Challenged at how to convert more organic search web traffic? Check out these hot tactics that dually aid BOTH search ranking and conversion optimization with a little help from the ultimate problem solver, MacGyver!
"A search query is simply a question for a root need or problem. To optimize for both search and conversion, PROVE you're the best solution." - Angie Schottmuller
Presented at Conductor's C3 SEO Conference (Sep 19, 2013)
Are your featured marketing images aiding or hurting leads and sales? Learn how to transition basic images into compelling 'hero shots' that drive EPIC conversion with these 7 key principles.
BONUS: Get a FREE 'Hero Shot Scorecard' to help grade and prioritize images and video thumbnails for your marketing campaigns along with Google Analytics event tracking code snippets and custom reports for measurable accountability.
>> Presented Jan 21, 2015 - Visual Website Optimizer (VWO) Webinar.
Short link: http://j.mp/7heroshotsecrets
MORE INFO: Check out the article and webinar recording here: http://j.mp/heroshotintro
Consumers trust others 12X more than marketers. Learn how to harness social proof (reviews, action shots) customer content marketing to boost conversion of your leads and sales.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
(Presented at Conversion Conference Chicago on June 11, 2013 and SMX Advanced June 12, 2013.)
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI.
Your time and budget is finite. Grow ROI with an SEO & CRO power play.
>> Contact me today for a consultation!
Mobile isn't just a device. It's a CONTEXT. Check out these 4 actionable mobile context insights to help you drive better engagement, leads and sales.
Conversion World keynote presentation - April 21, 2015
Can your web page pass the 5-second or 6-foot test? >> Are you properly leveraging color physiology to drive action? >> Are you measuring bounce rate correctly?
ARE YOU SURE?? Better double check that with these powerful tricks and insights for marketing and design!
Physiology can quickly trump persuasion. If your customer can't SEE it, conversion is obviously unlikely. Learn how to "optimize for the eye" with 3 quick usability tests, a color model (that converts like clockwork), and web analytics tracking code that will truly make you a HERO!
>> Presented Oct 14, 2014 at Hero Conf Conversion Summit. #HeroConf
>> SLIDESHARE OF THE DAY - Dec 3, 2014.
Short link: http://j.mp/crofortheeye
Article:
Leverage these 10 best practices to provide a quality landing page experience for both desktop and mobile users that converts! Includes tips to implement click-to-call, default zipcode fields by geoIP, and more.
Are your featured marketing images aiding or hurting leads and sales? Learn how to transition basic images into compelling 'hero shots' that drive EPIC conversion with these 7 key principles.
BONUS: Get a FREE 'Hero Shot Scorecard' to help grade and prioritize images and video thumbnails for your marketing campaigns along with Google Analytics event tracking code snippets and custom reports for measurable accountability.
>> Presented Jan 21, 2015 - Visual Website Optimizer (VWO) Webinar.
Short link: http://j.mp/7heroshotsecrets
MORE INFO: Check out the article and webinar recording here: http://j.mp/heroshotintro
Consumers trust others 12X more than marketers. Learn how to harness social proof (reviews, action shots) customer content marketing to boost conversion of your leads and sales.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
(Presented at Conversion Conference Chicago on June 11, 2013 and SMX Advanced June 12, 2013.)
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI.
Your time and budget is finite. Grow ROI with an SEO & CRO power play.
>> Contact me today for a consultation!
Mobile isn't just a device. It's a CONTEXT. Check out these 4 actionable mobile context insights to help you drive better engagement, leads and sales.
Conversion World keynote presentation - April 21, 2015
Can your web page pass the 5-second or 6-foot test? >> Are you properly leveraging color physiology to drive action? >> Are you measuring bounce rate correctly?
ARE YOU SURE?? Better double check that with these powerful tricks and insights for marketing and design!
Physiology can quickly trump persuasion. If your customer can't SEE it, conversion is obviously unlikely. Learn how to "optimize for the eye" with 3 quick usability tests, a color model (that converts like clockwork), and web analytics tracking code that will truly make you a HERO!
>> Presented Oct 14, 2014 at Hero Conf Conversion Summit. #HeroConf
>> SLIDESHARE OF THE DAY - Dec 3, 2014.
Short link: http://j.mp/crofortheeye
Article:
Leverage these 10 best practices to provide a quality landing page experience for both desktop and mobile users that converts! Includes tips to implement click-to-call, default zipcode fields by geoIP, and more.
Social Media ROI: Formulas & Conversion Optimization TipsAngie Schottmuller
Are YOU measuring social media ROI? Now you can! Loaded with 14 formulas for quantifying social media benefits and over 17 case study examples of social proof facilitating conversion, this presentation is a MUST-READ for any social marketer!
Still not convinced of the impact of social media on sales? Test it with the Unbounce landing page testing platform: http://try.unbounce.com/seschi (Use promo code ses503 to get 3 months at 50% off.)
Presented on Nov 13, 2012 at SES Chicago, #SESCHI.
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
Social Proof Tips to Boost Landing Page ConversionsUnbounce
In this Unwebinar, Angie Schottmuller will teach you how and where to leverage social proof to boost landing page performance. Learn helpful tricks for harnessing your current and past customer success to drive more conversions.
BONUS: Angie's presentation will follow with live critiques of landing page social proof that YOU submitted. Critique the social proof on your own (using the scorecard you'll have just learned), or simply tune-in for some expert insights and A/B testing ideas.
You'll learn:
-What kinds of social proof aid conversion (and why)
-What to do if you don't have any social proof
-Common conversion-killing social proof cases to avoid
-When and where social proof matters on a landing page
-How to score/grade the quality of your social proof
-What elements make a highly persuasive testimonial (and how to get them)
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEOEpiphany
Malcolm’s presentation, Brand: The Only Future Ranking Factor, revisits research he carried out back in 2012 to see if he was right about the importance of brand signals in SEO and the influence brand power has in affecting rankings.
Additionally, Malcolm also discussed what the state of play for SEO looks like in 2017, and the potential opportunities that will drive search success in the near future.
Keyword research is the foundation of a good #SEO campaign. For this webinar, hosted by Ahrefs, we take a deep dive into identifying long-tail #keyword opportunities with high traffic potential.
Conversion Hotel 2014: Angie Schotmuller (US) keynoteWebanalisten .nl
Angie Schottmuller, well known SEO and conversion consultant and star wars lover. Slides from her friday keynote at Conversion Hotel 2014 #CH2014 #enjoy
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
SearchLove San Diego 2019 - Heather Physioc - Search vs. Bureaucracy: How to ...Distilled
Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles standing in the way of getting your best search work implemented - and much of it can be prevented. Based on extensive research into common blockers that search professionals encounter with clients, this talk will teach you how to immerse yourself into a new client relationship, assess the client’s organizational maturity, and uncover those stumbling blocks before you hit them. Heather Physioc will share tools and techniques to prevent and overcome those obstacles so you can get real search work done.
Want to build more awesome links for your business?
Join this sponsored ThinkTank webinar and learn how to quickly and efficiently execute three proven link building strategies.
How to grow a £multimillion SEO agency without spending a penny on marketing ...Rise at Seven
Rise at Seven COO Stephen Kenwright explains the deliberate decisions made to take an agency from 0 to £1.5m revenue in a year without spending any cash whatsoever...covering positioning, strategy, sales and marketing.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...Distilled
We're in a catch-22 of mobile search — lots more people are using mobile search, particularly in local, but less and less of those people are actually tapping on search results and visiting your website. Local has long been a testing ground for no click searches but it's getting harder to build an action plan and track success. In this talk, Dana will review tools you can use to monitor local results (even on a block by block basis!) and provide tips for improving your local presence in both organic and paid results.
SearchLove San Diego 2019 - Vince Nero - Creating Great Content in Boring Ind...Distilled
Let's face it, not all industries are created equal. We can't all write about celebrity gossip or sports news. This session will walk the audience through several actionable tactics for ways to make great, shareable, linkable content in boring industries. Vince will show them examples of companies that have done it successfully and will also explain how they can get it shared, drive backlinks and get it ranking.
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
How to develop a Google posting strategy for your sector based on the customer's local search journey and missions
See the video here: https://vimeo.com/527457220
Develop a Google My Business posting strategy that fits with your customers' local search mission.
Based on extensive experience of posting more than 100,000 Google Posts across 7,000 locations for various sectors.
For every $92 spent acquiring customers, ONLY $1 is spent converting them. It's time to bring balance to the Force (a.k.a. your optimization strategy). Check out these 5 powerful Star Wars insights to unite your SEO and CRO efforts for impressive power play wins!
>> Keynote presentation Oct 22, 2014 for Conversion Hotel, Netherlands. #CH2014
Short link: http://j.mp/seocrostarwars
My "Integrated Mobile Marketing Strategy" presentation from SES London. Topics: Mobile SEO, QR codes, Social WiFi, Shazam Ads, Click-to-Call, and more.
Social Media ROI: Formulas & Conversion Optimization TipsAngie Schottmuller
Are YOU measuring social media ROI? Now you can! Loaded with 14 formulas for quantifying social media benefits and over 17 case study examples of social proof facilitating conversion, this presentation is a MUST-READ for any social marketer!
Still not convinced of the impact of social media on sales? Test it with the Unbounce landing page testing platform: http://try.unbounce.com/seschi (Use promo code ses503 to get 3 months at 50% off.)
Presented on Nov 13, 2012 at SES Chicago, #SESCHI.
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
Social Proof Tips to Boost Landing Page ConversionsUnbounce
In this Unwebinar, Angie Schottmuller will teach you how and where to leverage social proof to boost landing page performance. Learn helpful tricks for harnessing your current and past customer success to drive more conversions.
BONUS: Angie's presentation will follow with live critiques of landing page social proof that YOU submitted. Critique the social proof on your own (using the scorecard you'll have just learned), or simply tune-in for some expert insights and A/B testing ideas.
You'll learn:
-What kinds of social proof aid conversion (and why)
-What to do if you don't have any social proof
-Common conversion-killing social proof cases to avoid
-When and where social proof matters on a landing page
-How to score/grade the quality of your social proof
-What elements make a highly persuasive testimonial (and how to get them)
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEOEpiphany
Malcolm’s presentation, Brand: The Only Future Ranking Factor, revisits research he carried out back in 2012 to see if he was right about the importance of brand signals in SEO and the influence brand power has in affecting rankings.
Additionally, Malcolm also discussed what the state of play for SEO looks like in 2017, and the potential opportunities that will drive search success in the near future.
Keyword research is the foundation of a good #SEO campaign. For this webinar, hosted by Ahrefs, we take a deep dive into identifying long-tail #keyword opportunities with high traffic potential.
Conversion Hotel 2014: Angie Schotmuller (US) keynoteWebanalisten .nl
Angie Schottmuller, well known SEO and conversion consultant and star wars lover. Slides from her friday keynote at Conversion Hotel 2014 #CH2014 #enjoy
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
SearchLove San Diego 2019 - Heather Physioc - Search vs. Bureaucracy: How to ...Distilled
Lack of buy-in. Failure to prioritize. Limited budget and resources. Low understanding of search. Corporate silos. All these and more are obstacles standing in the way of getting your best search work implemented - and much of it can be prevented. Based on extensive research into common blockers that search professionals encounter with clients, this talk will teach you how to immerse yourself into a new client relationship, assess the client’s organizational maturity, and uncover those stumbling blocks before you hit them. Heather Physioc will share tools and techniques to prevent and overcome those obstacles so you can get real search work done.
Want to build more awesome links for your business?
Join this sponsored ThinkTank webinar and learn how to quickly and efficiently execute three proven link building strategies.
How to grow a £multimillion SEO agency without spending a penny on marketing ...Rise at Seven
Rise at Seven COO Stephen Kenwright explains the deliberate decisions made to take an agency from 0 to £1.5m revenue in a year without spending any cash whatsoever...covering positioning, strategy, sales and marketing.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...Distilled
We're in a catch-22 of mobile search — lots more people are using mobile search, particularly in local, but less and less of those people are actually tapping on search results and visiting your website. Local has long been a testing ground for no click searches but it's getting harder to build an action plan and track success. In this talk, Dana will review tools you can use to monitor local results (even on a block by block basis!) and provide tips for improving your local presence in both organic and paid results.
SearchLove San Diego 2019 - Vince Nero - Creating Great Content in Boring Ind...Distilled
Let's face it, not all industries are created equal. We can't all write about celebrity gossip or sports news. This session will walk the audience through several actionable tactics for ways to make great, shareable, linkable content in boring industries. Vince will show them examples of companies that have done it successfully and will also explain how they can get it shared, drive backlinks and get it ranking.
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
How to develop a Google posting strategy for your sector based on the customer's local search journey and missions
See the video here: https://vimeo.com/527457220
Develop a Google My Business posting strategy that fits with your customers' local search mission.
Based on extensive experience of posting more than 100,000 Google Posts across 7,000 locations for various sectors.
For every $92 spent acquiring customers, ONLY $1 is spent converting them. It's time to bring balance to the Force (a.k.a. your optimization strategy). Check out these 5 powerful Star Wars insights to unite your SEO and CRO efforts for impressive power play wins!
>> Keynote presentation Oct 22, 2014 for Conversion Hotel, Netherlands. #CH2014
Short link: http://j.mp/seocrostarwars
My "Integrated Mobile Marketing Strategy" presentation from SES London. Topics: Mobile SEO, QR codes, Social WiFi, Shazam Ads, Click-to-Call, and more.
Flogging Design: Daily Disasters & Best Practice in Online Shop DesignMatt Balara
So many businesses earn their daily bread online, so why are so many online shops so poorly designed?
This presentation from Edge of the Web '09 in Perth, Australia, is a review of common mistakes, and numerous common sense solutions and best practice examples for e-commerce site design.
More, Better, Faster! Agile Design for Fun & ProfitMatt Balara
We UX designers waste far too much time and money creating deliverables for the bin, and not nearly enough time iterating our ideas until they rock. Maybe if we take a page from the agile software development book, we can do more both better & faster?
Membuat Landing Page Online Shop, Membuat Landing Page untuk Online Shop anda adalah cara yang baik untuk memperkenalkan online shop anda kepada pengguna internet.
materi dasar debat mahasiswa - kesalahan fikirswirawan
Critical thinking - Berfikir kritis
Materi 1
Logical Fallacy - Kesalahan berfikir
materi dasar debat bahasa inggris
materi dasar debat psikologi
materi dasar debat hukum
materi dasar debat ekonomi
materi dasar debat sosial
Organic Conversion Optimization - 15 Wins to Convert SEO TrafficAngie Schottmuller
Learn 15 ways to aid organic search funnel conversion goals -- boost rankings, improve click-thru, reduce bounce, improve engagement, and grow conversions! Includes tricks to handle (not provided) keywords, pimp search snippets, and maintain scent. Presented at Conversion Conference San Francisco on Mar 18, 2014.
Cara Mudah Membuat Website Online Dengan Bantuan CMS WordPress dan Idhostinger 100% GRATIS! - Presentasi ini dibuat pada 8 May 2014 untuk memberikan edukasi pada para pelajar bagaimana memanfaatkan teknologi pada era digital , jadi akan ada kemungkinan beberapa perubahan ui / aksi pada tahapan di sisi server apabila ada pembaruan dari pihak penyedia layanan.
Whats app promotions & marketing - Market your Product & Services using WhatsAppSonu Pandey
Market your product & services using WhatsApp – The Tool for Next Generation Marketers
India is one of the fastest-growing markets for instant messaging applications. 600 million WhatsApp users, 65 million are in India.
The service helps connect better with the clients in the metro cities and across India
“Cash-rich-time-poor” customers find it convenient to go through the latest stock and also block/book the items to be home-delivered
High Conversion rate, in case of customers using WhatsApp the conversion is as high as 80%
Nearly seven out of 10 enquiries that come to them on WhatsApp convert into business
Learn actionable tactics to boost your conversion rates and get more ROI out of existing marketing efforts. Includes checklists for optimized call-to-action buttons, landing page essential elements, templates for requesting client testimonials, and more!
Presented at Interactivity Digital (#ID2013) in South Beach, FL on May 15, 2013.
Featured Presenter: Angie Schottmuller
On average 70% of website traffic comes from search results. Are you optimizing conversion for organic traffic? More than 99% of websites are not, so it's a huge opportunity for you to gain an advantage.
Learn how, when and where to provide search visitors a clear path to conversion, regardless of where a they enter your site... and despite Google's "not provided" keyword madness. From ranking, click-through, stick (cleverly maintained scent), and conversion, you'll leave this webinar loaded with tips to overhaul your regular website with some powerful SEO conversion boosters.
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn the "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
SearchLove San Diego 2015 | Angie Schottmuller, 'Holy Grail of On-Page Optimi...Distilled
So you found a page that needs optimizing. Now what? Angie’s presentations will take a deep dive into five advanced page-level metrics that reveal user experience progression. Bring order to the chaos with meaningful on-page optimization goals. Learn how to measure, analyze and interpret the first 15 seconds of a user visit, along with tactics to directly aid conversion. Packed with inspiring case studies, usability tests, and event tracking code snippets, you'll leave this session smarter, equipped for serious action.
7 secrets of hero shot images that drive epic conversionsVWO
People form first impressions about web pages in about 1/20th of a second. That's crazy fast! Obviously visuals play a huge part. How do you make a featured image into a compelling hero shot that actually aids conversion?
In this presentation, our guest, Angie Schottmuller of Three Deep Marketing, talks about optimizing hero shots that engage and inspiring prospects to take the desired action on your web pages [and offline marketing as well].
More Traffic, More Conversions: How To Build Great Landing PagesHanapin Marketing
Landing pages are a critical part of your marketing strategies, so it’s important that you develop them with a great user experience and your conversion goals in mind. In this session, Hanapin’s Sr. CRO Manager, Samantha Kerr, and Unbounce’s Co-Founder, Oli Gardner, breakdown the components that help you build landing pages that get you more traffic and more conversions.
Long Live Performance Marketing_Nick CristalPerformanceIN
Whilst OPM studies have shown consistent growth in affiliate marketing & lead generation, what is happening in the wider performance mix - with paid social, paid search and programmatic - is certainly worth keeping an eye on.
The link between affiliate marketing and performance media is increasingly prevalent, what with the channel's ability to reward super affiliates, an increase in quality content publishers and the rise in attribution and automation. The desire for a cross-channel performance journey is increasing as the approaches and strategies of yesterday head for the door.
Under the impression that looking at the affiliate channel in a silo with separate budgets, goals and outcomes may not be the wisest move, Nick Cristal of UK performance agency Maxus will lay out the inner workings of a unified performance strategy whilst exploring the opportunities, tools, methodologies and mindsets required by media owners, affiliates and advertisers.
Attendees can expect a highly in-depth review of the multi-channel way of working, and methods of getting this into their campaigns.
The Power of Integrated Search: Why SEO & SEM Are Better TogetherDemandWave
Savvy marketers love inbound leads - and with good reason. SEO leads cost 60% less and close 2x faster than any other channel.
But, what happens when inbound isn’t enough? As 3 out of 4 marketers practice SEO, you’re competing in a highly saturated market.
The solution lies in the perfect digital lead gen recipe: The long-term investment of SEO coupled with the quick results of SEM. Like peanut butter and jelly, SEO and SEM just go better together.
Gamification: an interactive introduction (by Anneleen Boullart & Timo Vandem...InSites on Stage
Gamification: an interactive introduction by Anneleen Boullart & Timo Vandemaele, presented to the Hogeschool Gent Marketing Alumni on October 18, 2012 in Ghent (BE).
Lay of the Landing Page: Building Great Marketing Campaigns on WordPressThird Wunder
Are you trying to get users to DO something on your site? Whether it’s sign-up, buy, download, donate: if you have a goal you NEED landing pages!
This talk covers important basics like what landing pages are and why/when to use them, attention ratio, message match and key persuasive elements. Includes a walk-through of examples of our premium interactive landing page templates and case studies to see what converts best and why. Run better, more efficient, and just plain cooler campaigns, plus get the most out of your marketing time and dollars!
PRESENTED AT WORDCAMP MONTREAL, JULY 24, 2016
By: Liesl Barrell & Mohamed Hamad
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
3. Angie Schottmuller
Director, Interactive Strategy & Optimization
@aschottmuller
ThreeDeepMarketing.com
linkedin.com/in/angieschottmuller
aschottmuller@ThreeDeepMarketing.com
Three Deep Marketing
4. SEO CONVERSION PROBLEM SOLVING STRATEGIES
#C3NY #SEO #CRO
@aschottmuller
Tweet this session!
Seriously. It's loaded with juicy stats guaranteed to get a retweet!
5. SEO Meet CRO.
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
7. CONVERSION =
Completion of a presented action.
a.k.a. "Goal Completion"
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
8. For every $92 spent
acquiring customers,
Only $1 is spent on
conversion.
Source: Econsultancy & RedEye CRO Report 2012
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
9. Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
SEO vs. CRO
USERS
to believe it's the best answer to a user's query
enough to...
RANK HIGH IN
SEARCH RESULTS.
METRIC: Search Rank
COMPLETE THE
CALL-TO-ACTION.
METRIC: Conversions (Goal Completions)
SEARCH ENGINES
Optimize content for:
SEARCH ENGINE OPTIMIZATION CONVERSION RATE OPTIMIZATION
10. 70%of people say they
make purchasing decisions to
solve a problem.
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Source: Impact Communications
12. To DRIVE and COVERT search traffic you must:
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Image credit: Under30ceo.com
Be a
problem solver.
13. MacGyver
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Image credit: tvlistings.zap2it.com
If necessity is the mother all of invention, then the father would be...
16. Image credit: fanpop.com
LESSON 1: Assess the Situation
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
(Apologies for the poor pixel resolution. MacGyver was a 1980's TV show.)
17. What? When? Where? How? Who?
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
18. Long-Tail Keyword Considerations
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Image credit: Elliance.com
Longer tail also means
higher conversion
Scan for intent-indicators like:
"how to", "compare", "coupon"...
CONVERSION RATELow High
19. Organic Search Conversion Funnel
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
_____%
_____%
_____%
_____%
_____%
21. LESSON 2: Know Your Personas
Image credit: fanpop.com
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
(Apologies for the poor pixel resolution. MacGyver was a 1980's TV show.)
22. Don't be afraid to ask questions...
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
26. Just DON'T
make it weird...
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Image credit: mncm.org
Interview Customer
Service Survey Recent
Customers
Poll Sales Team
Run Website
Online Polls
Start Discussion on
Social Media
27. Good questions lead
to good ideas and
smarter marketing!
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Image credit: ico-consulting.com
28. LESSON 3: Track What's Important
Image credit: dollardaze.com
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
(Apologies for the poor pixel resolution. MacGyver was a 1980's TV show.)
29. - Ben Yoskovitz
@byosko, Author, "Lean Analytics"
"If a metric won't
change the way you behave,
then it's a bad metric."
30. It's not ALL about the money...
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Image credit: omegabarrow.com
31. - Bryan Eisenberg
@TheGrok, Conversion Optimization Expert, Speaker & Author
Conversion rate is a measure of your ability to persuade
visitors to take the action you want them to take...
"For you to achieve your goals,
VISITORS must first achieve theirs."
32. Reevaluate Goals
BUSINESS
GOALS
What does the
business want to
accomplish?
USER
GOALS
What does the
user want to
accomplish?
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
33. BUSINESS
GOALS
What does the
business want to
accomplish?
USER
GOALS
What does the
user want to
accomplish?
Reevaluate Goals
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
34. Top User Actions = Tracked Events = Goals
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
"Did you find what you
were looking for?"
"What was your reason
for visiting today?"
35. Amazon.com has measurable actions everywhere!
Screenshot: Amazon.com Books: "Start With Why" by Simon Sinek
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
36. Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Reference: E-Nor Blog: Combining Qualitative and Quantitative Data to Gain Useful Insights http://j.mp/18agWIx
37. LESSON 3: Send Signals That Help
Image credit: fanpop.com
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
(Apologies for the poor pixel resolution. MacGyver was a 1980's TV show.)
38. How compelling are your meta descriptions?
VS.
ORGANIC
PAID
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
39. Optimize organic
search snippets
like you would a
PAID AD.
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Image credit: luxtica.com
40. VISUALS are processed
60,000x
FASTER in the brain than text.
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Source: Neo Mammalian Studios
41. Check the SERPs for your latest competition...
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Oh, snippity
snap!
42. On average, RICH SNIPPETS
boost click-through rates by
20-30%
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Image credit: BlueGlass.com
43. Explainer videos
boost conversion
20%(on average)
Source: CommonCraft.com, Unbounce.com. http://bit.ly/explainervideostats
CrazyEgg.com video
Dropbox.com video
+$21K
SALES/MO
+10%
CR LIFT
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
44. CAUTION:
Context makes photos
and video "sexy hot"
to search engines!
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Mountains are dreamy. Skiing down a mountain video.
45. LESSON 4: Gather Testimonies & Proof
Image credit: fanpop.com
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
(Apologies for the poor pixel resolution. MacGyver was a 1980's TV show.)
46. Be smart with credibility...
Source: Wired.com and WatchDogNation.com, 2010
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
47. Where are YOU on the Credibility Scale?
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
SKEPTICAL AUTHORITATIVE
Here?
According to
whom?
48. If you're making a product claim...
We are the... best,
fastest, leading, #1...
Image credit: gizmodoinsider.com, ohmygodot.com someecards.com
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
...always include evidence to back it up!
49. - Gregory Ciotti
@GregoryCiotti, Customer Experience Director, Unbounce
"Your customers will always be
more persuasive than you."
50. Rank for <your product> + "reviews"
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Ahhh.... Freshness!
51. Check the SERPs for anomalies...
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
A review replaced the
meta description!
52. CASE STUDY
SKECHERS – Expert Q&A
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
BOOSTED CONVERSION
32%
Source: Bazaarvoice Case Study, Nov 2012
... AND AIDED "SHOES"
PAGE 1 RANK
53. LESSON 5: Plan a Clear Course of Action
Image credit: fanpop.com
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
(Apologies for the poor pixel resolution. MacGyver was a 1980's TV show.)
54. What's the path to your 1 best answer?
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Query
(Keyword)
Page
(No Call-to-Action)
Page
Page
Page
Page
Page
??? ...VERY CONFUSING!
55. 1
"ONE page.
ONE purpose.
ONE targeted keyword phrase.
ONE best answer."
- Angie Schottmuller
@aschottmuller, SEO & Conversion Optimist, Three Deep Marketing
56. Map out the path to your best answer...
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Query
(Keyword)
Purpose
(Call-to-Action)
Audit Organic Traffic - Google Analytics Custom Report:
http://bit.ly/gacustomreportorganictraffic
Page
<PAGE TYPE>
57. LESSON 6: Use the Right Tools
Image credit: fanpop.com
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
58. - Angus MacGyver
World's Greatest Problem Solver since 1985
"A paperclip can be a wondrous thing.
More times than I can remember one of
these has gotten me out of a tight spot..."
Image credit: clipartist.info
59. Yes, MacGyver's first name is Angus.
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
60. A/B Testing Guidelines for SEO
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Reference: Google Guidelines for Website A/B Testing: http://bit.ly/googleabtestguidelines
ORIGINAL VARIATION 1
If user-agent =
Googlebot then...
i.e. If use test, then
temporarily redirect to...
<link rel="canonical"
href="ORIGINAL-URL" />
Use Rel="Canonical"
(Not noindex. Not robots.txt)
Use 302 Redirects
(Not 301)
No Cloaking
61. q Relevant
q Credible
q Value-Added
q Usable
q Actionable
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Handy checklist for
SEO and CRO
factors!
62. Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY!
!
CAUTION: Facets are great for UX
and conversion, but potentially deadly for
SEO if done incorrectly.
>> Seek a proven expert!
Faceted Navigation
63. One thing MacGyver taught us best....
The most important
tool is your mind!
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
65. SEO + CRO: MacGyver Lesson Recap
q Focus on keywords likely to convert
q Determine WHY users: search, buy, & don't buy
q Measure smart; track top user actions as goals
q Provide fresh, quality supporting context as proof
q Plan a clear path for goal completion
q Use the right tools and checklists
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
66. - Angie Schottmuller
@aschottmuller, SEO & Conversion Optimist, Three Deep Marketing
"A search query is simply a question
for a problem. To optimize for both
search and conversion,
PROVE you're the best solution."
67. Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
Thanks to CLOO for the theme inspiration! They
currently play MacGyver all-day on Mondays!
#MacGyverMondays
See me for your limited edition
MacGyver multitool in
Conductor green!
Ready to solve problems?
69. Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We're
problem solvers that bridge organic conversion tactics with powerful user-centric strategies to
deliver lasting, tangible ROI.
Contact Me for a
FREE Consultation
Maximize your SEO & CRO power play!
Angie Schottmuller
Director, Interactive Strategy & Optimization
aschottmuller@threedeepmarketing.com
@aschottmuller
Your time and budget is finite.
Grow ROI with a power play...
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY
70. Proudly helping solve problems for...
Angie Schottmuller @aschottmuller | Three Deep Marketing | #C3NY