Chris Bennett emphasizes the importance of a dynamic content strategy, advocating for the repurposing of existing materials across various formats to maximize engagement and reach. He suggests leveraging platforms like Facebook and Twitter for distribution, while also integrating interactive elements and multimedia content. Bennett encourages marketers to be present across all channels, treating content like a movie release to capture audience attention effectively.

1. Executing a Flawless Content Strategy

2. Chris Bennett
CEO
chris@97thfloor.com
@chrisbennett

3. Download This Deck Here:
bit.ly/smxadvanced97

4. All right! Stop whatcha doin', cause I'm
about to ruin
The image and the style that ya used to…

5. Stop spreading yourself too thin

6. Stop wearing too many hats

7. Stop with the checklist marketing mentality

8. That’s an assembly line mentality

9. These guys eat assembly lines for breakfast

10. You’re working harder than a T-Rex making a bed

11. You need more mileage out of your existing efforts

12. Start by crossing the streams

13. Take an idea

14. It can be anything

15. A Video

16. An Infographic

17. An Article

18. An Interactive Marketing App

19. Just Start

20. Then get your MacGyver on!

21. By repurposing

22. Infographic to SlideShare
http://www.9mmammo.com/walking-dead-ammo-infographic.html

23. Infographic to SlideShare
http://www.slideshare.net/9mmAmmo/walking-dead-weapons-ammo-breakdown

24. SlideShare to Mini Graphics/Image Rich Articles
http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1

25. SlideShare to Mini Graphics/Image Rich Articles

26. Infographic to Mini Graphics/Image Rich Articles
http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

27. Spice up your rich articles w/GIF’s
http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

28. Add smart Twitter buttons into the slides

29. So people can share the specific stats
http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1

30. Don’t reinvent

31. Polish

32. Standard clip? Or polish?
https://vine.co/v/MD5wH003YaLhttp://instagram.com/p/o6V-Bfg0Ae/

33. YouTube to GIF’s
http://www.youtube.com/watch?v=gd2aNEHKj1o

34. YouTube to GIF’s

35. YouTube to GIF’s
Over 4.5 Mil Aggregate
Views

37. Leverage what you have by spreading the love

38. Videos should live everywhere

39. Videos should live everywhere

40. Videos should live everywhereVideos should live everywhere

41. Short form videos are working
well on FB due to the auto
video load feature
Videos should live everywhere

42. Get more mileage out of your existing efforts

43. Treat your content marketing like a movie release

44. Be Everywhere

45. Disrupt the flow by being OG

46. Not that OG, this one

47. FaceBook makes it easy

48. <title>The Pixar Theory</title>
<meta property='og:locale' content='en_US'/>
<meta property='og:type' content='article'/>
<meta property='og:title' content='The Pixar Theory an Interactive Story, by
@97thfloor #pixartheory'/>
<meta property='og:description' content='Every Pixar movie is connected. This
interactive graphic tells the story of how and why.'/>
<meta property='og:url' content='http://www.pixartheory.com'/>
<meta property='og:site_name' content='The Pixar Theory'/>
<meta property='og:image' content='http://www.97thfloor.com/wp-
content/uploads/2013/07/The-Pixar-Theory-share-1.jpg'/>
<meta property='og:image' content='http://www.97thfloor.com/wp-
content/uploads/2013/07/The-Pixar-Theory-share-2.jpg'/>
<meta property='og:image' content='http://www.97thfloor.com/wp-
content/uploads/2013/07/kitty.jpg'/>
FaceBook makes it easy
https://developers.facebook.com/docs/opengraph/

49. This gets more difficult
https://dev.twitter.com/docs/cards

50. Look how many options, yet still rarely used
https://dev.twitter.com/docs/cards

51. Pinterest has different display options too
https://developers.pinterest.com/rich_pins/

52. G+ makes it easy

53. Interactive Marketing Apps are the Future

54. These aren’t IOS or Android Apps

55. These are HTML5 JavaScript Mobile friendly Apps
http://www.budgetdirect.com.au/packinglist/

56. Who said taxes are boring?

57. Have to build in the real buttons to utilize Twitter cards

58. Strong calls to action

59. You could write an article
about College Degrees

60. Or you could disrupt and engage

61. Or you could disrupt and engage

62. Article
32 pages Long, 4,602 words
Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar-theory/

63. Engage

64. Disrupt

65. Combined Desktop, Mobile, Tablet
Desktop 8:15 Sec avg. Session
10 Pages / Session

66. Chris Bennett
CEO
chris@97thfloor.com
@chrisbennett