Did you ever conceive that you could get real business results with Content Marketing in one day? Be the leading business blogger in your industry with results like these from content marketing. See how we conceptualised a content marketing strategy which was organic, unique and effective to the end that it networked us with a forward thinking business leader in her field, as well as enhanced the content of our business blog which resulted in valuable social sharing, bringing organic search rank boosting social media signal from Google+. This a very revealing experiment which highlighted the importance of having a razor sharp content marketing strategy, coupled with inventive application and creative finesse to make powerful impact online in just under 24hrs. Content Marketing is now THE reason for having a website for all small business owners. With so many benefits available to your entire business model both on and offline, you have no real excuse for not paying attention. This Is leadership material for small business owners seeking to pay the cost for success. It takes a winning attitude to really make this work, but the long term results speak for themselves. It need only cost you time to generate substantial long term profits from such work. As your customers become more accustomed to the market leading Content Marketing from their experiences in other industries, it is only a matter of time before your sparse web content is a disadvantage in sparking interest for enquiries and clinching those sales. Begin now with Content Marketing and you too could receive the results within one day! Feel free to share this (plus1, tweet or like) with any friends, colleagues, family who are interested in business - they'll thank you for the treat!

1. Day One Results! with:
Content Marketing
A Case Study By:
Small Business Marketing Professional
© Small Business Marketing Professional. All Rights Reserved.

2. What is at the heart of
Content Marketing?
• Serving customers excellently
– Putting customers first in the way you run your
business
• Help them to make the most informed decisions where it
really counts
• Become a leader in your field
– Demonstrate with premium collateral that you really
do care
• Give them all you have to their absolute gain, especially
before they invest
– Educate them with empowering insights and expertise
© Small Business Marketing Professional. All Rights Reserved.

3. Why Google enjoys
Content Marketing so MUCH?
Google’s mission:
“Our goal is to get you to the answer you're looking for faster, creating a nearly seamless
connection between you and the knowledge you seek.”
CONTENT:
quality, relevant ,
comprehensive
wording,
co-occurrence of
related terms,
higher word-
count,
frequency
WEBSITE:
robust site
architecture,
optimal internal
linking structure,
short loading
times, meta tags
BACKLINKS:
quantity, quality
SOCIAL MENTIONS:
average total
number of signals
USER VOTES:
click-through rates,
lower bounce rates,
high time-on-site
WHAT YOU GIVE OUT IS WHAT YOU GET BACK – BOTH YOUR CUSTOMERS & GOOGLE AGREE
© Small Business Marketing Professional. All Rights Reserved.

4. Demonstrating the promotional power of
Content Marketing in ONE DAY
• Interview an ambitious small business owner
• Author a top quality press release
• Publish the resulting article online
• Optimize the article for search and social visibility
• Generate a PR media buzz & sales for the interviewee
• Increase targeted traffic to our consulting website
© Small Business Marketing Professional. All Rights Reserved.

5. Project Aims: Business Goals
OUR AIMS
• Have a genuinely enjoyable chat with a likeminded business owner
• Share valuable experiences & learn a little
• Get small business owner thinking about asset value
• Produce a top quality interview press release
• Diversify content of blog at www.smallbusinessmarketingprofessional.com
• Optimize article for high impact visibility online
• Socially share the article via Google+ Small Business Marketing Professional
GREAT BENEFITS FOR THE INTERVIEWEE
1. Google optimized article targeting profitable keywords selling products/service
2. Clear call to action for generating media interest and new customer leads
3. We hope...bottom line reputational value and increased profits and earnings!
© Small Business Marketing Professional. All Rights Reserved.

6. Project Timeline – March to October 2015
Text Message (5mins)
Interview (35mins)
Drafting (2hours)
Interviewee approval (1 hour)
Publishing (1 hour)
DAY 1 RESULTS! (instantly!)
3-Month Review
6-Month Review
10th March
12th March
18th March
7th April
17th April
18th April
July
October
© Small Business Marketing Professional. All Rights Reserved.

7. Text message invitation
• Simple introduction and invitation to
named business owner’s mobile phone
offering FREE promotional value
• Straight, but not pushy approach
• Credibility: link to consulting web address
• Personal ID of the interviewer disclosed
(avoid anonymous texts – end with simple
call to action)
• Interview booked within 2hours!
© Small Business Marketing Professional. All Rights Reserved.

8. 30 minute phone interview
• Be prompt
• Plan interview questions
• Formal introduction to set expectations of
call
• Keep it moving and fluid, but detailed and
honest
• It’s been great talking!
© Small Business Marketing Professional. All Rights Reserved.

9. Drafting the interview transcription
• Transcribe notes into an interview format
• Edit for readability, maintaining honesty
and integrity
• Keyword research based on interviewee’s
key services and products
• On page search engine optimization plan
• Capture the fluidity of the conversation in
prose
• 1st Draft at the ready!
© Small Business Marketing Professional. All Rights Reserved.

10. Interviewee approval
• Formatted Word .doc emailed to
interviewee
• Covering letter encouraging critical
examination
• Indicate eagerness to publish
• Patience – appreciate interviewee’s
priorities
• Receive final edit and review
• Now to format the article!
© Small Business Marketing Professional. All Rights Reserved.

11. Interview published
• Plan relevance in thematic siloing within
our consulting website – where it will
naturally fit in
• Conversion optimized page, without
selling
• On-site optimization (meta tags etc.) – no
keyword stuffing though
• Internal and external linking
• Publish!
© Small Business Marketing Professional. All Rights Reserved.

12. From theory into practice
© Small Business Marketing Professional. All Rights Reserved.

13. Call to action
For press enquiries & bookings
Interview released as blog article
© Small Business Marketing Professional. All Rights Reserved.

14. And now...promotion
© Small Business Marketing Professional. All Rights Reserved.

15. Google+ Channel:
• Audience: small business owners
• Statistics: 69 viewers / 31,600 views
Online Promotion
WordPress Blog:
• Simple text/image/video editor
• Well designed and coded for SEO
Google Search:
• #1st page rankings
• £Profitable keywords
© Small Business Marketing Professional. All Rights Reserved.

16. DAY ONE RESULTS – TAKE-OFF!
(...and soaring by the minute!)
• Google Search
 Four page1# Google search results (within 2hours)
• ‘Italian Caterer Wandsworth’
• ‘Italian Chef Wandsworth’
• ‘Pasta Atelier London’
• ‘Camerieri London’
• Google +
 Over 20 hashtag channel appearances (within 20mins)
• Comments: 1
• Plus one: 1
© Small Business Marketing Professional. All Rights Reserved.

17. LET’S EXAMINE THE PROOF!
© Small Business Marketing Professional. All Rights Reserved.

18. 1st page Google UK ranking: for keyword ‘Italian Chef Wandsworth’
#1
See for yourself:
•Either click here to see the LIVE search result, or type ‘Italian chef Wandsworth’
into Google...
© Small Business Marketing Professional. All Rights Reserved.

19. 1st page Google UK ranking: for keyword ‘Camerieri London’
#1
See for yourself:
•Either click here to see the LIVE search result, or type ‘Camerieri London’ into
Google...
© Small Business Marketing Professional. All Rights Reserved.

20. 1st page Google UK ranking: for keyword ‘Italian Caterer Wandsworth’
#9
See for yourself:
•Either click here to see the LIVE search result, or type ‘Italian Caterer Wandsworth’
into Google...
© Small Business Marketing Professional. All Rights Reserved.

21. 1st page Google UK ranking: for keyword ‘Pasta Atelier London’
#6
See for yourself:
•Either click here to see the LIVE search result, or type ‘Pasta Atelier London’
into Google...
© Small Business Marketing Professional. All Rights Reserved.

22. Hashtag Google+ Strategy for online PR
Some hashtags targeted:
#Italy
#Pasta
#Pastarecipes
#Lasagne
#Italiancatering
#Italianfood
#Italianstyle
#Italiani
#Gourmet
#Doppiozero
#Londonrestaurants
#Londonfood
#Londonbusiness
#Wandsworth
#Wandsworthbusiness
#Wandsworthnews
#smallbusinesstips
#smallbusiness
#smallbusinessmarketing
Hashtag
highlights
© Small Business Marketing Professional. All Rights Reserved.

23. 1st Google+ Social Share in only 20mins of publishing!
1st Google Plus sharing begins in just 20mins!
© Small Business Marketing Professional. All Rights Reserved.

24. The
• Interviewee...increased brand value
– An independent press release promoting their
business to: the media, other business owners
and new customers
• We are yet to see expressed interest in the interviewee from other
publications, media outlets or new customers
• Interviewer...increased reputation
– Increased targeted web audience, subscribers and
clients generated from publishing new content via
consulting website
• We are yet to analyse traffic, subscribers & have not yet converted clients
...but then again, these are only
© Small Business Marketing Professional. All Rights Reserved.

25. START TODAY WITH:
CONTENT MARKETING
Fill out this simple form
& get a FREE download excel template:
http://goo.gl/zCtRqx
© Small Business Marketing Professional. All Rights Reserved.