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Facebook and Instagram Tips for Realtors in Northeast Tennessee and Southwest Virginia

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Over 65 realtors attended a Lunch and Learn presentation to gain knowledge about the latest in Social Media for their industry.

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Facebook and Instagram Tips for Realtors in Northeast Tennessee and Southwest Virginia

  1. 1. Advanced Facebook & Instagram Tips for Realtors M. Valentina Escobar-Gonzalez, MBA Beyond Engagement Beyond-Engagement.com
  2. 2. @EquineValentina http://beyond-engagement.com
  3. 3. 81% http://beyond-engagement.com Source: 4 Reasons Why You Need An Organic Social Media Strategy https://shar.es/1BENIv
  4. 4. @EquineValentina http://beyond-engagement.com
  5. 5. http://beyond-engagement.com
  6. 6. “…an estimated 2% of your page fans actually see your posts.” Source: “5 Tricks to Maximize Your Reach on Facebook” https://shar.es/1UU66O @valentinaeg http://beyond-engagement.com
  7. 7. @EquineValentina http://beyond-engagement.com
  8. 8. http://beyond-engagement.com Source: Holiday marketing trends & ideas to improve your social media game in 2017
  9. 9. @EquineValentina http://beyond-engagement.com By 2020 – 80% will of content will be video!
  10. 10. http://beyond-engagement.com
  11. 11. Reach targeted audiences with paid Ads through Power Editor http://beyond-engagement.com
  12. 12. What is Facebook PowerEditor? Facebook.com/ads/manage/ PowerEditor Targeted posts “Dark” Posts aka Unpublished Google Chrome, Firefox, Internet Explorer, Edge http://beyond-engagement.com
  13. 13. Engagement Goals 1. Likes 2. Engagement 3. Call-to-Action (CTA) http://beyond-engagement.com
  14. 14. https://www.facebook.com/BeyondEngagement/ Get more “Likes”
  15. 15. https://www.facebook.com/BeyondEngagement/ Engagement
  16. 16. CTA Example http://beyond-engagement.com
  17. 17. Apps I Can’t Live Without  “Facebook” - personal  “Pages” – to post updates  “Facebook Ads” – to monitor ads & view results  “Pic Stitch” for Collages  Hootsuite for Desktop: Scheduling onto all platforms, limited with free version  Canva – for posting Edited Pictures with Custom Dimensions http://beyond-engagement.com
  18. 18. @ValentinaEG http://beyond-engagement.com
  19. 19. Before Getting Started…  Click the airplane icon! (top right) @ValentinaEG http://beyond-engagement.com Photo: Pexels
  20. 20. @ValentinaEG http://beyond-engagement.com Photo: Pexels
  21. 21. @ValentinaEG http://beyond-engagement.com
  22. 22. @ValentinaEG http://beyond-engagement.com
  23. 23. @ValentinaEG http://beyond-engagement.com
  24. 24. @ValentinaEG http://beyond-engagement.com
  25. 25. @ValentinaEG http://beyond-engagement.com
  26. 26. @ValentinaEG http://beyond-engagement.com
  27. 27. @ValentinaEG http://beyond-engagement.com
  28. 28. @ValentinaEG http://beyond-engagement.com
  29. 29. @ValentinaEG http://beyond-engagement.com CLEEP Photo: Pexels
  30. 30. @ValentinaEG http://beyond-engagement.com
  31. 31.  #realtor #realestateagent #realestatelife #realtorlife #realestateinvestor  #realestatebroker #broker #properties #justlisted #instarealestate  #propertyspecialist #homeowner #firsttimehomebuyer #mortgage  #househunting #homeinspection #zillow #milliondollarlisting #openhouse  #homesforsale Source: The Hashtag Handbook by Sue B Zimmerman, visit SueBZimmerman.com @ValentinaEG http://beyond-engagement.com
  32. 32. @ValentinaEG http://beyond-engagement.com Have a physical location or store?
  33. 33. @ValentinaEG http://beyond-engagement.com
  34. 34. Engagement: @ValentinaEG http://beyond-engagement.com Photo: Pexels
  35. 35. Watch Others Click on the Heart Swipe Right… Watch what the people you follow like to engage with @ValentinaEG http://beyond-engagement.com Photo: Pexels
  36. 36. Follow Hashtags @ValentinaEG http://beyond-engagement.com
  37. 37. @ValentinaEG http://beyond-engagement.com
  38. 38. @ValentinaEG http://beyond-engagement.com
  39. 39. @ValentinaEG http://beyond-engagement.com
  40. 40. @ValentinaEG http://beyond-engagement.com
  41. 41. Apps I Can’t Live Without “Repost” to Share what others have said “WordSwag” – to post updates with Text! “Ripl” to create video Hootsuite for Desktop: Scheduling onto all platforms, limited with free version @ValentinaEG http://beyond-engagement.com
  42. 42. @ValentinaEG http://beyond-engagement.com Questions?
  43. 43. Advertising Specs! Dimensions, Headline, Text Limit Find out more: https://blog.bufferapp.com/f acebook-ad-specs http://beyond-engagement.com
  44. 44. Advertising Policies!!! Be Sure to Read these Policies from Facebook before getting started: https://www.facebook.com/policies/ ads @ValentinaEG http://beyond-engagement.com
  45. 45. Join Me on Social Media! Facebook.com/BeyondEngagement  Twitter: @EquineValentina  www.linkedin.com/in/equinevalentina  Instagram: @valentinaeg @ValentinaEG http://beyond-engagement.com
  46. 46. Reach me privately beyond-engagement.com valentina@beyond- engagement.com 855-880-5082 @ValentinaEG http://beyond-engagement.com

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