This document provides guidance on optimizing web pages for user experience and conversion rates. It discusses measuring key on-page metrics like bounce rate and time on page to understand user behavior. Specific optimizations are recommended like using compelling images and text to engage users in the first 5 and 15 seconds. Guidance is given on page elements like headlines, calls to action, and form fields. Overall it stresses the importance of data analysis and testing page elements to improve user experience and outcomes.
Can your web page pass the 5-second or 6-foot test? >> Are you properly leveraging color physiology to drive action? >> Are you measuring bounce rate correctly?
ARE YOU SURE?? Better double check that with these powerful tricks and insights for marketing and design!
Physiology can quickly trump persuasion. If your customer can't SEE it, conversion is obviously unlikely. Learn how to "optimize for the eye" with 3 quick usability tests, a color model (that converts like clockwork), and web analytics tracking code that will truly make you a HERO!
>> Presented Oct 14, 2014 at Hero Conf Conversion Summit. #HeroConf
>> SLIDESHARE OF THE DAY - Dec 3, 2014.
Short link: http://j.mp/crofortheeye
Article:
Mobile isn't just a device. It's a CONTEXT. Check out these 4 actionable mobile context insights to help you drive better engagement, leads and sales.
Conversion World keynote presentation - April 21, 2015
Are your featured marketing images aiding or hurting leads and sales? Learn how to transition basic images into compelling 'hero shots' that drive EPIC conversion with these 7 key principles.
BONUS: Get a FREE 'Hero Shot Scorecard' to help grade and prioritize images and video thumbnails for your marketing campaigns along with Google Analytics event tracking code snippets and custom reports for measurable accountability.
>> Presented Jan 21, 2015 - Visual Website Optimizer (VWO) Webinar.
Short link: http://j.mp/7heroshotsecrets
MORE INFO: Check out the article and webinar recording here: http://j.mp/heroshotintro
Consumers trust others 12X more than marketers. Learn how to harness social proof (reviews, action shots) customer content marketing to boost conversion of your leads and sales.
7 secrets of hero shot images that drive epic conversionsVWO
People form first impressions about web pages in about 1/20th of a second. That's crazy fast! Obviously visuals play a huge part. How do you make a featured image into a compelling hero shot that actually aids conversion?
In this presentation, our guest, Angie Schottmuller of Three Deep Marketing, talks about optimizing hero shots that engage and inspiring prospects to take the desired action on your web pages [and offline marketing as well].
Can your web page pass the 5-second or 6-foot test? >> Are you properly leveraging color physiology to drive action? >> Are you measuring bounce rate correctly?
ARE YOU SURE?? Better double check that with these powerful tricks and insights for marketing and design!
Physiology can quickly trump persuasion. If your customer can't SEE it, conversion is obviously unlikely. Learn how to "optimize for the eye" with 3 quick usability tests, a color model (that converts like clockwork), and web analytics tracking code that will truly make you a HERO!
>> Presented Oct 14, 2014 at Hero Conf Conversion Summit. #HeroConf
>> SLIDESHARE OF THE DAY - Dec 3, 2014.
Short link: http://j.mp/crofortheeye
Article:
Mobile isn't just a device. It's a CONTEXT. Check out these 4 actionable mobile context insights to help you drive better engagement, leads and sales.
Conversion World keynote presentation - April 21, 2015
Are your featured marketing images aiding or hurting leads and sales? Learn how to transition basic images into compelling 'hero shots' that drive EPIC conversion with these 7 key principles.
BONUS: Get a FREE 'Hero Shot Scorecard' to help grade and prioritize images and video thumbnails for your marketing campaigns along with Google Analytics event tracking code snippets and custom reports for measurable accountability.
>> Presented Jan 21, 2015 - Visual Website Optimizer (VWO) Webinar.
Short link: http://j.mp/7heroshotsecrets
MORE INFO: Check out the article and webinar recording here: http://j.mp/heroshotintro
Consumers trust others 12X more than marketers. Learn how to harness social proof (reviews, action shots) customer content marketing to boost conversion of your leads and sales.
7 secrets of hero shot images that drive epic conversionsVWO
People form first impressions about web pages in about 1/20th of a second. That's crazy fast! Obviously visuals play a huge part. How do you make a featured image into a compelling hero shot that actually aids conversion?
In this presentation, our guest, Angie Schottmuller of Three Deep Marketing, talks about optimizing hero shots that engage and inspiring prospects to take the desired action on your web pages [and offline marketing as well].
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
(Presented at Conversion Conference Chicago on June 11, 2013 and SMX Advanced June 12, 2013.)
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI.
Your time and budget is finite. Grow ROI with an SEO & CRO power play.
>> Contact me today for a consultation!
Leverage these 10 best practices to provide a quality landing page experience for both desktop and mobile users that converts! Includes tips to implement click-to-call, default zipcode fields by geoIP, and more.
BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buy...Sam Charles
Learn how to forge relationships with influencers and build links without spending a penny. Packed with actionable takeaways for developing a killer link building campaign – from a blogger’s perspective!
From 'Good Enough' to 'Can’t Get Enough': How to Consistently Create Content ...Uberflip
Creating effective content means creating content that your audience loves — every time. But that kind of success rate is unheard of. Right?
In this B2B Content Hacks session, MarketingProf’s Ann Handley shares her hacks for how to create ridiculously consistently good content.
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategyDistilled
The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
How to Use Social Media for Image Building and Personal BrandingPratik Dholakiya
(Recommended to view in full-screen) I delivered this presentation about 'How to Use Social Media for Image Building' during the annual workshop at GLS University, Ahmedabad. This was targeted for students to give them the understanding on Dos and Don'ts while using any social media platform, majorly for building a strong personal image and getting their dream job.
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!Sam Charles
If you struggle to come up with content ideas or find it difficult to begin writing content, then this talk is for you. Loaded with blogging advice, I’m hoping you’ll leave this room having learned how to implement tools and techniques that’ll make managing and growing a blog easier.
Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016Pratik Dholakiya
My presentation from UnPluggd 2016 Summer Edition by NextBigWhat. This covers growth hacking strategies with the use of content and how to capture user interest in different ways.
Beyond Guest Blogging - Prepare for Guest Blogging's DeathPratik Dholakiya
I presented this at the SEMrush meetup in Ahmedabad. This covers how SEO/Link Building used to be in the past, whether they are dead and the strategies to focus on apart from Guest Blogging.
How to Do Content Marketing With Purpose And DirectionPratik Dholakiya
How to Do Content Marketing With Purpose And Direction - This presentation walks you through the areas you need to focus on in order to do better content marketing for startups and small businesses.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
(Presented at Conversion Conference Chicago on June 11, 2013 and SMX Advanced June 12, 2013.)
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI.
Your time and budget is finite. Grow ROI with an SEO & CRO power play.
>> Contact me today for a consultation!
Leverage these 10 best practices to provide a quality landing page experience for both desktop and mobile users that converts! Includes tips to implement click-to-call, default zipcode fields by geoIP, and more.
BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buy...Sam Charles
Learn how to forge relationships with influencers and build links without spending a penny. Packed with actionable takeaways for developing a killer link building campaign – from a blogger’s perspective!
From 'Good Enough' to 'Can’t Get Enough': How to Consistently Create Content ...Uberflip
Creating effective content means creating content that your audience loves — every time. But that kind of success rate is unheard of. Right?
In this B2B Content Hacks session, MarketingProf’s Ann Handley shares her hacks for how to create ridiculously consistently good content.
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategyDistilled
The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
How to Use Social Media for Image Building and Personal BrandingPratik Dholakiya
(Recommended to view in full-screen) I delivered this presentation about 'How to Use Social Media for Image Building' during the annual workshop at GLS University, Ahmedabad. This was targeted for students to give them the understanding on Dos and Don'ts while using any social media platform, majorly for building a strong personal image and getting their dream job.
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!Sam Charles
If you struggle to come up with content ideas or find it difficult to begin writing content, then this talk is for you. Loaded with blogging advice, I’m hoping you’ll leave this room having learned how to implement tools and techniques that’ll make managing and growing a blog easier.
Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016Pratik Dholakiya
My presentation from UnPluggd 2016 Summer Edition by NextBigWhat. This covers growth hacking strategies with the use of content and how to capture user interest in different ways.
Beyond Guest Blogging - Prepare for Guest Blogging's DeathPratik Dholakiya
I presented this at the SEMrush meetup in Ahmedabad. This covers how SEO/Link Building used to be in the past, whether they are dead and the strategies to focus on apart from Guest Blogging.
How to Do Content Marketing With Purpose And DirectionPratik Dholakiya
How to Do Content Marketing With Purpose And Direction - This presentation walks you through the areas you need to focus on in order to do better content marketing for startups and small businesses.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Twitter gives B2B marketers a powerful opportunity to access broad networks of brands, companies and decision makers on Twitter. Supported by the latest research, we demonstrate why Twitter is not optional and why private and publicly listed brands are missing out on a solid opportunity if they do not incorporate Twitter into their marketing mix.
We demonstrate that Twitter is not optional for brands engaged with B2B marketing. We include the most recent data from multiple leading sources, including The Social Media Examiner, Inc.; Twitter, Inc.; Regalix, Inc. and others.
Twitter provides private and publicly-listed brands an opportunity to engage with broad networks of other brands, firms and key decision makers that also use Twitter. We note that Twitter's active user base is comprised of 250 million plus users and is growing.
When used effectively and in combination with communication strategy and tools, Twitter represents the optimal platform for deploying ongoing messaging. When viewed as a communications hub, Twitter is unrivaled through its ability to integrate other channels and information sources and to coordinate their priority and emphasis. Twitter is effective at relaying information on channels that include Websites, Press releases, Instragram, Facebook, Snapchat, URLs, and any other linkable source of information, and driving traffic to these same sources.
We note that press releases and awareness in general can be difficult for some brands and companies to generate but that Twitter is a proven solution.
Sky Alphabet is a social media marketing agency that utilizes Twitter to achieve growth, awareness and sales objectives through integrated forms of traditional and digital communications driven by Twitter. We understand that Twitter is "not easy" because of its unrelenting requirement for fresh and relevant content, but it is this same requirement that makes Twitter the ideal platform for brands, companies, people and products that are prepared to express themselves through such an advanced channel.
Author: Steve Yanor Aug 2016. @skyalphabet
Research sources: Regalix, Inc. Twitter, Inc. Social Media Examiner, Inc.
Capgemini reports on the major 2017 trends in the payments industry which revolve around three core areas of payment instruments, regulatory and industry initiatives, and key stakeholder strategies. Currently, the global payments industry is undergoing a paradigm shift with an influx of technology, demographic, and regulatory dynamics. While the customer facing part of the value chain continues to witness high levels of innovation, service providers are still grappling with back-end infrastructure enhancements. Trends such as new opportunities in the payments industry in terms of adoption of Open Application Programming Interfaces (APIs), growth in digital payments, innovation in cross-border payments, and challenges from the entry of alternative service providers are impacting the industry in terms of fostering competition, nurturing innovation, and enhancing process and system-related efficiencies.
The Be-All, End-All List of Small Business Tax DeductionsWagepoint
Read the full article with even more details at https://blog.wagepoint.com/h/i/289427271-the-comprehensive-list-of-small-business-tax-deductions/185037
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
Optimize for Engagement: Future-Proof Your Local Search RankingsDana DiTomaso
It’s getting harder and harder to rank in local search results – more businesses than ever have basic citations covered, no one is handing out free links, and social media is just downright noisy. What’s a business to do?Dana will show how to build a marketing strategy by planning your tactics around that signal, and how to show Google that you’re a thriving business that deserves those great rankings.
Presented at Engage PDX, March 9 2017.
SearchLove San Diego 2015 | Angie Schottmuller, 'Holy Grail of On-Page Optimi...Distilled
So you found a page that needs optimizing. Now what? Angie’s presentations will take a deep dive into five advanced page-level metrics that reveal user experience progression. Bring order to the chaos with meaningful on-page optimization goals. Learn how to measure, analyze and interpret the first 15 seconds of a user visit, along with tactics to directly aid conversion. Packed with inspiring case studies, usability tests, and event tracking code snippets, you'll leave this session smarter, equipped for serious action.
Utilizing Personas in Social Media ContestsKendall Bird
I presented with Katy Katz at Pubcon - Las Vegas on October 9, 2014. How do you create buyer personas and what is the importance of targeting them in social contests? This information along with a few case studies behind the thought are covered in this presentation.
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignJulia Campbell
Storytelling has been receiving a lot of hype lately both as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible.
Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
Magic in a message - Creating the Irresistible Pitch Paul Krupin
Identifies and discusses the best professional branding techniques and strategies for creating article and interview proposals and pitches that get the best publicity. Shares The 3 I Technique and the 20 best topics for content that results in feature stories and interviews with top media. Presents and explains The Miracle int the Microcosm, which can be learned by anyone anywhere. The miracle is that it really doesn’t matter where you are. You can learn what to say that turns people on one person at a time. You just have to keep talking to people and pay attention to what you said when it happens!
You can ask people at a speaking engagement to tell you. You can have a partner watch the audience and take note while you are speaking. You can record your talks and track sales or how many people raise their hand or come up to you after your talk. You’ll find hints in your reviewer comments and testimonials where people tell you why they love what you do.
The miracle is that once you learn the magic words that produce the action you want, you can then you can use all the media and other marcom technologies as a force multiplier to repeat the message and keep reproducing the effect.
SEO Conversion Strategies (MacGyver Problem Solving Edition)Angie Schottmuller
Challenged at how to convert more organic search web traffic? Check out these hot tactics that dually aid BOTH search ranking and conversion optimization with a little help from the ultimate problem solver, MacGyver!
"A search query is simply a question for a root need or problem. To optimize for both search and conversion, PROVE you're the best solution." - Angie Schottmuller
Presented at Conductor's C3 SEO Conference (Sep 19, 2013)
My Favorite Pet Essay.pdfMy Favorite Pet EssayHannah Walker
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I will discuss the newer social network tools at "Harnessing the Power of the Patient," a free half-day seminar sponsored by Inspire and the Biotechnology Industry Organization (BIO). The seminar will take place 9 a.m. to 1 p.m. at BIO's headquarters, 1201 Maryland Ave, SW, Suite 900, in Washington, DC. Please RSVP by contacting BIO: bstoker@bio.org
Plan and create quality content for your landing page campaigns with this template. Placeholders and guidelines will help you draft persuasive content and ensure accountability for critical elements that aid conversion.
For every $92 spent acquiring customers, ONLY $1 is spent converting them. It's time to bring balance to the Force (a.k.a. your optimization strategy). Check out these 5 powerful Star Wars insights to unite your SEO and CRO efforts for impressive power play wins!
>> Keynote presentation Oct 22, 2014 for Conversion Hotel, Netherlands. #CH2014
Short link: http://j.mp/seocrostarwars
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Organic Conversion Optimization - 15 Wins to Convert SEO TrafficAngie Schottmuller
Learn 15 ways to aid organic search funnel conversion goals -- boost rankings, improve click-thru, reduce bounce, improve engagement, and grow conversions! Includes tricks to handle (not provided) keywords, pimp search snippets, and maintain scent. Presented at Conversion Conference San Francisco on Mar 18, 2014.
Learn actionable tactics to boost your conversion rates and get more ROI out of existing marketing efforts. Includes checklists for optimized call-to-action buttons, landing page essential elements, templates for requesting client testimonials, and more!
Presented at Interactivity Digital (#ID2013) in South Beach, FL on May 15, 2013.
Social Media ROI: Formulas & Conversion Optimization TipsAngie Schottmuller
Are YOU measuring social media ROI? Now you can! Loaded with 14 formulas for quantifying social media benefits and over 17 case study examples of social proof facilitating conversion, this presentation is a MUST-READ for any social marketer!
Still not convinced of the impact of social media on sales? Test it with the Unbounce landing page testing platform: http://try.unbounce.com/seschi (Use promo code ses503 to get 3 months at 50% off.)
Presented on Nov 13, 2012 at SES Chicago, #SESCHI.
Learn how to plan, justify, and measure the value of your social media initiatives. (Presented at SES San Francisco, Aug 14, 2012 to the theme of Mission Impossible!)
Tools and coding tricks to enhance the mobile web user experience and optimize conversion... Star Wars Jedi-style! (Originally presented at SMX Advanced.)
My "Integrated Mobile Marketing Strategy" presentation from SES London. Topics: Mobile SEO, QR codes, Social WiFi, Shazam Ads, Click-to-Call, and more.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Holy Grail of On-Page Content Conversion Optimization
1. HOLY GRAIL OF ON-PAGE
OPTIMIZATION
Imagesource:imagesci.com
4 DATA-DRIVEN SECRETS TO BOOSTING UX & CONVERSION
2. :: Angie Schottmuller @aschottmuller
HOW’D YOU OPTIMIZE THIS PAGE?
Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education
FULL PAGE:
14. BOUNCE RATE:
User enters and exits the same
page WITH NO INTERACTION.
:: Angie Schottmuller @aschottmullerReference: http://bit.ly/gabouncerate
JULY
2012
15. A LOGGED EVENT
=“INTERACTION”
i.e. Logging an event at a 5-second view time (or whatever "first impression" time makes sense for
your audience) results in Google Analytics NOT counting the visit as a bounce.
:: Angie Schottmuller @aschottmullerReference: http://bit.ly/gabouncerate
30. Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller
How compelling are your meta descriptions?
wound care education
Wound Care Education
www.uwec.edu/Woundstock
7 cutting-edge foot/wound care courses over 5 days in Eau Claire, WI
Earn CEUs for RNs, LPNs, PTs · Affordable, HANDS-ON training
ORGANICPAID
Foot and Wound Care Education and Training - Wound...
www.uwec.edu/.../programs/wound… University of Wisconsin–Eau Claire
Woundstock – A New Dimension in Foot and Wound Care. Come and see
this year's presenters. (715) 836-3636.
32. Foot and Wound Care Education and Training - Wound…
www.uwec.edu/.../programs/wound… University of Wisconsin–Eau Claire
Woundstock – A New Dimension in Foot and Wound Care. Come and see
this year's presenters. (715) 836-3636.
Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller
TITLE TAG
PAGE HEADING
(H1)
33. :: Angie Schottmuller @aschottmuller
AUDIT & FIX NON-MATCHES
Screaming Frog SEO Tool: http://bit.ly/screamingfrogtool
Crawls websites and extracts page meta data (and much more) info. 500 URLs free. Unlimited-use license $99/yr.
34. Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller
WOUND CARE EDUCATION
wound care education
35. Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller
WOUND CARE TRAINING
wound care training
36. Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller
WOUND CARE COURSES
wound care courses
40. Who is the company?
What are they offering?
Do they appear credible? (-1, 0, +1)
What's the call to action?
:: Angie Schottmuller @aschottmuller
46. :: Angie Schottmuller @aschottmuller
NON-BOUNCE
5+ SECONDS
“STICK”
15+ SECONDS
BRAND LOGO
Offer Confidence/Urgency Booster....
[ Social Proof or Testimonial ]
[ Hero Shot Featured Image ]
Web Form
Heading
Resource benefit one
Another cool benefit
Memorable benefit
GET YOUR FREE
CHECKLIST
EMAIL:
HeadlineTo Hook Attention & Match Ad
CLICK
65. Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller
WOUND CARE EDUCATION
1
3
2
INITIATE MAINTAIN ENHANCE
KEYWORD / AD / WOM PAGE HEADLINE HERO SHOT IMAGE
66. :: Angie Schottmuller @aschottmuller
FEATURED IMAGE STAND-OFF
Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education
HERO SHOTDESIGN IMAGE
Woundstock - Wound Care Education Conference
67. 1. Keyword Relevance
2. Purpose Clarity
3. Design Support
4. Authenticity
5. Added Value
6. Desired Emotion
7. Customer "Hero"
HERO SHOT SCORECARD
BRAND LOGO
Offer Confidence/Urgency Booster....
[ Social Proof or Testimonial ]
[ Hero Shot Featured Image ]
Web Form Heading
Resource benefit one
Another cool benefit
Memorable benefit
GET YOUR FREE
CHECKLIST
FULL NAME:
EMAIL:
HeadlineThat Hooks Attention & Matches Ad
http://bit.ly/heroshotscorecard
68. PHOTO FACTOR SCORING:
-1 = Negative Potential
0 = Not Quite
1 = Somewhat
2 = Great
+1 = Directional Cue
:: Angie Schottmuller @aschottmullerClient example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education
HERO SHOT SCORECARD EXAMPLE
KEYWORD RELEVANCE. Visualize the targeted search keyword or referring link text. 2
PURPOSE CLARITY. Help identify the page the page purpose/offer. 2
DESIGN SUPPORT. Support and enhance seamless flow of page design leading to the CTA. 1
AUTHENTICITY. Represent the organization/offer in an authentic, credible fashion. 1
ADDED VALUE. Add value by showing detail or context that helps answer potential questions. 2
DESIRED EMOTION. Portray desired qualities or emotion to resonate and inspire action. 1
CUSTOMER "HERO." Depict the customer as the "hero" once equipped with this solution. 2
= 11
SUBJECT: Hands-on Wound Care Education
69. :: Angie Schottmuller @aschottmuller
SUBJECT: Hands-on Wound Care Education
Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education
KEYWORD RELEVANCE 0
PURPOSE CLARITY 0
DESIGN SUPPORT -1
AUTHENTICITY 0
ADDED VALUE 0
DESIRED EMOTION 1
CUSTOMER "HERO” 0
= 0
2 KEYWORD RELEVANCE
2 PURPOSE CLARITY
1 DESIGN SUPPORT
1 AUTHENTICITY
2 ADDED VALUE
1 DESIRED EMOTION
2 CUSTOMER "HERO”
11 =
70. HERO SHOT SCORECARD GRADING
:: Angie Schottmuller @aschottmuller
13-15 LEGEND
Whoa. Epic visual. Stories will be told about you for
marketing eternity. Where do I sign up?!
10-12 HERO
Exceptional. You humbly add value and meaning that grips
emotion while making it look sooooo easy. Fans and advocates
are sure to follow!
7-9 SIDEKICK
Nice work. Clearly, you're getting the hang of this! Are you
satisfied with mediocre, though? You're capable of so much
more. Step up your game and fulfill your true ROI potential.
4-6 VIGILANTE
Good attempt to help out, but you're lacking in power and
authority. Drop the costume, focus on relevant value, and tap
the 7 persuasive factors to help make a meaningful impact.
0-3 CIVILIAN
Weak and forgettable. You either fear or doubt your powers.
Be brave. Start with a story that connects with your
customer's dilemma and context, then "save" (fix, improve,
delight) the day!
< 0 VILLAIN
Ouch. Your powers are working against you. Don't deny the
goodness your customer loves. Seek help before it leads to
your own demise.
74. :: Angie Schottmuller @aschottmuller
...only works well as a CTA if you
provide dominatrix services.
- Michael Aggaard
@ContentVerve, Conversion Optimization Expert
SUBMIT
75. :: Angie Schottmuller @aschottmuller
CALL TO ACTION FORMULA:
I’D LIKE TO WHAT (action)
BECAUSE I WANT WHY (benefit)
Get a LeafGuard Estimate
& 20% Install Savings
Get a LeafGuard
Estimate Today
Save 20% OFF install, and
NEVER clean your gutters again.
Call (800) 917-5323
Quick Estimate & 20% OFF
76. CALL TO ACTION FORMULA:
:: Angie Schottmuller @aschottmuller
Get a LeafGuard Estimate &
20% Install Savings
Get a LeafGuard Estimate
Save 20% OFF today, and NEVER clean your gutters again.
Call (800) 917-5323
Quick Estimate & 20% OFF
I’d like to WHAT (action) because I want WHY (benefit).
<WHAT“Action”> &
<WHY Value/Benefit>
<WHAT“Action”>
<WHY Value/Benefit>
<WHAT“Action”>
<WHY Value/Benefit>
77. Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller
I need WHAT (search query) because I want WHY (benefit).
WOUND CARE EDUCATION
80. Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller
FULL PAGE:
BEFORE
81. Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller
AFTER
FULL PAGE
97% NON-BOUNCE
93% STICK
82. 97% NON-BOUNCE
93% STICK
Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller
FULL PAGE
AFTER
89. Client example: University of Wisconsin-Eau Claire Continuing Education, Ethics & Boundaries Training :: Angie Schottmuller @aschottmuller
MOBILE:
CASE STUDY
94. Client example: University of Wisconsin-Eau Claire Continuing Education, Ethics & Boundaries Training :: Angie Schottmuller @aschottmuller
A B
95. Client example: University of Wisconsin-Eau Claire Continuing Education, Ethics & Boundaries Training :: Angie Schottmuller @aschottmuller
A B
96. Client example: University of Wisconsin-Eau Claire Continuing Education, Ethics & Boundaries Training
:: Angie Schottmuller @aschottmuller
77%SCROLL LIFT
A B
97. Client example: University of Wisconsin-Eau Claire Continuing Education, Ethics & Boundaries Training
:: Angie Schottmuller @aschottmuller
29%CONVERSION LIFT
A B
99. Client example: Byer’s LeafGuard Gutter System – Fall 2014
:: Angie Schottmuller @aschottmuller
Get a LeafGuard Estimate
& 20% Install Savings
Get a LeafGuard Estimate
& 20% Install Savings
Get a LeafGuard Estimate
& 20% Install Savings
100. BE MINDFUL OF
THUMB REACH
Image reference: forbes.com :: Angie Schottmuller @aschottmuller
iPhone 5
iPhone 6
101. :: Angie Schottmuller @aschottmuller
Client example: Red Wing Shoes - Spring Sale 2015
iPhone 5
iPhone 6
iPhone 5
iPhone 6
102. :: Angie Schottmuller @aschottmuller
NON-BOUNCE
5+ SECONDS
“STICK”
15+ SECONDS
BRAND LOGO
Offer Confidence/Urgency Booster....
[ Social Proof or Testimonial ]
[ Hero Shot Featured Image ]
Web Form
Heading
Resource benefit one
Another cool benefit
Memorable benefit
GET YOUR FREE
CHECKLIST
EMAIL:
HeadlineTo Hook Attention & Match Ad
ENGAGE
JUMP, PLAY, CALL
SCROLL
BELOW FOLD / PAGE BOTTOM
CLICK
103. KEY METRIC #4
Client example: University of Wisconsin-Eau Claire Continuing Education, Ethics & Boundaries Training :: Angie Schottmuller @aschottmuller
104. What SPECIFIC DATA do web
visitors need to make a good
decision?
How can I make consumption
of that data into a
MEASURABLE ACTION?
:: Angie Schottmuller @aschottmuller
ASSESSMENT:
1
2
105. What SPECIFIC DATA do web
visitors need to make a good
decision?
How can I make consumption
of that data into a
MEASURABLE ACTION?
:: Angie Schottmuller @aschottmuller
ASSESSMENT:
1
2
Seriously. This is huge. WRITE IT DOWN.
109. ARE THE ARMPIT
OF WEB CONTENT.
THEY’RE NOT ATTRACTIVE AND NOBODY WANTS
TO GO THERE.
DON’T HIDE CONTENT. USE JUMP LINKS INSTEAD.
:: Angie Schottmuller @aschottmuller
111. Client example: University of Wisconsin-Eau Claire Continuing Education, Ethics & Boundaries Training :: Angie Schottmuller @aschottmuller
MOBILE:
CASE STUDY
120. ATTENTION RATIO:
CAN DO : SHOULD DO
Client example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller
124. BOUNCE rate is a critical UX KPI
Use“what + why”to lure STICK
“The FOLD”is very real
Track decision-making data as
clickable actions
:: Angie Schottmuller @aschottmuller
KEY TAKEAWAYS
129. :: Angie Schottmuller @aschottmuller
Are YOU Winning with Data?
ANGIE SCHOTTMULLER
Growth Marketing Advisor
angie@interactiveartisan.com @aschottmuller
Ask about interactive training workshops and
quick-win consultations.
GET AN OPTIMIZATION CONSULT
and start kicking ROI butt with smart data!
137. :: Angie Schottmuller @aschottmuller
Are YOU Winning with Data?
ANGIE SCHOTTMULLER
Growth Marketing Advisor
angie@interactiveartisan.com @aschottmuller
Ask about interactive training workshops and
quick-win consultations.
GET AN OPTIMIZATION CONSULT
and start kicking ROI butt with smart data!
138. ANGIE SCHOTTMULLER
Growth Marketing Advisor
@aschottmuller
linkedin.com/in/angieschottmuller
angie@interactiveartisan.com
Top 10 of 2015
ONLINE MARKETINGEXPERTS
GA definition: https://support.google.com/analytics/answer/1009409?hl=en
Justin Cutroni on ABR - http://cutroni.com/blog/2012/07/27/rethinking-blog-metrics/
Bounce rate benchmarks: < 20% = hard to achieve. 35% = cause for concern, 50%> = worth worrying
http://www.kaushik.net/avinash/2007/08/standard-metrics-revisited-3-bounce-rate.html
GA definition: https://support.google.com/analytics/answer/1009409?hl=en
Justin Cutroni on ABR - http://cutroni.com/blog/2012/07/27/rethinking-blog-metrics/
http://www.sfgate.com/bayarea/article/Freshly-baked-ads-are-toast-City-orders-that-2482764.php#photo-2459751
2006 campaign by CBS Outdoor. (Pulled a day later by city for fear of allergic response to the scent.)
Kirsten Jung, age 14, a student at Sacred Heart, and Stephanie Jung, age 19, a student at the Fashion institute of Design and Marketing, both of San Francisco, made a special trip to this bus shelter after hearing about it, to smell the scent. Both said it did indeed smell like cookies, and yes, it made them want milk. Story is about the reaction to the chocolate smell wafting from Muni bus shelters with the "Got Milk?" ads. We go to the bus shelter on the NW corner of Sutter and Stockton Sts. Rachel Gordon is the writer for Metro. These photos were made on Monday, Dec. 4, 2006, in San Francisco, CA. (Katy Raddatz/SF Chronicle)