The document discusses content marketing strategies for cutting advertising costs. It recommends creating an affiliate program with 0% transaction fees to reward and track affiliates. It also recommends using transparency and sharing personal information in content, being consistent across different media types, and guiding the customer experience with personalized retargeting and content. Charts show increasing B2B content marketing budgets and a shift to using more video and podcast content. The document promotes visiting paulbarrongroup.com for content marketing strategy, execution, and results.

1. With Paul Barron

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Create your own affiliate program in
minutes. 0% transaction fees. Reward,
track & incentivize the affiliates you
choose. Advanced social media sharing,
so your affiliates can share the love..

4. Cut Your Advertising With
Content Marketing

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Source impactbnd.com

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B2B Content Marketing Budgets
0
0.125
0.25
0.375
0.5
2018 2019 2020
43%
26%
19%
Percent of Budget

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B2B Content Marketing Vehicles
0
0.125
0.25
0.375
0.5
2018 2019 2020
2%
5%
33%
30%
33%
21%
32%
41%
13%
9%
3%
16%
14%
8%
13%13%
10%
Research Video Podcast
Editorial Education Other
Source foodablelabs.com

9. If Your Looking For Strategy,
Execution and Results make
sure and visit
paulbarrongroup.com
We will be right back!

10. Cut Your Advertising With
Content Marketing

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Breakthrough Content
Marketing Strategies
•Transparency & Personal
•Consistency & Omni Media
•Guide the experience
For more Information email paul@pbg2.com

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Transparency &
Personal
•Share more
information on a
natural and
transparent approach
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Transparency &
Personal
•Provide real tips and
education
•Don’t worry about
giving away too much
information
•Over share before the
ask!

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Consistent & Omni
Media
•Be as consistent as
you can to build an
audience
•Always utilize the
previous content when
you can as reference
•Omni Media
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Consistency Drives Engagement
Content Marketing drive the awareness factor -
providing you are personal and providing real
value
Interest starts with consistency - one and done
will never create the desire you need to move to
action.
This is where you double down on content
delivery - with retargeting or focused and
personal content
Congrats you have done it - you have a new
customer and you have set the tone for
improvement with each customer with even more
personalized content
Sift out the tire kickers and drive them to a
landing page
Create more interest with even more
content that connects them to taking the
next step
Desire simple means you have
to close the deal
Deal closed - you
need to add value
here

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Guide The Experience
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Guide The Experience
3Personalized Retargeting

18. If Your Looking For Strategy,
Execution and Results make
sure and visit
paulbarrongroup.com

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labs@foodabletv.com
Breakthrough Product
Feature
Best Solutions For Content Marketing

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