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Social Media and
Licensed B2B Partners




Jeffrey L. Cohen, Social Media Marketing Manager
            Howard, Merrell & Partners
    Biltmore Partner Conference - August 4, 2010
What is Social
  Media?
http://www.flickr.com/photos/sin_agua/1261025867/
http://www.flickr.com/photos/antichrist/110333106/
http://www.flickr.com/photos/scottm/262491216/
Who Uses Social
   Media?
http://www.flickr.com/photos/kirsten/96044717/
http://www.flickr.com/photos/dobrych/3518808386/
http://www.flickr.com/photos/stuffandnonsense/3106026995/
Why Social Media?
http://www.flickr.com/photos/alexpatterson/2078963636/
http://www.flickr.com/photos/22240293@N05/3845692998/
• New way to communicate
• Customers expect it
• Expands presence
• Helps search results
Website
• Organize like a customer
• Online sales
• Find a retailer
• Connections
Blogs
http://www.visualeconomics.com/food-consumption-in-america_2010-07-12/
• Connect with existing blogs
• Blog on your own domain
• Commit to blogging
• Answer customer questions
Twitter
• Share information of value
• Follow people of interest
• Be consistent
• Answer questions
Facebook
• Leverage Biltmore brand
• Connect with other licensees
• Promote products
• Offer value to followers
LinkedIn
• Profiles are the beginning
• Connect with others
• Find groups of interest
• Grow business relationships
Photos and Video
Biltmore Photo Links


•   Biltmore Title Slide: http://www.flickr.com/photos/
    44534236@N00/3825164764/

•   Biltmore Tower: http://www.flickr.com/photos/judybaxter/342889614/

•   Biltmore Lion: http://www.flickr.com/photos/mr_g_travels/1132458988/
Contact
•   jcohen@merrellgroup.com

•   Twitter: http://twitter.com/jeffreylcohen

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