Marketing Aspects and Strategies of Mutual Funds

MARKETING ASPECTS OF MUTUAL FUND DHIRENDRA SINGH KOMAL DEVI SURENDRA KUMAR MISHRA RAMAKANTA SAHOO MOUMITA PAUL

BASIC CONCEPTS OF MUTUAL FUND ,[object Object],[object Object],[object Object],[object Object],[object Object]

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VARIOUS PRODUCTS OF MUTUAL FUNDS ,[object Object],[object Object],[object Object],[object Object]

MARKETING CONCEPTS OF MUTUAL FUND The mutual funds market can be segmented into growth fund, income fund, balanced fund and money-market fund, based on the customer’s investment objective.

WHO ARE THE CUSTOMERS? ,[object Object],[object Object],[object Object],[object Object]

HOW ARE MF PRODUCTS PROMOTED IN THE MARKET? ,[object Object],[object Object],[object Object],[object Object]

CAMPAIGNS ,[object Object],[object Object],[object Object]

EDUCATION PROGRAM ,[object Object],[object Object]

BY EXISTING CUSTOMERS ,[object Object],[object Object],[object Object]

HOW ARE MUTUAL FUNDS MARKETED? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DIRECT MARKETING ,[object Object],[object Object],[object Object],[object Object]

THROUGH DISTRIBUTOR ,[object Object],[object Object]

THROUGH BANKS ,[object Object],[object Object]

POST OFFICES ,[object Object],[object Object],[object Object]

THE OVERALL VIEW OF THE INTERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Aspects and Strategies of Mutual Funds

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Marketing Aspects and Strategies of Mutual Funds