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The Complete Developer Luke Hohmann Founder & CEO Enthiosys, Inc. Copyright © 2006 by Luke Hohmann
Hiring The Complete Developer ,[object Object],Product Box Innovation Game sm
The Results?
They Want A Lot, Don’t They?
Developer Dan (Danella) Technical Competence Customer Driven Business Acumen
Technical Competence The Responsibility is Yours
Skills and Responsibilities
Technical Depth Ignorant Never heard about it Aware I’ve heard about it but not used it Apprentice I’ve used it and can do basic things Practitioner I’m competent in the technology Master My peers seek my advice Expert I’m recognized by my prof. community
Technical Breadth
Managing Your Growth Through Competency Frameworks ,[object Object],[object Object],Depth of Knowledge Apprentice to Expert Breadth
Creating Your  Competency Framework
Business Acumen How do you  help your company make  more money than they pay you?
Profit Engine Framework ,[object Object],Pricing Model How Much Money You Make Customer ROI Model Quantifies Value Enforcement Model Protection of Rights Licensing Model Terms and Conditions of Use Business Models The Event That Makes Money Profit Engine Causes More Money Making Events Customer Value Model Identifies and Captures Value
Business Models ,[object Object],[object Object],[object Object]
Six Core SW Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Charity?
Time-Based Access ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effects of  Time-Based  Access on Tarchitecture ,[object Object],[object Object],[object Object],[object Object]
Transaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Effects of  Transactions on Tarchitecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effects of Metering on Tarchitecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hardware ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effects of  Hardware on Tarchitecture ,[object Object],[object Object],[object Object],[object Object]
Service ,[object Object],[object Object],[object Object],[object Object],[object Object]
Effects of  Service on Tarchitecture ,[object Object],[object Object],[object Object],[object Object]
Revenue Obtained / Cost Saved ,[object Object],[object Object],ServiceSource, with annual revenue between $25M - $50M, says it receives compensation  based on the revenue it generates for its  clients and charges no consulting, training or implementation fees, or ongoing  management costs.  - June 29, 2005, San Jose Mercury News
Effects of  Revenue /Costs on Tarchitecture ,[object Object],[object Object],[object Object],[object Object]
Let’s Try It… ,[object Object],[object Object],[object Object],[object Object]
What Is (or Are)  Your Business Model(s)
Customer (Market) Driven Are you creating what they want? How do you know?
What’s a Requirement?
Are You Sure? How Do You Know That’s What Your Customers Really Want?
The Agile Manifesto (2001) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Find Out Who You Talk With ,[object Object],[object Object],Spider Web
Let’s Do It Again ,[object Object],[object Object],Spider Web
Developer One
Developer Two
Manager One
If We’re So Agile,  Where Are the Customers? Do you have the tools to talk with  customers?
Techniques To Foster Understanding
Getting Access To Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be forewarned: It isn’t always a fun experience
Developer Dan (Danella) Technical Competence: The Responsibility  Is Yours Customer Driven Learn to Work  With Customers Business Acumen Understand How Your Company Makes  $$$$
And A Postscript…
In Greater Detail…
Thank You !!! ,[object Object],Innovation Through Understanding Luke Hohmann Founder & CEO Enthiosys, Inc. cell: (408) 529-0319 www.enthiosys.com [email_address]

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