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Consumer surplus is a measure of the welfare
that people gain from consuming goods and
services..
Presentation By- Mitali Soni
(IM-2K15-59)
 Consumer
surplus is the
difference between the total
amount that consumers are
willing and able to pay for a
good or service (indicated
by the demand curve) and
the total amount that they
actually do pay (i.e. the
market price).
 Consumer surplus is
indicated by the area under
the demand curve and
above the price
Quantity
Price
Consumer
surplus = area
ABC
A
Demand
B
c
Q1
The Level of Consumer Surplus changes as
the market price for a good or services
changes… How ??
 Higher supply cost
leads to rise in
market prices and a
fall in consumer
surplus from ABC
to DBE.
Price
B
D
A
E
C
S2
S1
Q1Q2 Quantity
Demand
 An increase in
market demand
causes consumer
surplus to rise from
area ABC to area
GHI
Price
Quantity
Demand
D2
S1
I
C
H
B
G
A
Q1 Q2
How is consumer surplus affected by the
elasticity of a demand curve?
 When demand is
inelastic there is a
greater consumer
surplus because
there are some
buyers willing to
pay a high price to
continue
consuming the
product.
Quantity
Price
A
supply
Demand
 When the demand
for a good or
service is perfectly
elastic, consumer
surplus is zero
because the price
that people pay
matches exactly
what they are
willing to pay.
Quantity
Supply
Demand
Price
A
B
C
Consumer surplus

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Consumer surplus

  • 1. Consumer surplus is a measure of the welfare that people gain from consuming goods and services.. Presentation By- Mitali Soni (IM-2K15-59)
  • 2.  Consumer surplus is the difference between the total amount that consumers are willing and able to pay for a good or service (indicated by the demand curve) and the total amount that they actually do pay (i.e. the market price).  Consumer surplus is indicated by the area under the demand curve and above the price Quantity Price Consumer surplus = area ABC A Demand B c Q1
  • 3. The Level of Consumer Surplus changes as the market price for a good or services changes… How ??
  • 4.  Higher supply cost leads to rise in market prices and a fall in consumer surplus from ABC to DBE. Price B D A E C S2 S1 Q1Q2 Quantity Demand
  • 5.  An increase in market demand causes consumer surplus to rise from area ABC to area GHI Price Quantity Demand D2 S1 I C H B G A Q1 Q2
  • 6. How is consumer surplus affected by the elasticity of a demand curve?
  • 7.  When demand is inelastic there is a greater consumer surplus because there are some buyers willing to pay a high price to continue consuming the product. Quantity Price A supply Demand
  • 8.  When the demand for a good or service is perfectly elastic, consumer surplus is zero because the price that people pay matches exactly what they are willing to pay. Quantity Supply Demand Price A B C