Leverage these 10 best practices to provide a quality landing page experience for both desktop and mobile users that converts! Includes tips to implement click-to-call, default zipcode fields by geoIP, and more.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
(Presented at Conversion Conference Chicago on June 11, 2013 and SMX Advanced June 12, 2013.)
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI.
Your time and budget is finite. Grow ROI with an SEO & CRO power play.
>> Contact me today for a consultation!
Consumers trust others 12X more than marketers. Learn how to harness social proof (reviews, action shots) customer content marketing to boost conversion of your leads and sales.
SEO Conversion Strategies (MacGyver Problem Solving Edition)Angie Schottmuller
Challenged at how to convert more organic search web traffic? Check out these hot tactics that dually aid BOTH search ranking and conversion optimization with a little help from the ultimate problem solver, MacGyver!
"A search query is simply a question for a root need or problem. To optimize for both search and conversion, PROVE you're the best solution." - Angie Schottmuller
Presented at Conductor's C3 SEO Conference (Sep 19, 2013)
Mobile isn't just a device. It's a CONTEXT. Check out these 4 actionable mobile context insights to help you drive better engagement, leads and sales.
Conversion World keynote presentation - April 21, 2015
Are your featured marketing images aiding or hurting leads and sales? Learn how to transition basic images into compelling 'hero shots' that drive EPIC conversion with these 7 key principles.
BONUS: Get a FREE 'Hero Shot Scorecard' to help grade and prioritize images and video thumbnails for your marketing campaigns along with Google Analytics event tracking code snippets and custom reports for measurable accountability.
>> Presented Jan 21, 2015 - Visual Website Optimizer (VWO) Webinar.
Short link: http://j.mp/7heroshotsecrets
MORE INFO: Check out the article and webinar recording here: http://j.mp/heroshotintro
Social Media ROI: Formulas & Conversion Optimization TipsAngie Schottmuller
Are YOU measuring social media ROI? Now you can! Loaded with 14 formulas for quantifying social media benefits and over 17 case study examples of social proof facilitating conversion, this presentation is a MUST-READ for any social marketer!
Still not convinced of the impact of social media on sales? Test it with the Unbounce landing page testing platform: http://try.unbounce.com/seschi (Use promo code ses503 to get 3 months at 50% off.)
Presented on Nov 13, 2012 at SES Chicago, #SESCHI.
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategyDistilled
The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
(Presented at Conversion Conference Chicago on June 11, 2013 and SMX Advanced June 12, 2013.)
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI.
Your time and budget is finite. Grow ROI with an SEO & CRO power play.
>> Contact me today for a consultation!
Consumers trust others 12X more than marketers. Learn how to harness social proof (reviews, action shots) customer content marketing to boost conversion of your leads and sales.
SEO Conversion Strategies (MacGyver Problem Solving Edition)Angie Schottmuller
Challenged at how to convert more organic search web traffic? Check out these hot tactics that dually aid BOTH search ranking and conversion optimization with a little help from the ultimate problem solver, MacGyver!
"A search query is simply a question for a root need or problem. To optimize for both search and conversion, PROVE you're the best solution." - Angie Schottmuller
Presented at Conductor's C3 SEO Conference (Sep 19, 2013)
Mobile isn't just a device. It's a CONTEXT. Check out these 4 actionable mobile context insights to help you drive better engagement, leads and sales.
Conversion World keynote presentation - April 21, 2015
Are your featured marketing images aiding or hurting leads and sales? Learn how to transition basic images into compelling 'hero shots' that drive EPIC conversion with these 7 key principles.
BONUS: Get a FREE 'Hero Shot Scorecard' to help grade and prioritize images and video thumbnails for your marketing campaigns along with Google Analytics event tracking code snippets and custom reports for measurable accountability.
>> Presented Jan 21, 2015 - Visual Website Optimizer (VWO) Webinar.
Short link: http://j.mp/7heroshotsecrets
MORE INFO: Check out the article and webinar recording here: http://j.mp/heroshotintro
Social Media ROI: Formulas & Conversion Optimization TipsAngie Schottmuller
Are YOU measuring social media ROI? Now you can! Loaded with 14 formulas for quantifying social media benefits and over 17 case study examples of social proof facilitating conversion, this presentation is a MUST-READ for any social marketer!
Still not convinced of the impact of social media on sales? Test it with the Unbounce landing page testing platform: http://try.unbounce.com/seschi (Use promo code ses503 to get 3 months at 50% off.)
Presented on Nov 13, 2012 at SES Chicago, #SESCHI.
SearchLove London 2015 | Philip Nottingham | Building a Social Video StrategyDistilled
The world of social video is becoming increasingly convoluted, with Facebook and Twitter having launched native video platforms within the last 12 months, but how should marketers’ approach react to this? Should YouTube be the main platform brands focus on, or should the others now take precedence? Phil will explain how you can work out where to invest, what works and why, and then explain how SEOs and those from a digital background have an inherent advantage in taking ownership of social video strategy.
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
SearchLove London 2016 | Bridget Randolph | The Changing Landscape of Mobile ...Distilled
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
How Humans & Machines Can Improve Site Search Results - Search Y: ParisJP Sherman
When it comes to improving your site search results, it takes both human ingenuity and some machine learning. Learn how to improve your site search results with hands-on tactics & then learn how to structure a machine learning element to augment it. This presentation was delivered live and in person at the 2020 Paris Search Y Conference
What do you want to learn?
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Lean is all about identifying and quantifying risk.
Don’t just ask questions.
Know what decisions you can make from these surveys.
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC This is where we survey
1. Keep surveys short ! Under 5 minutes is ideal
Completion Rates
Survey Monkey: Does Adding One More Question Impact Survey Completion Rate?
Industry Benchmarks
40% is awesome ! 30% is great ! 20% is good ! ~15% is expected !
What We See In Practice
Longer Surveys Decrease Completion Rates
A 5 Question Screener That I Did Recently
14% CTR from Nudge to Screener ! 202 Responses in 7 days ! 202 Opt-Ins for further studies !
By the way… ! Satisfaction surveys see 10% or lower response rates
2. Start broad then get detailed ! Satisfaction -> specifics
Broad questions
How satisfied are you?
What is your primary motivation?
What best describes why you came here today?
Specific questions
What is your experience with using X?
How satisfied are you with X/Y/Z?
3. Ask what you need to know ! Avoid what’s nice to know
What do you want to learn?
What are you going to DO with this survey data?
It’s easy to let additional questions creep up. Resist the urge!
4. Avoid hypothetical questions
Would you buy X if we offered it?
Instead, ask people about their CURRENT experience, frustrations, or workarounds to their problem.
5. Test survey internally
Startups have smaller customer counts. Surveying multiple times gets interpreted as spam.
Dry runs with your team are a great way to check if anything is confusing.
3 Ways to Get Surveys In Front of People 2
1. Email !
Apple ’s satisfaction survey uses plain text for simplicity
General Assembly’s HTML emails look too automated
Plain text works best. ! Looks like a real person wrote it.
2. In-App Opt-In !
Google Has Dedicated Usability Opt Ins
Twitter Integrates In-App Opt-In Into Their Apps
Target Opt-Ins Based On People’s Behavior To Increase Chances of Response
2. In-App Pop-up !
GQ Asks about Subscription Friction
Logitech Asks for Use Cases
3 Strategies for Segmenting Survey Results 3
Demographic segmentation is the norm, but only if it actually helps.
1. Platform !
Segmenting by Device Type
Another Example of Segmenting by Device Type
2. Time of Survey Response !
Segmenting by Time Survey Was Completed
Zendesk Uses Time of Survey To Send Surveys At Times That Have Higher Response Rates
Zendesk Figured Out “Not Work Hours” Worked Best
3. Cross-Reference with Analytics !
Cross Reference Analytics Data with Survey Data to Get the Whole Picture
Features used / products bought ! Frequency of visits !
Our Favorite Tools and Workflows 4
Research Tools of the Trade Our toolkit for getting survey’s done.
Book Resource: Improving Survey Questions: Design and Evaluation
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
Cyrus will cover the latest updates and trends including Google’s Fred Update, AMP, Progressive Web Apps, and more. In this session, we’ll also cover how search behavior has evolved and how publishers can best stay ahead of the curve.
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
SEJ Summit 2017: The Rise of Intelligent Search and Tomorrow's Consumers by D...Search Engine Journal
Presenter: Duane Forrester of Yext
Description: There is a change happening right now, and it's affecting you. Whether you are winning or losing comes down to how you relate to the next two generations of consumers. We'll look at the search engine changes being driven by consumers, the growth of mobile and voice search, and how your strategy needs to change in order to successfully adapt and win.
(How to) stop pretending that you're customer-centricJono Alderson
The world has changed. Users demand exceptional brand experiences. Google rewards good experiences and customer-centric thinking. Surviving means putting the consumer first.
But your CEO doesn't give a damn about user experience. Your marketing manager only obsesses about conversion rate and revenue. Your channel teams are judged on visitor volumes and acquisition costs. Your organisation runs on dashboards which ask, "How many people did we get to the website? How many of them did the thing we want them to do?" You're the opposite of customer-centric - and all of the feel-good, aspirational Instagram content and Facebook video you produce doesn't change a thing.
It's time to change the way we think about success for brands, content, and marketing. It's time to help users do what they want to do - and to make a ton of money in the process.
SearchLeeds 2018 - Dawn Anderson - Power from what lies beneath ... The icebe...Branded3
Dawn takes a look at ‘The Iceberg Approach to SEO’. As we move increasingly to an era of smaller screen search (or no screen), we need to consider ways to say more with less and communicate this to both search engines and users. She explores semantics, the knowledge graph, schema and ontologies combined with UX as methods to pass themed ‘equivalence’ from below the surface of the site or the individual page.
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
Tools and coding tricks to enhance the mobile web user experience and optimize conversion... Star Wars Jedi-style! (Originally presented at SMX Advanced.)
My "Integrated Mobile Marketing Strategy" presentation from SES London. Topics: Mobile SEO, QR codes, Social WiFi, Shazam Ads, Click-to-Call, and more.
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
SearchLove London 2016 | Bridget Randolph | The Changing Landscape of Mobile ...Distilled
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
How Humans & Machines Can Improve Site Search Results - Search Y: ParisJP Sherman
When it comes to improving your site search results, it takes both human ingenuity and some machine learning. Learn how to improve your site search results with hands-on tactics & then learn how to structure a machine learning element to augment it. This presentation was delivered live and in person at the 2020 Paris Search Y Conference
What do you want to learn?
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Lean is all about identifying and quantifying risk.
Don’t just ask questions.
Know what decisions you can make from these surveys.
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC This is where we survey
1. Keep surveys short ! Under 5 minutes is ideal
Completion Rates
Survey Monkey: Does Adding One More Question Impact Survey Completion Rate?
Industry Benchmarks
40% is awesome ! 30% is great ! 20% is good ! ~15% is expected !
What We See In Practice
Longer Surveys Decrease Completion Rates
A 5 Question Screener That I Did Recently
14% CTR from Nudge to Screener ! 202 Responses in 7 days ! 202 Opt-Ins for further studies !
By the way… ! Satisfaction surveys see 10% or lower response rates
2. Start broad then get detailed ! Satisfaction -> specifics
Broad questions
How satisfied are you?
What is your primary motivation?
What best describes why you came here today?
Specific questions
What is your experience with using X?
How satisfied are you with X/Y/Z?
3. Ask what you need to know ! Avoid what’s nice to know
What do you want to learn?
What are you going to DO with this survey data?
It’s easy to let additional questions creep up. Resist the urge!
4. Avoid hypothetical questions
Would you buy X if we offered it?
Instead, ask people about their CURRENT experience, frustrations, or workarounds to their problem.
5. Test survey internally
Startups have smaller customer counts. Surveying multiple times gets interpreted as spam.
Dry runs with your team are a great way to check if anything is confusing.
3 Ways to Get Surveys In Front of People 2
1. Email !
Apple ’s satisfaction survey uses plain text for simplicity
General Assembly’s HTML emails look too automated
Plain text works best. ! Looks like a real person wrote it.
2. In-App Opt-In !
Google Has Dedicated Usability Opt Ins
Twitter Integrates In-App Opt-In Into Their Apps
Target Opt-Ins Based On People’s Behavior To Increase Chances of Response
2. In-App Pop-up !
GQ Asks about Subscription Friction
Logitech Asks for Use Cases
3 Strategies for Segmenting Survey Results 3
Demographic segmentation is the norm, but only if it actually helps.
1. Platform !
Segmenting by Device Type
Another Example of Segmenting by Device Type
2. Time of Survey Response !
Segmenting by Time Survey Was Completed
Zendesk Uses Time of Survey To Send Surveys At Times That Have Higher Response Rates
Zendesk Figured Out “Not Work Hours” Worked Best
3. Cross-Reference with Analytics !
Cross Reference Analytics Data with Survey Data to Get the Whole Picture
Features used / products bought ! Frequency of visits !
Our Favorite Tools and Workflows 4
Research Tools of the Trade Our toolkit for getting survey’s done.
Book Resource: Improving Survey Questions: Design and Evaluation
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
Cyrus will cover the latest updates and trends including Google’s Fred Update, AMP, Progressive Web Apps, and more. In this session, we’ll also cover how search behavior has evolved and how publishers can best stay ahead of the curve.
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
SEJ Summit 2017: The Rise of Intelligent Search and Tomorrow's Consumers by D...Search Engine Journal
Presenter: Duane Forrester of Yext
Description: There is a change happening right now, and it's affecting you. Whether you are winning or losing comes down to how you relate to the next two generations of consumers. We'll look at the search engine changes being driven by consumers, the growth of mobile and voice search, and how your strategy needs to change in order to successfully adapt and win.
(How to) stop pretending that you're customer-centricJono Alderson
The world has changed. Users demand exceptional brand experiences. Google rewards good experiences and customer-centric thinking. Surviving means putting the consumer first.
But your CEO doesn't give a damn about user experience. Your marketing manager only obsesses about conversion rate and revenue. Your channel teams are judged on visitor volumes and acquisition costs. Your organisation runs on dashboards which ask, "How many people did we get to the website? How many of them did the thing we want them to do?" You're the opposite of customer-centric - and all of the feel-good, aspirational Instagram content and Facebook video you produce doesn't change a thing.
It's time to change the way we think about success for brands, content, and marketing. It's time to help users do what they want to do - and to make a ton of money in the process.
SearchLeeds 2018 - Dawn Anderson - Power from what lies beneath ... The icebe...Branded3
Dawn takes a look at ‘The Iceberg Approach to SEO’. As we move increasingly to an era of smaller screen search (or no screen), we need to consider ways to say more with less and communicate this to both search engines and users. She explores semantics, the knowledge graph, schema and ontologies combined with UX as methods to pass themed ‘equivalence’ from below the surface of the site or the individual page.
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
Tools and coding tricks to enhance the mobile web user experience and optimize conversion... Star Wars Jedi-style! (Originally presented at SMX Advanced.)
My "Integrated Mobile Marketing Strategy" presentation from SES London. Topics: Mobile SEO, QR codes, Social WiFi, Shazam Ads, Click-to-Call, and more.
Citywise Directory offer world wide cell phone number list, email address list and fax number list for marketing. Directory can be sort by city, by country and by continent. Countries and cities covered in directory are mentioned in file.
Learn how to plan, justify, and measure the value of your social media initiatives. (Presented at SES San Francisco, Aug 14, 2012 to the theme of Mission Impossible!)
The web you were used to is gone. Architecture and strategy for your mobile c...Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product.
The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?
In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding mobile experiences.
Mobile Marketing Association - Mobile et tablettes 2nd écran de la TVPascal Dasseux
cette key note a été faite en introduction de la 1ère journée de la Mobile Marketing Association organisée à Paris sur le thème complémentarité TV et Mobile - Tablettes
The web you were used to is gone. Architecture and strategy for your content.Alberta Soranzo
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
75 Tutorial presented at UX Scotland 2014
PPC Beyond Search Lisa Raehsler SES New York 2012Lisa Raehsler
Presented at SES NY 2012
PPC Beyond Search: New Ad Formats, Display & Social
For some time, paid search campaign managers have been told to treat search campaigns and "contextual" ads, often managed through the same platform, as distinct targeting methods. But with the explosion of ad types such as search retargeting and Yahoo's SmartAds, as well as new tactics for managing and bidding on placements, it's getting harder to justify keeping them in different buckets. This session aims to bring marketers up to speed on the state of the art. Also covered: what tools or skill sets are needed to manage and report on results from multiple search engines and even Facebook? How should marketers prioritize efforts?
Google: How to Make Your Website Work Across DevicesMatt Brocklehurst
Understand the why and how of building websites that work across multiple devices e.g. mobile, tablet, desktop. This deck explains and compares Responsive Web Design, Dynamic Serving and Separate Sites including market stats, design tips and case studies
MobiU2013 Seminar: Mobile Millennials - PresentationKimberly-Clark
Mark Sneathen, SVP Media Analytics at Nielsen, provides an overview of the Mobile Millennial and their interesting behaviors at the MobiU2013 Seminar: Mobile Millennials, March 28, 2013
The Facebook You Never Knew: Tips for MarketersAlexis Cheong
Learn about Page management, set up, optimization and how to engage fans with this simple primer for marketers. This was presented in Oct 2013 and some things have changed since.
Importance of Product Design for Engineers 101 - E-cell IIT Madras - Talk by ...Mahek Shah
In a rapidly changing technological world, engineers need to have multiple skills sets. User Design skills are going to be their best asset.
Importance of Product Design for Engineers 101 - E-cell IIT Madras - Talk by Mahek Shah (IIT Madras, Godavari Hostel, 2007 Batch - Mechanical Engineer)
Exploring the link between User Experience Design, Mobile Product Strategy and business ROI (or How to maximize your design strategy for ROI on mobile.)
About Jon Fox
Jon Fox is a User Experience leader with over 15 years of design expertise working for large scale companies and cutting edge startups. As a Product & Mobile Interaction Expert, he specializes in mobile, tablet and web products that bridge the gap between Usability, Visual Design, Business Strategy and Technical Implementation. He recently joined OpenX as the User Experience Lead, where he is focused on delivering a comprehensive UX strategy the new generation of enterprise products. In addition to his work at OpenX, Jon is the Founder of NELAUX, an organization focused on the growth and prosperity of the North East Los Angeles UX and Design community.
Follow him at @JonFoxUX.
Mirroring the accelerated pace of technological advancement, marketing trends are emerging and taking hold at an increasingly rapid rate. As consumer behavior evolves, smart marketers can use those trends to capitalize on shifting behaviors and expectations. Sullivan Branding’s Account Planning team developed this report to highlight key trends we expect to see across the marketing landscape in 2013.
Similar to Mobile Landing Page Optimization - SES New York 2012 (20)
You found a page that needs optimizing… now what? Don't proceed blindly. Leverage these 4 key metrics for strategic, data-driven content marketing.
VIDEO: http://j.mp/1Jn1EWH
Plan and create quality content for your landing page campaigns with this template. Placeholders and guidelines will help you draft persuasive content and ensure accountability for critical elements that aid conversion.
For every $92 spent acquiring customers, ONLY $1 is spent converting them. It's time to bring balance to the Force (a.k.a. your optimization strategy). Check out these 5 powerful Star Wars insights to unite your SEO and CRO efforts for impressive power play wins!
>> Keynote presentation Oct 22, 2014 for Conversion Hotel, Netherlands. #CH2014
Short link: http://j.mp/seocrostarwars
Can your web page pass the 5-second or 6-foot test? >> Are you properly leveraging color physiology to drive action? >> Are you measuring bounce rate correctly?
ARE YOU SURE?? Better double check that with these powerful tricks and insights for marketing and design!
Physiology can quickly trump persuasion. If your customer can't SEE it, conversion is obviously unlikely. Learn how to "optimize for the eye" with 3 quick usability tests, a color model (that converts like clockwork), and web analytics tracking code that will truly make you a HERO!
>> Presented Oct 14, 2014 at Hero Conf Conversion Summit. #HeroConf
>> SLIDESHARE OF THE DAY - Dec 3, 2014.
Short link: http://j.mp/crofortheeye
Article:
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Organic Conversion Optimization - 15 Wins to Convert SEO TrafficAngie Schottmuller
Learn 15 ways to aid organic search funnel conversion goals -- boost rankings, improve click-thru, reduce bounce, improve engagement, and grow conversions! Includes tricks to handle (not provided) keywords, pimp search snippets, and maintain scent. Presented at Conversion Conference San Francisco on Mar 18, 2014.
Learn actionable tactics to boost your conversion rates and get more ROI out of existing marketing efforts. Includes checklists for optimized call-to-action buttons, landing page essential elements, templates for requesting client testimonials, and more!
Presented at Interactivity Digital (#ID2013) in South Beach, FL on May 15, 2013.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Mobile Landing Page Optimization - SES New York 2012
1. Leverage these 10 best practices to provide an optimized landing page experience for both desktop
and mobile users that converts.
Mobile
Landing Page Optimization
Angie Schottmuller #SESNY #LPO #mobile
@aschottmuller
Founder, Interactive Artisan
Strategist, Search Engine Watch
New York | March 19–23, 2012
10. By 2013 more
people will use
mobile phones than
PCs to go online.
Source: Google - The Mobile Movement Study, 2011
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
11. 88%
searchers take action
of mobile
within 24 hours
Source: Google - The Mobile Movement Study, 2011
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
12. 75%
searchers take action
of mobile
within a few hours
Source: Google - The Mobile Movement Study, 2011
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
14. Landing Page Criteria
1. Identify WHAT the user will get
2. Articulate WHY the user will love it
3. Explain HOW the user will get it
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
15. Mobile Landing Page Criteria
1. Identify WHAT the user will get
2. Visualize WHY the user will love it
3. Explain HOW the user will get it
...NOW
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
16. 10 Tips for Mobile Landing Page Optimization
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
19. 40%
competitor’s site after a
turn to a
bad mobile experience
Source: Compuware, "What Users Want from Mobile," 2011
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
20. Nip accessibility
issues in... the...
BUTT! YOU
• Flash
• Frames
• Special Plugins
• PNG Images
ACCESSIBILITY
• ...
Are NOT your friend.
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
21. 2. Be Light Weight & Fast
Total Page Size:
< 20 KB
Load Time:
< 5 seconds
Check your site!
http://bit.ly/w3cmobileok
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
22. 43%
unlikely to return to a
are
slow-loading mobile site
Source: Compuware, "What Users Want from Mobile," 2011
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
23. 74%
of mobile
users wait up
to 5 seconds
Source: Compuware - What Users Want from Mobile, 2011
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
24. 60%
wait only 3
seconds...
Source: Compuware - What Users Want from Mobile, 2011
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
25. #1 Web Page Slowdown Factors
Desktop = Bytes
(size of page and files)
Mobile = # of Requests
(number of loaded files and images)
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
26. 3. Be Orderly with Layout
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
27. Prioritize modular
groups of content.
Mobile users = Goal-oriented
Desktop users = Benefit-oriented
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
28. Prioritize modular
groups of content.
Mobile users = Goal-oriented
Desktop users = Benefit-oriented
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
30. 4. Be Brief
50%
of desktop copy
~35% for smartphones
~65% for tablets
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
31. 5. Be Legible (without zooming)
• Size (16px good min.)
• Color
• Contrast
• Negative Space
FACT: At age 40, only half
the light gets through to the
retina as it did at age 20.
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
32. 5. Be Legible (without zooming)
Too
Small, Poor
Contrast
Good BG Contrast
Good Space Poor Label
Contrast
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
34. 61%
users call after a local
mobile
business search.
Source: Google - The Mobile Movement Study, 2011
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
35. How to Set up Click-to-Call (CTC)
1. Select the phone number
2. Make it a hyperlink:
Syntax: "tel:+" + [country code] + [phone #]
Example: tel:+16515551212
HTML:
<a href="tel:+16515551212">(651) 555-1212</a>
See RFC 3966 for specifications: http://bit.ly/rfc3966
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
37. Click-to-Call Conversion Tips
<a href="tel:+16515551212" class="clicktocall">Call Now! (651)
555-1212</a>
• Include a phone icon For a FREE quote:
• Include a CTA
Call Sales! (651) 555-1212
• Include the phone #
• Style the link as a button Hours: Mon-Fri, 8am - 4pm CT
• Include useful/enticing context
• CSS style for mobile/non-mobile
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
38. 7. Be Thumb-Friendly
Target Area Suggestions:
• Microsoft: 38px, 0.25”
• Apple: 44px, 0.3”
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
39. 7. Be Thumb-Friendly
Target Area Suggestions:
• Microsoft: 38px, 0.25”
• Apple: 44px, 0.3”
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
40. 8. Be Local
• Personalize with city
• Regionalize “voice”
• List nearby rep/store
• Re-center maps
• Default fields
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
41. 8. Be Local
Show & Default:
• Country
• Zip Code
Compute & Hide:
• City
• State
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
42. 9. Be Form-Simple
• Target 7 or less fields
• Anticipate each added
field to reduce conversion
by 50%
• Limit to 1
non-required field
• Use HTML5 field input
types
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
43. Phone Field
HTML5 Input
<input type="tel">
Test Page:
http://bit.ly/html5inputtypes
Image source: 456bereastreet.com, 2012
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
48. What’s the User’s Primary Goal?
• Call Now • Add to My Calendar
• Find a Store • Get Map Directions
• Watch the Video • Share This (Be specific)
• Like It – SMS
• Vote – Facebook
• Email Us – Twitter
• Download – LinkedIn
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
50. Conversion Color Theory
Colors opposite
(complimentary) to
the main color work
best for CTAs.
Example:
Red-orange button
for a dominantly
blue site
Image source: house-pretty.blogspot.com, 2011
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
51. Conversion Color Theory
Colors opposite
(complimentary) to
the main color work
best for CTAs.
Example:
Green button for a
dominantly red site
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
53. Mobile Landing Page Optimization
Best Practices Overview:
1. Be Accessible 6. Be Call-Friendly
2. Be Fast 7. Be Thumb-Friendly
3. Be Orderly 8. Be Local
4. Be Brief 9. Be Form-Simple
5. Be Legible 10.Be Action-Compelling
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
54. Mobile LPO Action Plan
1. Butter up your IT team
2. Review your web analytics
3. “Grade” your pages (i.e. mobileOK)
4. Prioritize your content
5. Leverage “mobile” tricks/perks
6. Preview your pages with emulators
7. Launch and test
8. Learn from others (view their source code!)
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
58. Mobile Web Page/Site Options
• Google Sites
• Kishkee
• dudaMobile
• Mobify
• moFuse
• Atmio
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
59. Smart Web Form Tricks
• HTML5 input types test page:
http://j.mp/html5inputtypes
• Get Zip Code w/ HTML5 & Google’s Geocoding API:
http://j.mp/getzipfromhtml5
• Get City from Country & Zip w/ GeoNames (JSON):
http://j.mp/citydefaultJSON
• MaxMind GeoIP Geolocation Products:
http://j.mp/maxmindgeoip
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
61. Mobile Web Page Speed Tips
• Consolidate multiple CSS & JavaScript files
• Save separate mobile-optimized images
• Use separate CSS stylesheets for screen
and handheld media types
• Minimize code whitespace and comments
• Limit # of third party scripts like analytics
and social sharing widgets
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
62. View Mobile Source Code Tip
ViewS: http://j.mp/viewmobilesource
1. Create a mobile bookmark
with link =
javascript:location='http://shau
ninman.com/vs/?url='+escape(
location)
2. Visit the page whose source
you want view
3. Open the ViewS bookmark
4. View the source code!
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
63. Mobile Web Design Resources
Mobile First Responsive Web Design
by Luke Wroblewski by Ethan Marcotte
Mar 19 - 23, 2012 | #SESNY | @aschottmuller
WPTouch - WordPress Plugin(Free. Paid Pro version starts at $49)MoFuse - Mobile CMS ($89/month)Mobify - Mobile Web & Commerce (Free. Paid Studio version for $249/month)