyes
 
New Ways to Succeed With Marketing on LinkedIn
New Ways to Succeed With Marketing on LinkedIn New Ways to Succeed With Marketing on LinkedIn
New Ways to Succeed With Marketing on LinkedIn
Black Marketing
 
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive AdvantageInbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
HubSpot
 
How engaging content can drive revenue
How engaging content can drive revenueHow engaging content can drive revenue
How engaging content can drive revenue
Stickyeyes
 
The Future of Marketing Is Content
The Future of Marketing Is ContentThe Future of Marketing Is Content
The Future of Marketing Is Content
Michael Brenner
 
Visual Content Marketing in Edu
Visual Content Marketing in EduVisual Content Marketing in Edu
Visual Content Marketing in Edu
LinkedIn
 
Social Media Marketing For Business
Social Media Marketing For BusinessSocial Media Marketing For Business
Social Media Marketing For Business
Jeff Bullas
 
Content marketing.ppt
Content marketing.pptContent marketing.ppt
Content marketing.ppt
Artjoker Digital
 
Ibm 10 marketing trends for 2016
Ibm 10 marketing trends for 2016Ibm 10 marketing trends for 2016
Ibm 10 marketing trends for 2016
Pascal Stolz
 
Lessons on Growth (Boston 2014)
Lessons on Growth (Boston 2014)Lessons on Growth (Boston 2014)
Lessons on Growth (Boston 2014)
Adam Nash
 

What's hot (20)

Content Marketing 101: The Basics of Content Marketing | #SMRockstarEvent
Content Marketing 101: The Basics of Content Marketing | #SMRockstarEventContent Marketing 101: The Basics of Content Marketing | #SMRockstarEvent
Content Marketing 101: The Basics of Content Marketing | #SMRockstarEvent
 
43 Expert Tips for Future Proofing Your Content Strategy
43 Expert Tips for Future Proofing Your Content Strategy43 Expert Tips for Future Proofing Your Content Strategy
43 Expert Tips for Future Proofing Your Content Strategy
 
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders 2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
 
Content Marketing Advice From 27 Experts
Content Marketing Advice From 27 ExpertsContent Marketing Advice From 27 Experts
Content Marketing Advice From 27 Experts
 
How To Crush Content Marketing Through Newsletters, Nurturing, And Retargeting
How To Crush Content Marketing Through Newsletters, Nurturing, And RetargetingHow To Crush Content Marketing Through Newsletters, Nurturing, And Retargeting
How To Crush Content Marketing Through Newsletters, Nurturing, And Retargeting
 
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
 
Content and Distribution: The Hub of Your Online Efforts
Content and Distribution: The Hub of Your Online EffortsContent and Distribution: The Hub of Your Online Efforts
Content and Distribution: The Hub of Your Online Efforts
 
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends
 
Build a better blog
Build a better blogBuild a better blog
Build a better blog
 
20 Super Actionable Social Media Tips
20 Super Actionable Social Media Tips20 Super Actionable Social Media Tips
20 Super Actionable Social Media Tips
 
World Travel Market 2015 - How can content strategy help you to tell credible...
World Travel Market 2015 - How can content strategy help you to tell credible...World Travel Market 2015 - How can content strategy help you to tell credible...
World Travel Market 2015 - How can content strategy help you to tell credible...
 
New Ways to Succeed With Marketing on LinkedIn
New Ways to Succeed With Marketing on LinkedIn New Ways to Succeed With Marketing on LinkedIn
New Ways to Succeed With Marketing on LinkedIn
 
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive AdvantageInbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
 
How engaging content can drive revenue
How engaging content can drive revenueHow engaging content can drive revenue
How engaging content can drive revenue
 
The Future of Marketing Is Content
The Future of Marketing Is ContentThe Future of Marketing Is Content
The Future of Marketing Is Content
 
Visual Content Marketing in Edu
Visual Content Marketing in EduVisual Content Marketing in Edu
Visual Content Marketing in Edu
 
Social Media Marketing For Business
Social Media Marketing For BusinessSocial Media Marketing For Business
Social Media Marketing For Business
 
Content marketing.ppt
Content marketing.pptContent marketing.ppt
Content marketing.ppt
 
Ibm 10 marketing trends for 2016
Ibm 10 marketing trends for 2016Ibm 10 marketing trends for 2016
Ibm 10 marketing trends for 2016
 
Lessons on Growth (Boston 2014)
Lessons on Growth (Boston 2014)Lessons on Growth (Boston 2014)
Lessons on Growth (Boston 2014)
 

Viewers also liked

Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
Kristina Halvorson
 
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseContent Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Kristina Halvorson
 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for Everything
Kristina Halvorson
 
A Content Strategy Roadmap
A Content Strategy RoadmapA Content Strategy Roadmap
A Content Strategy Roadmap
Kristina Halvorson
 
Scaling the Content Audit: ConfabMN 2014
Scaling the Content Audit: ConfabMN 2014 Scaling the Content Audit: ConfabMN 2014
Scaling the Content Audit: ConfabMN 2014
Misty Weaver
 
Content Strategy: The Future of Marketing
Content Strategy: The Future of MarketingContent Strategy: The Future of Marketing
Content Strategy: The Future of Marketing
Kristina Halvorson
 
Burger King
Burger KingBurger King
Burger King
Fernando
 
First conditional
First conditionalFirst conditional
First conditional
stefavj
 
First conditional
First conditionalFirst conditional
First conditional
stefavj
 
Food. second conditional
Food. second conditionalFood. second conditional
Food. second conditional
yulianochka
 
What is Content Strategy?
What is Content Strategy?What is Content Strategy?
What is Content Strategy?
Ahava Leibtag
 
Employee Relations Case Study
Employee Relations Case StudyEmployee Relations Case Study
Employee Relations Case Study
Kim Reynolds
 
Value grid
Value gridValue grid
Value grid
Richard Huntington
 
Content Gone Wild!
Content Gone Wild!Content Gone Wild!
Content Gone Wild!
Rachel Lovinger
 
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
Daniel Eizans
 
Content Strategy FTW
Content Strategy FTWContent Strategy FTW
Content Strategy FTW
Kristina Halvorson
 
Influencer Marketing Ideas from Influential Marketers
Influencer Marketing Ideas from Influential MarketersInfluencer Marketing Ideas from Influential Marketers
Influencer Marketing Ideas from Influential Marketers
Barry Feldman
 
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web ContentLet Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
Jeffrey Stevens
 
Content Marketing for Sales
Content Marketing for SalesContent Marketing for Sales
Content Marketing for Sales
Kapost
 
Getting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureGetting unstuck: content strategy for the future
Getting unstuck: content strategy for the future
Sara Wachter-Boettcher
 

Viewers also liked (20)

Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014Content/Communication: Lavacon 2014
Content/Communication: Lavacon 2014
 
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the EnterpriseContent Strategy 2015: Marketing, Mobile, and the Enterprise
Content Strategy 2015: Marketing, Mobile, and the Enterprise
 
Content Strategy for Everything
Content Strategy for EverythingContent Strategy for Everything
Content Strategy for Everything
 
A Content Strategy Roadmap
A Content Strategy RoadmapA Content Strategy Roadmap
A Content Strategy Roadmap
 
Scaling the Content Audit: ConfabMN 2014
Scaling the Content Audit: ConfabMN 2014 Scaling the Content Audit: ConfabMN 2014
Scaling the Content Audit: ConfabMN 2014
 
Content Strategy: The Future of Marketing
Content Strategy: The Future of MarketingContent Strategy: The Future of Marketing
Content Strategy: The Future of Marketing
 
Burger King
Burger KingBurger King
Burger King
 
First conditional
First conditionalFirst conditional
First conditional
 
First conditional
First conditionalFirst conditional
First conditional
 
Food. second conditional
Food. second conditionalFood. second conditional
Food. second conditional
 
What is Content Strategy?
What is Content Strategy?What is Content Strategy?
What is Content Strategy?
 
Employee Relations Case Study
Employee Relations Case StudyEmployee Relations Case Study
Employee Relations Case Study
 
Value grid
Value gridValue grid
Value grid
 
Content Gone Wild!
Content Gone Wild!Content Gone Wild!
Content Gone Wild!
 
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...
 
Content Strategy FTW
Content Strategy FTWContent Strategy FTW
Content Strategy FTW
 
Influencer Marketing Ideas from Influential Marketers
Influencer Marketing Ideas from Influential MarketersInfluencer Marketing Ideas from Influential Marketers
Influencer Marketing Ideas from Influential Marketers
 
Let Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web ContentLet Me Help: The Prime Directive of Web Content
Let Me Help: The Prime Directive of Web Content
 
Content Marketing for Sales
Content Marketing for SalesContent Marketing for Sales
Content Marketing for Sales
 
Getting unstuck: content strategy for the future
Getting unstuck: content strategy for the futureGetting unstuck: content strategy for the future
Getting unstuck: content strategy for the future
 

Similar to Go Home Marketing, You Are Drunk

Transcending copy
Transcending copyTranscending copy
Transcending copy
Lola B
 
Tap into stream tap influence
Tap into stream tap influenceTap into stream tap influence
Tap into stream tap influence
MediaZ - Digital Marketing Agency
 
Hit Me Up: A Guide to Social CRM
Hit Me Up: A Guide to Social CRMHit Me Up: A Guide to Social CRM
Hit Me Up: A Guide to Social CRM
Luis Carranza
 
Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01
Chemistry Communications Group
 
Content_L360Brief
Content_L360BriefContent_L360Brief
Content_L360Brief
Christopher Schatzman
 
ContentMarketingADMA
ContentMarketingADMAContentMarketingADMA
ContentMarketingADMA
Ryan M. Northover
 
Contentmarketing1
Contentmarketing1Contentmarketing1
Contentmarketing1
Ryan M. Northover
 
Data-Driven Content Marketing
Data-Driven Content MarketingData-Driven Content Marketing
Data-Driven Content Marketing
brand new media global (BNM)
 
SW Content Marketing
SW Content MarketingSW Content Marketing
SW Content Marketing
Emily Reeves Dean
 
6 ways to Improve your Content Marketing
6 ways to Improve your Content Marketing 6 ways to Improve your Content Marketing
6 ways to Improve your Content Marketing
BuzzSumo
 
Content Marketing Strategies for 2015
Content Marketing Strategies for 2015Content Marketing Strategies for 2015
Content Marketing Strategies for 2015
Asian Food Regulation Information Service
 
[Webinar Recap] How to Create The Most Memorable Content Experience
[Webinar Recap] How to Create The Most Memorable Content Experience[Webinar Recap] How to Create The Most Memorable Content Experience
[Webinar Recap] How to Create The Most Memorable Content Experience
Scripted.com
 
In-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content JourneyIn-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content Journey
Content Marketing Institute
 
Beyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingBeyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketing
Deirdre Walsh
 
Beyond Listening: Reinventing Social Keyword Monitoring
Beyond Listening: Reinventing Social Keyword Monitoring Beyond Listening: Reinventing Social Keyword Monitoring
Beyond Listening: Reinventing Social Keyword Monitoring
Infini Graph
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?
Elizabeth Quintanilla, MBA
 
Inbound marketing for B2B Companies
Inbound marketing for B2B CompaniesInbound marketing for B2B Companies
Inbound marketing for B2B Companies
Sarah Sturtevant / Integrated Website Solutions Inc.
 
Content Marketing: An Integrated Approach
Content Marketing: An Integrated ApproachContent Marketing: An Integrated Approach
Content Marketing: An Integrated Approach
Truus Heremans
 
Mapping Content To Social Platforms
Mapping Content To Social PlatformsMapping Content To Social Platforms
Mapping Content To Social Platforms
Rustin Banks
 
Coming From Sysomos In 2016
Coming From Sysomos In 2016Coming From Sysomos In 2016
Coming From Sysomos In 2016
Sysomos
 

Similar to Go Home Marketing, You Are Drunk (20)

Transcending copy
Transcending copyTranscending copy
Transcending copy
 
Tap into stream tap influence
Tap into stream tap influenceTap into stream tap influence
Tap into stream tap influence
 
Hit Me Up: A Guide to Social CRM
Hit Me Up: A Guide to Social CRMHit Me Up: A Guide to Social CRM
Hit Me Up: A Guide to Social CRM
 
Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01
 
Content_L360Brief
Content_L360BriefContent_L360Brief
Content_L360Brief
 
ContentMarketingADMA
ContentMarketingADMAContentMarketingADMA
ContentMarketingADMA
 
Contentmarketing1
Contentmarketing1Contentmarketing1
Contentmarketing1
 
Data-Driven Content Marketing
Data-Driven Content MarketingData-Driven Content Marketing
Data-Driven Content Marketing
 
SW Content Marketing
SW Content MarketingSW Content Marketing
SW Content Marketing
 
6 ways to Improve your Content Marketing
6 ways to Improve your Content Marketing 6 ways to Improve your Content Marketing
6 ways to Improve your Content Marketing
 
Content Marketing Strategies for 2015
Content Marketing Strategies for 2015Content Marketing Strategies for 2015
Content Marketing Strategies for 2015
 
[Webinar Recap] How to Create The Most Memorable Content Experience
[Webinar Recap] How to Create The Most Memorable Content Experience[Webinar Recap] How to Create The Most Memorable Content Experience
[Webinar Recap] How to Create The Most Memorable Content Experience
 
In-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content JourneyIn-Flight Content Guide: Making the Most of Your Content Journey
In-Flight Content Guide: Making the Most of Your Content Journey
 
Beyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketingBeyond Cats: The basics of successful content marketing
Beyond Cats: The basics of successful content marketing
 
Beyond Listening: Reinventing Social Keyword Monitoring
Beyond Listening: Reinventing Social Keyword Monitoring Beyond Listening: Reinventing Social Keyword Monitoring
Beyond Listening: Reinventing Social Keyword Monitoring
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?
 
Inbound marketing for B2B Companies
Inbound marketing for B2B CompaniesInbound marketing for B2B Companies
Inbound marketing for B2B Companies
 
Content Marketing: An Integrated Approach
Content Marketing: An Integrated ApproachContent Marketing: An Integrated Approach
Content Marketing: An Integrated Approach
 
Mapping Content To Social Platforms
Mapping Content To Social PlatformsMapping Content To Social Platforms
Mapping Content To Social Platforms
 
Coming From Sysomos In 2016
Coming From Sysomos In 2016Coming From Sysomos In 2016
Coming From Sysomos In 2016
 

Recently uploaded

Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
PratibhaShelake1
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
Y
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 

Recently uploaded (20)

Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
Customer relationship management notes for Bcom students
Customer relationship management notes for Bcom studentsCustomer relationship management notes for Bcom students
Customer relationship management notes for Bcom students
 
How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 

Go Home Marketing, You Are Drunk

  • 1. According to a recent poll of various web-based media producers, content could be hotter, more social, more shareable. “While there is certainly buzzworthy content out there, some of which is even snackable, Go home marketing, you are drunk. I do think content in general could be more relevant, more bite-size, and make a stronger brand impression with trending keywords and a more responsive design,” poll respondent Mark Zeligman told reporters, noting that the last piece of content he came across was an infographic that was neither flexible, timely, viral, nor engineered to maximize reader engagement. “After all, can we honestly say the content that’s out there right now is as buzzworthy and highly shareable as it could be? Does it inform, engage, and convert? Is it digestible? Does it both increase Kristina @Halvorson impressions and amplify the brand? I think you’ll find the answer is no.” At #drunkmktg press time, poll respondents reported that when it comes to content, you gotta start thinking more bullet points, more lists, more visuals, more shortform, more microcontent. – Feb 3 2014 The Onion
  • 2. Sunday, February 3, 2013 New Orleans, Louisiana
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 13.
  • 14. “ For all the planning and millions of dollars that go into the creation of Super Bowl commercials, arguably the best ad of the game last night was a tweet. – Ad Age
  • 15. “ With one incredibly quick and clever missive during last year’s infamous “Blackout Bowl” game, Oreo may have officially launched Twitter as the new hotspot for Super Bowl advertisers to make their biggest impact. – Yahoo! TV
  • 16. “ How Oreo Culture-Jacked the Superbowl ! – Wall Street Journal
  • 18.
  • 19.
  • 20. “ The team’s first instinct upon the blackout was to figure out how Oreo can be relevant in the moment. Having a full team of creative, social media experts and the brand made last night’s real-time culture-jacking quick and seamless. – 13 People, Apparently
  • 21.
  • 22. 108 million watched 5.1 million tweeted
  • 26. “ Oreo’s exquisitely timed and provocative tweet during the Super Bowl set the benchmark for breakthrough marketing on one of the world’s most visible stages. ! – Fast Company
  • 27.
  • 28.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 40. “ Content strategy guides planning for the creation, delivery, and governance of useful, usable content. !
  • 41.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 57.
  • 58. “ Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly-defined and understood audience with the objective of driving profitable customer action. !
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68. Because you’ve recently created a Try them with the new Habanero top Moment on Klout, McDonald’s Ranch sauce and tune-in to the wants to recognize you by Sochi 2014 Winter Olympics to see providing you with a $5 Arch Card top moments from the worlds best to put towards your next order of athletes. Chicken McNuggets.
  • 70. WTF
  • 71. “ The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker
  • 72.
  • 73. “ The tools have taken the place of strategy. ! – Michael Porter “What Is Strategy?” HBR 1996
  • 76.
  • 77. We will become the industry leader in the financial services arena by providing consumers with compelling, valuable content across all channels that deepens the brand relationship and drives business across all our product lines. !
  • 78. We will become the industry leader in the [INSERT INDUSTRY] arena by providing consumers with compelling, valuable content across all channels that deepens the brand relationship and drives business across all our product lines. !
  • 79. We will grow our online customer base to 300,000 active accounts by focusing our digital efforts on localized service and fixing the cross-channel user experience. !
  • 80.
  • 81.
  • 87. Fix your sh*t. – Facebook CS team
  • 89. “ We live in a moment of history where change is so speeded up that we begin to see the present only when it is already disappearing. ! – R.D. Laing
  • 93. According to a recent poll of various web-based media producers, content could be hotter, more social, more shareable. “While there is certainly buzzworthy content out there, some of which is even snackable, I do think content in general could be more relevant, more bite-size, and Thank you. make a stronger brand impression with trending keywords and a more responsive design,” poll respondent Mark Zeligman told reporters, noting that the last piece of content he came across was an infographic that was neither flexible, timely, viral, nor engineered to maximize reader engagement. “After all, can we honestly say the content that’s out there Kristina @Halvorson right now is as buzzworthy and highly shareable as it could be? Does it http://braintraffic.com inform, engage, and convert? Is it digestible? Does it both increase http://confabevents.com impressions and amplify the brand? I think you’ll find the answer is no.” At http://contentstrategy.com that when it comes to content, you press time, poll respondents reported gotta start thinking more bullet points, more lists, more visuals, more shortform, more microcontent. – Feb 3 2014 The Onion