Management

1. GURU JAMBHESHWAR UNIVERSITY OF
SCIENCE & TECHNOLOGY,HISAR
Presented By:
Naveen Sharma
Roll No. 16105040
MBA (Marketing)
Department - HSB

2. CONTROLLING
Meaning : To control means to make
things happen in desired ways, with
proper use of available resources and
facilitate, by keeping the whole system
on the right track through timely
removal of obstacles or problems and
successful command over the forces of
uncertainty, complexity and fast change.

3. Definition : Control of an undertaking
consists of seeing that everything is being
carried out in accordance with the plan
which has been adopted, the orders which
have been given, and the principles which
has been laid down.
Its object is to point out mistakes in order
that they may be rectified and prevented
from recurring.
According to Henri
Fayol.

4. NATURE OF CONTROLLING
1. Pervasive function of management.
2. Dynamic process.
3. Continuous activity.
4. Forward as well as backward looking
process.
5. It is related to people, things and actions.

5. IMPORTANCE OF CONTROLLING
1. Execution of plans.
2. Improve efficiency.
3. Keep a balance in managerial activities.
4. Simplifies supervision.
5. Facilitates co-ordination.
6. Maintaining discipline.
7. Other functions of management can’t
exist.

6. PROCESS OF CONTROLLING
1. Setting performance standards.
2. Measurement of actual performance.
3. Comparing actual performance with
standards.
4. Analysis deviations.
5. Taking corrective measures.

7. ELEMENTS OF THE CONTROL CYCLE
 Determination of objectives or goals.
 Formulation of plans.
 Determination of workloads.
 Estimation of required resources.
 Delegation of authority.
 Work performance.
 Evaluation of performance.
 Correction of deviations.

8. CONTROLLING RESPONSIBILITIES
WHAT TO CONTROL?
Critical point control.
Control by exception.
WHEN TO CONTROL?
Pre-control.
Current control.
Post-control.

9. WHY CONTROLLING IS NEEDED
To create better quality.
To copy with change.
To create faster cycles.
Too add value.
To facilitate delegation and teamwork.

10. ROLE OF COMMUNICATION IN CONTROLLING
Information on plans, programmes and
budgets is to be transmitted to managers
responsible for determination of
standards of performance, which in turn
need to be communicated to those
functionaries who have to meet them
through various operations.

11. RELATIONSHIP BETWEEN PLANNING AND
CONTROLLING
Implementation of plans is monitored
through controls. The purpose of
control is to ensure that events
conforms to plans. The lessons of
control are feed-back to modify and
reform future plans.

12. CHARACTERISTICS OF A EFFECTIVE CONTROL
SYSTEM
 Accuracy
 Timeliness
 Flexibility
 Acceptability
 Integration
 Economic Feasibility
 Corrective Action
 Emphasis on Exception

13. PRINCIPLES OF CONTROLLING
1. Principle of assurance of objective.
2. Principle of future-directed controls.
3. Principle of efficiency of controls.
4. Principle of direct control.
5. Principle of reflection of plans.
6. Principle of organizational suitability.
7. Principle of individuality of controls:
8. Principle of standards.
9. Principle of critical point control.
10. Principle of exception.
11. Principle of flexibility of controls.
12. Principle of action.