This document discusses the benefits of using Facebook for marketing and provides guidance on setting up effective Facebook pages and profiles. It recommends that companies define their brand, locate their target audience on Facebook, and attract and captivate attention through compelling content in order to bond with customers and convert them into clients through ongoing engagement. The document also outlines 7 steps for social media sales success and reviews components of Facebook that can help content go viral, such as the share button, comments, tagging, and notifications.

2. Why Facebook Marketing?
• 400 Million people login to FB every day.
• Serves as a live database of prospects.
• Allows you to bond with target market.
• Helps to keep connected.
• Facilitates viral word-of-mouth marketing.
• Allows us to listen to marketplace.
• Less expensive than other marketing.

3. 3 Important Facebook Pages

4. Facebook Business Profile
• Business Page
• Show Photos
• 25% Rule
• Chat, Email & Wall
• Cold Friending
• Your “Store Front”
• Most Personal & Social

5. Facebook Fan Page
• Can be found in Google
• Needs lots of keywords
• Can be used for ads
• Suggest to Friends
• Engagement
• Still must be personable
• More business items
• Can be fed into Twitter

6. Home Page / News Feed
• Shows Friends Posts
• Friend Lists
• Events
• Make Comments
• Review “Most Recent”
• Review “News Feed”

7. 7 Steps to Social Media
Sales Success

8. 7 Steps for
Social Sales Success
1. Define your brand.
2. Locate your audience.
3. Attract audience.
4. Captivate attention.
5. Bond with audience.
6. Convert into clients.
7. Engage continuously.

9. Captivating Your Audience

11. Your Lure (Bait) is Your Content

13. Viral Marketing

14. Viral Marketing
Components of Facebook
• Share Button
• Comments
• Tagging
• Suggest to Friends
• New Like Button
• Contests
• Social Ads
• Notifications

15. Connect the dots with…
•Social Media Coaching
•Social Media Webinars
•Social Media Monthly Tasks
•Social Media Consulting
•Website Design
•Wordpress Blogs
•Lead Generation