Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.
Why do users visit a website? Most likely it's for the content. Then why is content strategy the most neglected aspect of user experience design? Delivering the right content to meet user needs requires attention throughout the process -- it must be planned, analyzed, produced, edited, managed, and maintained. Even though content is the centerpiece of the user's experience, it rarely gets the attention it deserves during site design and development. This workshop addressed how to integrate content strategy into the website design process, ensuring that the content that gets created is what users need.
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.
Why do users visit a website? Most likely it's for the content. Then why is content strategy the most neglected aspect of user experience design? Delivering the right content to meet user needs requires attention throughout the process -- it must be planned, analyzed, produced, edited, managed, and maintained. Even though content is the centerpiece of the user's experience, it rarely gets the attention it deserves during site design and development. This workshop addressed how to integrate content strategy into the website design process, ensuring that the content that gets created is what users need.
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
Six Steps to Building a Content StrategyErin Norvell
Wondering if your content is effective? Struggling to coordinate content across various teams in your organization? If so, a content strategy may be the right tool for you. This presentation covers the basics of building a content strategy and provides resources for additional information and templates.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Walk through a a typical website project to find out how content strategy fits (and why it will make you so happy!)
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
Drew has spent the better part of the last two years leading the charge on launching and managing the global design system at AIG. Learn some of the battle-tested tips, tricks, and methods gained during the process including how to:
- Manage contribution and intake
- Manage “snowflake” vs system components
- Support multiple brands with a single system
- Track and measure the ROI of your system
- Perpetuate buy-in
Bio
Drew Burdick is a multi-faceted design leader with over a decade of experience. He founded and led a creative agency, led top accounts at Red Ventures, and most recently helped to transform product design at AIG by leading a team to establish their global design system. He is now a leader with the Experience Design practice at Slalom, helping to drive client engagements in the Charlotte market.
Today, it's quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve your business objectives while fulfilling your customers' needs. Developing a content strategy also helps answer questions that often get left until the eleventh hour: Who is going to create the content, and how? How can you ensure your communications are consistent across all channels? What role will user-generated content play in helping meet your marketing goals?
This presentation discusses:
* the practice of content strategy
* useful, actionable details your organization can take advantage of immediately
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
The SlideShare presentation consists of the summary of the Design System 101 Workshop, as presented by UX Gorilla with Mayank Dhawan.
Link of the event: https://bit.ly/2RwN4RF
The workshop took place on December 01, 2018 at 91springboard, Jhandewalan Extension, New Delhi.
This event was for designers, developers or members of the product team to help them with a clear understanding and give them useful ideas to make better decisions, help their teams to save time so that they can do things they would enjoy.
Web content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be "somebody else's problem."
These are session keynote Karen McGrane's slides from her portion of the presentation. Thanks for coming!
Content Strategy is Not Content MarketingRich Schwerin
While content strategy and content marketing are two different practices, both are integral for success. In this short deck, prepared for the San Mateo B2B Bloggers Meetup, I outline some of the differences and similarities between content strategy and content marketing, shine a spotlight on mavens Kristina Halvorson and Joe Pulizzi, and recommend next steps.
Six Steps to Building a Content StrategyErin Norvell
Wondering if your content is effective? Struggling to coordinate content across various teams in your organization? If so, a content strategy may be the right tool for you. This presentation covers the basics of building a content strategy and provides resources for additional information and templates.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Walk through a a typical website project to find out how content strategy fits (and why it will make you so happy!)
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
Drew has spent the better part of the last two years leading the charge on launching and managing the global design system at AIG. Learn some of the battle-tested tips, tricks, and methods gained during the process including how to:
- Manage contribution and intake
- Manage “snowflake” vs system components
- Support multiple brands with a single system
- Track and measure the ROI of your system
- Perpetuate buy-in
Bio
Drew Burdick is a multi-faceted design leader with over a decade of experience. He founded and led a creative agency, led top accounts at Red Ventures, and most recently helped to transform product design at AIG by leading a team to establish their global design system. He is now a leader with the Experience Design practice at Slalom, helping to drive client engagements in the Charlotte market.
Today, it's quite probable that the two most important words for marketers are "content strategy." Content strategy identifies which content will best achieve your business objectives while fulfilling your customers' needs. Developing a content strategy also helps answer questions that often get left until the eleventh hour: Who is going to create the content, and how? How can you ensure your communications are consistent across all channels? What role will user-generated content play in helping meet your marketing goals?
This presentation discusses:
* the practice of content strategy
* useful, actionable details your organization can take advantage of immediately
In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice. These partnerships have taught us a lot about which parts of the framework worked, which didn’t, and where we still needed to provide greater clarity and transparency. To reflect the insights we gained – as well as the many shifts that have occurred across the entire digital ecosystem – we’ve streamlined our original discussion, and have added a distinct new process model to each node. What follows is our redesigned Content Marketing Framework.
The SlideShare presentation consists of the summary of the Design System 101 Workshop, as presented by UX Gorilla with Mayank Dhawan.
Link of the event: https://bit.ly/2RwN4RF
The workshop took place on December 01, 2018 at 91springboard, Jhandewalan Extension, New Delhi.
This event was for designers, developers or members of the product team to help them with a clear understanding and give them useful ideas to make better decisions, help their teams to save time so that they can do things they would enjoy.
Web content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be "somebody else's problem."
These are session keynote Karen McGrane's slides from her portion of the presentation. Thanks for coming!
Matt Howell, President of Modernista!, presents his vision for the new brand team, individual roles, and the process necessary to go from making messages to building platforms.
UX & Design Thinking for BI and Analytics ApplicationsJeff Hendrickson
I use this deck to kick off every Design Thinking workshop I do around the globe. It nicely sets up the workshop by introducing the core concepts and practices I teach in either two hour quick start sessions, or three day engagements with a customer.
Prototyping is not a new concept, but the role it plays in the design process has changed dramatically in the last few years. Proliferation of agile methods and the grassroots nature of design thinking have opened up new opportunities where research and design happen simultaneously. New tools for building digital prototypes have given design teams numerous options from very simple demos to complex proof of concepts.
The Devbridge Design team shares their experience and explore cases where prototyping has driven the design and research process. With varying levels of complexity and fidelity, each has had a different outcome.
IxDA October Event: Prototyping Approaches and OutcomesIxDA Chicago
Prototyping is not a new concept, but the role it plays in the design process has changed dramatically in the last few years. Proliferation of agile methods and the grassroots nature of design thinking have opened up new opportunities where research and design happen simultaneously. New tools for building digital prototypes have given design teams numerous options from very simple demos to complex proof of concepts.
Learn about the Devbridge Design team's experience as they explore cases where prototyping has driven the design and research process. With varying levels of complexity and fidelity, each has had a different outcome.
Adaptive: Content, Context, and ControversyKaren McGrane
What’s the difference between responsive and adaptive? While responsive design embraces an ethos of “One Web,” adaptive solutions aim to serve different information based on what we know about the person or the device. When people say they want to go “beyond responsive,” they often mean they want to implement adaptive solutions. In this talk Karen unpacks what people really mean when they talk about adaptive designs or adaptive content. She outlines scenarios in which it makes sense to target information to the device or context—and when it doesn’t.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We're outmatched. There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We'll have to change our production workflow so we're not just shoveling content from one output to another. And we'll have to enhance our content management tools and interfaces so they're ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.
Thriving in a world of change: Future-friendly content with DrupalKaren McGrane
There's always another redesign. There's always another new must-have front-end design effect. There's always another platform, a new screen resolution, the latest device. Underneath it all, there's content. What if we could get away from the cyclical churn, the constant reinvention? What if we could stop throwing the baby out with the bathwater? Instead of trying to get all new content every time there's a redesign (or worse, shoving crappy old content into stylish new clothes) it's time to plan for the future.
In this session, Karen will explain how Drupal is the future of adaptive content. She's not saying that like she's some kind of Drupal fangirl (though she is.) She's saying that as a long-time information architect, content strategist, and user experience designer, who sees content through the eyes of the people who create it and maintain it. She'll explain why—from her perspective—Drupal's content modeling tools and flexible UI make it a powerful tool in our fight against the future.
Uncle Sam Wants You (To Optimize Your Content For Mobile)Karen McGrane
President Obama recently directed all government agencies to optimize their content for mobile, saying "Americans deserve a government that works for them anytime, anywhere, and on any device." Government has a responsibility to make its content available to all Americans equally. What about your organization? If the government has mandated its agencies to develop a content strategy for mobile, isn't it time you did too?
In this session, Karen will discuss why it's important to think holistically about publishing your content in whatever channel or device your customer wants to consume it — and what the risks are in not making content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
Full transcript available here: https://karenmcgrane.com/talks/adapting-ourselves-to-adaptive-content/
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
Web content: it’s the meat in the sandwich, not the icing on the cake. So why does planning for useful, usable content get short shrift in the design and development process? Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Teams are forced into crisis mode at the 11th hour, trying to deal with content that arrives too late, doesn't fit in the designs, or fails to live up to user expectations. In this session, User Experience expert Karen McGrane will talk about why we fail to plan for content, and how everyone involved can help make the process run more smoothly.
For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
The Way Forward: What's next for content strategyKaren McGrane
Businesses that struggle to maintain their core website are now facing a dizzying array of new challenges. The hungry mouth of social media demands constant feeding. New mobile devices proliferate, and users expect apps tailored for each platform. Creaky and cumbersome content management technology struggles to keep up with the pace of publishing. And internal organisational structures, hiring practices, budgeting processes, and incentive systems don’t fit the realities of modern web teams.
In this talk, Karen outlines some of the biggest challenges organisations face in dealing with their content—today, and over the next five years. She explains what matters most for our field, and what we can do as practitioners to fix the content problem.
How do you convince people they need content strategy? Karen has been persuading organizations they need it since 1998. In this session, she'll discuss different approaches for talking about content strategy with people who have never heard of it and don't know why they should care. You'll leave with techniques you can use to evangelize the importance of content in your company or agency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
7. 1. EVERYONE’S A PUBLISHER
2. EVERYONE’S A PUBLISHER
3. ACTION, NOT AWARENESS
7
8. “
All companies, no matter what the size, must
start to think more like publishers than ever
before. Consumer behavior has changed
drastically over the past few years.
Customers are more accepting of content
”
from “non-media” sites and the barriers to
publishing are now non-existent.
— Joe Pulizzi
8
9. Is Nike a sneaker
company, or is it a media
company? If you go on
their site,
you may opt for the latter.
Harris Millard, President and COO at MediaLink
9
10. Our content is our advertising.
Michael Davis, Chief Creative Officer at TabletHotels
10
11. “
One of the greatest challenges I encounter today
is not the willingness of a brand to engage, but its
ability to create.
When blueprinting a social media strategy,
enthusiasm and support typically derails when
examining the resources and commitment
required to produce regular content.
—Brian Solis
11
12. We already have
most of the content. Copywriting just isn’t
that big of a deal.
We can figure the
content out later.
We pretty much know
what we want to say.
Our marketing intern is
handling the content.
Kristina Halvorson, Brain Traffic 12
13. CONSIDER THE MASTHEAD
Writers
Copy editors
Art directors
Production staff
Publishing is complex.
Various editors
Managing editor
Editor in chief
Ad sales
The Publisher
Publishers and Content Strategy from Jeffrey MacIntyre 13
14. topics are we going to cover?
What formats are we going to use? (Blogs, video, charts…)
does anyone care?
Why does this provide business value?
are we doing to deliver the message?
How should we say it? (Tone of voice…)
will we get the content?
Where can we syndicate the content? (Feeds, social media…)
will this be published?
When will it need to be updated?
is responsible for this content?
Who will maintain it over time?
14
15. 1. EVERYONE’S A PUBLISHER
2. CONTENT (MIS)MANAGEMENT
3. ACTION, NOT AWARENESS
15
17. DON’T LET THIS BE THE FATE
OF YOUR WEB CONTENT
http://www.getittogetherinc.net/images/storage%20before.JPG 17
18. 1. EVERYONE’S A PUBLISHER
2. CONTENT (MIS)MANAGEMENT
3. ACTION, NOT AWARENESS
18
19. “
The essence of the Web is action. We go to
the Web because we have a task; there is
something we need to do; there is a problem
we need to solve.
”
What helps us do? What helps us act?
— GERRY MCGOVERN
19
21. We should have
a blog.
Our goal is to be seen
as a resource.
It would be cool if we
posted some videos
on YouTube.
We plan to create
a series of
educational articles.
Twitter!
21
23. Here I told a little story about clients figuring
out that the name of their problem is
“information architecture.”
I didn’t think it needed a funny picture.
28. Current Site Audit
Stakeholder & Competitive &
User Interviews Market Research
Vision
Insight
Design
Development
QA
Requirements IA Design Creative
Design
Usability Testing Post Launch
Paper Prototype & Creative Comps Analytics Report
Test, Measure, and Optimize
29. User Experience Design Process: Critical Path
Kickoff
Project Initiation Initial Design Cyc l e Design Iteration / Testing / Itera
Meeting
Project is
Product Marketing
Prod. Marketing does P&L, content evaluation, Product Team meets -
inititated by Product creates materials that describe needs, goals,
Marketing with Prod. Mktg. feeds team Design presents functional
objectives, dependencies, partnerships, user flow, potential user
Program business issues and any other relev a n t any results from Marke t
Management scenarios and high level
content or functionality issues, pulls together Resear c h
screens need e d
cross-functional tea m Approval cycle h e r e
Feasability Studies / Field
Resear c h Expert advice on
Usability
What do Users w a n t previous research a n d feedback cyc l e
How do they want to do it Meeting new research need e d
(Usability Conceptual Phase) (Usability 2nd Phase)
coordinated by
Program
feedback cy
Management
UE Team member
Create D e s i g n
assigned to
Spec/Creative Rapid prototype for
Experience Design
project
Brie f proof of concept
attends meeting UE Team
Material is from and early testing w /
brainstorm with
Initial concept MRP/PRD and Early functionality usability
brainstorms wit h Takes input from Usability - led by
brainstorming notes designs and
all members as project team
Product Marketing to and other definitions of Could be paper
UE Team member assigned related to UI member
collect and gather requirements, distills pages needed for prototype, functional
to project design
requirements and info, looks at developed static HTML, Flash
what's the best
understand competitive functionality interaction,
Receives Requirements scenario fo r
competitive landscape landscape, rev i e w s Mockups/
Document use r s
scope in context of Wireframes as
Needs:
network and sit e image maps
List of team
precedenc e
members,
contact info, initial
schedule,
approval process
Initial exposure to
(people)
scope of design and
functionality
HTML
Assess techn i c a l
limitations and
alternatives
Engineering
Engineering might
begin coding
work from initial
functionality
spe c s
Credits: Erin Malone: Designed for AltaVista November 10, 2000
29
30. An Example LEGEND MILESTONE
DELIVERABLE IDEA REVIEW CHECKPOINT
Product / Software / Web Design Process Guide KEY MEETING INFORM
PHASES concept discover definition refinement developmen
conceptual
MILESTONES start concept
approval
proposal approval and scheduling design
review
PRD
approval
UI design
approval
committed
schedule
Communicate business needs Communicate business needs Brand Positioning Review Promotional & Marketing Needs Business developm
& brand identity & brand identity
{
Mockups to marke
Note: In some companies these roles are
business
owners
encompassed by one person
Collect team input Product Roadmap Promotion plan
Describe problem or needs, Develop strategic rationale, business case,
proposed solution, and benefits. financial analysis, policy considerations,
implementation plans. Research: Solicit input from Business owners/ Point release plan
product Gather information for and
brands - contact other associated stakeholders
(legal, customer support, international)
manager create the Concept Document Gather supporting market research, etc.
Write Draft PRD and Review
Gather information for and create the Deliverables:
ROLES
Proposal Document
Project kickoff Product
Requirements
Document
Review user feedback on previous product Refine design concepts
(PRD) Wireframes and navigation maps
UI's and analyze competitive products. (authored by a
{
ui/id/ia Develop navigation model and Product Manager) Product prototype, e.g. paper, HTML, director, or flash
refine scenarios
design Provide input for level of effort
UI Design Approval
or two people. i.e. ui may do user research or visual designers may do ia, etc.
and
Idea Deliverable: Deliverable: Deliverable:
Define personas, usage scenarios, user Proposal Templates
Concept goals, and perform task analysis I T E R AT I O N S I T E R AT I O
Document Document Concept Design Review
&
Develop usage scenarios this step Navigation
and/or design concepts Concept
and / or may be (authored by
Note: In some companies these roles are blended into one
optional Design UI / ID / IA Design)
Provide input for level of effort Visual design explorations Refined Visual design explorations Art direction
Materials
Leads brainstorming Concept
(authored by
visual Prototype
blended design
design team)
Provide input for level of effort UCD research cont'd. (i.e. paper prototyping, Competitive usability testing Prototype usability test Prototype testing
participatory design, field studies, surveys,
etc.
Define personas, usage scenarios, user
user goals, and perform task analysis.
research
production Provide input for level of effort
credits Design based on earlier maps created by various UI design teams at America Online Incorporated. Revised and edited by Erin Malone, September 2003 for the AIfIA.
30
31. PHASE 1 PHASE 2
Design Analysis Design Solutions
TSDesign User Experience Audit SM
Product Strategy and Product Design Strategy Blueprint* Technology Audit
description:
• an expert design analysis from the user’s perspective
description:
• define ‘what the product should be’ and ‘how it
1 understand 2 investigate 3 define users 4 qualify features
should work’
benefits: corporate mission persona user profiles user, feature, objective matrix
• benchmarks the effectiveness of your site based upon stated benefits: core competencies
• the achievement of clearly articulated, agreed- user profiles
business objectives for the site and your users corporate goals
• analyzes the design of the site to find out if the benefits of use
upon and aligned mission, core competencies,
culture and values User Personae &
corporate goals, and objectives for the site
are actually being delivered
Profiling Module speculate &
+ interviews
SM
skills and methodologies
• the articulation and understanding of your users,
• recommends methods for substantially improving your users
experiences and meeting future business objectives
their needs and and your business objectives for
knowledge capital and experience (UP&P) innovate
people, processes & technology
establishing and extending relationships
with each one stakeholders and initiatives
Intentional User Experience table •
TSDesign Analysis FrameworkSM
• the definition of the organizational resources enterprise-wide challenges competitive and comparative analysis experience brief:
1 Delivery of User Benefits The intended value the organization
required to build and maintain the site Internet objectives strategy story
and positioning
delivers to users and customers through its site.
• the creation of a detailed blueprint for design or customers and users
redesign:
The sequence of questions, prompts, and results - site organization (footprint) competitive landscape
2 Transaction Flow that make up a task. - useful and usable features and functions
for the users * workbooks not shown
The degree to which a site affords the user to easily - descriptions of intended functionality scope or
3 Navigation & Hierarchy navigate the environment and efficiently locate rele-
- messaging strategy rescope
relationship
5 7
vant content.
The representation and support of the identity,
• the receipt of a phased implementation plan with
associated costs innovate 6 refine describe
4 Visual Language brand and information architecture through
visual elements and overall style.
new ideas new footprint and reclustered content Product Strategy Blueprint/Functional Description
existing
Audit comments: and new
• Users arriving at the front page of the
site may not understand what information
is there for them.
technology
• The names of the sections do not give
users a path to follow to find the informa-
tion they need.
• No specific path has been established for
each user type. Users must use their best
judgement to find the information they’re
looking for and often may not be successful.
Identity and Visual Language Audit Visual Identity Systems visual language research
description: description:
• By collecting and reviewing print, other tangible artifacts and • establish, with the client, a shared
Web sites your company creates and disseminates, and understanding and common language for
corporate standards (if they exist) we can then distill the basis visual design and how it effectively
for the visual language to be developed that is consistent with communicates the brand
the company's identity and product brands. This work is • define a visual language for the site
continued in the Visual Systems Design phase. - logo, logotype systems
- typography
- grid system
- color palette
- imagery style and usage
benefits:
• provides the visual language components
with which to build the interface
31
34. This page was redacted so I don’t get yelled at
by lawyers. Honestly, doesn’t that sound awful?
You wouldn’t want that to happen to me, right?
If you’re really curious this was a persona. It
looks pretty much like every other persona
you’ve ever seen. So just imagine one of those.
35. This page showed a competitive audit. If you
want to recreate the experience for yourself, go
click around to some other websites and write
down a few comments about whether they’re
any good or not.
36. This here is a series of moodboards that show
an approach to creating a design system,
including photography, color palettes, and
typography.
37. Sigh. Okay, this page shows some sketching
exercises we did.
Except apparently no one on the team could
figure out how to operate a pen, so somehow
“sketches” wound up meaning “wireframes
made with wavy lines and handwritten fonts.”
I’m embarrassed just admitting that. Can we go
back to talking about how your content sucks?
38. This page showed a wireframe.
The lines were all straight and the font was
Arial.
Master of my craft, here.
39. We opted to go live
with the existing content.
39
40. Buy-in for that decision stretched
to the highest levels of the organization.
40
41. We knew the content sucked.
We just believed there was
nothing we could do about it.
41
42. Within an hour, the angry calls started. Client received
hundreds of angry calls from hotels the first day.
Complaint call volume held steady over the next week
as people called back to check on status.
The client team was unprepared to make quick
changes to the content, and their slow response just
added fuel to the fire.
Site had to be rolled back to the previous version while
they came up with a plan to update the content.
http://www.flickr.com/photos/schoppa/3148751414 42
43. 7000 pages. The upside is that the second
45 people. launch was very successful.
Six weeks. Still, I can't say that I'd choose to
5400+ hours. do it that way again.
43
45. HOW TO THINK PAST TEMPLATES
_Talk about why it’s important to provide great
content. Even when people don’t want to listen.
_Get content in the project plan, even if you’re not
responsible for it.
_Scare people with the “giant spreadsheet of terror.”
_Prototype and test wireframes and designs with best
and worst case example content.
_Start content migration early: first step, not the last.
45
48. I’m better at thinking about abstract
relationships between content types,
classification frameworks, metadata elements,
than I am at looking at the specifics of
content.
Dan Brown, Letter to a Content Strategist 48
49.
50.
51. This page showed a video. You’re not going to
be able to see it on Slideshare, so I took it out.
It contained the phrase “fecal matter,” which to
me is more offensive than saying “sh*tstorm.”
Mythbusters, Polishing a Turd 51
55. HOW TO EVALUATE QUALITY
_Don’t just inventory: analyze your content. Don’t just
look at what you have, assess whether it’s any good.
_Have a strategy for how to persuade stakeholders
that your approach is valid.
_Conduct a gap analysis to compare what you have to
what you need.
_You can usability test content too.
55
56. 1. THINK BEYOND THE TEMPLATE.
2. EVALUATE CONTENT QUALITY.
3. PLAN FOR CONTENT
CREATION.
56
57. WRITERS ARE LIKE DEVELOPERS.
THEY WORK BETTER WITH
DIRECTION.
57
58. Logo Features Browse Our Sites About Us Sign Up Login Support
Feature Name
Duis autem vel eum iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis dolore.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
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adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Find out more about:
Feature Name | Feature Name | Feature Name | Feature Name | Feature Name | Feature Name 58
59. Logo Features Browse Our Sites About Us Sign Up Login Support
Feature Name
PUT PRODUCT DESCRIPTION HERE esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at vero eros
et accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad.
Find out more about:
Feature Name | Feature Name | Feature Name | Feature Name | Feature Name | Feature Name 59
62. HOW TO SPEC CONTENT
_Connect back to the overall brand and messaging
architecture.
_Direct the writer to appropriate source materials,
both online and offline.
_Guide selection of images, videos, and data
visualizations, if needed.
_Indicate how often each content element should be
reviewed, edited, or deleted.
_Provide direction across channels: web, email, social.
62
63. 1. THINK BEYOND THE TEMPLATE.
2. EVALUATE CONTENT QUALITY.
3. PLAN FOR CONTENT
CREATION.
4. DON’T FEAR NEW ROLES.
Extra super bonus
fourth thing!
63
67. We don't need a Any backend
project manager. The developer should be
developers should be able able to crank out some
to manage themselves. HTML. HTML is easy.
Why do we even I don’t get why we
need different roles need a content strategist.
for interaction and Writers can make
visual design? spreadsheets.
67
68. Here I went off on a little rant about roles on
projects.