This document provides guidance on developing an effective social media strategy for dentists. It discusses establishing goals and identifying target audiences, developing content for various social media platforms like Facebook, Twitter, YouTube and Pinterest. It emphasizes the importance of community building and engagement, and measuring effectiveness through analytics. It also addresses allocating time and budgets, responding to negativity, and establishing social media policies for employees. The overall message is that social media can amplify a dental practice's presence but requires a thoughtful, ongoing strategy.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Social Media 101 - Notes from Our WorkshopSam Popp
Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Social Media 101 - Notes from Our WorkshopSam Popp
Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
Social Media Profiles Best Practices for Mastering Your Digital Footprint: We...BCcampus
Greg Chan, Instructor, Department of English, Editor-in-Chief, Mise-en-scene: The Journal of Film & Visual Narration, Faculty of Arts, Kwantlen Polytechnic University
Festival of Learning: Celebrating Teaching and Learning in Higher Education in Burnaby, B.C. from June 6 -9, 2016
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
Social Media Profiles Best Practices for Mastering Your Digital Footprint: We...BCcampus
Greg Chan, Instructor, Department of English, Editor-in-Chief, Mise-en-scene: The Journal of Film & Visual Narration, Faculty of Arts, Kwantlen Polytechnic University
Festival of Learning: Celebrating Teaching and Learning in Higher Education in Burnaby, B.C. from June 6 -9, 2016
HubSpot Social Media Tools Best Practices
(How To Use Hubspot's Social Media Apps to Drive More Leads and Revenue)
Presented by Joshua Feinberg
Co-Founder of SP Home Run
Co-Leader of Boca Raton HubSpot User Group
From Social Media to SMART Goals
I. Build Strategy
Let Buyer Personas Call the Shots
Set SMART Goals to Avoid the Curse of Vanity Metrics
Plan with the Inbound Methodology in Mind
II. Segment and Configure
Why Segment Twitter -- You Talking to Me?
Plan How You'll Use HubSpot's Social Media Tools
Configure HubSpot Social Settings
III. Monitor and Interact
Add and Tweak Twitter Monitoring Streams
Retweet and Interact to Grow Reach and Make Friends
IV. Publish Like a Publisher
Publish the Right Content Mix to the Right Channel
Use #hashtags toAttract the Right Visitors
Attach Images to Stand Out
Manage Your Schedule like CNN Headline News
V. Be the Boss of Your Social Inbox
Build Relationships in the Inbox
VI. Close the Loop on Lead Generation and Revenue
Analyze Published Columns, Social Reporting, and Contact Timelines
Close the Loop with Sources
Tweet best practices and photos with #bocahug
Top Tweeters win cool HubSpot swag
see @BocaHUG on Twitter on 10/13/15 for RTs
Big Names / Top content - Video vs Audio vs Slides vs Lists vs GraphicsNick Kellet
70+ top blogs analyzed including:
http://jeffbullas.com Jeff Bullas
http://kissmetrics.com Hiten Shah & Neil Patel
http://mackcollier.com Mack Collier
http://copyblogger.com Brian Clark
http://hubspot.com Brian Halligan & Dharmesh Shah
http://businessesgrow.com Mark Schaefer
http://maximizesocialbusiness.com Neal Schaffer
http://convinceandconvert.com Jay Baer
http://heidicohen.com Heidi Cohen
http://ducttapemarketing.com John Jantsch
http://contentmarketinginstitute.com Joe Pulizzi
http://socialmediaexaminer.com Michael Stelzner
http://problogger.net Darren Rowse
http://spinsucks.com Gini Dietrich
http://thesocialmediahat.com Mike Allton
http://business2community.com Brian Rice / Dan Criel
http://socialmediatoday.com Robin Carey
http://marketingprofs.com Ann Handley
http://clickz.com Clickz
http://searchengineland.com Danny Sullivan
http://bufferapp.com Leo Widrich & Joel Gascoigne
http://smartinsights.com Dr Dave Chaffey / Dan Bosomworth / Stu Miller
www.intentionalgrowth.com Joseph Olewitz
http://malharbarai.com Malhar Barai
http://w5coaching.com/blog John Nieuwenburg
http://razorsocial.com Ian Cleary
http://tweet4ok.com Frithjof Petscheleit
http://changeyourgamebealeader.com Jennifer Olney
http://orbitmedia.com Andy Crestodina
http://socialmedia-max.com Michele Smorgon
http://ipnostudio.com Andrea - Ipnostudio
http://dragonsearchmarketing.com Ric Dragon
http://steamfeed.com DJ Thistle / Daniel Hebert / Gerry Michaels
http://www.tedrubin.com Ted Rubin
http://diyblogger.net Dino Dogan
http://geofflivingston.com Geoff Livingston
http://www.twistimage.com Mitch Joel
http://menwithpens.ca James Chartand
http://pushingsocial.com Stanford Smith
http://senseimarketing.com Sam Fiorella
http://jureklepic.com Jure Klepic
http://www.toprankblog.com Lee Odden
http://marismith.com Mari Smith
http://webinknow.com David Meerman Scott
http://amyporterfield.com Amy Porterfield
http://blog.guykawasaki.com Guy Kawasaki
http://cc-chapman.com C.C. Chapman
http://chrisbrogan.com Chris Brogan
http://mycmgr.com Tim McDonald
http://denisewakeman.com Denise Wakeman
http://garyvaynerchuk.com Gary Vaynerchuk
http://avc.com Fred Wilson
http://martinshervington.com Martin Shervington
http://sarkemedia.com Sarah Arrow
http://socialable.co.uk Lilach Bullock
http://pammarketingnut.com Pam Moore
http://talentculture.com Meghan M Biro
http://www.ferreemoney.com Neil Ferree
http://v3im.com Shelly Kramer
http://feldmancreative.com Barry Feldman
http://briansolis.com Brian Solis
http://web-strategist.com/blog Jeremiah Owyang
http://christopherspenn.com Christopher Penn
http://bethkanter.org Beth Kanter
http://socialmediaexplorer.com Jason Falls / Jason Spooner / Nichole Kelly
http://brasstackthinking.com Amber Naslund
http://bryaneisenberg.com Bryan Eisenberg
http://successful-blog.com Liz Strauss
http://buzzmachine.com Jeff Jarvis
http://www.bigbrandsystem.com - Pamela Wilson
Webinar: 10 of The Best Social Media Campaigns in 2016TINT
It’s been a tough year for social media marketing. Algorithm changes, messaging apps, and a flood of new features has changed the landscape altogether. Despite the new challenges for marketers, it’s been a game-changing year for social media campaigns.
We partnered with Sprout Social to host a live webinar to review some of most powerful social media campaigns in 2016.
Here is what you will learn in the webinar:
How to adjust your strategy in the new social media landscape
Learning lessons from the best social media campaigns
Tips and tricks to grow your social media presence in 2016
View the webinar recording below.
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
Social media predictions for 2016 featuring insight from marketers and professionals.
50+ marketers were polled and asked the following questions:
What's your social media prediction for 2016?
What will be the most important social media channel in 2016 and why?
Thank you to everyone who participated including: Aaron Kilby, Aaron Lee, Adam Lewites, Adel de Meyer, Ahna Hendrix, Albert Qian, Anabella Acoca, Anthony DeNardis, Ben Phillips, Bernie Borges, Chris Barrows, Chris Mikulin, Chris Strub, Christian Karasiewicz, Christin Kardos, Daniel Newman, Dennis Yu, Dino Dogan, Dom Garrett, Ekaterina Walter, Ian Cleary, Jason Miller, Jason Falls, Jed Record, Jess Bahr, Jessika Phillips, Joel Comm, Kasey Skala, Keri Jaehnig, Lisa Loeffler, Lucy Rendler-Kaplan, Marc Guberti, Marji J. Sherman, Mark Schaefer, Marsha Collier, Martin Jones, Martin Shervington, Meghan M. Biro, Melonie Dodaro, Michael Stelzner, Mitch Jackson, Esq., Neal Schaffer, Nick Cicero, Owen Hemsath, Rachel Miller, Ryan Paugh, Ryan Pena, Saba Sedighi, Samantha Klein, Sarah Evans , Tayo Rockson, Ted Coiné, Vincent Orleck, Viveka von Rosen, and Nick Haase.
Inbound Certification Class 12: The Pillars of DelightHubSpot Academy
Customer delight is a competitive advantage that most organizations do not fully embrace or execute well! The Pillars of Delight class will teach you why customer delight is so important to creating an effective inbound strategy. You will learn the pillars of delight, the customer delight checklist and the seven customer delight guidelines that will help your business build trust with customers.
The Orchard's 2016 guide to Instagram Best Practices. Whether you're just getting started and need the basics or are looking for some fresh ideas to brighten up your content, you'll find something to make your Instagram account the best it can be.
In an information dense world, customers are starved for clues on what to do, who to believe and what to read. The difference between being ignored and being a success might very well depend on the subtle idea of social proof! Find out why social proof is important and how it can work for you.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q2 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
- musical.ly
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Setting Social Strategy: Finding the right networks, posting the right messages at the right time. Kristen Ferrer presenting at the 2014 Virginia Women's Business Conference.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
YouthLink Scotland - Intro to Social MediaAdam Lang
A presentation prepared in 2011 to intoroduce staff members to the (then) current social media landscape in Scotland and the opportunities it represented for the sector. A bit too wordy, but still has some useful info.
Building Online Communities: Are You Using the Right Channels for Your Audience?TechSoup Canada
With new social media platforms emerging every day, it can be tempting to try to be everywhere at once. You need to understand what specific audiences you’re trying to reach (hint: “all Canadians” doesn’t count!). Then, find out where and how to reach them. Learn about which platforms your supporters are frequenting and what catches their attention.
This presentation was presented at AFP's Fundraising Day 2015.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Online communication channels and how social media working now days. Best way to do digital marketing with the selection of correct audience and approachable social sides. Don't forget to follow 3E's of marketing for positive response.
DCEDC: The Future of Social Media: Jumping Ahead of Your Competition Shelly Cedarblade
The presentation was created for those that attended the Dunn County Economic Development Corporation's workshop on social media. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.In this workshop, participants learned 1) Which social channels marketers should focus on in the future; 2) New social media content features; 3) Which social media strategies are most effective; 4) The best ways to engage your audience with social media; 5) How to measure the return on your social media investment; 6) The best social management tools; and 7) How much time you should invest with social media activities.
Similar to Social Media in 2016 - Best Practices (20)
2. AGENDA
• Review best practices for dentists across social media
• Answering “The Why”
• Content strategies
• Time & Budget investments
• Understanding the why and how to build community
• Measuring effectiveness
• Using video and reaching the millennial generation
3.
4. Most dentists do not have a documented social
strategy.
Responsibility typically falls to one employee
Half of all for-profit businesses spend at least 6 hours
per week
5. WHY SOCIAL
MEDIA?
65% of monthly Facebook users use it daily
Average number of Facebook friends is ~250
91% of millennials use Facebook
63% of adults online age 50-64 use Facebook
SEOValue of social media indicators
6. Social media can
amplify social justice
issues.
Post issue-centric
content to establish
that you are a
thought leader in
your area of focus.
What is your core
issue?
7. SOCIAL MEDIA PLATFORMS
Top social networks:
Facebook (can link to Instagram & Twitter)
Twitter
YouTube
Pinterest
Also: G+, Flickr,Tumblr, Slideshare
8. IDENTIFYINGTHE GOAL
Facebook : Sharing trending topics, links to larger bodies of
content, memes, event information
Twitter : Sharing images, linking to larger bodies of content (link
FB/Twitter to cross-post)
YouTube : Uploading and sharing video content, both
professionally done and from smartphone
Pinterest : Uploading images (before & after cases), pinning
humorous memes, inspirational quotes
9. CONTENT Avoid too many:
events
activities
about you
Instead:
invite dialogue
be visual
editorial calendar
be mobile friendly
share others
clear & concise
10. HOWTO STRATEGIZE
1. Start by identifying your demographic
2. Quantify interests based on that demographic
3. Identify why your target uses social media
4. Map out content to share, and track interaction
11. COMMUNITY
Your community will make or break you on social
media. Find ways to connect with active user groups
in meaningful, sharing ways for maximum effect.
12. CONTENT
• Take the time to write/tweet in clear language and with proper
punctuation
• Look for trending topics around your issue / location
• Curate content by other, similar organizations
• Give your followers useful, interesting content - that they would
share with others
• Make it a conversation : ask fans to share their favorite non-profit,
their favorite local coffee shop, ask fans about what they want to see
as a member benefit, etc.
13. TRENDINGTOPICS
Fun Facebook post or tweet
could center around:
first, make your next cleaning appointment!
or
call us about our new same day crowns!
14. CURATING CONTENT
• Think of other businesses in your community
(health clinics, schools, after school activity groups)
• Look for other businesses that are in your area
and have been or may be supportive to your
cause
• Like, Share, Comment, Cross-post
15. • Appreciation : showcase a local company or patient referral
• Interact with relevant pages and share content
• Tweet to a landing page on your website that has a specific ask, or
some useful educational content
• Create “behind-the-scenes” content : images at a volunteer gala or
benefit
• Encourage peer-to-peer collaboration with other dentists
• Post a thank you message on a local business/referring partner’s
page
• Share content more than once - ICYMI
16. MIX IT UP
• 4-1-1 : 4 pieces of content from others, 1 re-share, 1 self-
serving post
• 5-3-2 : 5 pieces of content from others, 3 from you, 2 personal
updates
• Golden Ratio : 60% others’ content, 30% your content, 10%
promotional
• Rule of Thirds : 1/3 posts about you, 1/3 curated content, 1/3
conversations
17. TIME INVESTMENT
• Facebook - post 1 to 2x per day
• Twitter - tweet or re-tweet 2 to 8x per day, and weekends
• Timing is everything - respond quickly to relevant events
KEY: Better to spend your time managing a few networks,
than many poorly
Remember: Theories about times of day / days of week :
Bottom line - test it for your practice and see what happens
18. BUDGET
• Allocate budgets for specific sponsored posts / ads
and for boosted posts.Test,Test,Test!
• Ad campaign might run between $100 - $350
depending on length (7 days vs 30 days)
• Boosted posts can do quite well on $40 - $100;
again depending on length and target
19. MEASURING CAMPAIGNS
Almost 71% of people have indicated that they use Facebook insights to
measure engagement. Use exportable spreadsheets (both by post and by
date), which can help organizations pinpoint the days, times, and types of
content that resonate best with their audience.
It also doesn’t hurt to keep track of weekly re-tweets, clicks and other
metrics through programs such as Bit.ly.
Engagement doesn’t need to be a scary or abstract concept.All it takes is a bit
of content development and some investigative work. Once you learn
your community’s habits, you can then work towards engaging them and
adjusting where necessary.
21. WHERE DIDTHE MILLENNIALS
GO?
• 84% of millennials follow brands on Facebook
• 75% follow onYouTube
• 47% follow onTwitter
• 50% of millennials relied on video sharing websites
compared to 29% of the 35+ used video sharing
websites
23. In analyzing 2 million tweets posted over the
course of a month last year,Twitter found videos
boosted retweets by 28%.
Two-thirds of millennials said in an Animoto
survey that they would rather watch a video
from a company instead of reading text; nearly
half said they only watch video on their
mobile devices.
24. FACEBOOK ANDVIDEO
In June 2015, Facebook
revealed that its users
watch 4 billion video
streams every day. http://
mashable.com/2015/04/22/facebook-q1-earnings-2015/
27. • Ad buyers only pay when someone views an ad
• Targeted delivery based on demographic data
• Catered to desktop and mobile devices alike
• Measurable returns such as new channel subscribers and video
sharing
• Campaign around a specific objective, such as total video views
• 15-second PremiumVideo Ads featuring content pre-screened for
creativity
• Call-to-action can be displayed when video ends
• Robust delivery based on reach and frequency
28. TIPS FOR ENGAGINGVIDEO
Videos that showcase your non-profit’s culture are
perfect for humanizing your brand and bringing it to life.
Create a clear call-to-action. Have a purpose and
goal for the video, and invite the viewer to visit the
website for a specific purpose.
It takes practice! Don’t expect to get it right the first
time; learn, learn, learn.
29. OPTIONS
#1 Educational/Informational Shorts
1. Average time of ad is 0:30.
2. Shoot your video either straight on or right
above the object you want to bring the
most attention to. Speed up the
footage in premiere or use an
intervalometer on your DSLR to create
a time-lapse.
3. Use text and/ or images heavily on-screen
so the viewer knows what you’re doing
without having to turn on the audio.
4. Option: Worksafe videos use text or
captions to tell the story without having
to turn the volume on.
Source:Top 3 FacebookVideo Ad Formats for 2016 http://www.reelseo.com/top-3-
facebook-video-ad-formats-2016/#ixzz3z1TWhwp8
#2 Gifs
1. Popular Gifs use a collection of still
images that are animated inside a
larger context.
2. Use sound effects and stunning lens
filters to create a sense of
motion.
3. These videos generate a ton of
views and they are easy to share.
They are easier to produce if you
have the right images.
Source:Top 3 FacebookVideo Ad Formats for 2016 http://www.reelseo.com/top-3-
facebook-video-ad-formats-2016/#ixzz3z1U5nLnS
33. CASE STUDY - ADS
https://business.facebook.com/220206114691633/posts/
1029662917079278 -
Ad preview not showing this morning - try to grab
34. FACEBOOK SAMPLE - DON’T
Always use an image - fun,
engaging, genuine
Short lead in - about 2-3
sentences, unless you are
engaging community in a
conversation
Link the rest of the information
on a webpage (use a bit.ly!)
1,585 fans
267 check ins
16 reviews
35. FACEBOOK SAMPLE - DO
Great image and sharing
about the community
Recommend: putting the link
behind a bit.ly to track clicks
and interactions other than
“likes”
Tag Dr. Snyder
Share to his Facebook page
36. TWITTER - DON’T
Use proper language: no “u” and
“just as much” what?
Put links behind a bit.ly link to
track clicks
Images will generally get better
play with real people vs. stock
images - but good branding.
Less titles - use characters to
inspire
383Tweets
39 Following
1825 Followers
38. SOCIAL MEDIA POLICIES
• “A social media policy takes
the guesswork out of what is
appropriate for employees to
post about your company to
their social networks.”
• Policies should advise
employees how they can
comment on blogs or social
networks to boost brand
awareness and drive traffic to
the company’s site.
39. SOCIAL MEDIA POLICIES
• You will want to cover two main areas in your
policy: how employees are using their own social
media accounts and how your company is using
social media (and those involved in conduct here).
40. WHEN NEGATIVITY STRIKES
• Listen and correct mistakes on your end
• Ignore
• Respond with facts
• Diffuse the situation with humour
• Block or ban when appropriate
• Come up with your own unique response
41. What is your product?
What is your story?
Who are your community?
42. GOALS & PURPOSES
• What is your goal for social
media?
• How much time are you
prepared to allocate to social
media?
• What is your projected
budget for social media?
• Reviewing current usage of
social media platforms
43. • Recruit your staff, patients, and friends to
be your social media ambassadors
• Ambassadors would be featured in telling
their story with videos and testimonials to
place on website.Videos and links to
testimonials/stories will be pushed to
social media.
• Ambassadors also commit to sharing
social media posts from AZDA to their
Facebook,Twitter, and Google following.
• Ambassadors should be specifically
targeted for:
• Social media presences
• Active member
• Community or nonprofit partner
44. By reaching out to your community, you invite them to engage
in positive activity.
45. TOOLS & RESOURCES
• HootSuite
• Social Media Examiner
• Facebook - “like” other social media marketing