The document analyzes existing horror podcasts to inform the development of a new horror podcast. It summarizes three popular horror podcasts: Dead Meat Podcast, Happy Hour Podcast, and The Lights Out Podcast. It notes that all three podcasts use introductions related to their themes, such as quotes and music. While the podcasts are researched, they maintain a natural, unscripted conversation style. The document also outlines the intended audience for the new podcast as those aged 15-25 primarily and 26-70 secondarily, of both genders, who enjoy horror films and belong to middle-to-upper class social circles. Content will appeal to these demographics through its pacing, choice of film topic

1. Research
Thomas Dickinson

2. Existing Products
Dead Meat Podcast
On the Dead Meat Podcast, their intro has quotes from various horror films
including a quote from a horror film in which someone says the title of the
podcast (Dead Meat). Also, during the intro they have strangely upbeat,
ominous music playing in the background which helps reflect the podcast as
its got a happy, relaxed tone even though they talk about horror movies
which can be a dark topic. In the podcast, it’s very informal as they have
conversations about movies and interviews which flow very naturally which
implies it’s not scripted. It appeals to the audience because the hosts (James
and Chelsea) know a lot about horror movies so they have educated opinions
on the films they review and wouldn’t review them if they didn’t think they
were less than bearable. I personally have watched films that Dead Meat have
reviewed because they do a good job evaluating horror movies and running
down the behind the scenes.
Link to the podcast/documentary; https://youtu.be/S_qrioIOOi0

3. Existing Products
Happy Hour Podcast
On the Happy Hour Podcast, they cover multiple different topics ranging from
comedy and horror but I’ll only be examining the horror ones as my podcast is
horror related. The intro of the podcast is a short, happy tune which reflects
how the hosts interact with each other and the topics as they do it in a funny
way. While reading the stories, they play eerie piano music which helps
unsettle the audience while reading out the already scary stories. The
voiceover is formal when reading out the stories but informal when
discussing it as they make jokes because they are sceptical of the stories. The
Happy Hour Podcast appeals to it’s audience because of their approach to the
stories and how they remain funny even against the grim stories.
Link to the podcast/documentary; https://youtu.be/hOhvn24Ve2E

4. Existing Products
The Lights Out Podcast
In The Lights Out Podcast, they discuss true crime that can correlate to
characters and topics in films like The Conjuring, etc. The podcasts intro
consists of tense music and a scary voice that sounds like its from an old film
saying the title of the podcast. The main host speaks in a quiet, relaxing tone
which adds to the creepiness of the podcast, this makes the podcast easy to
listen to which helps when talking about such heinous crimes. On the
podcast, the tone’s formal because he’s talking from a script about true
events and getting the story wrong wouldn’t be doing justice to the victims.
This podcast appeals to the audience because people like learning about what
makes murderers do awful things as most people cant rationalise it.
Link to the podcast/documentary; https://youtu.be/KlIpMzYGcDA

5. Research Analysis
• What common features do the researched products have?
Every podcast I discussed included an introduction that related to the
podcast by using music, voice clips/quotes from films or both. The
majority of the podcasts have done research but have no script which
makes the podcast flow as it’s just a normal conversation.
• What aspects of the research will you include within your on
work? I’ll use an intro and outro in my podcast with music, quotes and
other things that relate to horror so it fits the theme. In my podcast, I will
also do a lot of research on the film that I’ll be covering so I know what I'm
talking about. However, I won’t write a script because I want it to flow
naturally so its not robotic or personality-less.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
The primary audience would be 15-25 year olds
because statistically people of that age range enjoy
the thrill of being scared more. However, the
secondary audience would be 26-70 year olds
because if you’re younger than 15 they’ll be too
scary and if you’re elderly you wont like the thrill of
being scared as much due to health reasons, etc.
The content that appeals to the primary audience of my
product is the length and pacing as its short and fast, this
appeals to younger people as they have a lower attention
span. It appeals to the secondary audience because the movie
I will be reviewing in the episode is a remake of an older film,
that people of an older demographic might enjoy therefore
they could possibly have interest in the new one.
Gender
Horror films appeal to both males and females
because horror movies present males and females
as protagonists so people can relate with both.
The films cast consists of male and female protagonists and
antagonists so people can relate to the characters, meaning
they might have an interest in a podcast reviewing the movie.
Psychographic
The primary audience is belongers because horror
movies are popular so it’s an easy thing to relate
with. Whereas, the secondary audience is achievers
because you can listen to podcasts while being
productive.
The content that appeals to the primary audience is the fact
that it’s a podcast on horror movies, both horror movies and
podcasts are very popular nowadays therefore belongers will
want to fit in by being up to date on popular things. It appeals
to the secondary audience because of the format of a podcast
is convenient and can be listened to while on the go.
Social Status
The primary social status this appeals to is middle
class and working class because that’s my
background so the audience might have similar
opinions to me. Also, the podcast is going on
platforms where it’s free so it’s affordable to people
of these background. My podcasts secondary
audience would be people who come from an upper
class background as they could still enjoy it but just
not as much as working class or middle class people.
The content to appeal to the primary audience is how
affordable and convenient the podcast is to listen to. It also
appeals to the primary audience because we have the same
social status, therefore I might use similar language and have
similar opinions on the movie. The podcast appeals to the
secondary audience because of the convenience although it
isn’t as much of a problem as it is for working class and middle
class people.