Forms & ConventionsIn what ways does your magazine use, develop or challengeforms and conventions of real music magazines? FRONT COVER: I think that my magazine conforms and also challenges the forms and conventions of real music magazines which gives it an originality factor . My front cover conforms to the conventions of real music magazines because it includes the basic forms of a magazine which are the; Masthead, sell lines, main image, slogan, barcode, feature article, price & date.Although You will notice that my front cover also includes a bible verse at thebottom of the page as an inspirational message to the target audience instead ofa sell line which adds a religious element to the genre of the magazine which isUrban Gospel. My front cover also challenges the forms and conventions of realmusic magazines because the masthead is in front of the main image becauseput I into consideration that this is the first issue of my magazine, so its not atthe stage where its a very well known music magazine yet, whilst most realmusic magazines place the masthead behind the main image because its alreadywell known to the majority of the public. Another way my front cover challengesthe forms and conventions of real music magazines are that I kept and did notcrop out the background of the main image as I felt this contributed to theurban feel of the magazine and most music magazines use one or two people ina close up shot as their main image but I feel have challenged this by usingthree people in a mid- group shot which in my opinion takes more effort interms of positioning to fit the page.
CONTENTS PAGE: and conventions of a realMy contents page conforms to the formsmusic magazine as it includes the editors letter and the page numbersof each topic. Although the page numbers are in different colours nextto the information to clearly stand out to the readers. And the topicsubheadings are also in a bright pink colour to indicate the differenttopics featured. This subverts from normal music magazines as theyusually stick to one colour.
DOUBLE PAGE SPREAD: My Double page spread could be said to adhere to the forms and conventions of a real music magazine because the main image covers approximately 40- 45% of the copy on one side with the text covering about 55 % of the copy , simultaneously matching the house colours of the magazine ( blue, white and black). The spread also conforms with the normal conventions by including page numbers, the name of the person who took the photo and wrote the article and a by-line about the feature and page numbers .However, even though my double page conforms to the conventions of a real music magazine by including a caption, it uses quotes instead of it common purpose of sell lines to show to the audience interesting information mentioned .
Presentational IssuesHow does your magazine represent particular socialgroups? My magazine represents the Urban Gospel view with a demographic of middle/ late teens and young adults. My magazine uses three young black African girls. They represent the young black youth of today , as they are often stigmatised for being a negative , dangerous influence to the community , in reference to drugs, alcohol and gang/ knife crime. The fact that these young black female artists are the features of a Gospel magazine which is commonly viewed as righteous and holy may show that they are subverting from that stigma in a positive manner. Also the fact that the artists are wearing plain bright coloured clothing also subverts from the stereotype that all black gang youth wear hoodies, baggy jeans and sneakers.
InstitutionsWhere would my magazine be distributed? I think that since my target audience is reasonably wide, its fair to suggest that I distribute my magazine in places where they are most likely to visit . My magazine would fit into big institutions where the market sale for reading sources are fairly high. The first place I would suggest for my magazine to be distributed would be at churches, because the genre of my magazine is Urban Gospel so it s a natural institution where many people of the Christian faith would go to purchase my magazine. The second institution I would place my magazine to be distributed would be at youth groups because they are my main target audience so they would gain easy access to buy the magazine , if it was available there. I would then move on to bigger institutions such as WHSmith, where very many people go to purchase such products as stationary and magazines because they supply a wide range .
Institutions continued...As well as WHSmith , I would distribute my magazine at the well knownretailer Water stones which is also another well trusted institution whereit specialises in only books and magazines, where some of my targetaudience would go to purchase a textbook for the subject they arestudying.Finally , another institution I would place my magazine for purchase wouldbe at big brand supermarkets such as Tesco’s and Sainsbury’s becausethey do supply a good range of magazines on their stands and a lot ofpeople go to shop there on a regular basis for various needs and a few ofthose people could be potential target audience .
Target AudienceWho would be the target audience for your magazine? The target audience for my magazine would mainly be teenagers up to young adults from 15 – 25 of any ethnic background living in middle- low class areas in and about London. My target audience would have some type of interest in Gospel / attend church And/or watch programmes like KICC or listen to radio stations like Premier radio to give them a sense of the Christian way of life. I carried out a questionnaire to find out what topics my target audience would be interested in reading and finding out more about . Which would help me know what to include in my Urban Gospel Music Magazine.
Addressing the readershipHow did you attract / address your audience? For my target audience to be attracted and buy my magazine, I made sure that I young teenagers (youth) as the front cover so that when they look at first glance, they can already tell that the magazine is possibly targeted at them. I also made sure that I included colloquial language in the text such as ‘LOL’, ‘ Is prayer really that important?’ so that they could relate to the context and feel comfortable. I also included words such as ‘you’ frequently to make the reader really feel involved with the magazine. Through the Questionnaire I carried out I found out that my target audience equally preferred bright and dark colours in the magazine, so to appeal to this I used a mixture of the colours in the text, especially the contents page to make it look more bright and interesting to read , and not dull enough to overlook and keep back on the stack. I also found out through the questionnaire the popular topics that my target audience would like to read about, this gave me insight into what I should feature in my music magazine, which would attract both male and female target audiences.
Technical/Construction IssuesWhat have you learnt about technologies from theprocess of constructing your magazine? Even though I used a 12 megapixel Kodak Easy share C143 camera to take the photo’s for my Music magazine, I have learnt that using an SLR camera, would be the most suitable camera to take better high quality pictures. I have learnt how to remove a background e.g. (White) from a heading from another website such as Urbanfonts.com, by print screening the font , then copy and pasting it to Photoshop, followed by the magic eraser icon to remove the white background leaving me this just the heading. Also, if when Im working on publisher and I want to transfer the whole page to Photoshop, I simply group the page with my work and save it as a Jpeg and transfer to Photoshop.
Technical/Construction Issues continued...Using an editing site called Picnik, I was able to modify thecolour and brightness of my photo’s to make them look moreattractive.Finally, I’ve learned through repeated drafting, to try andapply colours for my text that complies with the backgroundof the page for my magazine so that it is not difficult for mytarget audience to read.
Front cover comparison I have learnt a significant amount between creating my (preliminary)school magazine and my (final) music magazine.In the school magazine, the masthead/subheading covered part ofthe faces of my main image which is not conventional in a realmagazine. This taught me for my music magazine that I should placethe masthead behind the main image or if I still want the mastheadin front I should make sure it doesn’t cover the face so it allows thereaders to see who is on the front cover clearly.I also learnt that in a real magazine, the front cover will always have abarcode and in my preliminary magazine I did not include a barcodeor the year in which the magazine was published which subvertsfrom the conventions of a real magazine whereas in my finalmagazine I made the effort to include these conventions.
Front Cover comparisonContinued...In my preliminary magazine the sell line covereda lot of the main image with the backgroundcolours and shapes I used to accompany it.From this I have learnt to ensure in my finalmagazine that the sell lines do not take up asignificant amount of space on the front cover,but can still be seen, using bright colours andbold fonts.In conclusion I think my final magazine is betterthan my preliminary magazine, because it looksmore like a real magazine.
Contents comparison/conclusionI have learnt from my school magazinecontents page that I need to produce ahouse colour for my magazine so that itmatches and looks appealing to the eye.I have also learnt to make my photo bigger inmy final contents page in my music magazineso the readers can see the photo clearly. Inconclusion I prefer the contents for my finalmusic magazine, because its more detailed.