The document discusses the concept of social proof and how it can be used to reduce fear and improve conversion rates. Social proof is the phenomenon where people look to the actions of others in uncertain situations. The document provides examples of how to incorporate social proof into marketing through formats like testimonials, reviews, and displaying popularity metrics. It introduces the "6S formats" of social proof: sum it, score it, say it, sign it, show it, and shine it. Quality is emphasized as being more important than quantity for social proof elements. A framework of factors like credibility, relevance, attractiveness and specificity is provided for evaluating social proof.

1. SOCIAL PROOF
Image credit: Disney, Finding Nemo
PERSUASIVE CONTENT FRAMEWORK – REDUCING FEAR TO IMPROVE CONVERSION

2. :: Angie Schottmuller @aschottmuller #CXLLive
What’s your biggest FEAR?

3. :: Angie Schottmuller @aschottmuller #CXLLiveImage source: hercampus.com
What’s a routine task that gives
you HIGH ANXIETY?

4. Image source: texastimetravel.toursphere.com :: Angie Schottmuller @aschottmuller #CXLLive

5. Image source: www.army.mil :: Angie Schottmuller @aschottmuller #CXLLive

6. :: Angie Schottmuller @aschottmuller #CXLLiveImage source: www.dliflc.edu

7. My anxiety of the weekly 5-mile
run lead me to run it ASLEEP.
:: Angie Schottmuller @aschottmuller #CXLLive

8. Image source: armaholic.com :: Angie Schottmuller @aschottmuller #CXLLive

9. :: Angie Schottmuller @aschottmuller #CXLLive

10. :: Angie Schottmuller @aschottmuller #CXLLiveImage source: rallypoint.com

11. :: Angie Schottmuller @aschottmuller #CXLLive

12. SOCIAL PROOF
PHENOMENON
:: Angie Schottmuller @aschottmuller #CXLLive

13. Book: “Influence: The Psychology of Persuasion” by Dr. Robert Cialdini :: Angie Schottmuller @aschottmuller #CXLLive
SOCIAL PROOF PHENOMENON
When uncertain or fearful, people
instinctively look to the behavior of
others to guide their decisions.

14. Image source: ticotimes.net :: Angie Schottmuller @aschottmuller #CXLLive

15. ADVERTISED vs. ACTUAL
Example: McDonald's Big Mac :: Angie Schottmuller @aschottmuller #CXLLive

16. CIRCLE
OF TRUST YOU
:: Angie Schottmuller @aschottmuller #CXLLive

17. :: Angie Schottmuller @aschottmuller #CXLLiveSource: eMarketer, Feb 2010, survey of US internet users by online video review site EXPO
CONSUMER TRUST
SOCIAL PROOF REVIEWS MARKETING DESCRIPTIONS

18. :: Angie Schottmuller @aschottmuller #CXLLiveImage source: theatlantic.com

19. Image source: awesomelycute.com :: Angie Schottmuller @aschottmuller #CXLLive

20. Image source: awesomelycute.com :: Angie Schottmuller @aschottmuller #CXLLive

21. :: Angie Schottmuller @aschottmuller #CXLLive
CORRECT…
AND REDIRECT

22. TASK #1
Identify your audience’s fears,
anxieties, questions, and doubts.
:: Angie Schottmuller @aschottmuller #CXLLive

23. SOCIAL PROOF
FORMATS
:: Angie Schottmuller @aschottmuller #CXLLive

24. Definition by Angie Schottmuller. Image credit: wisegeek.com
SOCIAL PROOF =
EVIDENCE of/from OTHERS
THAT REDUCES FEAR OR UNCERTAINTY
LIKE US

25. FRAMEWORK
:: Angie Schottmuller @aschottmuller #CXLLive

26. 6S FORMATS of SOCIAL PROOF
Social Proof 6S Formats by Angie Schottmuller, Copyright © 2014. All rights reserved.
Sum it. Score it. Say it. Sign it. Show it. Shine it.
1 2 3 4 5 6

27. 6S FORMATS of SOCIAL PROOF
Social Proof 6S Formats by Angie Schottmuller, Copyright © 2014. All rights reserved.
SUM it. Score it. Say it. Sign it. Show it. Shine it.
1 2 3 4 5 6
11
1
1
1
1
1

28. 6S FORMATS of SOCIAL PROOF
Social Proof 6S Formats by Angie Schottmuller, Copyright © 2014. All rights reserved.
Sum it. SCORE it. Say it. Sign it. Show it. Shine it.
1 2 3 4 5 6
2
2
2
2

29. 6S FORMATS of SOCIAL PROOF
Social Proof 6S Formats by Angie Schottmuller, Copyright © 2014. All rights reserved.
Sum it. Score it. SAY it. Sign it. Show it. Shine it.
1 2 3 4 5 6
3
3 3

30. 6S FORMATS of SOCIAL PROOF
Social Proof 6S Formats by Angie Schottmuller, Copyright © 2014. All rights reserved.
Sum it. Score it. Say it. SIGN it. Show it. Shine it.
1 2 3 4 5 6
4
4
4
4
4
4
4

31. 6S FORMATS of SOCIAL PROOF
Social Proof 6S Formats by Angie Schottmuller, Copyright © 2014. All rights reserved.
Sum it. Score it. Say it. Sign it. SHOW it. Shine it.
1 2 3 4 5 6
5
5
5
5
5
5

32. 6S FORMATS of SOCIAL PROOF
Social Proof 6S Formats by Angie Schottmuller, Copyright © 2014. All rights reserved.
Sum it. Score it. Say it. Sign it. Show it. SHINE it.
1 2 3 4 5 6
6
6
6
6

33. 6S FORMATS of SOCIAL PROOF
Social Proof 6S Formats by Angie Schottmuller, Copyright © 2014. All rights reserved.
Sum it. Score it. Say it. Sign it. Show it. Shine it.
1 2 3 4 5 6
6
66
6
1
11
1
1
1
1 4
4
4
4
4
4
4
3
3 35
5
5
5
5
5
2
2
2
2

34. Example: Unbounce.com :: Angie Schottmuller @aschottmuller #CXLLive
SAY ITSUM IT SCORE IT
SIGN IT
SHOW IT

35. SUM IT, SCORE IT, SAY IT, SIGN IT, SHOW IT, SHINE IT, OPTIMIZE IT.
COUNT IT, RANK IT, TIME IT, DATE IT, ADD IT, RATE IT, CALCULATE IT.
LIKE IT, HEART IT, FAVE IT, FLAG IT, STAR IT, GRADE IT, RECOMMEND IT.
HEAR IT, QUOTE IT, PRAISE IT, NAME IT, READ IT, WRITE IT, STORIFY IT.
BRAND IT, CITE IT, ASK IT, STATE IT, POLL IT, VOICE IT, Q&A IT.
DRAW IT, SNAP IT, VIEW IT, GRAPH IT, MAP IT, BADGE IT, VISUALIZE IT.
CHANGE IT, WATCH IT, PLAY IT, PAUSE IT, CLIP IT, LIST IT, QUICK-PODCAST IT.
CHECK IT, MARK IT, PROVE IT, CLAIM IT, STAMP IT, SEAL IT, GUARANTEE IT.
SOCIAL PROOF IT. SOCIAL PROOF IT. SOCIAL PROOF IT.
Social Proof 6S Formats by Angie Schottmuller, Copyright © 2014. All rights reserved.

36. TASK #2
Brainstorm and inventory 6S formats
to buffer audience’s fear/questions.
:: Angie Schottmuller @aschottmuller #CXLLive

37. SOCIAL PROOF
QUALITY
:: Angie Schottmuller @aschottmuller #CXLLive

38. :: Angie Schottmuller @aschottmuller #CXLLiveImage source: dodlive.mil
QUALITY TRUMPS QUANTITY

39. :: Angie Schottmuller @aschottmuller #CXLLive

40. Example: Taloon.com, Source: VWO.com :: Angie Schottmuller @aschottmuller #CXLLive
-12%
COVERSION

41. Isp = Qsp * Uf
CONVERSION IMPACT SOCIAL PROOF QUALITY UNCERTAINTY FRICTION
Model by Angie Schottmuller, Copyright © 2015. All rights reserved.

42. :: Angie Schottmuller @aschottmuller #CXLLiveImage credit: Disney, Finding Nemo

43. BRAND LOGO
Web Form Heading
ü Resource benefit
ü Memorable benefit
GET YOUR FREE
SCORECARD
EMAIL:
Headline That Hooks
Attention
Testimonial snippet starting with explanation of problem. Mention
of solution concerns, quantified value, and specific benefits that
came to fruition – all confirming this decision was a good one.
~
}
Luke Skywalker,
Master Jedi, Star Wars Rebel Alliance
May 4, 2020
1. Credible
2. Relevant
3. Attractive
4. Visual
5. Enumerated
6. Nearby
7. Specific
Social Proof C-R-A-V-E-N-S Scorecard by Angie Schottmuller, Copyright © 2014. All rights reserved.
SOCIAL PROOF SCORECARD
7 Factors of Social Proof Persuasion Quality

44. BRAND LOGO
Web Form Heading
ü Resource benefit
ü Memorable benefit
GET YOUR FREE
SCORECARD
EMAIL:
Headline That Hooks
Attention
Testimonial snippet starting with explanation of problem. Mention
of solution concerns, quantified value, and specific benefits that
came to fruition – all confirming this decision was a good one.
~
}
Luke Skywalker,
Master Jedi, Star Wars Rebel Alliance
May 4, 2020
1. Credible
2. Relevant
3. Attractive
4. Visual
5. Enumerated
6. Nearby
7. Specific
Social Proof C-R-A-V-E-N-S Scorecard by Angie Schottmuller, Copyright © 2014. All rights reserved.
SOCIAL PROOF SCORECARD
7 Factors of Social Proof Persuasion Quality
C
R
A
V
E
N
S

45. n. CRAVENS
Origin: Middle English, Old French
1. Those who are scared or easily intimidated
2. Cowards, quitters, scaredy cats
:: Angie Schottmuller @aschottmuller #CXLLiveReference: http://dictionary.reference.com/browse/craven

46. :: Angie Schottmuller @aschottmuller #CXLLiveImage credit: rollingstone.com
WES CRAVEN - HORROR FILM DIRECTOR/PRODUCER/WRITER

47. Social Proof C-R-A-V-E-N-S Scorecard by Angie Schottmuller, Copyright © 2014. All rights reserved.
CREDIBLE. Believable, authentic, trustworthy, authoritative, “ethos”
RELEVANT. Pertinent, germane, applicable, meaningful, important
ATTRACTIVE. Emotional trigger, value-added, satisfying, “pathos”
VISUAL. Pictured, drawn, mapped, graphed, viewable
ENUMERATED. Quantified, scored, ranked, calculated, “logos”
NEARBY. Close, proximate, or near uncertainty/anxiety points
SPECIFIC. Distinct, descriptive, named, detailed, precise
-4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
NEGATIVE WEAK NEUTRAL HELPFUL PERSUASIVE
SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad
SOCIAL PROOF SCORECARD
7 FACTORS
of SOCIAL PROOF
PERSUASION
QUALITY

48. Social Proof C-R-A-V-E-N-S Scorecard by Angie Schottmuller, Copyright © 2014. All rights reserved.
CREDIBLE. Believable, authentic, trustworthy, authoritative, “ethos”
RELEVANT. Pertinent, germane, applicable, meaningful, important
ATTRACTIVE. Emotional trigger, value-added, satisfying, “pathos”
VISUAL. Pictured, drawn, mapped, graphed, viewable
ENUMERATED. Quantified, scored, ranked, calculated, “logos”
NEARBY. Close, proximate, or near uncertainty/anxiety points
SPECIFIC. Distinct, descriptive, named, detailed, precise
-4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
NEGATIVE WEAK NEUTRAL HELPFUL PERSUASIVE
SOCIAL PROOF SCORECARD
7 FACTORS
of SOCIAL PROOF
PERSUASION
QUALITY
SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad

49. Social Proof C-R-A-V-E-N-S Scorecard by Angie Schottmuller, Copyright © 2014. All rights reserved.
CREDIBLE. Believable, authentic, trustworthy, authoritative, “ethos”
RELEVANT. Pertinent, germane, applicable, meaningful, important
ATTRACTIVE. Emotional trigger, value-added, satisfying, “pathos”
VISUAL. Pictured, drawn, mapped, graphed, viewable
ENUMERATED. Quantified, scored, ranked, calculated, “logos”
NEARBY. Close, proximate, or near uncertainty/anxiety points
SPECIFIC. Distinct, descriptive, named, detailed, precise
SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad
SOCIAL PROOF SCORECARD
7 FACTORS
of SOCIAL PROOF
PERSUASION
QUALITY
-4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
NEGATIVE WEAK NEUTRAL HELPFUL PERSUASIVE

50. Example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller #CXLLive
VARIANTCONTROL

51. Example: University of Wisconsin-Eau Claire, Woundstock Wound Care Education :: Angie Schottmuller @aschottmuller #CXLLive
VARIANT
47X
MORE LEADS
CONTROL

52. SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad
:: Angie Schottmuller @aschottmuller #CXLLiveExample: University of Wisconsin-Eau Claire, Woundstock Wound Care Education
SOCIAL PROOF SCORECARD EXAMPLE
CREDIBLE. Believable, authentic, trustworthy, authoritative, “ethos”
RELEVANT. Pertinent, germane, applicable, meaningful, important
ATTRACTIVE. Emotional trigger, value-added, satisfying, “pathos”
VISUAL. Pictured, drawn, mapped, graphed, viewable
ENUMERATED. Quantified, scored, ranked, calculated, “logos”
NEARBY. Close, proximate, or near uncertainty/anxiety points
SPECIFIC. Distinct, descriptive, named, detailed, precise
-4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
NEGATIVE WEAK NEUTRAL HELPFUL PERSUASIVE

53. SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad
:: Angie Schottmuller @aschottmuller #CXLLiveExample: University of Wisconsin-Eau Claire, Woundstock Wound Care Education
SOCIAL PROOF SCORECARD EXAMPLE
CREDIBLE. Believable, authentic, trustworthy, authoritative, “ethos”
RELEVANT. Pertinent, germane, applicable, meaningful, important
ATTRACTIVE. Emotional trigger, value-added, satisfying, “pathos”
VISUAL. Pictured, drawn, mapped, graphed, viewable
ENUMERATED. Quantified, scored, ranked, calculated, “logos”
NEARBY. Close, proximate, or near uncertainty/anxiety points
SPECIFIC. Distinct, descriptive, named, detailed, precise
-4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
NEGATIVE WEAK NEUTRAL HELPFUL PERSUASIVE
18
3
3
3
3
2
2
2
CREDIBLE
RELEVANT
ATTRACTIVE
VISUAL
ENUMERATED
NEARBY
SPECIFIC

54. SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad
:: Angie Schottmuller @aschottmuller #CXLLiveExample: University of Wisconsin-Eau Claire, Woundstock Wound Care Education
SOCIAL PROOF SCORECARD EXAMPLE
CREDIBLE. Believable, authentic, trustworthy, authoritative, “ethos”
RELEVANT. Pertinent, germane, applicable, meaningful, important
ATTRACTIVE. Emotional trigger, value-added, satisfying, “pathos”
VISUAL. Pictured, drawn, mapped, graphed, viewable
ENUMERATED. Quantified, scored, ranked, calculated, “logos”
NEARBY. Close, proximate, or near uncertainty/anxiety points
SPECIFIC. Distinct, descriptive, named, detailed, precise
-4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
NEGATIVE WEAK NEUTRAL HELPFUL PERSUASIVE
18
PHOTO
13
RATING
15
REVIEW
13
3
3
3
3
2
2
2

55. SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad
:: Angie Schottmuller @aschottmuller #CXLLiveExample: Taloon.com, Source: VWO.com, Social Proof C-R-A-V-E-N-S Scorecard by Angie Schottmuller, Copyright © 2014. All rights reserved.
SOCIAL PROOF SCORECARD EXAMPLE
CREDIBLE. Believable, authentic, trustworthy, authoritative, “ethos”
RELEVANT. Pertinent, germane, applicable, meaningful, important
ATTRACTIVE. Emotional trigger, value-added, satisfying, “pathos”
VISUAL. Pictured, drawn, mapped, graphed, viewable
ENUMERATED. Quantified, scored, ranked, calculated, “logos”
NEARBY. Close, proximate, or near uncertainty/anxiety points
SPECIFIC. Distinct, descriptive, named, detailed, precise
-4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
NEGATIVE WEAK NEUTRAL HELPFUL PERSUASIVE
-3
1
0
0
1
-5
0
0
-12%
COVERSION

56. Example: Amazon.com – Three Wolf Moon Shirt. :: Angie Schottmuller @aschottmuller #CXLLive

57. :: Angie Schottmuller @aschottmuller #CXLLiveExample: Amazon.com – Three Wolf Moon Shirt. Social Proof C-R-A-V-E-N-S Scorecard by Angie Schottmuller, Copyright © 2014. All rights reserved.
SOCIAL PROOF SCORECARD EXAMPLE
C
R
A
V
E
N
S
SCORE
13

58. :: Angie Schottmuller @aschottmuller #CXLLiveExample: Amazon.com – Three Wolf Moon Shirt. Social Proof C-R-A-V-E-N-S Scorecard by Angie Schottmuller, Copyright © 2014. All rights reserved.
SOCIAL PROOF SCORECARD EXAMPLE

59. :: Angie Schottmuller @aschottmuller #CXLLive

60. $%

GLUE
PERSUASIVE TESTIMONIAL CORE
Model by Angie Schottmuller, Copyright © 2014. All rights reserved.
CLIENT PROBLEM BUSINESS SOLUTION RESULT SPECIFICS
!
+ +

61. :: Angie Schottmuller @aschottmuller #CXLLiveSource: Bazaarvoice Case Study
SOCIAL PROOF SCORECARD EXAMPLE
C
R
A
V
E
N
S
+32%
SALES
AIDED "SHOES"
PAGE 1 RANK
SCORE
13

62. :: Angie Schottmuller @aschottmuller #CXLLiveExample: ExtremeTerrain.com with Needle Live Chat
Extreme Terrain Advocate Live Chat JEEP ADVOCATE LIVE CHAT
*SOCIAL SUPPORT*

63. :: Angie Schottmuller @aschottmuller #CXLLiveExample: ExtremeTerrain.com with Needle Live Chat, Social Proof C-R-A-V-E-N-S Scorecard by Angie Schottmuller, Copyright © 2014. All rights reserved.
SOCIAL PROOF SCORECARD EXAMPLE
SCORE
21

64. :: Angie Schottmuller @aschottmuller #CXLLive

65. TASK #3
Use the C-R-A-V-E-N-S scorecard to
grade, test and compare social
proof persuasive quality.
:: Angie Schottmuller @aschottmuller #CXLLive

66. SOCIAL PROOF
INVENTORY
:: Angie Schottmuller @aschottmuller #CXLLive

67. PERSUASIVE QUALITYPROOF FORMAT
-4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
NEGATIVE WEAK NEUTRAL HELPFUL PERSUASIVE
SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad
Social Proof Inventory Model by Angie Schottmuller, Copyright © 2014. All rights reserved.
CREDIBLE. Believable, authentic, trustworthy, authoritative, “ethos”
RELEVANT. Pertinent, germane, applicable, meaningful, important
ATTRACTIVE. Emotional trigger, value-added, satisfying, “pathos”
VISUAL. Pictured, drawn, mapped, graphed, viewable
ENUMERATED. Quantified, scored, ranked, calculated, “logos”
NEARBY. Close, proximate, or near uncertainty/anxiety points
SPECIFIC. Distinct, descriptive, named, detailed, precise
Sum it. Score it. Say it. Sign it. Show it. Shine it.
SOCIAL PROOF INVENTORY FEAR/UNKNOWN: ____________________

68. Social Proof Inventory Model by Angie Schottmuller, Copyright © 2014. All rights reserved.
SOCIAL PROOF INVENTORY MATRIX
SUM SCORE SAY SIGN SHOW SHINE
PROOF IDEAS
CREDIBILE
RELEVANT
ATTRACTIVE
VISUAL
ENUMERATED
NEARBY
SPECIFIC
PROOF FORMAT (6S)
PERSUASIVEQUALITY
FEAR/UNKNOWN

69. :: Angie Schottmuller @aschottmuller #CXLLive
WHAT WOULD HELP
_____________
BE MORE ________?
PROOF FORMAT
PERSUASIVE/QUALITY

70. Social Proof Inventory Model by Angie Schottmuller, Copyright © 2014. All rights reserved.
SOCIAL PROOF INVENTORY MATRIX
SUM SCORE SAY SIGN SHOW SHINE
PROOF IDEAS
CREDIBILE
RELEVANT
ATTRACTIVE
VISUAL
ENUMERATED
NEARBY
SPECIFIC
PROOF FORMAT (6S)
PERSUASIVEQUALITY
FEAR/UNKNOWN
Include
source
Include 4.5
score
Place near
title
-
-
Include #
reviews
-

71. BOTTOM LINE
:: Angie Schottmuller @aschottmuller #CXLLive

72. CIRCLE
OF TRUST YOU
:: Angie Schottmuller @aschottmuller #CXLLive

73. 6S FORMATS of SOCIAL PROOF
Social Proof 6S Formats by Angie Schottmuller, Copyright © 2014. All rights reserved.
Sum it. Score it. Say it. Sign it. Show it. Shine it.
1 2 3 4 5 6

74. Social Proof C-R-A-V-E-N-S Scorecard by Angie Schottmuller, Copyright © 2014. All rights reserved.
CREDIBLE. Believable, authentic, trustworthy, authoritative, “ethos”
RELEVANT. Pertinent, germane, applicable, meaningful, important
ATTRACTIVE. Emotional trigger, value-added, satisfying, “pathos”
VISUAL. Pictured, drawn, mapped, graphed, viewable
ENUMERATED. Quantified, scored, ranked, calculated, “logos”
NEARBY. Close, proximate, or near uncertainty/anxiety points
SPECIFIC. Distinct, descriptive, named, detailed, precise
-4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
NEGATIVE WEAK NEUTRAL HELPFUL PERSUASIVE
SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad
SOCIAL PROOF SCORECARD
7 FACTORS
of SOCIAL PROOF
PERSUASION
QUALITY

75. Isp = Qsp * Uf
CONVERSION IMPACT SOCIAL PROOF QUALITY UNCERTAINTY FRICTION
Model by Angie Schottmuller, Copyright © 2015. All rights reserved.

76. :: Angie Schottmuller @aschottmuller #CXLLive

77. ü Buffering fear/uncertainty = key to persuasion
ü Formats go WAY beyond just reviews
ü Quality beats quantity
ü Impact depends on QUALITY & UNCERTAINTY
ü Repurpose for max impact
:: Angie Schottmuller @aschottmuller #CXLLive
SOCIAL PROOF TAKEAWAYS

78. Image credit: Disney, Finding Nemo

79. :: Angie Schottmuller @aschottmuller #CXLLive
ANGIE SCHOTTMULLER
Growth Marketing Advisor
angie@interactiveartisan.com Ÿ @aschottmuller
Ask about interactive training workshops and
persuasive proof acquisition/testing.
GET A SOCIAL PROOF
POWER PLAY CONSULTATION
…and C-R-A-V-E-N-S scorecard to grade your proof!

80. SUM IT, SCORE IT, SAY IT, SIGN IT, SHOW IT, SHINE IT, OPTIMIZE IT.
COUNT IT, RANK IT, TIME IT, DATE IT, ADD IT, RATE IT, CALCULATE IT.
LIKE IT, HEART IT, FAVE IT, FLAG IT, STAR IT, GRADE IT, RECOMMEND IT.
HEAR IT, QUOTE IT, PRAISE IT, NAME IT, READ IT, WRITE IT, STORIFY IT.
BRAND IT, CITE IT, ASK IT, STATE IT, POLL IT, VOICE IT, Q&A IT.
DRAW IT, SNAP IT, VIEW IT, GRAPH IT, MAP IT, BADGE IT, VISUALIZE IT.
CHANGE IT, WATCH IT, PLAY IT, PAUSE IT, CLIP IT, LIST IT, QUICK-PODCAST IT.
CHECK IT, MARK IT, PROVE IT, CLAIM IT, STAMP IT, SEAL IT, GUARANTEE IT.
SOCIAL PROOF IT. SOCIAL PROOF IT. SOCIAL PROOF IT.
Social Proof 6S Formats by Angie Schottmuller, Copyright © 2014. All rights reserved.

81. ANGIE SCHOTTMULLER
Growth Marketing Advisor
@aschottmuller
linkedin.com/in/angieschottmuller
angie@interactiveartisan.com
Top 10 of 2015
ONLINE MARKETING EXPERTS