Questionnaire for magazine billboard and radio

1. Evaluative Questionnaire – Magazine, Billboard and Radio Advertisement
1. Do you like the look and layout of all of the magazine pages?
 Yes
 No
2. How do you rate the quality of images used with in the magazine and the billboard?
(circle: 1-bad 10-good)
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3. Do the images included correspond appropriately with the media products?
 Yes
 No
4. Did you enjoy reading The White House Yoga Studio article?
 Yes
 No
5. Do you like the layout of the contents page and double page spread?
 Yes
 No
6. After reading the contents page and double page spread on The White House Yoga
Studio, would you continue reading the rest of the magazine?
 Yes
 No
7. How would you rate the sound quality of the radio advert? (circle: 1-bad 10-good)
1 2 3 4 5 6 7 8 9 10
8. Do you think that the billboard and radio advert form a successful advertising
campaign for the magazine?
 Yes
 No
9. Is the billboard striking enough for you to want to read the magazine?
 Yes
 No
10. Is the radio advert successful enough for you to want to read the magazine?
 Yes
 No
11. What is the strongest media product out of the magazine, billboard or radio advert?
 Magazine
 Billboard

2.  Radio Advert
12. Which do you think is the weakest product?
 Magazine
 Billboard
 Radio Advert
13. Is there anything that could make these products better?
14. How would you rate the cohesion of these media products? (circle: 1-bad 10-good)
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