How to Use Social Media for Image Building and Personal Branding

PRATIK DHOLAKIYA
www.e2msolutions.com @DholakiyaPratik
HOW TO USE SOCIAL MEDIA FOR
IMAGE BUILDING

IMAGE BUILDING
=
PERSONAL BRANDING

WHY IT IS SO IMPORTANT?

“Having a strong personal image on
social media will make your personal
branding even stronger which will
grow with you, and eventually help
in your career and business.”

BUT THE QUESTION IS –
HOW?

“MUST FOLLOW”
SEO EXPERT
TOP 100 CONTENT
MARKETING BRANDS
RECOMMENDED
AGENCY
C O N T R I B U T O R

I Have Spoken At:

Popular Social Networking Platforms

MONTHLY VISITORS FOR 4 PLATFORMS
Source Credit: DreamGrow

PLATFORMS THAT MATTERS THE MOST
Source Credit: DreamGrow

ENOUGH OF THIS. SHOW ME HOWWWW???

OK. HERE WE GO..

“For the majority of people, the first thing
that businesses will do when considering
you for a job will be to look you up
online.
That could be something you leave to
chance, or it is something you can control
by creating your own content.”

DOs

#1
FILL ALL THE INFORMATION ABOUT
YOU ACROSS YOUR SOCIAL MEDIA
PROFILES

THAT INCLUDES:
1.  Your Bio
2.  Activities (NGO, Volunteering, etc.)
3.  Accomplishments
4.  Achievements
5.  Any Events You May Have Attended
6.  Certifications OR Awards
7.  Initiatives You Care About
8.  And ALL THINGS POSITIVE ☺

#2
USE LINKEDIN AS YOUR GO-TO
SOCIAL NETWORK

#3
GOOGLE YOURSELF, AND MAKE
SURE THERE’S NO INAPPROPRIATE
CONTENT OR PHOTO(S) ABOUT/BY
YOU

#4
BE MINDFUL WHEN POSTING
PERSONAL INFORMATION SUCH AS
YOUR LOCATION, WHEN YOU’RE
GOING ON VACATION, ETC.

#5
BE RESPECTFUL OF OTHERS’ POSTS,
EVEN IF YOU DON’T AGREE WITH
THEM.

#6
SHARE INFORMATION YOU THINK
OTHERS WOULD ENJOY OR FIND
USEFUL.

#7
VERIFY THOSE YOU ACCEPT INTO
YOUR SOCIAL NETWORK.
(ESPECIALLY ON FACEBOOK)

#8
GET RID OF ANY NEGATIVE POSTS
AND PICTURES.

DON’Ts

#1
STAY AWAY FROM POSTING
ILLEGAL ACTIVITIES.

#2
AVOID BULLYING YOUR TEACHERS,
PROFESSORS.

#3
AVOID POSTING OBJECTIONABLE
CONTENT OR PHOTOS.

#4
DO NOT POST ANY CONFIDENTIAL
(NOT-FOR-PUBLIC) INFORMATION.

#5
DON’T TROLL! IT MIGHT PUT YOU IN
A FIX.

#6
REFRAIN FROM USING DEROGATORY
AND PROFANE LANGUAGE.

#7
IGNORE POSTING ABOUT COLLEGE
POLICIES OR YOUR POINT OF VIEWS
ON THEM.

#8
DON’T UPLOAD ANYTHING THAT YOU
WOULDN’T WANT EVERYONE TO SEE.

WHY SHOULD WE CARE?

#1
Like it or not, your communication
becomes a strong part of your overall
image.

#2
Know that employers DO check your
social media accounts.

AND,

#3
Once it’s on the Internet, it’s always
going to be.

REMEMBER

Just because you don’t post pictures
of every event or party you go to, it
does not mean it wasn’t fun or didn’t
happen...

TO CONCLUDE

According to a study, 94% of
employers use social media in
candidate recruitment, and 43% of
employers who used social media did
not hire a person based on finding
negative content.

THANK YOU… AND KEEP IN TOUCH!
Twitter
@DholakiyaPratik
Facebook
facebook.com/DholakiyaPratik
Email
web@pratikdholakiya.com
C O - F O U N D E R

How to Use Social Media for Image Building and Personal Branding

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