Vinay Mohanty is an entrepreneur, consultant, designer, and developer with experience leading product teams and conducting user research and interaction design. He specializes in areas like interaction design, usability, visual design, and UI development. As an entrepreneur working as a "team of one", he takes on a broad range of roles including product management, client relations, sales, and process planning. He believes in an iterative design process with user feedback and emphasizes the importance of design and user experience for all parts of a product and customer experience.

1. Me ?
Vinay Mohanty
• Entrepreneur, consultant
• Designer
• Developer
• Process guy !
• Sales and pitches
• Client relations and project planning
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2. Experience
• Consultant. Various clients
• Product team lead. Sr Interaction designer. Qualcomm
• Interaction designer. Rich internet apps team. Capgemini
• Research Associate. VIS Lab, Germany
• Design- developer. Grandmother India
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3. Who am I ?
entrepreneur. team of one. broad with a few areas of depth.
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4. Who am I ?
entrepreneur. team of one. broad with a few areas of depth.
depth
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5. Who am I ?
entrepreneur. team of one. broad with a few areas of depth.
Interaction design
Usability
Research
Visual depth
UI development
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6. Who am I ?
entrepreneur. team of one. broad with a few areas of depth.
Design planning, tools, processes Knowledge sharing, forums, training, hiring
Interaction design
Usability
Research breadth
Visual depth
UI development
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7. Who am I ?
entrepreneur. team of one. broad with a few areas of depth.
Product management Client relations and sales Project planning, resources, timelines
Design planning, tools, processes Knowledge sharing, forums, training, hiring
Interaction design
Usability
Research breadth
Visual depth
UI development
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8. 3 basic questions ?
Why are we making this ? Business Goals
What are we making ? Features. Priority. USP. Discovery.
How are we building this ? Design. Development. Process
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9. Value creation
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10. Entrepreneur – why build ?
Beta tester, user
Entrepreneur
Knowledge sharing & team building
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11. Entrepreneur – why build ?
Beta tester, user
-For new softwares
-Contribute to open source
Entrepreneur
-Team of one
-Get things done
-Plan and execute
-Budgets, clients, selling
-Value proposition
Knowledge sharing & team building
-workshops, forums
-Training, mentoring designers
-Hiring
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12. Product, business – what to build ?
Product management & strategy
Process planning
Client relationship & sales pitch
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13. Product, business – what to build ?
Product management & strategy
-Feature set prioritization
-Competitive analysis, gap analysis
- business case, revenue models Process planning
-Visual thinking, sketches -UX Processes and tools
-Evangelize design
-Resources, timelines
-Release planning
-Co-ordinate design & development
Client relationship & sales pitch
-ROI
-Client presentations
-Interviews, evangelize, get sign-offs
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14. Product design – how to build ?
Interaction Designer / IA
UI developer
Usability & user research
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15. Product design – how to build ?
Interaction Designer / IA
-Detailing, options, sketches
-mockups, wire frames
-Storyboards, flows UI developer
-Concept maps, object relationship -Semantic HTML
-UI specs. Review development work -progressive enhancement, css
Information design -Standards compliant, cross browser
-typography, layout -Accessibility
-Visuals, icons -Opensource libraries
elgg, scence graphs, jquery
Usability & user research
-Mental models, persona, Scenarios
-Contextual interviews
-Usability testing and expert evaluation
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16. Samples. My work. website
• Ubiquitous computing. Smart applications.
• Usability
• UX Consulting
• Design patterns
• User interviews, scenarios, personas
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17. Samples. My work. website
• Rich Internet applications, web products
• Process design
• Dashboards. Business Intelligence
• Mobile products
• Product concepts
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18. I believe…
• Design is too important to be left to designers.
• Designers don’t own user experience
• Design thinking, design all customer touch points
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19. Iterate. Fail. Incremental
• There are no methods to design. Explore , iterate.
• Be ready to fail, make decisions and judgments
• Feedback loops
• Focus groups and user research is to validate not to design.
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20. Evangelize. Shepherd
• Designers should stay till the end
• Help build the product
• Champion the product not the design
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21. Thanks !
• Q&A
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