The document presents a project from an English class at Colegio La Salle to design a body wash soap company called AASTTEM Softty Heart. The project involved learning about the ingredients, production, marketing, and legal requirements for the soap. It also explored how different school subjects like communications, law, and economics relate to the project. The document outlines the company structure with students in roles like President, Marketing, and Sales Manager. It discusses the product, target audience, and marketing strategies like posters, brochures, TV and radio commercials. Student quotes praise the project for being creative, responsible, and giving business insights.
Reintroduction of a product or marketing campaign after it has been discontinued for a period of time and then undergone some sort of improvement or change.
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMULSamiirr Ali
The presentation aims to provide an insight of an analysis to Advertisements of the brand 'AMUL' and understand its Segmentation, Target Market and Positioning.
BUSINESS ETHICS AND CORPORATE GOVERNANCE -CORPORATE SOCIAL RESPONSIBILITY CAS...Priyanka Bachkaniwala
The document discusses Coca-Cola's corporate social responsibility activities in India and the various issues and controversies they have faced. It details Coca-Cola entering and exiting the Indian market in the 1970s and re-entering in 1993 through an alliance. It describes lawsuits against Coca-Cola regarding high pesticide levels in their products and impacts on local communities from groundwater depletion at some plant locations, which led to protests. The document examines several specific cases and calls for Coca-Cola to take responsibility and compensate affected groups.
This document is a project report submitted by DiptiRanjan Panda to their professor Dr. T.K. Das at Sambalpur University. The report analyzes consumer perception of Park Avenue deodorant in Sambalpur Town. It includes an introduction to the objectives of the study, Park Avenue and its parent company Raymond Group, and background information on deodorants. The content covers the history and purpose of deodorants, how they work to prevent body odor, and regulations around their classification.
Hamdard Laboratories produces Rooh Afza, an herbal drink invented in 1905. Rooh Afza has strong brand recognition in Pakistan and generates 50 billion rupees in annual sales for Hamdard. It is commonly consumed in the summer and during Ramadan. While Rooh Afza maintains a leading market share, it faces increasing competition from products like Jam-e-Shirin and needs to reposition itself to appeal to younger consumers who prefer energy drinks and ready-to-drink beverages. Focus groups and a SWOT analysis identified opportunities for Hamdard such as new flavors, celebrity endorsements, and an improved website to promote Rooh Afza in today's market.
Spencer's is a retail company operating in India since 1996. It has over 400 stores across 65 cities, with approximately 2 million square feet of retail space. Spencer's offers a range of products including food, apparel, electronics and lifestyle goods. It aims to provide customers with innovative products and services, as well as a unique shopping experience.
Amul is India's largest food brand and dairy cooperative. It was founded in 1946 as a cooperative brand owned by milk producers in Anand, Gujarat. Amul products include butter, milk, cheese, ice cream, chocolate and other dairy products. Amul has a strong brand recognition in India due to its iconic advertising campaigns featuring the Amul girl. It has over 3 million milk producers as members and is ranked as the largest dairy brand in Asia Pacific, competing globally with success.
The document presents a project from an English class at Colegio La Salle to design a body wash soap company called AASTTEM Softty Heart. The project involved learning about the ingredients, production, marketing, and legal requirements for the soap. It also explored how different school subjects like communications, law, and economics relate to the project. The document outlines the company structure with students in roles like President, Marketing, and Sales Manager. It discusses the product, target audience, and marketing strategies like posters, brochures, TV and radio commercials. Student quotes praise the project for being creative, responsible, and giving business insights.
Reintroduction of a product or marketing campaign after it has been discontinued for a period of time and then undergone some sort of improvement or change.
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMULSamiirr Ali
The presentation aims to provide an insight of an analysis to Advertisements of the brand 'AMUL' and understand its Segmentation, Target Market and Positioning.
BUSINESS ETHICS AND CORPORATE GOVERNANCE -CORPORATE SOCIAL RESPONSIBILITY CAS...Priyanka Bachkaniwala
The document discusses Coca-Cola's corporate social responsibility activities in India and the various issues and controversies they have faced. It details Coca-Cola entering and exiting the Indian market in the 1970s and re-entering in 1993 through an alliance. It describes lawsuits against Coca-Cola regarding high pesticide levels in their products and impacts on local communities from groundwater depletion at some plant locations, which led to protests. The document examines several specific cases and calls for Coca-Cola to take responsibility and compensate affected groups.
This document is a project report submitted by DiptiRanjan Panda to their professor Dr. T.K. Das at Sambalpur University. The report analyzes consumer perception of Park Avenue deodorant in Sambalpur Town. It includes an introduction to the objectives of the study, Park Avenue and its parent company Raymond Group, and background information on deodorants. The content covers the history and purpose of deodorants, how they work to prevent body odor, and regulations around their classification.
Hamdard Laboratories produces Rooh Afza, an herbal drink invented in 1905. Rooh Afza has strong brand recognition in Pakistan and generates 50 billion rupees in annual sales for Hamdard. It is commonly consumed in the summer and during Ramadan. While Rooh Afza maintains a leading market share, it faces increasing competition from products like Jam-e-Shirin and needs to reposition itself to appeal to younger consumers who prefer energy drinks and ready-to-drink beverages. Focus groups and a SWOT analysis identified opportunities for Hamdard such as new flavors, celebrity endorsements, and an improved website to promote Rooh Afza in today's market.
Spencer's is a retail company operating in India since 1996. It has over 400 stores across 65 cities, with approximately 2 million square feet of retail space. Spencer's offers a range of products including food, apparel, electronics and lifestyle goods. It aims to provide customers with innovative products and services, as well as a unique shopping experience.
Amul is India's largest food brand and dairy cooperative. It was founded in 1946 as a cooperative brand owned by milk producers in Anand, Gujarat. Amul products include butter, milk, cheese, ice cream, chocolate and other dairy products. Amul has a strong brand recognition in India due to its iconic advertising campaigns featuring the Amul girl. It has over 3 million milk producers as members and is ranked as the largest dairy brand in Asia Pacific, competing globally with success.
The document provides information about Coca-Cola's history, operations, and controversies in India. It details Coca-Cola's founding in 1886, expansion globally, and return to India in 1993 after a 16-year absence. It discusses Coca-Cola's vision, market share, suppliers code of conduct, and quality promises. However, it also outlines accusations of unethical practices like a lack of transparency, unhealthy products, excessive water use, and environmental pollution. One controversy discussed in depth is Coca-Cola's plant in Kerala, where locals complained of water depletion and waste dumping containing toxins. The document raises questions about the company's corporate governance and ethics.
Rebranding Naurus---- Organization based in Pakistanjaze223
This presentation is a sample and should be taken as such and only to be used as a tool or reference.
This presentations entails the details of rebranding a product in this particular situation a Pakistani beverage manufacturer.
Dabur India is an Ayurvedic and natural healthcare company established in 1884 in Kolkata. It has since expanded its product portfolio to include healthcare, personal care, home care, and food products. Some of its major brands include Chyawanprash, Hajmola, Vatika shampoo, and Real Active Juice. The company's strengths include strong brand alliances, effective marketing strategies, and a large customer base, while weaknesses include insignificant R&D and limited product lines. Opportunities for growth include government support, acquisitions, an online presence, and expanding markets, but threats include increased competition and changes in consumer preferences.
Patanjali Ayurved is an Indian FMCG company established in 2006 that produces around 444 herbal and mineral products. It has manufacturing units and headquarters in Haridwar, India and imports most of its herbs from Nepal. Patanjali sells its products through nearly 4,700 retail outlets as well as online and modern trade stores. The company offers a wide range of food items, beverages, healthcare products, personal care products, cleaning agents, and publications. With over 400 products, Patanjali has a large product mix length, and its product mix consistency is high since all products are consumer goods.
Research project on GREENBRREW GREEN COFFEESaurabh Verma
The research project is based on GREENBRREW , A Indian brand of green coffee, owned by the company Shri Vinayak Services and lead by founder Lokesh Gupta which aims to solve your health problems by allowing you to sip your favorite drink.
Lush is a cosmetics company founded in the UK in 1994 that sells fresh handmade cosmetic products. They have over 820 stores globally. The document discusses Lush's marketing strategy for entering the Malaysian market. It analyzes the political, economic, social, technological, environmental and cultural factors in Malaysia and discusses Lush's values and competitive advantages. It recommends that Lush globalize further through international expansion.
The document provides information on the Raymond brand and Park Avenue brand. Some key points:
- Raymond is an Indian menswear brand launched in 1986 that provides stylish clothing. It has over 60% market share in suits in India.
- Park Avenue is a mens grooming brand launched in 1986 under JK Helene Curtis. It provides deodorants, fragrances, and other personal care products.
- Both brands aim to offer modern, stylish products to professionals and want to expand internationally. Park Avenue in particular wants to increase women's product lines and digital sales.
Patanjali Ayurveda Ltd. is an Indian consumer goods company founded in 1997 and headquartered in Haridwar that produces ayurvedic medicines and consumer products. It was founded as a small pharmacy by yoga guru Baba Ramdev and has grown significantly, with a turnover of Rs. 2000 crore in 2014-15 and 200,000 employees in 2011-12. Patanjali's mission is to process farm products into daily consumables to offer urban residents healthy, pollutant-free lifestyle products while increasing farmers' incomes through economically produced goods with unmatched purity, price and quality.
Fiama di Wills is an Indian personal care brand owned by ITC that uses a liquid crystal technology developed by Laboratorie Naturel in Bangalore. The brand's product portfolio includes fragrances, body wash, hair care, skin care, and talc. Some major products include Fiama di Wills, Vivel Essenzia di Wills Superia, and Engage. The target market segments include young teenagers and middle-aged consumers across rural, urban, and suburban areas seeking daily use, non-sticky products for good skincare to look beautiful and confident.
Unilever is a multinational consumer goods company founded in 1930 through the merger of Lever Brothers and Margarine Unie. It employs over 179,000 people worldwide and has a presence in over 150 countries. In Pakistan, Unilever Pakistan Limited is the largest FMCG company and owns popular brands such as Lux, Fair & Lovely, and Lipton Yellow Label tea. The report provides a history of Unilever and its brands in Pakistan, including market share and positioning strategies for various products. It also analyzes the company's strengths, weaknesses, opportunities, and threats through a SWOT analysis.
The document outlines the marketing mix strategy for a new coconut water product called "DHAB". Key elements of the marketing mix include:
- The product brand is called "DHAB" with a vision of providing natural coconut water. The packaging will be in bottles and aluminum cans with a 6-month shelf life.
- Pricing will be 50 taka for a 500ml bottle and 80 taka for a 1000ml bottle, with cans priced at 60 taka for 250ml. This is competitive with similar products.
- Promotion will include TV, newspaper, billboard ads as well as radio, sales promotions, sales forces, public relations and digital marketing.
- Distribution will utilize
Rasna is a soft drink concentrate brand introduced in India in 1976 owned by Pioma Industries. It provides real fruit flavors and was the first brand in India to do so. Rasna offers various flavors including nimbu pani, orange, mango, cola, and lemon. It has offices across major Indian cities. Rasna has received several awards including the Superior Taste Award in 2008. It is the number one brand in the beverage category and most trusted brand in India. The document discusses Rasna's product portfolio, achievements, competitors, distribution network across India, promotion strategies involving celebrities, and success as the leading brand with over 82% market share.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. It touches the lives of two out of three Indians with over 20 product categories in home, personal care, and food and beverages. HUL has a combined volume of around 4 million tonnes and annual sales of nearly Rs. 13718 crores. It has over 40 factories across India and sells products through 2000 suppliers and 4000 stockists covering 6.3 million retail outlets. HUL focuses on health, hygiene, education, women's empowerment, and water management through various social programs. It also contributes to relief efforts during national calamities.
This document summarizes a marketing report on Lipton Yellow Label Tea. It provides an introduction to Unilever and Lipton Tea, outlines the company's objectives, target market, and competitors. It also discusses the marketing mix, BCG matrix analysis, environmental factors, research methodology, SWOT analysis, and recommendations. Key points include that Lipton Tea is the number one tea brand in the world, it targets the upper, middle, and lower classes in Pakistan, and according to the BCG matrix, Lipton Yellow Label has high growth and market share, classifying it as a "Star".
Product mix of cadbury..by Pootul BiswasNARESH BISWAS
Cadbury started in 1824 as a family grocery store in Birmingham, England. It has since expanded globally and is headquartered in London, employing 50,000 worldwide. In India since 1948, Cadbury now has 4 plants, a head office in Mumbai, and 4 regional offices, maintaining a 74% market share in chocolate and annual sales of Rs. 650 crores. The document provides details on Cadbury's origins, global operations, and presence in the Indian market through its production facilities and market leadership.
This report introduces a new brand of organic dry fruits called Nutri Huts. It aims to increase market share and provide easy access to high quality dry fruits. The report outlines the company's vision, mission and tagline. It discusses India's dry fruit market and opportunities to expand sales. Market research was conducted through surveys in Gurgaon sectors. Competitors are identified and their product lines analyzed. Key findings show increasing demand for dry fruits for health and gifting. A SWOT analysis and marketing mix are proposed to target retailers and position the brand as nutritious.
- The premium detergent market in India is worth Rs. 900 Cr and growing at 12% annually. Key players are HUL's Surf Excel and P&G's Ariel and Tide.
- Nirma is the third largest detergent player in India selling after HUL and P&G. It dominates the lower price segment with a growing market share of 43%.
- Nirma believes in positive word-of-mouth from satisfied customers. It creates value for money and markets its affordable products effectively.
This marketing plan summary outlines the marketing strategy for the Reebok retail outlet of M/s Srikrishna Enterprise. The outlet was established in 2010 and sells Reebok footwear, apparel, accessories, and hardwear across 1800 square feet. The plan involves situational analysis including SWOT analysis, competition assessment, and product offerings. The marketing strategy focuses on objectives, target markets, marketing mix, and action programs. Financial overview shows annual spending and sales for each product segment, with the most spending and sales from footwear. Control measures note that defective products returned are counted as losses since replacements are not available as a factory outlet. Future work includes defining the target market.
This document provides an analysis for the location of a proposed Mothercare retail outlet in Pune, India. It discusses selecting Aundh as the location, with a population of over 75,000 people and 14% of residents falling in the target 0-8 age range. A 6,000 square foot store would be opened, targeting upper middle and high income families. The document outlines customer demographic analysis, transportation access, and a proposed store layout to maximize visibility and product display.
The document provides information about Coca-Cola's history, operations, and controversies in India. It details Coca-Cola's founding in 1886, expansion globally, and return to India in 1993 after a 16-year absence. It discusses Coca-Cola's vision, market share, suppliers code of conduct, and quality promises. However, it also outlines accusations of unethical practices like a lack of transparency, unhealthy products, excessive water use, and environmental pollution. One controversy discussed in depth is Coca-Cola's plant in Kerala, where locals complained of water depletion and waste dumping containing toxins. The document raises questions about the company's corporate governance and ethics.
Rebranding Naurus---- Organization based in Pakistanjaze223
This presentation is a sample and should be taken as such and only to be used as a tool or reference.
This presentations entails the details of rebranding a product in this particular situation a Pakistani beverage manufacturer.
Dabur India is an Ayurvedic and natural healthcare company established in 1884 in Kolkata. It has since expanded its product portfolio to include healthcare, personal care, home care, and food products. Some of its major brands include Chyawanprash, Hajmola, Vatika shampoo, and Real Active Juice. The company's strengths include strong brand alliances, effective marketing strategies, and a large customer base, while weaknesses include insignificant R&D and limited product lines. Opportunities for growth include government support, acquisitions, an online presence, and expanding markets, but threats include increased competition and changes in consumer preferences.
Patanjali Ayurved is an Indian FMCG company established in 2006 that produces around 444 herbal and mineral products. It has manufacturing units and headquarters in Haridwar, India and imports most of its herbs from Nepal. Patanjali sells its products through nearly 4,700 retail outlets as well as online and modern trade stores. The company offers a wide range of food items, beverages, healthcare products, personal care products, cleaning agents, and publications. With over 400 products, Patanjali has a large product mix length, and its product mix consistency is high since all products are consumer goods.
Research project on GREENBRREW GREEN COFFEESaurabh Verma
The research project is based on GREENBRREW , A Indian brand of green coffee, owned by the company Shri Vinayak Services and lead by founder Lokesh Gupta which aims to solve your health problems by allowing you to sip your favorite drink.
Lush is a cosmetics company founded in the UK in 1994 that sells fresh handmade cosmetic products. They have over 820 stores globally. The document discusses Lush's marketing strategy for entering the Malaysian market. It analyzes the political, economic, social, technological, environmental and cultural factors in Malaysia and discusses Lush's values and competitive advantages. It recommends that Lush globalize further through international expansion.
The document provides information on the Raymond brand and Park Avenue brand. Some key points:
- Raymond is an Indian menswear brand launched in 1986 that provides stylish clothing. It has over 60% market share in suits in India.
- Park Avenue is a mens grooming brand launched in 1986 under JK Helene Curtis. It provides deodorants, fragrances, and other personal care products.
- Both brands aim to offer modern, stylish products to professionals and want to expand internationally. Park Avenue in particular wants to increase women's product lines and digital sales.
Patanjali Ayurveda Ltd. is an Indian consumer goods company founded in 1997 and headquartered in Haridwar that produces ayurvedic medicines and consumer products. It was founded as a small pharmacy by yoga guru Baba Ramdev and has grown significantly, with a turnover of Rs. 2000 crore in 2014-15 and 200,000 employees in 2011-12. Patanjali's mission is to process farm products into daily consumables to offer urban residents healthy, pollutant-free lifestyle products while increasing farmers' incomes through economically produced goods with unmatched purity, price and quality.
Fiama di Wills is an Indian personal care brand owned by ITC that uses a liquid crystal technology developed by Laboratorie Naturel in Bangalore. The brand's product portfolio includes fragrances, body wash, hair care, skin care, and talc. Some major products include Fiama di Wills, Vivel Essenzia di Wills Superia, and Engage. The target market segments include young teenagers and middle-aged consumers across rural, urban, and suburban areas seeking daily use, non-sticky products for good skincare to look beautiful and confident.
Unilever is a multinational consumer goods company founded in 1930 through the merger of Lever Brothers and Margarine Unie. It employs over 179,000 people worldwide and has a presence in over 150 countries. In Pakistan, Unilever Pakistan Limited is the largest FMCG company and owns popular brands such as Lux, Fair & Lovely, and Lipton Yellow Label tea. The report provides a history of Unilever and its brands in Pakistan, including market share and positioning strategies for various products. It also analyzes the company's strengths, weaknesses, opportunities, and threats through a SWOT analysis.
The document outlines the marketing mix strategy for a new coconut water product called "DHAB". Key elements of the marketing mix include:
- The product brand is called "DHAB" with a vision of providing natural coconut water. The packaging will be in bottles and aluminum cans with a 6-month shelf life.
- Pricing will be 50 taka for a 500ml bottle and 80 taka for a 1000ml bottle, with cans priced at 60 taka for 250ml. This is competitive with similar products.
- Promotion will include TV, newspaper, billboard ads as well as radio, sales promotions, sales forces, public relations and digital marketing.
- Distribution will utilize
Rasna is a soft drink concentrate brand introduced in India in 1976 owned by Pioma Industries. It provides real fruit flavors and was the first brand in India to do so. Rasna offers various flavors including nimbu pani, orange, mango, cola, and lemon. It has offices across major Indian cities. Rasna has received several awards including the Superior Taste Award in 2008. It is the number one brand in the beverage category and most trusted brand in India. The document discusses Rasna's product portfolio, achievements, competitors, distribution network across India, promotion strategies involving celebrities, and success as the leading brand with over 82% market share.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. It touches the lives of two out of three Indians with over 20 product categories in home, personal care, and food and beverages. HUL has a combined volume of around 4 million tonnes and annual sales of nearly Rs. 13718 crores. It has over 40 factories across India and sells products through 2000 suppliers and 4000 stockists covering 6.3 million retail outlets. HUL focuses on health, hygiene, education, women's empowerment, and water management through various social programs. It also contributes to relief efforts during national calamities.
This document summarizes a marketing report on Lipton Yellow Label Tea. It provides an introduction to Unilever and Lipton Tea, outlines the company's objectives, target market, and competitors. It also discusses the marketing mix, BCG matrix analysis, environmental factors, research methodology, SWOT analysis, and recommendations. Key points include that Lipton Tea is the number one tea brand in the world, it targets the upper, middle, and lower classes in Pakistan, and according to the BCG matrix, Lipton Yellow Label has high growth and market share, classifying it as a "Star".
Product mix of cadbury..by Pootul BiswasNARESH BISWAS
Cadbury started in 1824 as a family grocery store in Birmingham, England. It has since expanded globally and is headquartered in London, employing 50,000 worldwide. In India since 1948, Cadbury now has 4 plants, a head office in Mumbai, and 4 regional offices, maintaining a 74% market share in chocolate and annual sales of Rs. 650 crores. The document provides details on Cadbury's origins, global operations, and presence in the Indian market through its production facilities and market leadership.
This report introduces a new brand of organic dry fruits called Nutri Huts. It aims to increase market share and provide easy access to high quality dry fruits. The report outlines the company's vision, mission and tagline. It discusses India's dry fruit market and opportunities to expand sales. Market research was conducted through surveys in Gurgaon sectors. Competitors are identified and their product lines analyzed. Key findings show increasing demand for dry fruits for health and gifting. A SWOT analysis and marketing mix are proposed to target retailers and position the brand as nutritious.
- The premium detergent market in India is worth Rs. 900 Cr and growing at 12% annually. Key players are HUL's Surf Excel and P&G's Ariel and Tide.
- Nirma is the third largest detergent player in India selling after HUL and P&G. It dominates the lower price segment with a growing market share of 43%.
- Nirma believes in positive word-of-mouth from satisfied customers. It creates value for money and markets its affordable products effectively.
This marketing plan summary outlines the marketing strategy for the Reebok retail outlet of M/s Srikrishna Enterprise. The outlet was established in 2010 and sells Reebok footwear, apparel, accessories, and hardwear across 1800 square feet. The plan involves situational analysis including SWOT analysis, competition assessment, and product offerings. The marketing strategy focuses on objectives, target markets, marketing mix, and action programs. Financial overview shows annual spending and sales for each product segment, with the most spending and sales from footwear. Control measures note that defective products returned are counted as losses since replacements are not available as a factory outlet. Future work includes defining the target market.
This document provides an analysis for the location of a proposed Mothercare retail outlet in Pune, India. It discusses selecting Aundh as the location, with a population of over 75,000 people and 14% of residents falling in the target 0-8 age range. A 6,000 square foot store would be opened, targeting upper middle and high income families. The document outlines customer demographic analysis, transportation access, and a proposed store layout to maximize visibility and product display.
Disney uses synergy, or interconnected marketing across platforms, to promote its films. For the movie Tron Legacy, this included a soundtrack by Daft Punk, a ride at Disney World, and dance parties previewing the film. Disney similarly used synergy to promote Toy Story 3, releasing the earlier films in theaters and on Blu-ray with Toy Story 3 previews, releasing a video game, and doing promotions on ABC and Disney Channel. Former Disney CEO Michael Eisner said the company's various businesses promote each other. While synergy allows information about films to reach large audiences, bringing money to the film industry, it also wastes huge marketing budgets that could go to the films, and "bombarded
The document discusses the change in logo for Archies and the impact it had on the organization. It provides background on Archies' inception in 1979 and growth over the decades. In 2017, Archies changed its logo to appeal more to younger customers as the old logo had been used for 30 years. However, the change was not properly communicated within the organization and there was little awareness about the reasons for it. As a new change, it has not significantly impacted sales yet. The senior marketing executive interviewed believes the core operations and employee roles remained unchanged.
The document provides an overview of Archies Ltd., a company that sells greeting cards, gifts, and other products. It discusses the company's history, starting in 1979 with one store and expanding to over 100 stores across India and franchises internationally. The document outlines the company's organizational structure, including its board of directors, departments, and regional offices. It also describes the company's mission, values, product categories, and recruitment and selection processes.
1. The author completed a summer training program at Archies Ltd in the HR department where they learned about recruitment and selection processes.
2. They observed how recruitment is conducted, including designing questionnaires, screening applicants, and different selection methods like interviews.
3. The training gave the author valuable practical experience in recruitment and selection that will help accomplish their career goal of becoming a leading manager.
This document proposes new distribution points and consumer segments for Archie's Gallery. It suggests targeting university areas, metro stations, and partnering with large retail stores. New consumer segments could include customized cards, personalized items, Braille cards for the visually impaired, and cards for kids containing poems, cartoons and stories.
The document discusses plans for an online souvenir shop operated by Hotel S. The objectives are to provide convenient service for guests and promote the hotel. Products will include innovative and Hong Kong-themed souvenirs designed by PolyU students. Pricing will be competitive and place will offer delivery, display cabinets, and mobile carts. Promotion methods include website ads, leaflets, emails, and TV ads in rooms. The annual budget is around $360,000 and revenue is projected to be around $430,000 with 3-4% monthly sales growth. Customer satisfaction will be measured through surveys.
Jane Lien, Amalia Goutaki, Payal Patel
After speaking with local businesses, this team identified an underlying network of “business-neighbors,” where local businesses build relationships through promoting and collaborating one another. The Sweet Trolley is one way MSK can become an engaged neighbor and a part of this network. Through carrying items from local businesses, MSK can provide a virtual and mobile gift shop and recreation service to patients.
Gujarat International Finance Tec-City (GIFT) is a proposed new financial hub in India. The summary is:
1) GIFT aims to be a globally competitive financial center to attract financial and IT services by offering world-class infrastructure and amenities.
2) Located in Gujarat, it will be developed through a public-private partnership between the state government and IL&FS on over 2 square kilometers.
3) The master plan includes over 90 million square feet of commercial and residential space across various landmark buildings up to 405 meters tall, with supporting social infrastructure.
From 1979 to 2002, Anil Moolchandani grew Archies greetings and gifts ltd. into Archies Limited, expanding their product range from song books and posters to greeting cards, chocolates, jewelry, and other gifts. By 2002, Archies Limited had over 50% of the greeting card market share in India with 2000 outlets across 120 cities in 6 countries. To maintain growth, the company pursued a franchise strategy and launched e-commerce initiatives like their online portal and E-greetings to reach more customers.
Shoppers Stop is one of the largest retail chains in India operating department stores. The document provides details about Shoppers Stop's new outlet opened at Metro Junction Mall in Kalyan, Mumbai. It discusses the advantages of opening an outlet in Kalyan such as bringing luxury shopping experience closer to customers and attracting more footfall. It also mentions some challenges of operating in the location like competition from other brands in the same mall. The document then provides an overview of Shoppers Stop's products, services and business strategy.
This document summarizes an economics project on Archie's Ltd, an Indian gift and greeting card company. It discusses the company's history, key financial details like revenues, profits, assets. It also analyzes factors affecting a recent downturn and outlines strategies like expanding product lines and global partnerships to achieve future growth. Competition from other Indian greeting card companies is also assessed.
The document discusses how Disney uses synergy through various examples from its properties. It describes how Disney leveraged its brands like The Avengers across multiple divisions, creating movie soundtracks, theme park experiences, video games, TV shows and more to expand the franchise. Disney's synergy allows it to sustain audience engagement with its properties across different business units and throughout the year rather than just during movie releases.
The document discusses hub and spoke networks (H&S) for transportation. H&S networks involve nodes (hubs) connected by routes (spokes). Terminals are points for assembling/distributing freight and passengers, and for interchange between modes. Major airport hubs and their functions are described, as are major seaports and their cargo and ship servicing roles. H&S networks have lower costs but less flexibility than point-to-point networks. Hubbing agencies facilitate goods movement in H&S models. Solutions propose specific hubs for regions. International aviation controls and freedoms of air are also covered.
The document discusses Shoppers Stop, a leading Indian retailer. It provides an overview of the company, including its introduction in 1991, store formats and locations, private brands offered, and loyalty program. A SWOT analysis is presented identifying strengths like financial position and loyal customer base, as well as weaknesses like operating costs. Marketing strategies are outlined covering segmentation, targeting, positioning, and promotional activities. These strategies aim to position Shoppers Stop as a premium global retailer delivering a complete shopping experience to middle and upper class customers.
Green marketing is an emerging strategy that incorporates eco-friendly practices throughout a company's operations and marketing. It requires products and processes that are compatible with the environment while meeting customer needs. Companies are adopting green marketing due to growing environmental awareness among consumers and regulations. The key aspects of green marketing include reducing waste, reusing materials, recycling, using natural and non-toxic ingredients in products, and ensuring products do not harm the environment. While standardization and changing customer perceptions pose challenges, green marketing can boost long-term growth and profits for companies.
The document provides information about Shoppers Stop Ltd., a leading retail company in India. It discusses:
1) Shoppers Stop Ltd. was established in 1991 by K Raheja Corp as one of India's first organized retail chains under the brand "Shopper's Stop". It has since expanded to over 30 stores nationwide.
2) Shoppers Stop retails a wide range of branded apparel, accessories, home products, and provides personal care services. It also operates specialty stores and launched an e-commerce site in 2008.
3) Shoppers Stop has several associate companies in related retail sectors like Hypercity, Nuance Group India, and Timezone entertainment centers, demonstrating its growth in the industry
This document provides a business plan for launching an eco-friendly paper bag company called 'Carrying Green'. Key points:
1. The business will produce affordable, customizable paper bags made from recycled materials to meet a gap in the market for sustainable products.
2. The plan outlines the industry, product details, marketing strategy, and operations to ensure waste reduction. Customers will have the option to resell used bags for a 10% refund to be recycled again.
3. Setting up an environmentally conscious business can help reduce costs through efficiency while attracting customers interested in sustainability. The management team will focus on compliance with regulations to ensure legal and financial stability.
The document discusses building a sustainable fashion business through the EcoChic Design Award. It explains that a sustainable business aims for positive social and environmental impacts alongside profit. The fashion industry is highly polluting so there is a responsibility to change this. Being sustainable can lower costs and increase profits through more efficient operations. It then provides tips for various stages of business operations to reduce environmental impacts, such as choosing sustainable materials, reducing waste and emissions in design, production, distribution and retail.
Good Earth is a privately held retail company founded in 1996 that sells sustainably produced home goods. It works directly with artisans and NGOs to source high-quality products made using traditional crafts. Good Earth has over 10 stores in India generating $15 million in annual revenue. The company focuses on sustainability and social responsibility through initiatives like their educational foundation, which has benefited thousands of children. Good Earth also supports eye hospitals and produces the majority of their designs in-house to promote sustainably made fashion.
Pantaloon Retail India Limited is the flagship company of Future Group, India's largest retail business. It operates multiple retail formats across India, connecting customers with products from over 30,000 sellers. Key formats include Pantaloons fashion stores, Big Bazaar hypermarkets, Food Bazaar supermarkets, and others. Pantaloon Retail has expanded rapidly over the past decades and now operates over 15 million square feet of retail space across India. It also operates e-commerce business Futurebazaar.com to enable online shopping.
Green launching: 7 principles to Connect Growth & Sustainability Standard Deviation
This Earth day, we wanted to inspire more businesses to 'Green Launch’ and are releasing a toolkit to help entrepreneurs think of sustainability as a driver for growth rather than a complex nice-to-have.
Click here to download toolkit and workshop templates: https://standard-deviation.co/#green-launching
Join the conversation on Instagram @wedeviate
Green launching: 7 principles to Connect Growth & Sustainability Standard Deviation
This Earth day, we wanted to inspire more businesses to 'Green Launch’ and are releasing a toolkit to help entrepreneurs think of sustainability as a driver for growth rather than a complex nice-to-have.
Click here to download toolkit and workshop templates: https://standard-deviation.co/#green-launching
Join the conversation on Instagram @wedeviate
Why The Companies are using GO GREEN policy ? DEEPIKA WALIA
This document outlines the topics to be covered in a seminar on green business policies and marketing. It will discuss what green policies are, why companies adopt them, the benefits, examples of companies with green policies, and aspects of green marketing like the 4Ps, green labeling, and avoiding greenwashing. Specific green office practices, top green Indian companies, and cases studies will also be presented. The importance of sustainability for long term business growth will be emphasized.
"The first step to Slow Fashion is asking Why before you Buy"
Slow fashion, like slow living, is countercultural. It is based on the idea of reducing consumption of clothes by prioritising the environment. It considers everything from style to design, quality to even the intention behind its creation and promotes the purchase of higher-quality garments that will last longer.
Let’s take a look at 6 Indian brands promoting slow fashion!
Shoppers Stop is a leading Indian retailer and pioneer of large format department stores in India. Founded in 1991, it now has over 38 stores across 17 cities. Shoppers Stop targets upper middle and upper class customers between 16-35 years old with a household income over Rs. 20,000. It operates department stores as well as specialty formats like Home Stop and owns the bookstore chain Crossword. Shoppers Stop aims to become a global retailer and bring international retail practices to India.
Karnataka Soaps and Detergents Ltd, BangaloreSibis369
The document discusses a case study conducted at Karnataka Soaps and Detergents Limited (KS&DL) in Bangalore for one month. It provides details about the company such as its products, vision, quality policy, organizational structure, departments, production process, sales, exports, awards received, SWOT analysis and findings. Key findings are that the company is underutilizing capacity, uses outdated technology, and lacks effective marketing and consumer awareness of most products except Mysore Sandal soap. Suggestions include improving marketing strategy, distribution channels, R&D for new products, training programs, and digitizing company records.
Corporate Social Responsibility Isme Presentationskankan.paul
The document discusses corporate social responsibility initiatives at Nike. It outlines Nike CEO Mark Parker's view that CSR is integral to business growth and innovation. It also summarizes Nike's efforts to reduce environmental impact across its supply chain and move to more sustainable materials and closed-loop business models. By 2011, Nike aimed to make all footwear meet sustainability standards and reduce various waste streams by 17-30% while making business travel and facilities carbon neutral.
Green marketing is the marketing of products that are environmentally safe. The document discusses the history, definition, evolution and strategies of green marketing. It provides examples of top companies that have adopted green marketing like LG, Samsung, TCS and ONGC. Green marketing faces challenges due to higher costs but provides benefits like sustained long term growth and competitive advantage. The document concludes that green marketing covers more parameters than typical marketing and supports environmentally friendly activities.
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Raymond is an 80-year-old Indian company that is a market leader in worsted fabrics and the second largest branded apparel business in India. It owns prestigious brands such as Raymond, Park Avenue, Colorplus, and Parx. The company is committed to supplying high quality products and superior service. It offers a wide range of fabrics, apparel, furnishings and other products. Raymond aims to be a major player in all markets and create an environment that respects its employees. It has recently focused on expanding into smaller towns and cities.
This document provides information about Usha Exim Private Limited, an ISO certified company that produces leather garments, bags, and accessories. It details the company's commitment to fair trade practices, social responsibility, and compliance. The company sources raw materials ethically and does not use child or forced labor. It has in-house design and production capabilities and supplies a range of leather, faux leather, and textile products. Quality assurance is rigorously monitored according to ISO standards.
This document provides information about green business administration and marketing to environmentally conscious customers. It discusses targeting the LOHAS (Lifestyles of Health and Sustainability) market and using a "7 Ps" marketing framework. It also addresses drivers of sustainability like reduced costs and increased revenue. Specific companies like SAP, Oshkosh Corporation, and Proximity Hotel are examined as examples. The document concludes with resources for ecopreneurs, including websites, books, and organizations like Co-op America and the Midwest Renewable Energy Association.
The presentation discusses green marketing, which refers to promoting products and services based on their environmental benefits. It outlines the evolution of green marketing from an ecological focus to emphasizing sustainable practices. Green marketing assumes consumers value environmental friendliness, but they may not be willing to pay more. The presentation covers the US FTC guidelines for green claims, benefits and challenges of green marketing, and strategies companies use like modifying the marketing mix. It provides examples of companies adopting green practices and concludes more research is needed to fully explore green marketing's potential.
GulAhmed Textile Mills produces textiles and is committed to product safety, ethics, and social responsibility. It aims to be environmentally friendly and has received several certifications for its practices. The company operates mills in Karachi and produces yarn, fabrics, and finished goods for homes, hospitals, and clothing. It focuses on quality, diversity of products, and using technology and skilled workers to achieve its goals of leadership and sustainability. Risks include economic challenges, while strengths include its brand recognition and market share.
Recycling and Disposal on SWM Raymond Einyu pptxRayLetai1
Increasing urbanization, rural–urban migration, rising standards of living, and rapid development associated with population growth have resulted in increased solid waste generation by industrial, domestic and other activities in Nairobi City. It has been noted in other contexts too that increasing population, changing consumption patterns, economic development, changing income, urbanization and industrialization all contribute to the increased generation of waste.
With the increasing urban population in Kenya, which is estimated to be growing at a rate higher than that of the country’s general population, waste generation and management is already a major challenge. The industrialization and urbanization process in the country, dominated by one major city – Nairobi, which has around four times the population of the next largest urban centre (Mombasa) – has witnessed an exponential increase in the generation of solid waste. It is projected that by 2030, about 50 per cent of the Kenyan population will be urban.
Aim:
A healthy, safe, secure and sustainable solid waste management system fit for a world – class city.
Improve and protect the public health of Nairobi residents and visitors.
Ecological health, diversity and productivity and maximize resource recovery through the participatory approach.
Goals:
Build awareness and capacity for source separation as essential components of sustainable waste management.
Build new environmentally sound infrastructure and systems for safe disposal of residual waste and replacing current dumpsites which should be commissioned.
Current solid waste management situation:
The status.
Solid waste generation rate is at 2240 tones / day
collection efficiently is at about 50%.
Actors i.e. city authorities, CBO’s , private firms and self-disposal
Current SWM Situation in Nairobi City:
Solid waste generation – collection – dumping
Good Practices:
• Separation – recycling – marketing.
• Open dumpsite dandora dump site through public education on source separation of waste, of which the situation can be reversed.
• Nairobi is one of the C40 cities in this respect , various actors in the solid waste management space have adopted a variety of technologies to reduce short lived climate pollutants including source separation , recycling , marketing of the recycled products.
• Through the network, it should expect to benefit from expertise of the different actors in the network in terms of applicable technologies and practices in reducing the short-lived climate pollutants.
Good practices:
Despite the dismal collection of solid waste in Nairobi city, there are practices and activities of informal actors (CBOs, CBO-SACCOs and yard shop operators) and other formal industrial actors on solid waste collection, recycling and waste reduction.
Practices and activities of these actor groups are viewed as innovations with the potential to change the way solid waste is handled.
CHALLENGES:
• Resource Allocation.
Epcon is One of the World's leading Manufacturing Companies.EpconLP
Epcon is One of the World's leading Manufacturing Companies. With over 4000 installations worldwide, EPCON has been pioneering new techniques since 1977 that have become industry standards now. Founded in 1977, Epcon has grown from a one-man operation to a global leader in developing and manufacturing innovative air pollution control technology and industrial heating equipment.
Climate Change All over the World .pptxsairaanwer024
Climate change refers to significant and lasting changes in the average weather patterns over periods ranging from decades to millions of years. It encompasses both global warming driven by human emissions of greenhouse gases and the resulting large-scale shifts in weather patterns. While climate change is a natural phenomenon, human activities, particularly since the Industrial Revolution, have accelerated its pace and intensity
Kinetic studies on malachite green dye adsorption from aqueous solutions by A...Open Access Research Paper
Water polluted by dyestuffs compounds is a global threat to health and the environment; accordingly, we prepared a green novel sorbent chemical and Physical system from an algae, chitosan and chitosan nanoparticle and impregnated with algae with chitosan nanocomposite for the sorption of Malachite green dye from water. The algae with chitosan nanocomposite by a simple method and used as a recyclable and effective adsorbent for the removal of malachite green dye from aqueous solutions. Algae, chitosan, chitosan nanoparticle and algae with chitosan nanocomposite were characterized using different physicochemical methods. The functional groups and chemical compounds found in algae, chitosan, chitosan algae, chitosan nanoparticle, and chitosan nanoparticle with algae were identified using FTIR, SEM, and TGADTA/DTG techniques. The optimal adsorption conditions, different dosages, pH and Temperature the amount of algae with chitosan nanocomposite were determined. At optimized conditions and the batch equilibrium studies more than 99% of the dye was removed. The adsorption process data matched well kinetics showed that the reaction order for dye varied with pseudo-first order and pseudo-second order. Furthermore, the maximum adsorption capacity of the algae with chitosan nanocomposite toward malachite green dye reached as high as 15.5mg/g, respectively. Finally, multiple times reusing of algae with chitosan nanocomposite and removing dye from a real wastewater has made it a promising and attractive option for further practical applications.
Evolving Lifecycles with High Resolution Site Characterization (HRSC) and 3-D...Joshua Orris
The incorporation of a 3DCSM and completion of HRSC provided a tool for enhanced, data-driven, decisions to support a change in remediation closure strategies. Currently, an approved pilot study has been obtained to shut-down the remediation systems (ISCO, P&T) and conduct a hydraulic study under non-pumping conditions. A separate micro-biological bench scale treatability study was competed that yielded positive results for an emerging innovative technology. As a result, a field pilot study has commenced with results expected in nine-twelve months. With the results of the hydraulic study, field pilot studies and an updated risk assessment leading site monitoring optimization cost lifecycle savings upwards of $15MM towards an alternatively evolved best available technology remediation closure strategy.
ENVIRONMENT~ Renewable Energy Sources and their future prospects.tiwarimanvi3129
This presentation is for us to know that how our Environment need Attention for protection of our natural resources which are depleted day by day that's why we need to take time and shift our attention to renewable energy sources instead of non-renewable sources which are better and Eco-friendly for our environment. these renewable energy sources are so helpful for our planet and for every living organism which depends on environment.
Presented by The Global Peatlands Assessment: Mapping, Policy, and Action at GLF Peatlands 2024 - The Global Peatlands Assessment: Mapping, Policy, and Action
Optimizing Post Remediation Groundwater Performance with Enhanced Microbiolog...Joshua Orris
Results of geophysics and pneumatic injection pilot tests during 2003 – 2007 yielded significant positive results for injection delivery design and contaminant mass treatment, resulting in permanent shut-down of an existing groundwater Pump & Treat system.
Accessible source areas were subsequently removed (2011) by soil excavation and treated with the placement of Emulsified Vegetable Oil EVO and zero-valent iron ZVI to accelerate treatment of impacted groundwater in overburden and weathered fractured bedrock. Post pilot test and post remediation groundwater monitoring has included analyses of CVOCs, organic fatty acids, dissolved gases and QuantArray® -Chlor to quantify key microorganisms (e.g., Dehalococcoides, Dehalobacter, etc.) and functional genes (e.g., vinyl chloride reductase, methane monooxygenase, etc.) to assess potential for reductive dechlorination and aerobic cometabolism of CVOCs.
In 2022, the first commercial application of MetaArray™ was performed at the site. MetaArray™ utilizes statistical analysis, such as principal component analysis and multivariate analysis to provide evidence that reductive dechlorination is active or even that it is slowing. This creates actionable data allowing users to save money by making important site management decisions earlier.
The results of the MetaArray™ analysis’ support vector machine (SVM) identified groundwater monitoring wells with a 80% confidence that were characterized as either Limited for Reductive Decholorination or had a High Reductive Reduction Dechlorination potential. The results of MetaArray™ will be used to further optimize the site’s post remediation monitoring program for monitored natural attenuation.
Microbial characterisation and identification, and potability of River Kuywa ...Open Access Research Paper
Water contamination is one of the major causes of water borne diseases worldwide. In Kenya, approximately 43% of people lack access to potable water due to human contamination. River Kuywa water is currently experiencing contamination due to human activities. Its water is widely used for domestic, agricultural, industrial and recreational purposes. This study aimed at characterizing bacteria and fungi in river Kuywa water. Water samples were randomly collected from four sites of the river: site A (Matisi), site B (Ngwelo), site C (Nzoia water pump) and site D (Chalicha), during the dry season (January-March 2018) and wet season (April-July 2018) and were transported to Maseno University Microbiology and plant pathology laboratory for analysis. The characterization and identification of bacteria and fungi were carried out using standard microbiological techniques. Nine bacterial genera and three fungi were identified from Kuywa river water. Clostridium spp., Staphylococcus spp., Enterobacter spp., Streptococcus spp., E. coli, Klebsiella spp., Shigella spp., Proteus spp. and Salmonella spp. Fungi were Fusarium oxysporum, Aspergillus flavus complex and Penicillium species. Wet season recorded highest bacterial and fungal counts (6.61-7.66 and 3.83-6.75cfu/ml) respectively. The results indicated that the river Kuywa water is polluted and therefore unsafe for human consumption before treatment. It is therefore recommended that the communities to ensure that they boil water especially for drinking.
Improving the viability of probiotics by encapsulation methods for developmen...Open Access Research Paper
The popularity of functional foods among scientists and common people has been increasing day by day. Awareness and modernization make the consumer think better regarding food and nutrition. Now a day’s individual knows very well about the relation between food consumption and disease prevalence. Humans have a diversity of microbes in the gut that together form the gut microflora. Probiotics are the health-promoting live microbial cells improve host health through gut and brain connection and fighting against harmful bacteria. Bifidobacterium and Lactobacillus are the two bacterial genera which are considered to be probiotic. These good bacteria are facing challenges of viability. There are so many factors such as sensitivity to heat, pH, acidity, osmotic effect, mechanical shear, chemical components, freezing and storage time as well which affects the viability of probiotics in the dairy food matrix as well as in the gut. Multiple efforts have been done in the past and ongoing in present for these beneficial microbial population stability until their destination in the gut. One of a useful technique known as microencapsulation makes the probiotic effective in the diversified conditions and maintain these microbe’s community to the optimum level for achieving targeted benefits. Dairy products are found to be an ideal vehicle for probiotic incorporation. It has been seen that the encapsulated microbial cells show higher viability than the free cells in different processing and storage conditions as well as against bile salts in the gut. They make the food functional when incorporated, without affecting the product sensory characteristics.
3. ABOUT SPENCER’S
Started by RP Sanjiv Goenka Group
Spencer’s retail is chain of retail stores based
in Kolkata.
Spencer’s is based on the “food first” format.
Introduced the Indian customer to the
concept of organized retailing.
First ever hypermarket India was lunched by
Spencer’s in Hyderabad in 2000.
5. GREEN PRACTICES
Self made products like spices, honey, baby
needs, kitchen utensils, garments etc.
less use of ploybags
Bio-degradable items which could be further
use
Social campaigns.
6. Best Retail Design in the category
Hypermarkets
Most admired food and grocery retailer; 2014
Most admired retail company of the year;
2013
Best practice award, National FMCG meet;
2010.
AWARDS
9. CODE OF ETHICS
Fair dealings
Prohibition on insider trading
Compliance with applicable laws,
rules and regulations.
Corporate opportunities
Confidentiality of information
10. Providing paper bags ,mud products.
Use recycled papers.
Using papers mostly in there all products so
that it can be easily disposable.
They don't use non-toxic chemicals in
colouring of products.
11.
12. Reliance industries limited
It is an Indian conglomerate holding company.
Headquarters : Mumbai, Maharashtra, INDIA
The company operates in five major segments:
a. exploration
b. Production
c. Refining
d. Marketing
e. Petrochemicals
f. Retail
g. Telecommunications
13. Code of ethics:
introduction
Reliance believes that business conduct can be ethical only when it
rest on the nine core values:
1. Honesty
2. Integrity
3. Fairness
4. Respect
5. Purposefulness
6. Trust
7. Responsibility
8. Citizenship
9. Care
14. Reliance also believes strongly in
pursuit of goals which are in
national interest.
The guiding philosophy being
“what is good for India is good for
reliance”
15. • Reliance code of conduct and ethics for
interested parties is :
In alignment with its values and
commitment.
Accompanying principles and procedures is
necessary.
Individual and collective responsibility of the
employees to ensure values and procedures
are adopted and practiced in team spirit.
16. Reliance green management activities
• Environmental record: Largest polyester recycling
centre.
• Disease –free environment at employee’s
township: solid waste management(zero garbage
campaign)
• Social and economical security of women rag
pickers: (To reduce plastic litter)
• Construction of tar road, using 5% plastic waste.
• Green energy drive : (awareness)
• Green idea award scheme 2010 : (innovation
spirit among young students and employees)
17.
18. Industry Personal care
Founded 1909
Headquarters 92110 Clichy,France
Area served Worldwide
Employees 72,640 (end 2012)
Website www.loreal.com
19. We believe that everyone aspires to beauty. Our
mission is to help men and women around the world
realise that aspiration and express their individual
personalities to the full.
As a business, strategy for leadership is based on
continuous investment in rigorous scientific research and
development.
As an Employer, they are our greatest assets. They are
entitled to a safe and healthy working environment; one
in which personal talent are recognised diversity is
valued.
20. Corporate Social Responsibility
Sustainable Development
To cut greenhouse gas emissions, water
consumption and waste by 50% over the period
2005-2015
Reduction in carbon dioxide emissions
achieved by the use of solar panels, biogas and
hot water produced from the combustion of
methane gas recovered from agricultural waste.
21.
22. PUMA
Puma SE (officially branded as PUMA) is a major
German multinational company
It produces athletic and casual footwear, as well as
sportswear, headquartered in Herzogenaurach, Franconia,
Germany .
Puma owns 25% of American brand sports clothing maker
Logo Athletic, which is licensed by American professional
basketball and association football leagues.
23. Ethics
The fruit of Puma's labour toward that certification will be on display
with this month's launch of In Cycle, its first collection of footwear,
clothing and accessories that are completely biodegradable or
recyclable.
Prohibition of Insider Trading
Confidentiality of Information
Protection and proper use of company's assets and resources,honest
and ethical conduct
Fair Dealing
Safety, health and environment
24. Green management
Puma’s ‘Clever Little Bag’ Packaging to Reduce Cardboard 65%
The following steps are part of a green approach to management:
Watch power use.
Think twice before purchasing.
Use reusable products.
Plant trees.
Telecommute.
Limit business travel.
Create a "green team."
25.
26. CONCLUSION
EVERY BUSINESS HAS SET THEIR GOALS OR OBJECTIVES AND
MOVING TOWARDS TO ACHIEVE IT. BUT TO ATTAIN GOAL IS
NOT SUFFICIENT FOR A COMPANY.
APART FROM THAT A BUSINESS NEED TO MOVE OUT OF THE
TRACK TO GRAB THE ATTENTION OF THE MARKET.
CUSTOMER SATISFATION IS MUST FOR A BUSINESS
CORE VALUES SHOULD BE THERE FOR A GOOD RELATIONSHIP
BETWEEN THE ORGANIZATION.
SOCIAL RESPONSIBILITIES ARE IMPORTANT TO GRAB THE
CUSTOMERS.