PRATIK DHOLAKIYA
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
CHASING PANDA, PENGUIN AND
MANUAL PENALTY OUT OF YOUR
WEBSITE

“MUST FOLLOW”
SEO EXPERT
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
TOP 100 CONTENT
MARKETING BRANDS
RECOMMENDED
AGENCY
C O N T R I B U T O R

www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A
HOW MANY OF YOU
HAVE WOKEN UP ONE MORNING,

HOW MANY OF YOU
HAVE WOKEN UP ONE MORNING,
LOOKED AT GOOGLE ANALYTICS,
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

HOW MANY OF YOU
HAVE WOKEN UP ONE MORNING,
LOOKED AT GOOGLE ANALYTICS,
AND GOT THE SHOCK OF YOUR LIFE?
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

THE IMPACT OF A PENALTY
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

DO YOU KNOW
HOW MANY BUSINESSES
DEPEND ON GOOGLE & SEO?
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

I DON’T KNOW.
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

I DON’T KNOW.
BUT I CARE.
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

BECAUSE MINE DOES.
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

AND SO DOES YOURS.
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

SO TODAY, WE’LL DO SOME HUNTING
PANDA PENGUIN GOOGLER
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

MEET THE ENEMY: PANDA
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PANDA
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PANDA
Duplicate Titles and Meta Descriptions
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PANDA
Duplicate Product Page Content (Ecommerce)
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PANDA
Copied or Fluff Content on Blog
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PANDA
Copied or Rehashed Content on Website / Service Pages
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PANDA
Syndicated Content without Canonicalization
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PANDA
Low Quality / Thin Content
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PANDA
Spun (Machine Generated) Content
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Keyword Stuffed Content
PROBLEMS THAT INVITE PANDA
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Using Duplicate Content to Build Links
PROBLEMS THAT INVITE PANDA
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

RECOVERING FROM PANDA
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Original Content Across the Site
RECOVERING FROM PANDA
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

rel=canonical
for Same Content on Different URLs
RECOVERING FROM PANDA
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Unique Titles and Meta Descriptions
for All Pages
RECOVERING FROM PANDA
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

No Copied Content from
Other Sources
(No, not even a little!)
RECOVERING FROM PANDA
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

All Content Created by Humans
RECOVERING FROM PANDA
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Increase # of Crawled Pages,
Make Sure All Content is
Immediately and Frequently Crawled
RECOVERING FROM PANDA
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Aim to improve user engagement and shares,
and reduce bounce rate on all your pages.
This will signal to Google that your content is
fresh and useful.
E2M PRO TIP
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

MEET THE ENEMY: PENGUIN
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PENGUIN
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Over-Optimized Anchor Text
PROBLEMS THAT INVITE PENGUIN
Over-Optimized Anchor Text
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PENGUIN
Excessive Links with Unbranded Anchor Text
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PENGUIN
Over-Optimized / Excessive Internal Linking
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PENGUIN
Links from Bad Neighborhoods
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PENGUIN
Irrelevant Backlinks
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PENGUIN
Low Quality Backlinks
(Free-for-all Directories, Social Bookmarking, General Forums, Blog Comments, Classifieds, Article Submissions)
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PENGUIN
Site-wide Footer Links
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PENGUIN
Site-wide Sidebar Links
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE PENGUIN
Link Buying
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

M Participation in Link SchemesParticipation In Link Schemes
PROBLEMS THAT INVITE PENGUIN
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Redirecting a Penalized Website to a Fresh Domain
PROBLEMS THAT INVITE PENGUIN
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Low Quality Guest Posts
With Over-Optimized Anchor Text in Author Bio
PROBLEMS THAT INVITE PENGUIN
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Hidden Links
PROBLEMS THAT INVITE PENGUIN
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Links from Penalized Sites
PROBLEMS THAT INVITE PENGUIN
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Image credit: h6ps://www.domcop.com/blog/building-private-blog-network/
PBN Links
PROBLEMS THAT INVITE PENGUIN
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Continuing to Build Low Quality Links
PROBLEMS THAT INVITE PENGUIN
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

RECOVERING FROM PENGUIN
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Stop Using and Say “NO” to
Deceptive Link Building Tactics
RECOVERING FROM PENGUIN
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

RECOVERING FROM PENGUIN
Use Manual + Automated Efforts
to Get Rid of All Low Quality Links
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

RECOVERING FROM PENGUIN
No Site-Wide Backlinks (Footer / Sidebar)
from Clients or Partners
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

RECOVERING FROM PENGUIN
Create, Update and Upload an
Error-Free Disavow File
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

RECOVERING FROM PENGUIN
Build High Authority Links through
Content Marketing and Digital PR. Get
Some Natural Mentions.
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

RECOVERING FROM PENGUIN
Create Linkable Assets and Distribute
them through Different Channels.
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

E2M PRO TIP
Use All Available Tools and Keep Checking
Your Backlinks Regularly For New
Suspicious Links.
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

MEET THE FRIENDS: GOOGLERS
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE
MANUAL PENALTIES
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

• Over-Optimized Anchor Text
• Links From Penalized Sites
• Low Quality Backlinks
(Articles, Directories, Forum Profiles, etc.)
PROBLEMS THAT INVITE MANUAL PENALTIES
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

• Site-wide Footer Links
• Site-wide Sidebar Links
• Link Buying
PROBLEMS THAT INVITE MANUAL PENALTIES
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

PROBLEMS THAT INVITE MANUAL PENALTIES
• Participation in Link Schemes
• Low Quality Guest Posts with Over-Optimized
Anchor Text in Author Bio
• Hidden Links
• PBN Links
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

RECOVERING FROM
MANUAL PENALTIES
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Remove Each and Every Unnatural Link
RECOVERING FROM A MANUAL PENALTY
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Manually Outreach to All Sites.
At Least 5 Times.
RECOVERING FROM A MANUAL PENALTY
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Find Out if You Also Have
an Algorithmic Penalty
RECOVERING FROM A MANUAL PENALTY
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Double Check Your Disavow File
RECOVERING FROM A MANUAL PENALTY
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Remove All Bad Links,
Whether They Are Followed or No-Followed
RECOVERING FROM A MANUAL PENALTY
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Don’t Keep Bad Links Just Because
Your Competitors Have Them Too
RECOVERING FROM A MANUAL PENALTY
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Be Truthful, Concise and Specific
in Your Reconsideration Request
RECOVERING FROM A MANUAL PENALTY
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

Don’t build any new links until you see the
Manual Spam Action Revoked message,
so that none of the new links are delaying
Google’s assessment of your backlink
profile.
E2M PRO TIP
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

CASE STUDIES
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

www.cbacfunding.com
CASE STUDY #1 – PENGUIN RECOVERY
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

THE PROBLEM
• Large number of links from blog comments
• Exact match anchor text links from low quality sites
• Paid listings in directories
• Free-for-all directory links on their money keywords
• Links from hundreds of article directories
• Bad neighborhood links
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

THE SOLUTION
• Fixed all the on-page SEO issues
• Worked with client to get rid of as many low quality
links as possible
• Created linkable assets (infographics, industry-specific
tools) and acquired some very good links
• Planned specific guest blogging strategy to acquire high
quality links from relevant sites
• Got client featured on sites like Entrepreneur, Fox
Business and The Street
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

THE RESULT
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

THE TAKEAWAYS
• Define a strong strategy
• Remove as many spammy links as possible
• Redefine the anchor text strategy
• Build linkable assets
• Focus on top-tier links with branded anchors
• Patience is a virtue
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

CASE STUDY #2 – MANUAL PENALTY RECOVERY
www.freesamples.org
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

THE PROBLEM
• A penalized website on the domain ThunderFap.com
• A large number of low quality backlinks pointing to it
• Redirected penalized domain (ThunderFap) to a new
domain (FreeSamples)
• Eventual “Unnatural Links” warning on the new domain
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

THE SOLUTION
• Cancelled redirection from ThunderFap to FreeSamples
• Set ‘NoFollow’ on link to Freesamples.org on ThunderFap
(You can still see it on ThunderFap.com)
• Performed manual outreach to get rid of as many low quality
links as possible
• Prepared and uploaded an appropriate Disavow File
• Wrote a detailed reconsideration request to Google,
explaining every single thing
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

THE CHALLENGE
Convincing the client to cancel the
redirection from Thunderfap.com to
Freesamples.org
(Clients can be tougher adversaries than Google.)
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

THE RESULT
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

THE TAKEAWAYS
• Identify the exact cause
• Strategize and chart out a plan before you start
• Remove as many spammy links as possible
• Make sure to get rid of most of the problematic links
• Prepare an accurate disavow file
• Submit a detailed reconsideration request (Be Honest)
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

THE MILLION DOLLAR QUESTION
HOW LONG DOES IT TAKE TO RECOVER
FROM A PENALTY?
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

THE $0.02 ANSWER
• If you’re an Alphabet Inc. Funded Startup,
2 DAYS!
• Our FASTEST recovery time is 3 WEEKS! for
a (not-very-well-known) site
• But we also know it may take up to 1 YEAR!
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

SO, YOU RECOVERED FROM A
GOOGLE PENALTY…
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

SO, YOU RECOVERED FROM A
GOOGLE PENALTY…
WHAT NEXT?
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

FURTHER READING!
CBAC Case Study:
http://www.e2msolutions.com/blog/google-penguin-recovery-case-study/
Free Samples Case Study:
http://www.e2msolutions.com/blog/google-penalty-recovery-case-study/
What to do if you’re hit by Penguin:
http://www.e2msolutions.com/blog/penguin-analysis-and-how-to-recover-successfully/
What to do if you’re hit by a Manual Action:
http://www.e2msolutions.com/blog/how-to-identify-a-manual-spam-action-and-recover/
What to do if you’re hit by both:
http://www.e2msolutions.com/blog/penalty-recovery-is-fun-quick-reversal-of-manual-link-spam-action/
After you recover:
http://www.e2msolutions.com/blog/removing-your-penalty-isnt-enough/
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

THANK YOU… AND KEEP IN TOUCH!
@DholakiyaPratik
Facebook.com/DholakiyaPratik
Linkedin.com/in/pratikdholakiya
web@pratikdholakiya.com
www.PratikDholakiya.com
Twitter -
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LinkedIn -
Email -
My Website -
www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A