BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buying Links

Sam Charles
Float Digital
How to Incentivise Bloggers
Without Buying Links

Learn how to forge
relationships with influencers
and build links without
spending a penny.
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

Packed with actionable
takeaways for developing a
killer link building campaign.

"I receive 50+ emails a day like
this, therefore I charge a fee of
£200 per post plus the iPad."

NOTHING NEW
HERE...
Flex my creative muscle.
Make some extra dollar.
Grow my GA knowledge.

THINGS WENT
QUITE WELL
International press trips and
awesome freebies.
Brand collaborations money
can't buy.
Making money on the side.
Develop my SEO knowledge.

25-30OUTREACH
EMAILS A DAY

All these strategies
have been tried and
tested. First hand!

SOURCE BLOGGERS
WITH PRESS PAGES
AND CREATE
CONTENT ABOUT
THEM ON YOUR BLOG.

OUTREACH AS USUAL
AND INCENTIVISE
BLOGGERS WITH EXTRA
CONTENT INSTEAD OF
MONEY.

If you can't offer money,
then offer your time. It can
be far more valuable...

OFFER ADVICE OR
RESOURCES AND
SUPPORT BLOGGERS
TO IMPROVE THEIR
WEBSITE.

RESOURCES FOR
BLOGGERS
SEO Consultant
Graphic Designer
Web Developer
Photographer
Lawyer
Accountant

CREATE AN EGO-BAIT
INFOGRAPHIC OF 30
OF THE BEST
BLOGGERS AND
SHARE IT WITH THEM.

Nobody wants to host
infographics; they’re usually ugly,
generic and *surprisingly* readers
don’t engage with them.

HOWEVERThere is one exception that
I’ve seen, and although it
was still ugly.. It worked.

PROMOTE THEIR
CONTENT ON YOUR
BRAND SOCIAL
CHANNELS OR
COMPANY
NEWSLETTERS.

Offer this if the account
you are willing to
promote it on has less
followers than the
blogger has.
BUT PLEASE
DON'T...

Agree to promote the
content through newsletter
or social channels and then
go silent.
OH... AND PLEASE
PLAY FAIR

OUTREACH TIPS
(from the blogger community)

RULE #1: Never
pretend to be
somebody else!

RULE #2: Don't be
afraid to tell us
what you want.

RULE #3: Keep
e-mails short and
to the point.

WHAT WE’VE
LEARNED TODAY
Target bloggers with press pages.
Incentivise with content instead of money.
Offer website support to a blogger.
Create ego-bait infographics.
Play nice when it comes to outreach.

float-digital.com/brighton-seo-2017

BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buying Links

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BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buying Links