TA of Leicstyle

3. House Style
The house style of this front cover and
throughout the magazine is similar with the
primary colours used being blue, white,
green and black. This supports the magazine
target of being sophisticated and minimalist.
There are only three types of text font used
which meets the conventions of a regional
magazine, as well as the imagery matching
the genre of the magazine being an image of
a landmark within the region the magazine is
written for.
Main Cover Image
The main image on the front cover is an XLS of Old John which is a well known landmark in Leicestershire. Within the
archway is a model doing a yoga pose which will target the aspirers of the magazines audience as they will see that
they can learn a new skill like yoga and want to buy the magazine to know more. The XLS connotes how even though
women will want to aspire to be like the yoga model, they have to work for the skill and it doesn’t just come to you
easily. The distance of the landmark gives the audience personal identity as they will see the magazine front cover and
automatically assume that it is about their home region due to them knowing about that location.
Masthead
The masthead is off centre to the left and with its white stroke stands out
from the cover lines. However, I think that the audience are not as worried
about the title of the magazine, they are more interested in the image on
the front which is why the image is more eye capturing than the title.
Cover lines
There are 4 cover lines on the magazine
front cover which inform the reader of
things that are included in the magazine
which is a selling point as the audience
will want to know what they are going to
be reading about before purchasing it.
Pricing
The price is displayed below the bar
code which informs the audience how
much they will need to pay for the
magazine. It costs £4 which is a
reasonable price for a magazine that is
targeting an A-B income bracket
audience who have enough disposable
income to buy a more expensive
magazine which contains information
that will interest them.

5. House Style
The house style has been carried on onto
the contents page with the emphasis on the
blue, black and white. The same fonts have
been used which connotes continuity
throughout the magazine, as well as
professionalism.
Layout
The layout of the contents page is simplistic
and formal which will stereotypically attract
the female audience as they like to have
things in order. Due to the layout being like
this, it is very easy to find what you are
looking for quickly and every article with
page number is correctly labelled, allowing
them to navigate through the magazine. The
layout is very feminine with the snowflakes
and the blue which links with the primary
audience.
The image of the front cover in the bottom right hand corner will again reiterate to the audience that this magazine
is a regional magazine, and the skyline explains to the readers a discount they can receive if they sign up to a
subscription. This targets the female audience due to them having busy lives, they may not have time to go out
and buy the magazine every month, so the fact that they can pay for it to be posted through their letter box once
every month without them thinking about it is a massive incentive.
Sub Images
The XLS of the yoga class gives the
audience an indication of what the yoga
classes are like with the studio that is
mentioned in the magazine, as well as
having connotations of aspiration because
if they audience attend the yoga classes
then they will end up feeling a lot healthier.
Also the fact that you are able to see the
whole of the body of each yoga student
connotes power and dominancy women
gain which is derived from Gauntlet's
Empowered Female Theory.
The image of the boutique targets the A-B
income bracket due to it looking high end,
with connotations of prestigious and
materialism alongside it.

7. Layout
The layout of the contents page is simplistic
and formal which will stereotypically attract
the female audience as they like to have
things in order. Due to the layout being like
this, it is very easy to find what you are
looking for quickly and every article with
page number is correctly labelled, allowing
them to navigate through the magazine.
Main focal image
The main image is spread along the two pages and the rule
of thirds has been followed due to the yoga model being
exactly in the centre of the pages. The reader is able to see
the yoga model and gain personal identity because if they
took up a hobby like that at the yoga studio, they could end
up looking like her.
Pull Quote
The pull quote are an incentive to the article and has attracted
the audience to read the article and decide whether they are
interested in it or not. The one on the right hand page gives the
audience an insight into how the instructor feels when doing
yoga and the one in the centre of the article breaks up the vast
amount of text.
Text
The amount of text appeals to
the A-B income bracket
audience who are fox thinkers,
more sophisticated and enjoy
reading information about their
local community, as well as
having time to try new things as
they have more money.
House Style
The house style is carried onto
the double page spread with
the same fonts, colours and
imagery which connotes
continuity and professionalism
throughout the magazine.
Drop Caps
The drop caps at the start of every
paragraph is also conventional and
suits the professional and
sophisticated target audience.

9. Price
The price in the puff in the right hand corner of the billboard
reflects the magazine and the content included in the fact
that this product is premium which links well to the target
audience due to them having more disposable income.
Text
The amount of text appeals to
the A-B income bracket
audience who are fox thinkers,
more sophisticated and enjoy
reading information about their
local community, as well as
having time to try new things as
they have more money.
Social Media References
The social media logos attract the digital
native audience, even though social media
isn’t a big part of this magazine, they still have
pages to promote the magazine and
encourages the secondary audience to
purchase the magazine.
Masthead
The masthead is aligned to the
left of the billboard, with the
tagline underneath which
explains to the person who has
seen this billboard what it is
advertising.
House Style
Yet again, the house style is continued
throughout the billboard with the blues, greens,
blacks and whites being the primary colours
used. The same font is used as well as the
imagery which connotes the professionalism
and sophistication the magazine is trying to
portray, as well as the continuity throughout the
whole magazine campaign.
It clearly explains where you are able to buy the
magazine, as well as what the latest editions front
cover looks like which gives the audience personal
identity as the are able to associate the billboard
with this magazine.