Recovering From Google Penalties - SMX Israel 2015

1,699 views

Published on

My presentation about 'Chasing Panda, Penguin and Manual Penalties Out of Your Website' at SMX Israel 2015.

Published in: Internet
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,699
On SlideShare
0
From Embeds
0
Number of Embeds
341
Actions
Shares
0
Downloads
7
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Recovering From Google Penalties - SMX Israel 2015

  1. 1. PRATIK DHOLAKIYA www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A CHASING PANDA, PENGUIN AND MANUAL PENALTY OUT OF YOUR WEBSITE
  2. 2. “MUST FOLLOW” SEO EXPERT www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A TOP 100 CONTENT MARKETING BRANDS RECOMMENDED AGENCY C O N T R I B U T O R
  3. 3. www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A HOW MANY OF YOU HAVE WOKEN UP ONE MORNING,
  4. 4. HOW MANY OF YOU HAVE WOKEN UP ONE MORNING, LOOKED AT GOOGLE ANALYTICS, www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  5. 5. HOW MANY OF YOU HAVE WOKEN UP ONE MORNING, LOOKED AT GOOGLE ANALYTICS, AND GOT THE SHOCK OF YOUR LIFE? www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  6. 6. THE IMPACT OF A PENALTY www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  7. 7. DO YOU KNOW HOW MANY BUSINESSES DEPEND ON GOOGLE & SEO? www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  8. 8. I DON’T KNOW. www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  9. 9. I DON’T KNOW. BUT I CARE. www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  10. 10. BECAUSE MINE DOES. www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  11. 11. AND SO DOES YOURS. www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  12. 12. SO TODAY, WE’LL DO SOME HUNTING PANDA PENGUIN GOOGLER www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  13. 13. MEET THE ENEMY: PANDA www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  14. 14. PROBLEMS THAT INVITE PANDA www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  15. 15. PROBLEMS THAT INVITE PANDA Duplicate Titles and Meta Descriptions www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  16. 16. PROBLEMS THAT INVITE PANDA Duplicate Product Page Content (Ecommerce) www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  17. 17. PROBLEMS THAT INVITE PANDA Copied or Fluff Content on Blog www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  18. 18. PROBLEMS THAT INVITE PANDA Copied or Rehashed Content on Website / Service Pages www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  19. 19. PROBLEMS THAT INVITE PANDA Syndicated Content without Canonicalization www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  20. 20. PROBLEMS THAT INVITE PANDA Low Quality / Thin Content www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  21. 21. PROBLEMS THAT INVITE PANDA Spun (Machine Generated) Content www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  22. 22. Keyword Stuffed Content PROBLEMS THAT INVITE PANDA www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  23. 23. Using Duplicate Content to Build Links PROBLEMS THAT INVITE PANDA www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  24. 24. RECOVERING FROM PANDA www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  25. 25. Original Content Across the Site RECOVERING FROM PANDA www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  26. 26. rel=canonical for Same Content on Different URLs RECOVERING FROM PANDA www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  27. 27. Unique Titles and Meta Descriptions for All Pages RECOVERING FROM PANDA www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  28. 28. No Copied Content from Other Sources (No, not even a little!) RECOVERING FROM PANDA www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  29. 29. All Content Created by Humans RECOVERING FROM PANDA www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  30. 30. Increase # of Crawled Pages, Make Sure All Content is Immediately and Frequently Crawled RECOVERING FROM PANDA www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  31. 31. Aim to improve user engagement and shares, and reduce bounce rate on all your pages. This will signal to Google that your content is fresh and useful. E2M PRO TIP www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  32. 32. MEET THE ENEMY: PENGUIN www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  33. 33. PROBLEMS THAT INVITE PENGUIN www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  34. 34. Over-Optimized Anchor Text PROBLEMS THAT INVITE PENGUIN Over-Optimized Anchor Text www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  35. 35. PROBLEMS THAT INVITE PENGUIN Excessive Links with Unbranded Anchor Text www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  36. 36. PROBLEMS THAT INVITE PENGUIN Over-Optimized / Excessive Internal Linking www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  37. 37. PROBLEMS THAT INVITE PENGUIN Links from Bad Neighborhoods www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  38. 38. PROBLEMS THAT INVITE PENGUIN Irrelevant Backlinks www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  39. 39. PROBLEMS THAT INVITE PENGUIN Low Quality Backlinks (Free-for-all Directories, Social Bookmarking, General Forums, Blog Comments, Classifieds, Article Submissions) www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  40. 40. PROBLEMS THAT INVITE PENGUIN Site-wide Footer Links www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  41. 41. PROBLEMS THAT INVITE PENGUIN Site-wide Sidebar Links www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  42. 42. PROBLEMS THAT INVITE PENGUIN Link Buying www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  43. 43. M Participation in Link SchemesParticipation In Link Schemes PROBLEMS THAT INVITE PENGUIN www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  44. 44. Redirecting a Penalized Website to a Fresh Domain PROBLEMS THAT INVITE PENGUIN www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  45. 45. Low Quality Guest Posts With Over-Optimized Anchor Text in Author Bio PROBLEMS THAT INVITE PENGUIN www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  46. 46. Hidden Links PROBLEMS THAT INVITE PENGUIN www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  47. 47. Links from Penalized Sites PROBLEMS THAT INVITE PENGUIN www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  48. 48. Image credit: h6ps://www.domcop.com/blog/building-private-blog-network/ PBN Links PROBLEMS THAT INVITE PENGUIN www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  49. 49. Continuing to Build Low Quality Links PROBLEMS THAT INVITE PENGUIN www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  50. 50. RECOVERING FROM PENGUIN www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  51. 51. Stop Using and Say “NO” to Deceptive Link Building Tactics RECOVERING FROM PENGUIN www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  52. 52. RECOVERING FROM PENGUIN Use Manual + Automated Efforts to Get Rid of All Low Quality Links www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  53. 53. RECOVERING FROM PENGUIN No Site-Wide Backlinks (Footer / Sidebar) from Clients or Partners www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  54. 54. RECOVERING FROM PENGUIN Create, Update and Upload an Error-Free Disavow File www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  55. 55. RECOVERING FROM PENGUIN Build High Authority Links through Content Marketing and Digital PR. Get Some Natural Mentions. www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  56. 56. RECOVERING FROM PENGUIN Create Linkable Assets and Distribute them through Different Channels. www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  57. 57. E2M PRO TIP Use All Available Tools and Keep Checking Your Backlinks Regularly For New Suspicious Links. www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  58. 58. MEET THE FRIENDS: GOOGLERS www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  59. 59. PROBLEMS THAT INVITE MANUAL PENALTIES www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  60. 60. •  Over-Optimized Anchor Text •  Links From Penalized Sites •  Low Quality Backlinks (Articles, Directories, Forum Profiles, etc.) PROBLEMS THAT INVITE MANUAL PENALTIES www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  61. 61. •  Site-wide Footer Links •  Site-wide Sidebar Links •  Link Buying PROBLEMS THAT INVITE MANUAL PENALTIES www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  62. 62. PROBLEMS THAT INVITE MANUAL PENALTIES •  Participation in Link Schemes •  Low Quality Guest Posts with Over-Optimized Anchor Text in Author Bio •  Hidden Links •  PBN Links www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  63. 63. RECOVERING FROM MANUAL PENALTIES www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  64. 64. Remove Each and Every Unnatural Link RECOVERING FROM A MANUAL PENALTY www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  65. 65. Manually Outreach to All Sites. At Least 5 Times. RECOVERING FROM A MANUAL PENALTY www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  66. 66. Find Out if You Also Have an Algorithmic Penalty RECOVERING FROM A MANUAL PENALTY www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  67. 67. Double Check Your Disavow File RECOVERING FROM A MANUAL PENALTY www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  68. 68. Remove All Bad Links, Whether They Are Followed or No-Followed RECOVERING FROM A MANUAL PENALTY www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  69. 69. Don’t Keep Bad Links Just Because Your Competitors Have Them Too RECOVERING FROM A MANUAL PENALTY www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  70. 70. Be Truthful, Concise and Specific in Your Reconsideration Request RECOVERING FROM A MANUAL PENALTY www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  71. 71. Don’t build any new links until you see the Manual Spam Action Revoked message, so that none of the new links are delaying Google’s assessment of your backlink profile. E2M PRO TIP www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  72. 72. CASE STUDIES www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  73. 73. www.cbacfunding.com CASE STUDY #1 – PENGUIN RECOVERY www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  74. 74. THE PROBLEM •  Large number of links from blog comments •  Exact match anchor text links from low quality sites •  Paid listings in directories •  Free-for-all directory links on their money keywords •  Links from hundreds of article directories •  Bad neighborhood links www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  75. 75. THE SOLUTION •  Fixed all the on-page SEO issues •  Worked with client to get rid of as many low quality links as possible •  Created linkable assets (infographics, industry-specific tools) and acquired some very good links •  Planned specific guest blogging strategy to acquire high quality links from relevant sites •  Got client featured on sites like Entrepreneur, Fox Business and The Street www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  76. 76. THE RESULT www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  77. 77. THE TAKEAWAYS •  Define a strong strategy •  Remove as many spammy links as possible •  Redefine the anchor text strategy •  Build linkable assets •  Focus on top-tier links with branded anchors •  Patience is a virtue www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  78. 78. CASE STUDY #2 – MANUAL PENALTY RECOVERY www.freesamples.org www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  79. 79. THE PROBLEM •  A penalized website on the domain ThunderFap.com •  A large number of low quality backlinks pointing to it •  Redirected penalized domain (ThunderFap) to a new domain (FreeSamples) •  Eventual “Unnatural Links” warning on the new domain www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  80. 80. THE SOLUTION •  Cancelled redirection from ThunderFap to FreeSamples •  Set ‘NoFollow’ on link to Freesamples.org on ThunderFap (You can still see it on ThunderFap.com) •  Performed manual outreach to get rid of as many low quality links as possible •  Prepared and uploaded an appropriate Disavow File •  Wrote a detailed reconsideration request to Google, explaining every single thing www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  81. 81. THE CHALLENGE Convincing the client to cancel the redirection from Thunderfap.com to Freesamples.org (Clients can be tougher adversaries than Google.) www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  82. 82. THE RESULT www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  83. 83. THE TAKEAWAYS •  Identify the exact cause •  Strategize and chart out a plan before you start •  Remove as many spammy links as possible •  Make sure to get rid of most of the problematic links •  Prepare an accurate disavow file •  Submit a detailed reconsideration request (Be Honest) www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  84. 84. THE MILLION DOLLAR QUESTION HOW LONG DOES IT TAKE TO RECOVER FROM A PENALTY? www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  85. 85. THE $0.02 ANSWER •  If you’re an Alphabet Inc. Funded Startup, 2 DAYS! •  Our FASTEST recovery time is 3 WEEKS! for a (not-very-well-known) site •  But we also know it may take up to 1 YEAR! www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  86. 86. SO, YOU RECOVERED FROM A GOOGLE PENALTY… www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  87. 87. SO, YOU RECOVERED FROM A GOOGLE PENALTY… WHAT NEXT? www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  88. 88. www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  89. 89. FURTHER READING! CBAC Case Study: http://www.e2msolutions.com/blog/google-penguin-recovery-case-study/ Free Samples Case Study: http://www.e2msolutions.com/blog/google-penalty-recovery-case-study/ What to do if you’re hit by Penguin: http://www.e2msolutions.com/blog/penguin-analysis-and-how-to-recover-successfully/ What to do if you’re hit by a Manual Action: http://www.e2msolutions.com/blog/how-to-identify-a-manual-spam-action-and-recover/ What to do if you’re hit by both: http://www.e2msolutions.com/blog/penalty-recovery-is-fun-quick-reversal-of-manual-link-spam-action/ After you recover: http://www.e2msolutions.com/blog/removing-your-penalty-isnt-enough/ www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
  90. 90. THANK YOU… AND KEEP IN TOUCH! @DholakiyaPratik Facebook.com/DholakiyaPratik Linkedin.com/in/pratikdholakiya web@pratikdholakiya.com www.PratikDholakiya.com Twitter - Facebook - LinkedIn - Email - My Website - www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

×