The Insider's Guide to Getting More Leads - This Quarter with Twiliosaastr
Join Tricia Miller, Sr. Director of EMEA Marketing at Twilio, and peek into an insider's guide to getting more leads. During her tenure in marketing, she has worked with a wide range of companies from early-stage startups to multi-billion dollar corporations. In this session she will discuss how to create highly targeted marketing programs reaching senior decision makers within the tech industry, to create and execute integrated demand creation strategies - to maximize your leads.
Black Friday, Small Business Saturday and Cyber Monday represent huge opportunities for your business. Even if you’re not a large retailer, it’s the one weekend of the year where consumers are most primed to buy. The holiday season is the most important (and profitable) time of year for most businesses. If you want to make 2017 your best year yet as an online or off-line retailer, then you need to be prepared and plan ahead.
This document discusses content marketing strategies for small businesses. It defines content marketing as creating and sharing valuable, relevant information through multiple channels to attract and engage customers while nurturing leads. The document recommends businesses leverage their expertise by creating a professional website, blog, social media accounts, photos and videos to establish themselves as a trusted source of information and build their brand. It stresses the importance of consistency, customer focus, and re-purposing existing content across multiple platforms.
Cynthia Carpio-Beck is a Vice President of Sales & Marketing with over 20 years of experience in sales and marketing. She has consistently exceeded sales goals, earning awards such as Salesperson of the Year. Testimonials from past and present clients highlight her dedication, strong work ethic, customer focus, collaboration skills, and ability to achieve results.
Cynthia Carpio-Beck is the Vice President of Sales & Marketing at Connect with my professional profile. She has a proven track record of success as a tenacious, tireless, and service-oriented sales executive who has consistently earned over 110% of her incentive plans for the last 20 quarters. Cynthia is recognized for her leadership, sales achievements, community involvement, and skills in strategic business planning, territory alignment, and being a team player.
Putting Your VCs To Work: Getting Sales Leads from Your Cap Table with Homebr...saastr
This document provides startup founders with advice on leveraging their venture capital investors and cap tables to generate sales leads. It recommends founders work with their VCs to get introductions to potential customers through the VCs' industry connections like CXO councils and tech tours. The document also cautions founders to be strategic when reaching out to leads by having a clear customer profile in mind, addressing customers' potential needs for urgency, and maintaining their VC's reputation. It concludes by advising founders to organize leads into a spreadsheet and customize outreach emails while monitoring any replies.
Did you ever conceive that you could get real business results with Content Marketing in one day?
Be the leading business blogger in your industry with results like these from content marketing.
See how we conceptualised a content marketing strategy which was organic, unique and effective to the end that it networked us with a forward thinking business leader in her field, as well as enhanced the content of our business blog which resulted in valuable social sharing, bringing organic search rank boosting social media signal from Google+.
This a very revealing experiment which highlighted the importance of having a razor sharp content marketing strategy, coupled with inventive application and creative finesse to make powerful impact online in just under 24hrs.
Content Marketing is now THE reason for having a website for all small business owners. With so many benefits available to your entire business model both on and offline, you have no real excuse for not paying attention.
This Is leadership material for small business owners seeking to pay the cost for success. It takes a winning attitude to really make this work, but the long term results speak for themselves. It need only cost you time to generate substantial long term profits from such work.
As your customers become more accustomed to the market leading Content Marketing from their experiences in other industries, it is only a matter of time before your sparse web content is a disadvantage in sparking interest for enquiries and clinching those sales.
Begin now with Content Marketing and you too could receive the results within one day!
Feel free to share this (plus1, tweet or like) with any friends, colleagues, family who are interested in business - they'll thank you for the treat!
Anneke Jasinski was hired to do all the graphic design and web development work for the Boutique Vintage Fair, including creating their logo, poster, flyers, and website. The reference writer found Anneke's work to be very professional and of high quality, which was reflected in the positive feedback received from colleagues. Anneke is also described as a courteous, professional, and efficient worker who is capable of handling any task. The reference writer has no hesitation recommending Anneke for future graphic design or other projects.
The Insider's Guide to Getting More Leads - This Quarter with Twiliosaastr
Join Tricia Miller, Sr. Director of EMEA Marketing at Twilio, and peek into an insider's guide to getting more leads. During her tenure in marketing, she has worked with a wide range of companies from early-stage startups to multi-billion dollar corporations. In this session she will discuss how to create highly targeted marketing programs reaching senior decision makers within the tech industry, to create and execute integrated demand creation strategies - to maximize your leads.
Black Friday, Small Business Saturday and Cyber Monday represent huge opportunities for your business. Even if you’re not a large retailer, it’s the one weekend of the year where consumers are most primed to buy. The holiday season is the most important (and profitable) time of year for most businesses. If you want to make 2017 your best year yet as an online or off-line retailer, then you need to be prepared and plan ahead.
This document discusses content marketing strategies for small businesses. It defines content marketing as creating and sharing valuable, relevant information through multiple channels to attract and engage customers while nurturing leads. The document recommends businesses leverage their expertise by creating a professional website, blog, social media accounts, photos and videos to establish themselves as a trusted source of information and build their brand. It stresses the importance of consistency, customer focus, and re-purposing existing content across multiple platforms.
Cynthia Carpio-Beck is a Vice President of Sales & Marketing with over 20 years of experience in sales and marketing. She has consistently exceeded sales goals, earning awards such as Salesperson of the Year. Testimonials from past and present clients highlight her dedication, strong work ethic, customer focus, collaboration skills, and ability to achieve results.
Cynthia Carpio-Beck is the Vice President of Sales & Marketing at Connect with my professional profile. She has a proven track record of success as a tenacious, tireless, and service-oriented sales executive who has consistently earned over 110% of her incentive plans for the last 20 quarters. Cynthia is recognized for her leadership, sales achievements, community involvement, and skills in strategic business planning, territory alignment, and being a team player.
Putting Your VCs To Work: Getting Sales Leads from Your Cap Table with Homebr...saastr
This document provides startup founders with advice on leveraging their venture capital investors and cap tables to generate sales leads. It recommends founders work with their VCs to get introductions to potential customers through the VCs' industry connections like CXO councils and tech tours. The document also cautions founders to be strategic when reaching out to leads by having a clear customer profile in mind, addressing customers' potential needs for urgency, and maintaining their VC's reputation. It concludes by advising founders to organize leads into a spreadsheet and customize outreach emails while monitoring any replies.
Did you ever conceive that you could get real business results with Content Marketing in one day?
Be the leading business blogger in your industry with results like these from content marketing.
See how we conceptualised a content marketing strategy which was organic, unique and effective to the end that it networked us with a forward thinking business leader in her field, as well as enhanced the content of our business blog which resulted in valuable social sharing, bringing organic search rank boosting social media signal from Google+.
This a very revealing experiment which highlighted the importance of having a razor sharp content marketing strategy, coupled with inventive application and creative finesse to make powerful impact online in just under 24hrs.
Content Marketing is now THE reason for having a website for all small business owners. With so many benefits available to your entire business model both on and offline, you have no real excuse for not paying attention.
This Is leadership material for small business owners seeking to pay the cost for success. It takes a winning attitude to really make this work, but the long term results speak for themselves. It need only cost you time to generate substantial long term profits from such work.
As your customers become more accustomed to the market leading Content Marketing from their experiences in other industries, it is only a matter of time before your sparse web content is a disadvantage in sparking interest for enquiries and clinching those sales.
Begin now with Content Marketing and you too could receive the results within one day!
Feel free to share this (plus1, tweet or like) with any friends, colleagues, family who are interested in business - they'll thank you for the treat!
Anneke Jasinski was hired to do all the graphic design and web development work for the Boutique Vintage Fair, including creating their logo, poster, flyers, and website. The reference writer found Anneke's work to be very professional and of high quality, which was reflected in the positive feedback received from colleagues. Anneke is also described as a courteous, professional, and efficient worker who is capable of handling any task. The reference writer has no hesitation recommending Anneke for future graphic design or other projects.
Evolution of the Client-Agency RelationshipKevin Gibbons
The document discusses how the client-agency landscape has evolved over time. Agencies now need to provide integrated marketing strategies across all channels rather than just focusing on search engine optimization. Agencies also need to work more closely with in-house marketing teams to execute on strategies and be more agile by taking on shorter term projects instead of long-term contracts. Many agencies have had to break down silos and restructure their teams to focus on supporting the client through each stage of the customer lifecycle.
Emulating Gang Culture to Accelerate In-House SEOsimondance
Emulating street gang culture to accelerate in-house SEO growth. The document discusses tactics for growing an in-house SEO team like a street gang by aligning teams, sharing data and success, celebrating wins together, innovating outside the office, and incrementally expanding technical SEO capabilities and content areas. The goal is to work together across functions, prove strategies, and take more "digital territories" over time to dominate search results for target keywords and topics.
Building and Retaining a Real Estate Team & tips for Team Marketing SuccessKris Anderson
One hour for real estate teams on measuring performance, tracking leads, marketing tips that produce results, and tips for building and retaining a real estate team!
This document is from a marketing and creative services firm that provides integrated solutions to help organizations connect with customers and grow their business. They offer full-service strategic planning, branding, digital, traditional, and video marketing services. The firm believes communications should be both effective and creative, and cites examples of campaigns they developed that successfully positioned clients before and after working with them.
5 Dos and Don’ts Lessons From My Bootstrapping Days with Wrikesaastr
Starting a company can be daunting, exhausting, and expensive, but with the right focus and idea - extremely rewarding; take it from Andrew Filev, Founder and CEO of Wrike. In this session, he will outline the do's and dont's that he learned bootstrapping Wrike. Where it makes sense to invest your precious resources when to outsource, and how to save yourself money without cutting corners.
A presentation of "Profitize" Your Small Business, delivered by Kathy D'Agostino (Win at Business Coaching), Juana Hart (J-Hart Communications), Janeen Violante (Hudson Valley Graphic Design) & Erik Contzius (ZingMap & Make Tech Better, Inc.) on April 17, 2015 at the Greenburgh Public Library.
The document discusses dashboards and how they can be used to measure and track key metrics for non-profits. It provides principles for creating effective dashboards, such as defining the audience, choosing the right data, and automating updates. Examples of metrics that could be tracked include finances, development, programs, and strategic planning. The document recommends keeping dashboards concise and providing proper context for the data through graphs, trends and colors.
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...Sales Hacker
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's the 7 Reasons Why
Visit SalesHacker.com for more sales hacks, tips, and tactics.
SEJ Summit 2015: Adventures In Content Marketing: My Best Successes and Worst...Search Engine Journal
Presenter: Katrina Jefferson, CMT at Chica Intelligente LLC
Event: SEJ Summit 2015 "3Takeaways" Hosted by Searchmetrics- Santa Monica
Real life anecdotes and examples from Katrina's work with clients like Keurig, Red Bull and Ford. She unpacks why some campaigns knocked it out of the park and what she learned from the ones that didn't go as planned.
Effective Meeting Agenda for current sales team Designed by Deanna SenicaDeanna Senica
The meeting agenda is for a sales managers meeting to be held on October 15th. The objective is to generate 3 ideas to increase sales and understand how the company does business with customers. The agenda includes welcoming remarks and a review of last week. There will be discussions on sales activity, pipeline, goal status, salesperson success stories, trends, opportunities, threats and sales skills plans. The meeting will conclude with scheduling sales activity and company expectations.
Tips For Building A Successful Real Estate TeamJim Zaspel
The document provides tips for building a successful real estate team. It recommends having systems in place for lead generation, prequalification, listings, client care, and closing before hiring team members. This includes making sure all processes are ordered and documented. It also suggests implementing sub-systems like signs, voicemail, websites and business cards to generate more business. Finally, it stresses the importance of continuous learning in real estate by networking and reading to expand knowledge in this evolving field.
Alex Rawlings provided creative work for several clients, including postcards, email templates, and ads for Towergate to promote their presence at the "A Place in the Sun" show. Feedback from the show's sales manager praised Alex for taking lengths to understand their exhibition and make informed decisions to help Towergate get the best results. Alex also worked on redesigning marketing materials for Maras and developed editorial content, surveys, and event concepts for other clients. Positive feedback from a branding specialist client noted Alex's outside-of-the-box thinking and commitment to helping clients exceed their expectations.
Dropifi is a software solution that helps businesses capture online leads, organize customer data, and respond to feedback. It solves common problems like seamlessly gathering web visitor information and using that data to make business decisions. Dropifi customer Faisal Alsagoff increased his leads by 60% using their solution. Dropifi has over 7,100 active business customers after 9 months and has been named the best plugin for IT help desks 3 times. They are seeking $500k in funding to continue growing their business.
Seo bar camp presentation - how to scale your agencyChee Wan
Traffic Optimiser is an SEO agency founded in 2009 with offices in London, providing SEO services to 20 multilingual experts. The document outlines how the agency scaled from 4 staff and £300k revenue in 2012 to 20 staff and £1m revenue in 2013. It provides 8 tips for building a successful SEO agency, such as focusing on methodology over tasks, investing in your team, being adaptable to change, and focusing on principles over short-term gains.
How well do you know Jask? Check out our SlideShare for an overview of who we are, our history and the team behind the creative marketing in Birmingham
The document summarizes the services and programs provided by the Harlem Business Alliance's Small Business Support Center. The center offers co-working space, workshops, and training to support small businesses and entrepreneurs. It provides over 1700 hours of one-on-one assistance annually and hosts various events including an annual economic summit and business plan competition to support local businesses in Harlem.
This document provides tips for marketing a business in 2014. It emphasizes using mobile devices and social media for constant communication. Successful strategies include humanizing your business by focusing on customer service and relationships over just the company. The document recommends developing a detailed marketing plan that identifies goals, audiences, company platforms, assistance needed, and metrics for measuring success. Regularly updating content, adapting to customer and market changes, and having fun are also emphasized.
How to Do Customer Success at Scale with Amazon Web Servicessaastr
We live in a Shark Tank world: competition is fierce, talent is better than ever, and we’re all striving to come out on top. CEOs everywhere are seeking to innovate, but 81% say their teams are not equipped to meet the challenges needed to compete in today’s marketplace.
Innovation is about empathy with your customers. It's all about customer obsession! In this session, I (Or should you say Sandy Carter, AWS Vice President) will hone your superpower - not of customer focus, or customer driven, but customer obsessed.
Liquidation Cabinets is a family-owned cabinetry business located in Nashville, Tennessee. They began as an RTA cabinet seller and have expanded to include custom assembled cabinets. Their target customer is DIYers, small builders, and homeowners looking to spend $2,000-$12,000 on cabinets. A SWOT analysis revealed they had no clear social media strategy and staff were unsure how to effectively use social media. Their new social media goals are to educate customers, build relationships, and increase staff social media skills with a focused plan.
The document outlines the goals, plans, and strategy for a Maori recipe book business called Kai the Coast T.R.A.K. The goals are to conduct ethical business, meet industry standards, design a printable recipe book, promote Te Reo Maori language, and make a $13,000 profit. Market research identifies potential customers as people of Maori descent, tourists, and those seeking gifts. The production timeline is outlined over 11 weeks for layout, translation, printing, and stock control. Startup capital of $5,600 includes $1,800 from director investments and $3,300 from contracts. The projected profit rate is 335.9% with a profit of $6.54 per $
The [Virtual] B2B Marketing Game Changer Event Demandbase
Most marketers have felt the sting of sales telling them that their thousands of hard earned marketing generated leads are no good. This gap in sales and marketing alignment is a common theme in today’s B2B world. But with an Account-Based Marketing (ABM) strategy, sales and marketing teams can align their efforts and drive revenue together.
In this webinar, Peter Isaacson, CMO of Demandbase will deliver practical advice around aligning your sales and marketing teams and transforming your organization into an ABM machine. Then, Claudia Hoeffner and Evan Britt of Acquia will share how they drove $4MM in Q4 revenue using ABM!
Integrating Sales & Marketing to Create a Conversion Driven CultureSmartTouch Interactive
This document summarizes a presentation about integrating sales and marketing teams to create a conversion-driven culture. The presentation discusses overcoming communication challenges between sales and marketing, developing incentives for lead generation and follow up, and creating predictive sales and marketing plans. It provides a case study of a master-planned community that utilized various marketing tactics before and after launch to exceed sales predictions. The presentation emphasizes setting goals, tracking key performance indicators, and creating accountability and competition within sales teams.
Evolution of the Client-Agency RelationshipKevin Gibbons
The document discusses how the client-agency landscape has evolved over time. Agencies now need to provide integrated marketing strategies across all channels rather than just focusing on search engine optimization. Agencies also need to work more closely with in-house marketing teams to execute on strategies and be more agile by taking on shorter term projects instead of long-term contracts. Many agencies have had to break down silos and restructure their teams to focus on supporting the client through each stage of the customer lifecycle.
Emulating Gang Culture to Accelerate In-House SEOsimondance
Emulating street gang culture to accelerate in-house SEO growth. The document discusses tactics for growing an in-house SEO team like a street gang by aligning teams, sharing data and success, celebrating wins together, innovating outside the office, and incrementally expanding technical SEO capabilities and content areas. The goal is to work together across functions, prove strategies, and take more "digital territories" over time to dominate search results for target keywords and topics.
Building and Retaining a Real Estate Team & tips for Team Marketing SuccessKris Anderson
One hour for real estate teams on measuring performance, tracking leads, marketing tips that produce results, and tips for building and retaining a real estate team!
This document is from a marketing and creative services firm that provides integrated solutions to help organizations connect with customers and grow their business. They offer full-service strategic planning, branding, digital, traditional, and video marketing services. The firm believes communications should be both effective and creative, and cites examples of campaigns they developed that successfully positioned clients before and after working with them.
5 Dos and Don’ts Lessons From My Bootstrapping Days with Wrikesaastr
Starting a company can be daunting, exhausting, and expensive, but with the right focus and idea - extremely rewarding; take it from Andrew Filev, Founder and CEO of Wrike. In this session, he will outline the do's and dont's that he learned bootstrapping Wrike. Where it makes sense to invest your precious resources when to outsource, and how to save yourself money without cutting corners.
A presentation of "Profitize" Your Small Business, delivered by Kathy D'Agostino (Win at Business Coaching), Juana Hart (J-Hart Communications), Janeen Violante (Hudson Valley Graphic Design) & Erik Contzius (ZingMap & Make Tech Better, Inc.) on April 17, 2015 at the Greenburgh Public Library.
The document discusses dashboards and how they can be used to measure and track key metrics for non-profits. It provides principles for creating effective dashboards, such as defining the audience, choosing the right data, and automating updates. Examples of metrics that could be tracked include finances, development, programs, and strategic planning. The document recommends keeping dashboards concise and providing proper context for the data through graphs, trends and colors.
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...Sales Hacker
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's the 7 Reasons Why
Visit SalesHacker.com for more sales hacks, tips, and tactics.
SEJ Summit 2015: Adventures In Content Marketing: My Best Successes and Worst...Search Engine Journal
Presenter: Katrina Jefferson, CMT at Chica Intelligente LLC
Event: SEJ Summit 2015 "3Takeaways" Hosted by Searchmetrics- Santa Monica
Real life anecdotes and examples from Katrina's work with clients like Keurig, Red Bull and Ford. She unpacks why some campaigns knocked it out of the park and what she learned from the ones that didn't go as planned.
Effective Meeting Agenda for current sales team Designed by Deanna SenicaDeanna Senica
The meeting agenda is for a sales managers meeting to be held on October 15th. The objective is to generate 3 ideas to increase sales and understand how the company does business with customers. The agenda includes welcoming remarks and a review of last week. There will be discussions on sales activity, pipeline, goal status, salesperson success stories, trends, opportunities, threats and sales skills plans. The meeting will conclude with scheduling sales activity and company expectations.
Tips For Building A Successful Real Estate TeamJim Zaspel
The document provides tips for building a successful real estate team. It recommends having systems in place for lead generation, prequalification, listings, client care, and closing before hiring team members. This includes making sure all processes are ordered and documented. It also suggests implementing sub-systems like signs, voicemail, websites and business cards to generate more business. Finally, it stresses the importance of continuous learning in real estate by networking and reading to expand knowledge in this evolving field.
Alex Rawlings provided creative work for several clients, including postcards, email templates, and ads for Towergate to promote their presence at the "A Place in the Sun" show. Feedback from the show's sales manager praised Alex for taking lengths to understand their exhibition and make informed decisions to help Towergate get the best results. Alex also worked on redesigning marketing materials for Maras and developed editorial content, surveys, and event concepts for other clients. Positive feedback from a branding specialist client noted Alex's outside-of-the-box thinking and commitment to helping clients exceed their expectations.
Dropifi is a software solution that helps businesses capture online leads, organize customer data, and respond to feedback. It solves common problems like seamlessly gathering web visitor information and using that data to make business decisions. Dropifi customer Faisal Alsagoff increased his leads by 60% using their solution. Dropifi has over 7,100 active business customers after 9 months and has been named the best plugin for IT help desks 3 times. They are seeking $500k in funding to continue growing their business.
Seo bar camp presentation - how to scale your agencyChee Wan
Traffic Optimiser is an SEO agency founded in 2009 with offices in London, providing SEO services to 20 multilingual experts. The document outlines how the agency scaled from 4 staff and £300k revenue in 2012 to 20 staff and £1m revenue in 2013. It provides 8 tips for building a successful SEO agency, such as focusing on methodology over tasks, investing in your team, being adaptable to change, and focusing on principles over short-term gains.
How well do you know Jask? Check out our SlideShare for an overview of who we are, our history and the team behind the creative marketing in Birmingham
The document summarizes the services and programs provided by the Harlem Business Alliance's Small Business Support Center. The center offers co-working space, workshops, and training to support small businesses and entrepreneurs. It provides over 1700 hours of one-on-one assistance annually and hosts various events including an annual economic summit and business plan competition to support local businesses in Harlem.
This document provides tips for marketing a business in 2014. It emphasizes using mobile devices and social media for constant communication. Successful strategies include humanizing your business by focusing on customer service and relationships over just the company. The document recommends developing a detailed marketing plan that identifies goals, audiences, company platforms, assistance needed, and metrics for measuring success. Regularly updating content, adapting to customer and market changes, and having fun are also emphasized.
How to Do Customer Success at Scale with Amazon Web Servicessaastr
We live in a Shark Tank world: competition is fierce, talent is better than ever, and we’re all striving to come out on top. CEOs everywhere are seeking to innovate, but 81% say their teams are not equipped to meet the challenges needed to compete in today’s marketplace.
Innovation is about empathy with your customers. It's all about customer obsession! In this session, I (Or should you say Sandy Carter, AWS Vice President) will hone your superpower - not of customer focus, or customer driven, but customer obsessed.
Liquidation Cabinets is a family-owned cabinetry business located in Nashville, Tennessee. They began as an RTA cabinet seller and have expanded to include custom assembled cabinets. Their target customer is DIYers, small builders, and homeowners looking to spend $2,000-$12,000 on cabinets. A SWOT analysis revealed they had no clear social media strategy and staff were unsure how to effectively use social media. Their new social media goals are to educate customers, build relationships, and increase staff social media skills with a focused plan.
The document outlines the goals, plans, and strategy for a Maori recipe book business called Kai the Coast T.R.A.K. The goals are to conduct ethical business, meet industry standards, design a printable recipe book, promote Te Reo Maori language, and make a $13,000 profit. Market research identifies potential customers as people of Maori descent, tourists, and those seeking gifts. The production timeline is outlined over 11 weeks for layout, translation, printing, and stock control. Startup capital of $5,600 includes $1,800 from director investments and $3,300 from contracts. The projected profit rate is 335.9% with a profit of $6.54 per $
The [Virtual] B2B Marketing Game Changer Event Demandbase
Most marketers have felt the sting of sales telling them that their thousands of hard earned marketing generated leads are no good. This gap in sales and marketing alignment is a common theme in today’s B2B world. But with an Account-Based Marketing (ABM) strategy, sales and marketing teams can align their efforts and drive revenue together.
In this webinar, Peter Isaacson, CMO of Demandbase will deliver practical advice around aligning your sales and marketing teams and transforming your organization into an ABM machine. Then, Claudia Hoeffner and Evan Britt of Acquia will share how they drove $4MM in Q4 revenue using ABM!
Integrating Sales & Marketing to Create a Conversion Driven CultureSmartTouch Interactive
This document summarizes a presentation about integrating sales and marketing teams to create a conversion-driven culture. The presentation discusses overcoming communication challenges between sales and marketing, developing incentives for lead generation and follow up, and creating predictive sales and marketing plans. It provides a case study of a master-planned community that utilized various marketing tactics before and after launch to exceed sales predictions. The presentation emphasizes setting goals, tracking key performance indicators, and creating accountability and competition within sales teams.
Hiring Hacks: How Formlabs Designed a Growth-Centered Internship ProgramGreenhouseSoftware
With great growth comes great responsibility.
Some companies add to their headcount at a blistering pace, only to have to let people go when the funding runs out.
But it doesn’t have to be this way. Boston-based 3D printing startup Formlabs found a way to grow their company from 10 to 140 people in 3 years. One of the keys to their success was a robust internship program.
The People Operations team at Formlabs consists of only three full-cycle recruiters, but everyone at the company is empowered to source, hire, and manage interns, making this a truly unique program.
In this Hiring Hacks, Virginia White, head of People Operations at Formlabs, shares how Formlabs built an internship program that converted to full-time employees at a rate of 50% during its first two years, increased employer brand awareness of Formlabs in the local community, and led to some of the most productive periods of achievement in the company’s history.
How do you overhaul your referral program to stand out to your potential employees? How do you keep people motivated even if their friends haven't been hired? That and more in this referral program presentation.
The document discusses how focusing on customer retention through a systematic customer journey mapping process can boost profits by 25-95% compared to solely focusing on new customer acquisition. It notes that most companies do not strategically invest in retaining customers after the initial sale. The solution proposed is to create a customer journey map, align marketing efforts to build value at each stage of the customer journey, execute the retention marketing plan, and continuously monitor and refine the process on a monthly basis. Retention efforts can reduce costs while increasing customer lifetime value, profits, loyalty and referrals.
When customer success efforts pay off, they leave you with an interesting problem: more customers to manage, and the need to grow your team accordingly.
A hurdle that customer success teams face is that of scaling from a budget and business-model standpoint, while still providing a consistent customer experience.
Adding headcount linearly doesn’t work, and there’s no secret CSM-to-customer ratio. To make sure you’re neither understaffed nor inefficient, there are, however, some strategies you can follow.
Are you looking seasonal promotional ideas for Festive Marketing - Diwali or Christmas? We are experienced for promotion the business for festive Marketing.
"How The Hell Do You Get More Leads?" at SaaStr Annual 2016saastr
Meagen Eisenberg, CMO of MongoDB, shares her demand gen expertise she's utilized both now and as CMO of Docusign at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
This presentation will help you understand how to:
Develop short- mid- and long-term business, sales and marketing goals and related objectives
Prepare your corporate Mission and Vision statement
Understand brand positioning and its importance
Recognize ideal target clients
Determine competitive factors that affect your market position
Define the elements that will shape your marketing budget
Budgeting for Account-Based Marketing: A Practitioner’s StoryG3 Communications
View the full webcast here: http://dg-r.co/2xDVi44
According to SiriusDecisions, 92% of marketers call account-based marketing (ABM) a B2B must-have; and according to eMarketer, 41% plan to increase spending on ABM. With 2018 right around the corner, what’s your plan for funding an ABM strategy?
In this session, Demandbase will talk shop about how its own marketing department got creative and developed an ABM budget that created efficiencies the team never thought possible.
Tune in to learn:
• Why marketers are prioritizing ABM in 2018;
• How to align around a target account list;
• Creative ways marketers are developing ABM budgets; and
• How to optimize the program mix.
The document discusses account-based marketing (ABM) strategies and outlines key considerations for launching an ABM program. It provides templates for mapping out discussions with different stakeholders to gain support for an ABM approach. Metrics and assumptions for an ABM ROI calculator are presented. The importance of developing common objectives, definitions and metrics between sales and marketing is emphasized to ensure alignment on an ABM strategy from outcomes to execution.
This document summarizes the services provided by an expert team of 8 based in Dublin that has been in business for 15 years generating sales leads and providing customized marketing solutions for their clients. They offer quantifiable results through focused targeting, advertising, search engine optimization (SEO), pay per click advertising (PPC), social media, and content development. Their social media services include advertising, developing unique content, building branded social media sites, and creating competitions to engage customers. They also provide local digital marketing services like optimizing Google Places listings and analyzing site traffic.
This document discusses strategies for increasing alignment between sales and marketing teams. It begins by describing how the teams often operate independently and even competitively instead of collaboratively. It then provides six strategies to improve alignment: 1) Align goals by using a single funnel metric, 2) Establish weekly meetings to share metrics and leads, 3) Map content creation to stages in the sales cycle, 4) Collaborate on ideal customer profiles for better lead grading, 5) Integrate marketing automation with the CRM to empower sales, and 6) Attend sales trainings and meetings to understand their perspective. The document argues that marketing automation can help connect systems and implement these strategies to drive more revenue through better alignment.
The document discusses leveraging community to drive marketing ROI. It outlines how to measure the contribution of community to business goals like awareness, loyalty, revenue, customer support, and innovation. Key metrics are identified for each goal and linked to relevant community actions and desired business outcomes. Case studies are provided of how companies like Reebok and Frito Lay have measured community ROI against goals. The presentation emphasizes aligning community metrics with business objectives and reporting value to stakeholders.
Welcome from the SAP Hybris Customer Success and Services OrganizationSAP Customer Experience
Join Tom Gay and Oliver Conze as they provide an overview of how the SAP Hybris Customer Success and Services organization aims to support you on your journey in adopting SAP Hybris solutions. Get to know more about our organization and what you expect to gain from the Customer Success sessions this week.
This document provides a summary of Navah Hopkins' presentation at the Utah Digital Marketing Collective on unlocking ROI from any budget. The presentation covered:
1) Questions to ask clients to establish a performance baseline, such as which parts of the business are most valuable and if leads are equal.
2) Common causes of poor performance related to inadequate budgets, including wasted spend, budgets not aligned with campaign structures, and losing impression share to rank.
3) Strategies for getting the most out of an existing budget, including adjusting bids and targets, prioritizing high-value areas, and exploring alternative platforms like Bing.
4) Signs an account is performing well and winning, and questions
Tammy Brinkley is a sales and marketing professional with over 15 years of experience in various roles including special events manager, rental coordinator, business development, photographer, and director of marketing. She has a proven track record of strategic planning, consensus building, and achieving results. Brinkley is currently pursuing her bachelor's degree in organizational development while maintaining a flexible availability for travel.
Siddhartha Sood is a partner at Headmasters Surat salon with over 9 years of experience in business development, client servicing, and management. Prior to his current role, he worked in sales and collections for Axis Bank and HDFC Bank, achieving various awards and over 100% of targets. He holds a Bachelor's degree in Hotel Management and is proficient in English, Hindi, and Punjabi.
Similar to Building a Marketing Team - Brand+Aid 2016 (20)
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Building a Marketing Team - Brand+Aid 2016
1. BUILDINGA MARKETING TEAM
RYAN HEGRENESS, OPERATIONS MANAGER
CITY OF WESTMINSTER PARKS, RECREATION & LIBRARIES
@HEGRENESS
2. Outline
• WHY Build a Marketing Team?
• WHAT is Needed to Build a Marketing Team?
• HOW did Arlington Build Their Team?
• WHAT did the New Team Do?
• Arlington’s Return on Investment
@HEGRENESS
10. WHY Don’t they believe you?
• You haven’t presented a compelling business case
• You haven’t defined the appropriate return
• You haven’t communicated results
• You’re existing efforts aren’t generating a return
• They’re idiots*
*They probably aren’t idiots
@HEGRENESS
11. ARE YOUR MARKETING &
COMMUNICATION EFFORTS
GENERATING ENOUGH RETURN?
@HEGRENESS
12. IF NO? POSSIBLE CAUSES:
• You are not investing enough
A MONEY problem
• You are not providing the needed space and support
An ENVIRONMENT problem
• You are doing an ineffective job of marketing
A PEOPLE problem (knowledge, skill, motivation)
@HEGRENESS
21. THE STATE OF MUNICIPAL MARKETING
• Pressure to Generate More Revenue
• Budget Stress (Do Less With More)
• Limited Marketing Resources
• Staff Lacks Marketing Training
• Limited Planning or Strategy
• Outdated Tactics and Platforms
@HEGRENESS
22. • Prior to downturn in economy directed
by CMO to improve financial status in
Enterprise Programs
• Goal – Achieve 100% Cost Recovery in
the Performance Fund
Background IN ARLINGTON
@HEGRENESS
41. Facebook Total Likes (Tierra Verde Golf Club)
0
1250
2500
3750
5000
10/2/15 11/22/15 1/12/16 3/3/16 4/23/16 6/13/16 8/3/16 9/23/16 11/13/16 1/3/17 2/23/17 4/15/17 6/5/17 7/26/17 9/15/17 11/5/17 12/26/17 2/15/18 4/7/1
INCREASE SOCIAL MEDIA FOLLOWING
@HEGRENESS
42. • Special events
• Tips from a Pro
• Celebrating staff
• Creating discussion
http://bit.ly/M6Uokd
FOCUS ON VIDEO
@HEGRENESS
43. • Lunch & Learn
• Marketing & Business Library
• Reading Program
• Brand+Aid Marketing and
Social Media Conference
• Conference Presentations
STAFF TRAINING
@HEGRENESS
50. CASE STUDY: SUMMER CAMP INITIATIVES
• Camp & Swim Guide / Summer Program Guide
• Newspaper Camp Listings
• Online Camp Listings
• Google Adwords (Search Advertising)
• Facebook Targeted Advertising
• Facebook Video Advertising
• YouTube Advertising
@HEGRENESS
51. CAMP RESULTS
Average Enrollments Per Week
250
300
350
400
450
500
2012 2013 2014
435
423
399
An increase of 36 campers per week (~$100/ea) for 12 weeks
= $43,200 per year in new revenue (gross)
@HEGRENESS
56. CONCLUSION
• Know Your Return & Measure it
• Make Your Case
• Get Buy-In
• Increase Your Investment
(Provided it is Generating a Sufficient Return)
• Hire the Right People
• Develop a Culture of Creativity
• Tell Your Story
@HEGRENESS