So you found a page that needs optimizing. Now what? Angie’s presentations will take a deep dive into five advanced page-level metrics that reveal user experience progression. Bring order to the chaos with meaningful on-page optimization goals. Learn how to measure, analyze and interpret the first 15 seconds of a user visit, along with tactics to directly aid conversion. Packed with inspiring case studies, usability tests, and event tracking code snippets, you'll leave this session smarter, equipped for serious action.
7 secrets of hero shot images that drive epic conversionsVWO
People form first impressions about web pages in about 1/20th of a second. That's crazy fast! Obviously visuals play a huge part. How do you make a featured image into a compelling hero shot that actually aids conversion?
In this presentation, our guest, Angie Schottmuller of Three Deep Marketing, talks about optimizing hero shots that engage and inspiring prospects to take the desired action on your web pages [and offline marketing as well].
Are your featured marketing images aiding or hurting leads and sales? Learn how to transition basic images into compelling 'hero shots' that drive EPIC conversion with these 7 key principles.
BONUS: Get a FREE 'Hero Shot Scorecard' to help grade and prioritize images and video thumbnails for your marketing campaigns along with Google Analytics event tracking code snippets and custom reports for measurable accountability.
>> Presented Jan 21, 2015 - Visual Website Optimizer (VWO) Webinar.
Short link: http://j.mp/7heroshotsecrets
MORE INFO: Check out the article and webinar recording here: http://j.mp/heroshotintro
SEO Conversion Strategies (MacGyver Problem Solving Edition)Angie Schottmuller
Challenged at how to convert more organic search web traffic? Check out these hot tactics that dually aid BOTH search ranking and conversion optimization with a little help from the ultimate problem solver, MacGyver!
"A search query is simply a question for a root need or problem. To optimize for both search and conversion, PROVE you're the best solution." - Angie Schottmuller
Presented at Conductor's C3 SEO Conference (Sep 19, 2013)
7 secrets of hero shot images that drive epic conversionsVWO
People form first impressions about web pages in about 1/20th of a second. That's crazy fast! Obviously visuals play a huge part. How do you make a featured image into a compelling hero shot that actually aids conversion?
In this presentation, our guest, Angie Schottmuller of Three Deep Marketing, talks about optimizing hero shots that engage and inspiring prospects to take the desired action on your web pages [and offline marketing as well].
Are your featured marketing images aiding or hurting leads and sales? Learn how to transition basic images into compelling 'hero shots' that drive EPIC conversion with these 7 key principles.
BONUS: Get a FREE 'Hero Shot Scorecard' to help grade and prioritize images and video thumbnails for your marketing campaigns along with Google Analytics event tracking code snippets and custom reports for measurable accountability.
>> Presented Jan 21, 2015 - Visual Website Optimizer (VWO) Webinar.
Short link: http://j.mp/7heroshotsecrets
MORE INFO: Check out the article and webinar recording here: http://j.mp/heroshotintro
SEO Conversion Strategies (MacGyver Problem Solving Edition)Angie Schottmuller
Challenged at how to convert more organic search web traffic? Check out these hot tactics that dually aid BOTH search ranking and conversion optimization with a little help from the ultimate problem solver, MacGyver!
"A search query is simply a question for a root need or problem. To optimize for both search and conversion, PROVE you're the best solution." - Angie Schottmuller
Presented at Conductor's C3 SEO Conference (Sep 19, 2013)
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEOEpiphany
Malcolm’s presentation, Brand: The Only Future Ranking Factor, revisits research he carried out back in 2012 to see if he was right about the importance of brand signals in SEO and the influence brand power has in affecting rankings.
Additionally, Malcolm also discussed what the state of play for SEO looks like in 2017, and the potential opportunities that will drive search success in the near future.
Beyond Guest Blogging - Prepare for Guest Blogging's DeathPratik Dholakiya
I presented this at the SEMrush meetup in Ahmedabad. This covers how SEO/Link Building used to be in the past, whether they are dead and the strategies to focus on apart from Guest Blogging.
Social Proof Tips to Boost Landing Page ConversionsUnbounce
In this Unwebinar, Angie Schottmuller will teach you how and where to leverage social proof to boost landing page performance. Learn helpful tricks for harnessing your current and past customer success to drive more conversions.
BONUS: Angie's presentation will follow with live critiques of landing page social proof that YOU submitted. Critique the social proof on your own (using the scorecard you'll have just learned), or simply tune-in for some expert insights and A/B testing ideas.
You'll learn:
-What kinds of social proof aid conversion (and why)
-What to do if you don't have any social proof
-Common conversion-killing social proof cases to avoid
-When and where social proof matters on a landing page
-How to score/grade the quality of your social proof
-What elements make a highly persuasive testimonial (and how to get them)
Memorable companies often make language their own. Learn the tactics to create a brand voice your audience will love and remember. Erica McGillivray from Moz will walk you through what creating branded language means, how to do it, how to scale and advocate for it, and how to keep it fresh. We'll explore:
- Creative language team exercises for defining brand lingo and the psychology behind it.
- What it actually looks like to teach and get input on language from your team.
- Crafting a brand voice guide from statements of purpose and addressing different audiences to dictionaries.
- How to humanize your brand through word choices.
- Empowering your staff or clients to be internal and external advocates of a shared language.
- Using your voice to own your audience and culture across your marketing channels.
- Real life examples from brands such as Stitch Fix, Basecamp, SuperHeroStuff, theSkimm, and more that use language to bring their community in for shared dialog.
Presented at Content Marketing Conference, Las Vegas, May 2016
In my Wordcamp 2013 presentation entitled "Using Search Engine Optimization and Social Plugins," I covered several plugins needed for optimizing a Wordpress site, namely:
(1) All in One SEO
(2) Wordpress SEO By Yoast
(3) Google Analyticator
(4) Google Analytics for Wordpress
(5) Jetpack by Worpdress
(6) Google XML sitempa
I also discussed keyword research briefly as well as the importance of blogging.
Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017Laura Hogan
Search Console doesn't have to be a tool for webmasters and developers, there's plenty of data you can gain from the tool without the need for an understanding of development. Here's the quick wins you can apply to your seo strategy, straight from search console!
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
Creating a Content Promotion Plan that Works | Digital Marketing for Business...Casie Gillette
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy.
This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.
What the Tweet?!? Using Twitter to Accelerate Your BusinessKathy Boyle Gray
Cut through the clutter on Twitter with these tips from Kathy Gray, brand engagement strategist for Pole Position Marketing. Learn how to effectively use this social media platform for your business to build one-on-one relationships with customers, as well as boost brand awareness.
Shop it like it's hot - Ecommerce content that's worth a damn - BrightonSEO A...Charlie Williams
Here's my talk for BrightonSEO 2017 on creating better ecommerce (product & category) content for SEO.
"You’ve got hundreds, or thousands of products. Without an army of copywriters to craft beautiful, bespoke product descriptions. So how do you create that quality user experience search engines are looking to reward? We’ll look at how to optimise for many parts of the buying cycle. How to create supporting strategies for your core product and marketing content. Plus, how to serve bespoke content even when dealing with thousands of products"
Olga's talk at The Inbounder conference
Triggers that drive conversions on social media.
- Basic principles and latests trends marketers should keep in mind
- Image A/B testing: colours, fonts and text
- Human-to-human interaction and ways to build a community with social media
- Templates, conversation funnel examples and tools to help marketers customise their messages
SearchLove Boston 2015 | Tim Wilson, 'Searching for Analytics Treasure'Distilled
You’re capturing all sorts of data which your team of analysts is constantly sifting through. But too often you wind up with results that are described as “interesting but not actionable”. Tim will explain how marketers and analysts alike often trip each other up by communicating at cross purposes, by digging into the data prematurely, and by failing to distinguish the unique nature -- and differences -- between performance measurement and hypothesis validations. Throughout the session, Tim will provide tips and techniques that he has successfully helped numerous large organizations apply and incorporate into their standard operating practices.
SearchLove Boston 2015 | Amanda McGowan, 'How to Avoid "Top Ten Data" Syndrom...Distilled
All too often, many who analyze their site’s analytics evaluate only the most common reports and view just the top layer of data. This leads to an incomplete picture of your audience and their intentions, resulting in poorly planned search strategies. Worse yet, it results in an inaccurate measurement of your search efforts. In this session, Amanda will walk you through the most undervalued reports in Google Analytics, and show you how to dig deeper instead of just regurgitating your ‘top ten’ data. From on-site search to using referral data for an audience analysis, this session will show you how to unlock the analytics data you may be overlooking.
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Brighton SEOEpiphany
Malcolm’s presentation, Brand: The Only Future Ranking Factor, revisits research he carried out back in 2012 to see if he was right about the importance of brand signals in SEO and the influence brand power has in affecting rankings.
Additionally, Malcolm also discussed what the state of play for SEO looks like in 2017, and the potential opportunities that will drive search success in the near future.
Beyond Guest Blogging - Prepare for Guest Blogging's DeathPratik Dholakiya
I presented this at the SEMrush meetup in Ahmedabad. This covers how SEO/Link Building used to be in the past, whether they are dead and the strategies to focus on apart from Guest Blogging.
Social Proof Tips to Boost Landing Page ConversionsUnbounce
In this Unwebinar, Angie Schottmuller will teach you how and where to leverage social proof to boost landing page performance. Learn helpful tricks for harnessing your current and past customer success to drive more conversions.
BONUS: Angie's presentation will follow with live critiques of landing page social proof that YOU submitted. Critique the social proof on your own (using the scorecard you'll have just learned), or simply tune-in for some expert insights and A/B testing ideas.
You'll learn:
-What kinds of social proof aid conversion (and why)
-What to do if you don't have any social proof
-Common conversion-killing social proof cases to avoid
-When and where social proof matters on a landing page
-How to score/grade the quality of your social proof
-What elements make a highly persuasive testimonial (and how to get them)
Memorable companies often make language their own. Learn the tactics to create a brand voice your audience will love and remember. Erica McGillivray from Moz will walk you through what creating branded language means, how to do it, how to scale and advocate for it, and how to keep it fresh. We'll explore:
- Creative language team exercises for defining brand lingo and the psychology behind it.
- What it actually looks like to teach and get input on language from your team.
- Crafting a brand voice guide from statements of purpose and addressing different audiences to dictionaries.
- How to humanize your brand through word choices.
- Empowering your staff or clients to be internal and external advocates of a shared language.
- Using your voice to own your audience and culture across your marketing channels.
- Real life examples from brands such as Stitch Fix, Basecamp, SuperHeroStuff, theSkimm, and more that use language to bring their community in for shared dialog.
Presented at Content Marketing Conference, Las Vegas, May 2016
In my Wordcamp 2013 presentation entitled "Using Search Engine Optimization and Social Plugins," I covered several plugins needed for optimizing a Wordpress site, namely:
(1) All in One SEO
(2) Wordpress SEO By Yoast
(3) Google Analyticator
(4) Google Analytics for Wordpress
(5) Jetpack by Worpdress
(6) Google XML sitempa
I also discussed keyword research briefly as well as the importance of blogging.
Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017Laura Hogan
Search Console doesn't have to be a tool for webmasters and developers, there's plenty of data you can gain from the tool without the need for an understanding of development. Here's the quick wins you can apply to your seo strategy, straight from search console!
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
Creating a Content Promotion Plan that Works | Digital Marketing for Business...Casie Gillette
The idea of “If you build it, they will come” doesn’t apply to content. In fact, with so much content being created every day, just getting your piece to stand out has become a major challenge for businesses. The good news is, content marketing, when done right, can drive traffic, social shares, and links. More importantly, it can drive the right traffic, social shares from industry influencers, and links from relevant sources. The key is in the promotion strategy.
This presentation looks at how businesses can create a content promotion strategy from start to finish. Understand how to identify relevant post topics, find and reach influencers, and get those influencers to share your content when it launches. See real life examples and the tools that can help content marketers succeed.
What the Tweet?!? Using Twitter to Accelerate Your BusinessKathy Boyle Gray
Cut through the clutter on Twitter with these tips from Kathy Gray, brand engagement strategist for Pole Position Marketing. Learn how to effectively use this social media platform for your business to build one-on-one relationships with customers, as well as boost brand awareness.
Shop it like it's hot - Ecommerce content that's worth a damn - BrightonSEO A...Charlie Williams
Here's my talk for BrightonSEO 2017 on creating better ecommerce (product & category) content for SEO.
"You’ve got hundreds, or thousands of products. Without an army of copywriters to craft beautiful, bespoke product descriptions. So how do you create that quality user experience search engines are looking to reward? We’ll look at how to optimise for many parts of the buying cycle. How to create supporting strategies for your core product and marketing content. Plus, how to serve bespoke content even when dealing with thousands of products"
Olga's talk at The Inbounder conference
Triggers that drive conversions on social media.
- Basic principles and latests trends marketers should keep in mind
- Image A/B testing: colours, fonts and text
- Human-to-human interaction and ways to build a community with social media
- Templates, conversation funnel examples and tools to help marketers customise their messages
SearchLove Boston 2015 | Tim Wilson, 'Searching for Analytics Treasure'Distilled
You’re capturing all sorts of data which your team of analysts is constantly sifting through. But too often you wind up with results that are described as “interesting but not actionable”. Tim will explain how marketers and analysts alike often trip each other up by communicating at cross purposes, by digging into the data prematurely, and by failing to distinguish the unique nature -- and differences -- between performance measurement and hypothesis validations. Throughout the session, Tim will provide tips and techniques that he has successfully helped numerous large organizations apply and incorporate into their standard operating practices.
SearchLove Boston 2015 | Amanda McGowan, 'How to Avoid "Top Ten Data" Syndrom...Distilled
All too often, many who analyze their site’s analytics evaluate only the most common reports and view just the top layer of data. This leads to an incomplete picture of your audience and their intentions, resulting in poorly planned search strategies. Worse yet, it results in an inaccurate measurement of your search efforts. In this session, Amanda will walk you through the most undervalued reports in Google Analytics, and show you how to dig deeper instead of just regurgitating your ‘top ten’ data. From on-site search to using referral data for an audience analysis, this session will show you how to unlock the analytics data you may be overlooking.
Marketing Strategies that make money while you sleepWil Reynolds
The power of doing one thing well, allows todays marketer to leverage repeatedly content and startegies that add value. Its hard to do 1 thing well, but when you do, don't try to repeat it! Instead use these tactics to make sure you are getting the most out of it, as these strategies will continue to earn you $$$, while you are sleeping.
SearchLove London | Dave Sottimano, 'Using Data to Win Arguments' Distilled
From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'Distilled
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
SearchLove London | Annie Cushing, 'Are Your Google Analytic's Reports Pretty...Distilled
It can be easy to be fooled by complicated data. But don’t fret, Google Analytics expert Annie is here to show us how to ensure we’re making wise data-driven decisions. Hear about some of the worst mistakes companies can make, and how we can avoid these in our own analytics.
Humanizing The Serp, One Word at a TimeWil Reynolds
Searchlove London 2016
This is my attempt to bring a human perspective to search. The study of words people use, listening to what they think about the SERPS they find, and how those results are or are not solving problems. As algorithms get smarter, they mirror humans, lets start studying them too.
Search Marketer's Toolkit for Google Tag Manager and Google AnalyticsSimo Ahava
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
SearchLove London | Matt Beswick, 'Get More From Your Content' Distilled
For many, there is a real fear when it comes to the more technical side of Search, but don’t worry – Matt is on a mission to help you embrace the geekery without (too much) pain. From data analysis to web scraping and APIs, you’ll learn how to kick-start your ideation process, build better content, and get more from your outreach. He’s even promised to throw in a few freebies, too!
You found a page that needs optimizing… now what? Don't proceed blindly. Leverage these 4 key metrics for strategic, data-driven content marketing.
VIDEO: http://j.mp/1Jn1EWH
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn the "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Learn actionable tactics to boost your conversion rates and get more ROI out of existing marketing efforts. Includes checklists for optimized call-to-action buttons, landing page essential elements, templates for requesting client testimonials, and more!
Presented at Interactivity Digital (#ID2013) in South Beach, FL on May 15, 2013.
Consumers trust others 12X more than marketers. Learn how to harness social proof (reviews, action shots) customer content marketing to boost conversion of your leads and sales.
Can your web page pass the 5-second or 6-foot test? >> Are you properly leveraging color physiology to drive action? >> Are you measuring bounce rate correctly?
ARE YOU SURE?? Better double check that with these powerful tricks and insights for marketing and design!
Physiology can quickly trump persuasion. If your customer can't SEE it, conversion is obviously unlikely. Learn how to "optimize for the eye" with 3 quick usability tests, a color model (that converts like clockwork), and web analytics tracking code that will truly make you a HERO!
>> Presented Oct 14, 2014 at Hero Conf Conversion Summit. #HeroConf
>> SLIDESHARE OF THE DAY - Dec 3, 2014.
Short link: http://j.mp/crofortheeye
Article:
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
For every $92 spent acquiring customers, ONLY $1 is spent converting them. It's time to bring balance to the Force (a.k.a. your optimization strategy). Check out these 5 powerful Star Wars insights to unite your SEO and CRO efforts for impressive power play wins!
>> Keynote presentation Oct 22, 2014 for Conversion Hotel, Netherlands. #CH2014
Short link: http://j.mp/seocrostarwars
Conversion Hotel 2014: Angie Schotmuller (US) keynoteWebanalisten .nl
Angie Schottmuller, well known SEO and conversion consultant and star wars lover. Slides from her friday keynote at Conversion Hotel 2014 #CH2014 #enjoy
Pinterest, Instagram, and Creating a Visual Online BrandJulia Campbell
Social Media Breakfast North Shore is led by Ari Herzog and brings together entrepreneurs, marketers, and web geeks for a morning of professional development and sharing of social media ideas and insights. Our 7th breakfast occurs at Cygnet Confections in Peabody and features a presentation by Julia Campbell, President of J Campbell Social Marketing. SMBNS 7: Pinterest, Instagram, and Creating a Visual Online Brand, Tuesday, May 28, 2013 @ 8 a.m., Cygnet Confections, 139 Lynnfield Street, Suite 101, Newhall Crossing, Peabody
Online marketing is visual. If you are not telling your story to your customers in a visual way, you may be ignored or left behind. Julia will discuss the benefits of using Instagram and Pinterest for your business and the ways these two visual social media platforms can help you connect with existing customers and get in front of new ones.
Anyone who takes pictures of our event at the bakery and shares them across social networking channels may be eligible for a special discount! Our hashtag for this event is #smbns.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
(Presented at Conversion Conference Chicago on June 11, 2013 and SMX Advanced June 12, 2013.)
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI.
Your time and budget is finite. Grow ROI with an SEO & CRO power play.
>> Contact me today for a consultation!
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Andreas Klinger
Everything you need to know about Startup Product Metrics.
This is a slideshare exclusive. The full 8hour workshop deck.
#iCatapult Workshop - 2013-08-12
Links:
http://klinger.io/
http://icatapult.co/
Organic Conversion Optimization - 15 Wins to Convert SEO TrafficAngie Schottmuller
Learn 15 ways to aid organic search funnel conversion goals -- boost rankings, improve click-thru, reduce bounce, improve engagement, and grow conversions! Includes tricks to handle (not provided) keywords, pimp search snippets, and maintain scent. Presented at Conversion Conference San Francisco on Mar 18, 2014.
Similar to SearchLove San Diego 2015 | Angie Schottmuller, 'Holy Grail of On-Page Optimization' (20)
SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...Distilled
The basics of SEO are technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? In each of these areas, we need to build on solid foundational understanding, and find the areas where advanced understanding will give us an edge. Will’s recent research has shown common gaps in understanding, and highlighted interesting advanced topics. In this wide-ranging session, he guarantees you’ll learn something, and you’ll come away with training guidelines for the basics.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.
SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...Distilled
Traditional keyword research has been a numbers game, but as SEO evolves, more is no longer better. SEO in 2020 will require deep keyword insight, including understanding brand influence, search intent, synonyms, and content. Findings from enterprise case studies suggest better ways to approach keyword research at scale.
SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...Distilled
Log File Analysis is rarely touched on by the average SEO... but you're missing out on data that is pure gold. Imagine not "guesstimating" how Googlebot and other crawlers behave on a website with traditional crawling tools and actually knowing how Google is crawling a client's site? Imagine not having to play by the 1000 row limit in search console (without delving into the coding or the API) and having limitless data? All of this and more can be done with Log File Analysis.
Learn how to actually get log files from clients (without making their brain hurt from excessive SEO jargon) and handle different Log File Types & how to diagnose any crawling issue by analysing crawling rates by sub-folder or by crawl depth, seeing behaviours on low value add URLs, reviewing how Googlebot behaves based on page speed and much, much more!
This talk is for any level of SEO, and starts from the absolute basics to more advanced checks that can be performed quickly to bring massive value to clients and reveal big wins for any website.
SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your AudienceDistilled
It’s easy to get swept away by monthly search volume and to forget that behind every search there is a person with a specific motivation and set of needs to fulfil. This talk will look at how you can use Google’s algorithmic rewriting of the SERPs to help you identify those motivations so you can effectively optimise for intent and query context to improve the ranking performance of your landing pages. This talk will also help you understand how you can use this information to create more tailored online experiences for your prospective customers and how the same workflows can be applied for more general business intelligence insights.
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled
In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.
SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access PassDistilled
Optimising crawl budget and encouraging search engine indexation are concepts most SEOs are familiar with. But the devil is in the details. Especially as best practices have altered in recent years and will do so again with the introduction of indexing APIs by both Google and Bing. Should you control crawlers with robots directives? Or XML sitemaps? Or submit via the APIs? Or just let Google figure it out? In this session, Jes will delve into the optimal way to get your content into search engines fast.
SearchLove London 2019 - Heather Physioc - Building a Discoverability PowerhouseDistilled
Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of merging an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.
SearchLove London 2019 - Andi Jarvis - The Science of PersuasionDistilled
Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversion rates.
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled
An SEO crawler is a staple tool in any SEO pro's toolkit, but have you ever considered using such a tool to seek out powerful CRO opportunities? Luke is an out and out ecommerce expert who'll be sharing tips and takeaways on how to leverage custom extraction with an SEO crawler to improve ecommerce conversion rates and enhance UX.
SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...Distilled
With the assistance of Doc Brown, Greg's back from the future with a detailed playbook for Local SEO in 2020. If you're working with a business with a physical location or that serves customers in a particular geographic area, this presentation will outline exactly what you need to do if you want more visibility in local searches in 2020. Learn how Local SEO is different, how to write and optimize content, how to build local links, how to make a better first impression with Google My Business, and how to rock your customer reviews. You'll learn everything you need to know to help your business stand out from competitors and attract more customers in 2020.
SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...Distilled
Sarah will be presenting a variety of ways that search marketers can acquire and analyze qualitative data to compliment ever-present quantitative data. These methods include customer interviews, on-site recordings, tools and polls and surveys. She'll be showing you how to process all this data and will provide real-life examples of how this has been used with previous clients.
SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-TDistilled
By now you have likely heard of Expertise, Authoritativeness and Trust and its importance in Google's algorithms. But how do we improve a site's E-A-T? This talk will give real life examples of sites that made changes to their E-A-T and saw traffic increases shortly afterwards. The goal is to send you away with a list of things you can accomplish to help improve in this area.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...Distilled
The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.
SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...Distilled
Signed exchanges? ITP? SEO is a constantly updating discipline, and to succeed we have to understand the technologies the web is running on. The current pace of change is high and there are a wealth of changes that are going to impact how we do effective SEO. Signed Exchanges mean Google can serve pages from your domain from their servers. Intelligent Tracking Prevention means that your analytics are about to be transformed. Googlebot updates may increase the pressure to adopt new web technologies to compete. In this session Tom is going to outline some of the important changes, help you understand what they mean for your SEO efforts, and show you how you can prepare.
SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...Distilled
There's only one KPI that every client has: more. More traffic, more leads—more of whatever metric you're reporting. Ten percent growth? Why wasn't it fifteen? Six hundred shares? Why wasn't it 1,000?
If we can't set relative, valid benchmarks, we can't set expectations. Reporting becomes a Sisyphean task.
This leads to friction with our direct contact and—critically—weakens the ability of our data to translate throughout an organization.
SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s ToolkitDistilled
A few minutes in your favorite keyword research tool, a few minutes reading top results in Google, and a few hours drafting... that post will perform, right? Not so fast. The landscape is more saturated and algorithms are more mature than ever before. We need to think bigger. In this talk, Kameron will share what tools are in her “full-stack writer” toolkit along with clear examples of what this looks like put into practice.
SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEODistilled
In this session, Joy will be going through various case studies of real clients and highlighting what exactly she did to improve their Local SEO results and what the impact was.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
DMF Portfolio Piece Smart Goals - Artist Management.docx
SearchLove San Diego 2015 | Angie Schottmuller, 'Holy Grail of On-Page Optimization'
1. HOLY GRAIL OF ON-PAGE
OPTIMIZATION
Image source: imagesci.com Angie Schottmuller - Search Love San Diego - Sep 11, 2015
5 MUST-HAVE METRICS TO IMPROVE WEB EXPERIENCES
2. ANGIE SCHOTTMULLER
Growth Marketing Advisor
@aschottmuller
linkedin.com/in/angieschottmuller
aschottmuller@yahoo.com
Top 10 of 2015
ONLINE MARKETING EXPERTS
15. BOUNCE RATE:
User enters and exits the same
page WITH NO INTERACTION.
:: Angie Schottmuller @aschottmuller #SearchLoveReference: http://bit.ly/gabouncerate
JULY
2012
16. A LOGGED EVENT QUALIFIES AS
AN "INTERACTION”
i.e. Logging an event at a 5-second view time (or whatever "first impression" time makes sense for
your audience) results in Google Analytics NOT counting the visit as a bounce.
:: Angie Schottmuller @aschottmuller #SearchLoveReference: http://bit.ly/gabouncerate
18. :: Angie Schottmuller @aschottmuller #SearchLove
BEFORE ABR:
70%-90%
AFTER ABR:
5%-20%
19. LIVE POLL
NOW… How many of you think you’re
measuring bounce correctly?
:: Angie Schottmuller @aschottmuller #SearchLove
20. 98% of first-time visitors
will NEVER RETURN to your site.
:: Angie Schottmuller @aschottmuller #SearchLove
- HubSpot 2014, How to Decrease Your Bounce Rate
21. EVERY WEB PAGE
IS A PARTY.
NOBODY SHOWS UP TO PUKE.
:: Angie Schottmuller @aschottmuller #SearchLove
22. ACCIDENTAL CLICK
:: Angie Schottmuller @aschottmuller #SearchLove
BOUNCE TRIGGERS
LOAD TIME FAILED EXPECTATION MATCH
46. :: Angie Schottmuller @aschottmuller #SearchLove
“USER IS DRUNK”TEST
Video: https://youtube.com/watch?v=ZU7ylC7WeaQ - “Cocktails & Customization” Vans Website Drunk Usability Test by Three Sheets
CLICK TO
WATCH VIDEO
56. :: Angie Schottmuller @aschottmuller #SearchLove
FEATURED IMAGE STAND-OFF
Website example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education
HERO SHOTDESIGN IMAGE
Woundstock - Wound Care Education Conference
57. 1. Keyword Relevance
2. Purpose Clarity
3. Design Support
4. Authenticity
5. Added Value
6. Desired Emotion
7. Customer "Hero"
HERO SHOT SCORECARD
BRAND LOGO
Offer Confidence/Urgency Booster....
[ Social Proof or Testimonial ]
}
~
[ Hero Shot Featured Image ]
Web Form Heading
ü Resource benefit one
ü Another cool benefit
ü Memorable benefit
GET YOUR FREE
CHECKLIST
FULL NAME:
EMAIL:
Headline That Hooks Attention & Matches Ad
http://bit.ly/heroshotscorecard
:: Angie Schottmuller @aschottmuller #SearchLove
58. PHOTO FACTOR SCORING:
-1 = Negative Potential
0 = Not Quite
1 = Somewhat
2 = Great
+1 = Directional Cue
:: Angie Schottmuller @aschottmuller #SearchLoveImage credit: University of Wisconsin-Eau Claire, Woundstock Wound Care Education
HERO SHOT SCORECARD EXAMPLE
KEYWORD RELEVANCE. Visualize the targeted search keyword or referring link text. 2
PURPOSE CLARITY. Help identify the page the page purpose/offer. 2
DESIGN SUPPORT. Support and enhance seamless flow of page design leading to the CTA. 1
AUTHENTICITY. Represent the organization/offer in an authentic, credible fashion. 1
ADDED VALUE. Add value by showing detail or context that helps answer potential questions. 2
DESIRED EMOTION. Portray desired qualities or emotion to resonate and inspire action. 1
CUSTOMER "HERO." Depict the customer as the "hero" once equipped with this solution. 2
= 11
SUBJECT: Hands-on Wound Care Training
59. HERO SHOT SCORECARD GRADING
:: Angie Schottmuller @aschottmuller #SearchLove
13-15 LEGEND Whoa. Epic visual. Stories will be told about you for marketing
eternity. Where do I sign up?!
10-12 HERO
Exceptional. You humbly add value and meaning that grips
emotion while making it look sooooo easy. Fans and advocates
are sure to follow!
7-9 SIDEKICK
Nice work. Clearly, you're getting the hang of this! Are you
satisfied with mediocre, though? You're capable of so much
more. Step up your game and fulfill your true ROI potential.
4-6 VIGILANTE
Good attempt to help out, but you're lacking in power and
authority. Drop the costume, focus on relevant value, and tap
the 7 persuasive factors to help make a meaningful impact.
0-3 CIVILIAN
Weak and forgettable. You either fear or doubt your powers.
Be brave. Start with a story that connects with your
customer's dilemma and context, then "save" (fix, improve,
delight) the day!
< 0 VILLAIN
Ouch. Your powers are working against you. Don't deny the
goodness your customer loves. Seek help before it leads to your
own demise.
61. :: Angie Schottmuller @aschottmuller #SearchLove
...only works well as a CTA if you
provide dominatrix services.
- Michael Aggaard
@ContentVerve, Conversion Optimization Expert
SUBMIT
62. :: Angie Schottmuller @aschottmuller #SearchLove
CALL TO ACTION (CTA) FORMULA
I’D LIKE TO WHAT (specific action)
BECAUSE I WANT TO WHY (benefit)
Get a LeafGuard Estimate
& 20% Install Savings
Get a LeafGuard
Estimate Today
Save 20% OFF install, and
NEVER clean your gutters again.
Call (800) 917-5323
Quick Estimate & 20% OFF
63. CALL TO ACTION (CTA) FORMULA
:: Angie Schottmuller @aschottmuller #SearchLove
Get a LeafGuard Estimate &
20% Install Savings
Get a LeafGuard Estimate
Save 20% OFF today, and NEVER clean your gutters again.
Call (800) 917-5323
Quick Estimate & 20% OFF
I’d like to WHAT (specific action) because I want to WHY (benefit).
<WHAT“Action”> &
<WHY Value/Benefit>
<WHAT“Action”>
<WHY Value/Benefit>
<WHAT“Action”>
<WHY Value/Benefit>
64. :: Angie Schottmuller @aschottmuller #SearchLoveImage source: indianajones.wikia.com
Companies with 30+ landing pages OFFERING
CONTENT generate 7X MORE LEADS.
- HubSpot Research Study
66. Website example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller #SearchLove
FULL PAGE
BEFORE
67. Website example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller #SearchLove
AFTER
400%
COVERSION LIFT
FULL PAGE
68. CLEAR THE PATH TO ACTION,
VISUALLY ANSWER QUESTIONS,
AND WEAVE WHAT + WHY
TO OPTIMIZE“STICK.”
:: Angie Schottmuller @aschottmuller #SearchLove
74. Website example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller #SearchLove
MOBILE:
CASE STUDY
75. Website example: University of Wisconsin-Eau Claire, Ethics & Boundaries Training :: Angie Schottmuller @aschottmuller #SearchLove
A B
76. Website example: University of Wisconsin-Eau Claire, Ethics & Boundaries Training :: Angie Schottmuller @aschottmuller #SearchLove
A B
77. Website example: University of Wisconsin-Eau Claire, Ethics & Boundaries Training
86% NON-BOUNCE
30% SCROLL
95% NON-BOUNCE
53% SCROLL
:: Angie Schottmuller @aschottmuller #SearchLove
A B
78. Website example: University of Wisconsin-Eau Claire, Ethics & Boundaries Training
:: Angie Schottmuller @aschottmuller #SearchLove
77%SCROLL LIFT
A B
79. Website example: University of Wisconsin-Eau Claire, Ethics & Boundaries Training
:: Angie Schottmuller @aschottmuller #SearchLove
29%CONVERSION LIFT
A B
90. KEY METRIC #5
Website example: University of Wisconsin-Eau Claire, Ethics & Boundaries Training :: Angie Schottmuller @aschottmuller #SearchLove
CLICK
EVENTS
91. USER
GOALS
What does the
user want to
accomplish?
REEVALUATE GOALS
BUSINESS
GOALS
What does the
business want to
accomplish?
:: Angie Schottmuller @aschottmuller #SearchLove
92. :: Angie Schottmuller @aschottmuller #SearchLove
BUSINESS
GOALS
What does the
business want to
accomplish?
USER
GOALS
What does the
user want to
accomplish?
93. What SPECIFIC DATA do web
visitors need to make a good
decision?
How can I make consumption
of that data into a
MEASURABLE ACTION?
:: Angie Schottmuller @aschottmuller #SearchLove
ASSESSMENT:
1
2
94. What SPECIFIC DATA do web
visitors need to make a good
decision?
How can I make consumption
of that data into a
MEASURABLE ACTION?
:: Angie Schottmuller @aschottmuller #SearchLove
ASSESSMENT:
1
2
Seriously. This is huge. WRITE IT DOWN.
98. TABS ARE THE
ARMPIT OF WEB
CONTENT.
THEY’RE NOT ATTRACTIVE AND
NOBODY WANTS TO GO THERE.
:: Angie Schottmuller @aschottmuller #SearchLove
99. :: Angie Schottmuller @aschottmuller #SearchLove
Top User Actions = Tracked Events = Goals
"Did you find what you
were looking for?"
"What was your reason
for visiting today?"
100. :: Angie Schottmuller @aschottmuller #SearchLove
YOU CAN’T OPTIMIZE
WHAT YOU DON’T
MEASURE.
102. 61%of mobile
users CALL after a local
business search.
Source: Google - The Mobile Movement Study, 2011
:: Angie Schottmuller @aschottmuller #SearchLove
103. Get a LeafGuard Estimate
& 20% Install Savings
Website example: Byer’s LeafGuard Gutter System – Fall 2014
Choose ONLY
1PRIMARY
call-to-action.
:: Angie Schottmuller @aschottmuller #SearchLove
Call (800) 977-5323
Quick Estimate & 20% OFF
Open‘til 4pm TODAY
M-F, 8am – 4pm CT
104. Call (800) 977-5323
Quick Estimate & 20% OFF
Open‘til 4pm TODAY
M-F, 8am – 4pm CT
Click-to-Call (CTC)
Website example: Byer’s LeafGuard Gutter System – Fall 2014
HTML Example:!
<a href="tel:+18009775323"
class="clicktocall">Call (800) 977-5323
<span>Quick Estimate & 20% OFF</span></a>!
:: Angie Schottmuller @aschottmuller #SearchLove
Hours: Mon-Fri, 8am - 4pm CT
Call (800) 977-5323
Quick Estimate & 20% OFF
107. Website example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller #SearchLove
MOBILE:
CASE STUDY
115. Landing Page UX Conversion Flow:
Non-Bounce Æ Stick 15s Æ Scroll Below Fold Æ Scroll to Bottom
CUSTOM REPORT: http://bit.ly/gareportpageuxflow
Note: Goal flow is NOT sequential.. **Configure goals for respective event actions using Goal Set 2 (Goals # 6-9) to align with this report.
:: Angie Schottmuller @aschottmuller #SearchLove
116. “If a metric won't
change the way you behave,
then it’s a BAD metric.”
~ Ben Yoskovitz
@byosko, Author, "Lean Analytics”
:: Angie Schottmuller @aschottmuller #SearchLove
117. ü BOUNCE rate is a critical UX KPI
ü Use“what + why”to lure STICK
ü “The FOLD”is very real
ü Track decision-making data as
clickable actions
:: Angie Schottmuller @aschottmuller #SearchLove
KEY TAKEAWAYS