This tutorial will help advertising creatives to develop meaningful and engaging branded experiences. See how seven time-tested experience stories can be used to find and structure your ideas.
Are you leading aligned to your values? Or are you restless in a role where you’re overworked, frustrated
and pulled in all directions?
The Restless Executive offers an alternative to being conditioned by your external environment and invites you to discover your own personal values, to lead with energy
and purpose and to transform your working life and that of those around you.
7 Unconventional Marketing Tactics for Small BusinessesDave Marcello
Care of the good folks at DISRUPTIVE, this is our take on some of the often overlooked and underutilized principles of an unconventional marketer. Perfect for those folks who value creativity and strategy over big budgets and wide cast nets.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
Are you leading aligned to your values? Or are you restless in a role where you’re overworked, frustrated
and pulled in all directions?
The Restless Executive offers an alternative to being conditioned by your external environment and invites you to discover your own personal values, to lead with energy
and purpose and to transform your working life and that of those around you.
7 Unconventional Marketing Tactics for Small BusinessesDave Marcello
Care of the good folks at DISRUPTIVE, this is our take on some of the often overlooked and underutilized principles of an unconventional marketer. Perfect for those folks who value creativity and strategy over big budgets and wide cast nets.
Cannes Lions: Marketing trends and what we learned from Kanye WestJack Morton Worldwide
We collected some of the top marketing trends across brand experience, digital, social & mobile marketing and more from this year's Cannes Festival of Creativity.
From the moment we’re born, our senses make up the fabric of our experiences. They’re entwined with our emotions, anchored in our memories, and according to new research that’s challenging the tenets of Western philosophy, our experience in the physical world has an unconscious effect on how we think, feel and behave.
It’s no surprise then our senses have the power to shape our perception of brands, affecting how intuitively we connect with them, and how credible we perceive their messages to be, whether it’s at a single touchpoint or across the entire customer journey. What is surprising is that many brands quite literally take leave of their senses – and the resulting disconnect between what a brand says and how it feels can leave a bad taste in our mouths.
This eclectic, illuminating and interactive talk weaves together key strands of scientific research, from synesthesia to sensory metaphors, to reveal the three critical drivers of multisensory brand experience – and how you can harness them to create a more impactful, holistic experience that will ultimately change the way people feel – and behave – in relation to brands.
From a workshop I facilitated at Vizthink 2009 on why stories are more effective than fact based methods at communicating complex ideas and inspiring people to want to change.
Stories: Your Secret Weapon For Building a MovementListenInPictures
Now, more than ever before, we have the opportunity to create real, systemic change.
Through online tools and the rise of peer-to-peer sharing, storytelling has been democratized. Corporations have lost their monopoly on storytelling.
We have the opportunity to tell great stories that inspire people to realize their power as changemakers. But we need to seize it.
Too often, organizations feel unequipped to tell great stories and fall back on descriptions of programs and requests for donations.
Audiences feel like they are giving to you instead of feeling like they are a part of you.
Your audience is hungry for meaning, belonging and purpose.
Let us help you craft a story that will invite people to be a part of something that matters.
By the end of this workshop, you’ll know how to share a narrative that will empower your audience to see themselves as an integral part of your story- driving fundraising, advocacy, engagement and ultimately, CHANGE.
How to create a movement by crafting your hero storyJonathan Mead
When you get clear on your work's Hero Story, your business can become a movement. Your work can become legendary.
Get the full course here: www.theplaybook.co
This presentation guides you through the process of developing your "Hero's Journey" story via the form of a compelling about page.
You can use this story anywhere though to talk about your work and purpose, on your Twitter bio or over coffee with a potential partner. When you tell people about the work you do and why it matters, you'll no longer shrink of hesitate, you'll stand tall knowing that what you're doing is vital in the world.
Build a brand that people love, with Brand archetypesDerrick Kwa
Archetypes provide a quick, simple framework to building meaning and emotion - and to connecting with your customers. Learn about the 12 core archetypes, and how to use them to build a brand your customers will love.
A brand is a product with a personality. It is both a business and a human need. Creating a connection at a psychological level is what differentiates great brands from the rest.
Building authentic relationships in the new media era – the old fashioned wayPhillip Raskin
Authenticity is the new buzzword ... but it's really what we've always needed to do. Plus an examination of real vs. manufactured authenticity. From a session given at Crown Leadership's workshop on Experiential Marketing and Customer Engagement.
Learn the 12 brand archetypes and why you need to pick one for your brand. Is your brand a magician, or a lover? An outlaw, or an explorer? Building around an archetype can make your brand more memorable.
Stories: Your Secret Weapon For Building a MovementListenInPictures
Now, more than ever before, we have the opportunity to create real, systemic change.
Through online tools and the rise of peer-to-peer sharing, storytelling has been democratized. Corporations have lost their monopoly on storytelling.
We have the opportunity to tell great stories that inspire people to realize their power as changemakers. But we need to seize it.
Too often, organizations feel unequipped to tell great stories and fall back on descriptions of programs and requests for donations.
Audiences feel like they are giving to you instead of feeling like they are a part of you.
Your audience is hungry for meaning, belonging and purpose.
Let us help you craft a story that will invite people to be a part of something that matters.
By the end of this workshop, you’ll know how to share a narrative that will empower your audience to see themselves as an integral part of your story- driving fundraising, advocacy, engagement and ultimately, CHANGE.
How to create a movement by crafting your hero storyJonathan Mead
When you get clear on your work's Hero Story, your business can become a movement. Your work can become legendary.
Get the full course here: www.theplaybook.co
This presentation guides you through the process of developing your "Hero's Journey" story via the form of a compelling about page.
You can use this story anywhere though to talk about your work and purpose, on your Twitter bio or over coffee with a potential partner. When you tell people about the work you do and why it matters, you'll no longer shrink of hesitate, you'll stand tall knowing that what you're doing is vital in the world.
Build a brand that people love, with Brand archetypesDerrick Kwa
Archetypes provide a quick, simple framework to building meaning and emotion - and to connecting with your customers. Learn about the 12 core archetypes, and how to use them to build a brand your customers will love.
A brand is a product with a personality. It is both a business and a human need. Creating a connection at a psychological level is what differentiates great brands from the rest.
Building authentic relationships in the new media era – the old fashioned wayPhillip Raskin
Authenticity is the new buzzword ... but it's really what we've always needed to do. Plus an examination of real vs. manufactured authenticity. From a session given at Crown Leadership's workshop on Experiential Marketing and Customer Engagement.
Learn the 12 brand archetypes and why you need to pick one for your brand. Is your brand a magician, or a lover? An outlaw, or an explorer? Building around an archetype can make your brand more memorable.
The Brain Trust: How to Get the Right People Bought Into Your Vision and Help...Trevor Boehm
How to get your community to help you with your most pressing challenges.
The Brain Trust is a step-by-step process for startups, leaders, and anyone with a vision to get something off the ground to get the smartest people they know deeply committed to what they're doing.
Use this process to build an advisory board, to help you launch a new product, or prepare for you next fundraise.
Created with love by Assemble. howweassemble.com
ART DESCRIPTION/SYNOPSIS:
Creativity is no longer a luxury. It is a critical survival skill that we need to adapt to rapid changes, solve complex problems, imagine new possibilities, and navigate uncharted waters ahead of us. In this lecture, we learn and practice creativity through a workshop titled "Improvised Lives".
Improvised lives are lives defined by a sense of adventure, curiosity, exploration, and spontaneity. Improvised living requires a playful mode of continuous learning, intense curiosity, embracing chaos and uncertainty, thinking and problem-solving beyond borders, experimenting and making mistakes, and acting as an entrepreneur. In this workshop, you have opportunities to experiment with automated writing, doodling, drawing, ideating, imagining, and creating techniques.
In addition, we have about 20 mini-puzzles to solve. We cover a wide range of topics ranging from Oscars to celebrities, from vulnerability to humor, and from wellness to fashion. Finally, we have a mini-workshop on future generations (Alpha generation in particular), explore the biggest challenge facing them (climate emergency), and discuss the number one mental problem plaguing the youth of today (climate anxiety). After we give a nod to Greta Thunberg, we turn to another futurist and visionary who has set one of the most challenging and ambitious goals for himself: Elon Musk aspires to send 1 million people to Mars by 2050. We finish the lecture with a mini-workshop on "Life and Employability on Mars", where we learn surprising facts about this red planet, including the fact that creativity indeed will be a surviving skill on this planet.
Contents:
Review of Last Class: Asset Creation
Puzzles
IMPROVISED LIVES Workshop:
◦Exercise: Automated Creative Writing
◦Exercise: Automated Imagination (What If…)
◦Exercise: Automated Adventures and Fun (Lighten Up)
◦Exercise: Automated Imagination (Your Netflix Show)
◦Exercise: Automated Ideation (The Matrix Challenge)
◦Exercise: Moonshots and Asset Creation
◦Exercise: Automated Drawing and Doodling
Mini-Workshop: Future Generations & Climate Emergency
Mini-Workshop: Life and Employability in Mars (For fun & curiosity)
Key Takeaways
Brand Storytelling: A Look at the Hero and Brand JourneyKim Donlan
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
iCAAD London 2019 - Dufflyn Lammers - RESILIENCE GAMESiCAADEvents
RESILIENCE GAMES is an experiential workshop that creates an empowering journey guiding participants through the discovery of all four types of resilience
ART DESCRIPTION/SYNOPSIS:
Creativity is no longer a luxury. It is a critical survival skill that we need to adapt to rapid changes, solve complex problems, imagine new possibilities, and navigate uncharted waters ahead of us. In this lecture, we learn and practice creativity through a workshop titled "Improvised Lives".
Improvised lives are lives defined by a sense of adventure, curiosity, exploration, and spontaneity. Improvised living requires a playful mode of continuous learning, intense curiosity, embracing chaos and uncertainty, thinking and problem solving beyond borders, experimenting and making mistakes, and acting as an entrepreneur. In this workshop, you have opportunities to experiment with automated writing, doodling, drawing, ideating, imagining, and creating techniques.
In addition, we have about 20 mini-puzzles to solve. We cover a wide range of topics ranging from Oscars to celebrities, from vulnerability to humor, and from wellness to fashion. Finally, we have a mini-workshop on future generations (Alpha generation in particular), explore the biggest challenge facing them (climate emergency), and discuss the number one mental problem plaguing youth of today (climate anxiety). After we give a nod to Greta Thunberg, we turn to another futurist and visionary who has set one of the most challenging and ambitious goals for himself: Elon Musk aspires to send 1 million people to Mars by 2050. We finish the lecture with a mini-workshop on "Life and Employability on Mars", where we learn surprising facts about this red planet, including the fact that creativity indeed will be a surviving skill on this planet.
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison.
Want to get more inspiration from these experts?
Attend INBOUND 2013. Learn more: http://www.inbound.com/
Like the classic Cinderella story, in this icebreaker / crowdbreaker, guys must identify the girls by a shoe and could be used as an object lesson to discuss how we often judge people by appearances.
Archetype Overview with brand examples & character compass Emily Hean
A brief overview of Archetypes from The Hero and the Outlaw by Margaret Mark and Carol S. Pearson. Demonstration of archetypes in classical and pop culture as well as brand examples and alternate names for each archetype.
The Cannes Lions International Festival of Creativity is the biggest global award show in brand communications and an annual gathering of creative industry professionals. Landor is excited to have had the opportunity to share its insights at Cannes with some of the world’s top creative minds.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
1. 1
Brand Experience Tickets
How to create meaningful and engaging
experiences for brands and people.
Mario Gamper @ideaswilltravel
2. Everyone agrees that “experiences” win clients.
But how do you create them?
Branded experiences are gaining an ever-greater share of
consumer attention. But writing them isn’t easy.
I’ve been a Creative Director for more than 15 years. During
that time, I saw many tools that teach Creatives how to write
copy, or a TV-script. I didn’t find any that helped you write an
experience.
So I interviewed more than 25 experience creators. The
Brand Experience Tickets are the result of what I learned.
They are also the basis of a class I teach at the Miami Ad
School in Berlin.
2
4. What these Tickets are, and what they are not.
The 7 Tickets create storylines for your brand
experience.
Stories are how we understand whether something is meaningful, whether
it‘s a movie, a life, or a branded experience. Each Ticket is based on a
simple, time-tested experience-story.
The 7 Tickets are open to change.
I tested them for myself, I tested them at the Miami Ad School. But you‘re
free to modify them and add elements that inspire you.
The 7 Tickets are a heuristic tool, not the truth.
Heuristic tools are like great guesses. They work fast, for most people, in
most situations. They are never the only way to do things.
4
5. Every Experience Ticket is defined by 4 elements.
Motivation
Why do people find this experience meaningful?
Motivation is the most important element of any experience. It’s why people
join it. That’s why every Ticket has a subtitle that tells you the motivation
behind it. There is also a quick explanation of the motivation before the three
elements that you have to create: Goal, Action, and Reward.
Goal
What do you promise to make people engage with the experience?
Action
What kind of events do you need tp combine for the experience?
Reward
What validation do you have to give people at the end of the experience?
5
6. Expand your Brand Experience Ticket by asking:
What would X be?
Explore the Ticket story
If you are looking to add elements to your experience, don‘t be afraid to dive
deeper into the story that’s behind each Ticket. To kickstart this process, you‘ll
find a list of items under the name of „What would X be?“ at the end of each
Ticket.
Experiment and add
Feel free to personalize your list by adding new items that inspire you.
6
7. The Mountain
7
Overcoming Resistance
“Is this the summit, crowning the day? How cool and quiet!
We're not exultant; but delighted, joyful; soberly
astonished. Have we vanquished an enemy? None but
ourselves.”
George Mallory: Climbing Everest. 1923
8. Overcoming resistance
The Motivation behind the Mountain Ticket
8
Goal Action Reward
The Mountain-Top Overcoming Challenges Signs of Effort
Define a clear mountain-top.
Show people how to get there.
Tell them it won't be easy.
Define whether the mountain
has to be climbed solo, or
whether teams can be built.
Develop segments or levels of
increasing difficulty.
Ensure that potential of failure
is always present, but also
make sure enough get
through.
Make sure you show respect
to those who begin to climb
the mountain. Validate their
effort.
Treat the ones that reach the
top like an elite. Honor their
resilience.
The Mountain Experience reaffirms our sense of self. Passing challenges of ever-
increasing difficulty proves our resilience. Therefore, practical reasons for taking on those
challenges aren‘t really needed.
9. What would X be?
Expanding the Mountain Experience.
9
Example: „What would yodeling be in my experience?“
Climbing solo
Great Views
Yodeling
Mountain height
Basecamp
10. The Rebellion
10
Causing Change
“Disobedience, in the eyes of any one who has read history,
is man's original virtue. It is through disobedience that
progress has been made, through disobedience and through
rebellion.”
Oscar Wilde: The Soul of Man under Socialism, 1891
11. Causing Change
The Motivation behind the Rebellion Ticket
11
Goal Action Reward
The Defeated Empire Breaking the Rules Signs of Bravery
Explain why the status quo
needs to change.
Define an enemy, an evil
empire.
Create a battle to be won.
A rebel wants to be brave.
Offer opportunities to do
something difficult or risky.
Something normal people
would never dare.
Once heroes achieve victory,
offer them a parade.
But rebels don't want to look
like they were in it for financial
rewards. Instead, let them
carry the head of the enemy
on a pike.
We all want to change the world for the better. By giving us a clearly defined evil enemy,
the Rebellion Experience grants us certainty that we are on the right side. And let‘s not
forget that breaking rules is great fun.
12. What would X be?
Expanding the Rebellion Experience.
12
Example: „What would a revolutionary manifesto be in my experience?“
Enemy castle
Revolutionary
manifesto
Hideouts
Secret meetings
Traitors
13. The Temple
Finding Purity
13
“A particular piece of ground is specially reserved, and marked off
from the remainder of the land. It is not used, is withdrawn
from all merely utilitarian ends.”
Josef Pieper: Leisure. The Basis of Culture, 2009
14. Finding Purity
The Motivation behind the Temple Ticket
14
Goal Action Reward
The Spiritual Journey Reducing Distractions Signs of Enlightenment
Reveal a spiritual ideal that is
worth a journey.
Invite people to discover the
joy of focus and purity.
Leading people to focus needs
careful orchestration.
Reduce distractions, reduce
noise, reduce advertising.
Don't ever rush them. But offer
guidance when they need it.
Those who have been
enlightened form a society of
the chosen few.
Offer participants something
that feels rare, but simple.
The world is a hectic place, and we often become too hectic in it. The Temple
Experience reconnects us with a sense of spirituality and unburdens us. It’s a place of
simplicity that gives us the gift of calmness and clarity.
15. What would X be?
Expanding the Temple Experience.
15
Example: „What would priests be in my experience?“
Secret knowledge
Holy book
Prayer
Incense
Bells, gongs
Chants
16. The Game
Being Childlike
16
“We don't stop playing because we grow old;
we grow old because we stop playing.”
George Bernard Shaw, 1856-1950
17. Being Childlike
The Motivation behind the Game Ticket
17
Goal Action Reward
Winning The Game Alternative World Signs of Victory
This one is simple. Define how
people can win the game.
Offer a trophy to the winner.
Develop rules that constrain
people's options, make it
difficult, and require attention.
Start the game. Let people
play. Be the referee. Count
fairly.
The winner of a game
deserves a trophy. Give them
one.
Playing is a complex activity. The Game Experience demands that we treat it seriously,
and non-seriously at the same time. It’s giving us back the ability of children to lose
ourselves in an alternative reality, for a limited time. Tackle your boss, but don’t talk
about it later.
18. What would X be?
Expanding the Game Experience.
18
Example: „What would the score be in my experience?“
Playing field
Foul/Penalty
Rackets
Referee
Half-time
Score
20. Gaining Powers
The Motivation behind the Wonderland Ticket
20
Goal Action Reward
Magical Powers Being Amazing Signs of Unusual Power
Define a wonderful world of
magical opportunities.
Promise that it offers both
excitement and great power -
with no effort.
Begin by amazing participants,
but quickly offer them an easy
way to use the magical
powers.
Make it clear that those
magical powers have to be
used for the good of everyone.
Give people an object which
shows that they have special
powers now.
Make those objects look non-
threatening.
Humans are limited creatures. Adding skills not only takes time, it's often difficult, and
sometimes impossible. The Wonderland Experience presents us with an opportunity to
magically expand our experiences and powers.
21. What would X be?
Expanding the Wonderland Experience.
21
Example: „What would a wizard be in my experience?“
Magic wands
Black magic
Potions
Spells
Wizard
Robes
22. The Barnraising
Helping Others
22
“No man is an island entire of itself; every man
is a piece of the continent, a part of the main.”
John Donne, English Poet, 1624
23. Helping Others
The Motivation behind the Barnraising Ticket
23
Goal Action Reward
The Common Good Joining Efforts Signs of Common Success
Define a common good which
cannot be achieved alone.
While a significant amount of
contributions is needed to
succeed, the individual effort
required does not have to be
heroic.
Give people well defined easy
tasks.
Tell them they did well.
Show everyone how well work
is progressing.
Ensure working together is
fun.
Individually, participants of a
barnraising don’t need much:
A piece of cake. A smile. Any
small token of appreciation.
But make sure that the world
can see what they achieved by
working together.
As a species, we are able of astounding egotism as well as altruism. The Barnraising
Experience offers satisfaction by making us part of something bigger than ourselves. In
return for our efforts, we need to see a celebration of community - not personal benefits
24. What would X be?
Expanding the Barnraising Experience.
24
Example: „What would building materials be in my experience?“
Building materials
Lazy bystanders
Cake
New barn owner
Hammer, Saw
Sweating
25. The Campfire
Sharing Stories
25
“Man alone is the story-telling animal. Stories are how we create
belonging, how we define ourselves, our families, our societies.”
Salman Rushdie, 2011
26. Sharing Stories
The Motivation behind the Campfire Ticket
26
Goal Action Reward
Community Respect Having a Voice Signs of Social Relevance
Define the core values of the
community.
Show how important they are.
Tell people their opinion needs
to be heard by others.
Build a space that is inviting,
comfortable. Invite people who
want to be heard.
To keep the conversation
going, add a little provocation
every now and then.
Throw out anyone who scares
away others, or breaks
campfire rules.
People like being influential.
Offer signs that signify how
much people contribute to the
values of the community.
We create our identities by telling stories. In a lively community, people take turns to tell
who, what and why the community is. Not all of the stories of the Campfire Experience
have to be smart, or polite. It's more important that the buzz of voices never stops.
27. What would X be?
Expanding the Campfire Experience.
27
Example: „What would stoking the fire be in my experience?“
Getting wood
Last sparks
Children
Old storytellers
Stoking the fire
Dusk