This document provides an overview of communication, including its definition, nature, importance, process, types (formal/informal, verbal/non-verbal, oral/written), barriers, and tips for effective communication. Communication is defined as the process of passing information between two or more people. It involves a sender, message, encoding, channel, receiver, decoding, and feedback. Formal communication follows organizational lines of authority, while informal communication occurs through personal relationships. Verbal communication includes oral communication like speech as well as written communication like letters and reports. Non-verbal communication includes body language, gestures, and tone of voice. Barriers to effective communication include noise, cultural differences, and lack of clarity. Tips provided for

1. Guru Jambheshwar University Science
& Technology ,Hisar
Presentation on
Communication
Presented by - Naveen kumar Sharma
Roll no - 16105040
Class : - M.B.A. (Marketing) .

2. What is communication ?
Meaning ;
Communication is the process of sharing
facts, ideas or emotion between two or more
person.
Definition -
“ Communication is the process of passing
information and understanding from on
person to another .”
- Keith Davis

3. Nature of Communication
• Communication is a continuous process
throughout the organizational life.
• Communication is a function of every
manger.
• Communication is a two-way process.
• It is two types;(1) Formal (2) Informal
• On the basis of channels, communication
might be ,oral or written and non verbal .

4. Importance of communication
• Growth in the size of organization
• Growth of trade unions
• Growing importance of human
relation
• Public relation
• Advance in behavioral Science
• Technological advancements

5. Process of communication

6. Process of communication
• Sender
The process of communication begins with a
sender ,the person who transmits a message.
• Message
A message is any signal that triggers the
response of a receiver. Message could be
verbal or non- verbal (such as appearance,
body language ,silence, sounds yawns, sight
etc.

7. •Encoding
The sender must choose certain words or non –
verbal methods to send an international
message. This activity is called encoding.
• Channel
How will you send your message? Should it be
sent via an electronic word processing system
to be read on the receiver’s screen or through
the printed word or through graphic symbol
on paper,via the medium of sound ? Briefly,
should one write or speak?

8. •Receiver
A receiver is any person who notices and attaches
some meaning to a message .
In the best circumstances ,a message reaches its
Intended receiver with no problem.
• Decoding
Even if the message reaches intact to its
receiver, there is no guarantee that will be
understood as the sender intended it to be.

9. •Feedback
Ultimately ,the receiver reacts or responds the
communication sent by the sender. The
response could be based on clear
interpretation of the symbols sent or it could
be based on misunderstanding of the symbols
sent.

10. Formal and Informal communication
Formal Communication
It is designed by the management. It is an official
communication which takes place through the
line of authority or chain of command.
Types of Formal Communication
1. Downward
2. Upward
3. Horizontal
4. Diagonal or Cross- wise

11. Informal Communication
• Informal communication is considered to
information is transmitted and exchanged
among the employees through their personal
and social relation .

12. Verbal Communication
The word ‘verbal’ means ‘connected with words
and the use of words .
In this communication is observed that all
serious or formal communication is in words.
And the words may be spoken or written .
It is two types
(1) Oral (2) Written

13. Oral Communication
Spoken communication or the communication
Any persons speech is known as oral
communication.
It is main forms
• Personal face to face communicate
• Telephone conversation
• Meetings
• Presentation or talks to a group
• Interviews more formal personal conversation

14. Non Verbal communication
Body Language
• Posture
• Gesture
• Facial expression
• Tone of voice
• Eye contact

15. Written Communication
Written communication which is one –way –
from the sender to receiver. The response to
any written communication is slower than in
face to face meeting telephone conversation.
The writer can rarely be present to see response
Of the reader directly ,until the receiver
responds back ,that is written back.
Example; letter ,report ,essay etc.

16. Pointers for effective written
communication
 Keep sentences short
 Keep sentences as simple as you can
 indeed unnecessary information
Use active ,rather than passive, words and
sentences
 Write as you talk
 clearly define
Use Technology

17. Use of Written Communication
 Letter of memoranda
 Directives and instructions.
 Notices and Report
 proposals , Notes of meeting
 Manuals and Brochures
 House journals and Professional papers
 Agreement

18. Barrier to Communication
• Noise –outside disturbance to the audience
• Lack of Planning
• Cultural Barrier
• Wrong Information
• Socio –psychological Barrier
• Emotion
• Time management is wrong
• Variation in language skills
• Information Overload
• Poor Retention (forget message)

19. Barrier to Communication
• Poor Listening
• Goal conflicts
• Offensive Style of Communication
• Loss by Transmission

20. Tips for effective Communication
Once we know the barrier to effective
communication we most know the guidelines for
effective communication.
• Clarity of Purpose
• Cater to the Head and Heart
• Sharing of Activity
• Use of Symbols
• Focusing on the Needs of The Receiver
• Use of Feedback

21. Effective Communication
• Speaking skills
• Listing skills
• Reading skills
• Controlling
• Politeness of Manners
• Elimination of Noise
• Clarification of Assumption
• Socio-psychological background
of communication
• Complete of Message

22. • Conciseness of Expression
• Body Language
• Commands attention

23. Any queries… ?

24. Thank you