If you are a new or experienced real estate agent. This plan is for you.

IGNITE YOUR FIRE

How to build a
successful real estate
business from
Reg Gupton, MBA,
day one Reg Gupton, Inc
gupton@growthseminars.com
http://www.businesssuccessvideos.com
303.544.0340
800.418.0401

Step 1: Read and learn

• Buy and read these book
• The Millionaire Real Estate Agent
• By Gary Keller, Dave Jenks and Jay Papason

• Endless Referrals
• Bob Burg

© Creative Growth Seminars, gupton@growthseminars.com, 303.544.0340

Step 2: Create your database

• Make it small
• Start with 25-50
• Double it when you are comfortable
• Double it again
• Keep doubling it.


Step 2: continued

• Who to add:
• People who know, like and trust you
• Likely your future core - sphere of influence
• People who you share your passions with.


Step 2: continued

• What system to use
• Top Producer
• eEdge
• Excel
• Learn how to
apply automated systems.


Step 3: Create your Realtor
Toolbox
• Business cards to exchange
• Limit contact information to:
• Direct line in the office,
• Fax
• Email (professional – no free emails, please)
• Personal web site
• Buyer Package – paper version –
• Should have physical weight – not electronic
• Listing Package – paper version

Step 3: Create your Realtor
Toolbox - continued

• Learn Basic Scripts
• Learn to engage them in a conversation
• Ask questions about: FORD
• Family
• Occupation
• Recreation
• Dreams
• Where are they?
• KW Connects
• Your local Board of REALTORS library.


Step 4: Learn what to say

• Check with your broker for CD programs
• Star of the Month
• Check with your local Board of Realtor
• Audio programs


Step 5: create plans in TP

• Listing action plan
• One for each property type you list
• Under contract to close action plan
• One for each property type you sell.


Step 6: Create a simple web site.

• Build a basic web site
• Collect their contact information
• It is your on line brochure
• Should communicate with your MLS - IDX


Step 7: Create systematic
touch program

• Build 8x8 program
• See page 146 of The Millionaire Real Estate
Agent book
• Build 33 touch program
• See page 147 of MREA book


Step 8: Create Lead
Generation systems

• Could be:
• Friends and family
• Sphere of Influence
• Geographic farm
• Open Houses
• FSBO/Expired


Step 9: set up database

• While you are working
• While you have income


Step 10: Hire Your Asst

• Do this asap
• Out of earnings
• Out of savings
• Have them do these things
• Your marketing
• Handle closing/listing action plans
• Run papers for you.


Step 11 Work hard

• It could take 3-6 months
• You need a plan
• You need to take massive action.


Help is at hand for you

When you are ready to move forward and
implement proven marketing strategies
that can help you utilize the techniques
discussed, call for a complimentary 1/2
hour consultation.


If you are a new or experienced real estate agent. This plan is for you.

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