SlideShare a Scribd company logo
Content Marketing for
   Small Business



Jeffrey L. Cohen, Social Media Marketing Manager
            Howard, Merrell & Partners
What is Content
 Marketing?
http://www.flickr.com/photos/altamiranopics/4427555766/
http://www.flickr.com/photos/spelio/3458127832/
http://www.flickr.com/photos/scottm/262491216/
http://www.flickr.com/photos/stuffandnonsense/3106026995/
• Multiple channels
• Re-purpose existing items
• Provide value, not pitch
• Encourages sharing
Why Content
 Marketing?
http://www.flickr.com/photos/alexpatterson/2078963636/
http://www.flickr.com/photos/22240293@N05/3845692998/
• Leverage expertise
• Expands presence
• Helps search results
• Build business
Traditional
 Content
Marketing
Website
• Business must be clear
• Site must be professional
• Organize like a customer
• Provide clear paths
Resources
http://www.flickr.com/photos/mayeve/2312167749/
http://www.flickr.com/photos/ericrice/40854955/
• Schedule regular time
• Use tools to manage
• Create editorial calendar
• Re-use existing content
Blog
http://www.flickr.com/photos/philgyford/4505748943/
• Blog on your own domain
• Commit to blogging
• Best place to host content
• Answer customer questions
Twitter
• Share information of value
• Follow people of interest
• Be consistent
• Ask and answer questions
Facebook
• Share content on Page
• All customer touch points
• Offer value to followers
• Specials okay
LinkedIn
• Profiles are the beginning
• Connect with others
• Find groups of interest
• Share content appropriately
Photos and Videos
Greensboro
                  Photo Links

•   Jefferson Standard Building: http://www.flickr.com/photos/
    22779995@N05/2193438920

•   Four Freshman: http://www.flickr.com/photos/jimdollar/4926353170/
Contact
•   jcohen@merrellgroup.com

•   Twitter: http://twitter.com/jeffreylcohen

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