business Plan - GPS
This document presents a proposal for YouFind, a mobile shopping app. It describes the problems consumers and vendors face with finding and accessing product information. The solution is a directory-based app that allows consumers to browse and buy products easily on mobile devices. For vendors, it provides a single interface to reach multiple platforms and sell through additional channels. The venture will be an S Corp focused on becoming a major mobile shopping platform. It will generate revenue from vendor partnerships and advertisements. Financial analysis shows expected pre-release investments and expenses, as well as post-release revenue sources from sales commissions and advertisements. Development timelines estimate prototypes in 1 month and release versions in 4-6 months.
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business Plan - GPS
- 1. YouFind Satyajit Das Hong‐fu Hsieh Aatish Mandelecha Avi Mehta
- 2. Problem – Consumers Consumers Information at the right time and right place is never available never available Searching is tiresome and time consuming – Vendors On the lookout for customers Low rates of return from advertisements 2
- 3. Solution – Consumers A directory based structure with contextually relevant information Browse and Buy products with a touch of hand! – Vendors Single solution to address multiple platforms Single solution to address multiple platforms Highly customizable interfaces y g Ability to sell items through additional channels. 3
- 4. User Scenario User Scenario Vendors Consumers 4
- 5. The Venture The Venture – Company type Company type S Corp – Goals Become a major player in providing mobile shopping experience shopping experience Formulate industry standards in this space – Location Engineering: Silicon Valley 5
- 6. Market Position Market Position – Competitors Traditional GPS systems Cellular Carriers Google! – Key Differentiator Can be kept in Pocket p One solution for multiple platforms q Unique Business model 6
- 7. Revenue – Major part of revenue would come from tie‐ Major part of revenue would come from tie ups with vendors to sell their products – Advertisements on user facing solutions – Subscriptions for advanced usage of the p g solution 7
- 8. Financial Analysis Financial Analysis Pre‐release ‐ Expenses Pre‐release – Cash inflow Investments Post Release ‐ Expenses Post Release ‐ Revenue Equipment Payroll Infrastructure Advertisement Tie‐ups 8 Commisions and Sales
- 9. Timeline Inception Private Beta Beta Release – Estimated time for development Co su e pp cat o Consumer Application: • Prototype: 1 month • Release version: 6 Months Vendor Application: V d A li ti • Prototype: 1 month • Release: 4 months. 9
- 10. Thank You! 10
- 11. Questions?