Sustainability and Entrpeneurship<br />Week  5<br />
Green Business Administration Marketing to Conserving Customers<br />Cultural Creatives<br />50 million people changing th...
Green Business Administration Marketing to Conserving Customers<br />Lifestyles of Health & Sustainability (LOHAS)<br />Su...
Green Business Administration Marketing to Conserving Customers<br />“7 Ps” of Marketing, not 4<br />Product<br />How do y...
Green Business Administration Marketing to Conserving Customers<br />“7 Ps” of Marketing<br />3.	Place (distribution)<br /...
Green Business Administration Marketing to Conserving Customers<br />“7 Ps” of Marketing<br />6.	Partnerships<br />Network...
Green Business AdministrationMoney Matters<br />Poor returns when investing in mutual funds<br />Age 25 - 64, for 40 years...
Green Business AdministrationDrivers<br />
Green Business AdministrationDrivers<br />
Green Business AdministrationDrivers<br />-1%<br />-2%<br />+10%<br />-5%<br />-20%<br />+5%<br />-5%<br />1. Reduced recr...
Green Business AdministrationDrivers<br />
Green Business AdministrationDrivers<br />
Green Business AdministrationDrivers SAP<br />SAP Sustainability Report<br />
Web of RelationshipsTechnology, Information & Global Commons<br />Knowledge & information society<br />Ideas and knowledge...
Oshkosh Corporation<br />Fire and Emergency Group<br />                 Access Group<br />            Commercial Group<br ...
Sustainability<br />Lean Manufacturing Principles<br />Expanding Lean Concepts<br />Energy efficiency<br />Lean office env...
Profitability of Sustainability<br />Remanufacture of Trucks<br />Carcass<br />Tear Down Line<br />Reverse Assembly Proces...
Vehicle Remanufacturing Process<br />    Vehicle waiting to be disassembled<br />
Classical environmental economics: a trade-off between cost of health and cost of pollution control<br />
we‘ll do pollution control once we are rich enough to afford it.  -  Remember the Kuznets curve of pollution!<br />
Carbon Footprint By Countrycolombia , 74; korea 23; china 77; us 2<br />
SustaibaleComsumptionFrance<br />France - SCP Sustainable Consumption Patterns & Waste<br />
SustaibaleComsumerWomen<br />Sustainable Consumer Models Women's Ways of Buying<br />
Founding Farmers<br />Green<br />Good Business<br />
Green HotelsProximity Hotel<br />Part 1<br />Part 2<br />
Green HotelsThe Jefferson<br />Part 1<br />Part 2<br />
Web of RelationshipsTechnology, Information & Global Commons<br />Knowledge & information society<br />Ideas and knowledge...
Web of RelationshipsTechnology, Information & Global Commons<br />Identify your NIR: Needs, Interests & Resources<br />Ass...
Blending Family, Friends & FunHealthcare, Homecare & “Retirement”<br />Good health & well-being focus<br />Control of sche...
Blending Family, Friends & Fun Define “Good Life” on Your Terms<br />How do you define “good life”?<br />Place-based<br />...
Solving Problems, SustainablyGroup Action - 2 Sessions<br />Break into four groups of 6 - 8<br />Two ecopreneurs to volunt...
Solving Problems, SustainablyGroup Action - Business Buddy & Mentors<br /><ul><li>Select an ecopreneur business buddy</li>...
RESOURCES<br />EcoSector.com<br />Ecopreneur portal:<br />Map, blog, logo, <br />YouTube video <br />Product shots<br />Fr...
RESOURCES<br />Co-op America Business Network<br />Green Pages, coopamerica.org<br />Midwest Renewable Energy Association<...
RESOURCESRenewing the Countryside<br />www.renewingthecountryside.org<br />www.ecopreneuring.biz<br />
RESOURCES<br />Books by Lisa Kivirist & John Ivanko<br />ECOpreneuring<br />Pragmatic how-to guide to launching or greenin...
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Sustainability 05 2011

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Sustainability 05 2011

  1. 1. Sustainability and Entrpeneurship<br />Week 5<br />
  2. 2. Green Business Administration Marketing to Conserving Customers<br />Cultural Creatives<br />50 million people changing the world<br />Travel Green <br /> Wisconsin<br />Seeking certified products<br />Energy Star & Fair Trade<br />www.ecopreneuring.biz & www.nmisolutions.com<br />
  3. 3. Green Business Administration Marketing to Conserving Customers<br />Lifestyles of Health & Sustainability (LOHAS)<br />Sustainable economy<br />Green building, renewable energy, resource efficiency<br />Healthy lifestyles<br />Organic food, personal care, supplements<br />Ecological lifestyles<br />Ecotourism, ecological home products, organic/recycled fiber<br />Alternative healthcare<br />Naturopathy, complimentary medicine<br />Personal development<br />Yoga, spas, mind, body & spirit<br />www.ecopreneuring.biz & www.nmisolutions.com<br />
  4. 4. Green Business Administration Marketing to Conserving Customers<br />“7 Ps” of Marketing, not 4<br />Product<br />How do you treat nature, vendors, employees?<br />Eliminate waste<br />Price<br />The premium goes to nature, employees or community<br />Return on Environment<br />www.ecopreneuring.biz<br />
  5. 5. Green Business Administration Marketing to Conserving Customers<br />“7 Ps” of Marketing<br />3. Place (distribution)<br />How can you showcase your community?<br />4. Promotion (PR & advertising)<br />Tell your unique story<br />Let your customers be your ad/PR agency<br />5. People<br />Go beyond “transactions”, create experiences<br />Follow the “80-20 rule”<br />www.ecopreneuring.biz<br />
  6. 6. Green Business Administration Marketing to Conserving Customers<br />“7 Ps” of Marketing<br />6. Partnerships<br />Networking (non-profits)<br />Cause-related marketing<br />7. Purpose<br />Celebrate your passion & purpose<br />Sell steak, not sizzle<br />Authentic & real deal<br />www.ecopreneuring.biz<br />
  7. 7. Green Business AdministrationMoney Matters<br />Poor returns when investing in mutual funds<br />Age 25 - 64, for 40 years<br /> Mutual fund company Investor<br /> Returns 80% 20%<br /> Risk 0% 100%<br /> Capital 0% 100%<br /> Source: Why we want you to be rich, by Donald Trump and Robert Kiyosaki<br />Ecopreneurs invest for the future<br />Provide rich quality of life without exploiting people and planet<br />Put money to work, rather than work for money<br />www.ecopreneuring.biz<br />
  8. 8. Green Business AdministrationDrivers<br />
  9. 9. Green Business AdministrationDrivers<br />
  10. 10. Green Business AdministrationDrivers<br />-1%<br />-2%<br />+10%<br />-5%<br />-20%<br />+5%<br />-5%<br />1. Reduced recruiting costs<br />2. Reduced attrition costs<br />3. Increased employee productivity<br />4. Eco-efficiencies in manufacturing<br />5. Eco-efficiencies at commercial sites <br />6. Increased revenue - market share<br />7. Lower insurance & borrowing costs<br />… yielding a profit increase of +38%<br />REPUTATION<br />
  11. 11. Green Business AdministrationDrivers<br />
  12. 12. Green Business AdministrationDrivers<br />
  13. 13. Green Business AdministrationDrivers SAP<br />SAP Sustainability Report<br />
  14. 14. Web of RelationshipsTechnology, Information & Global Commons<br />Knowledge & information society<br />Ideas and knowledge workers<br />Innovation economy<br />Clean Tech or greentech breakthroughs<br />Durable economy where there is no waste<br />Service economy where there are no products<br />
  15. 15. Oshkosh Corporation<br />Fire and Emergency Group<br /> Access Group<br /> Commercial Group<br /> Defense Group<br />
  16. 16. Sustainability<br />Lean Manufacturing Principles<br />Expanding Lean Concepts<br />Energy efficiency<br />Lean office environment<br />Change people’s way of thinking and doing<br />
  17. 17. Profitability of Sustainability<br />Remanufacture of Trucks<br />Carcass<br />Tear Down Line<br />Reverse Assembly Process<br />Recycle / Reuse / Reduce<br /> Each vehicle remanufactured saves on the use of natural resources and final vehicle disposal costs.<br />
  18. 18. Vehicle Remanufacturing Process<br /> Vehicle waiting to be disassembled<br />
  19. 19. Classical environmental economics: a trade-off between cost of health and cost of pollution control<br />
  20. 20. we‘ll do pollution control once we are rich enough to afford it. - Remember the Kuznets curve of pollution!<br />
  21. 21. Carbon Footprint By Countrycolombia , 74; korea 23; china 77; us 2<br />
  22. 22. SustaibaleComsumptionFrance<br />France - SCP Sustainable Consumption Patterns & Waste<br />
  23. 23. SustaibaleComsumerWomen<br />Sustainable Consumer Models Women's Ways of Buying<br />
  24. 24. Founding Farmers<br />Green<br />Good Business<br />
  25. 25. Green HotelsProximity Hotel<br />Part 1<br />Part 2<br />
  26. 26. Green HotelsThe Jefferson<br />Part 1<br />Part 2<br />
  27. 27. Web of RelationshipsTechnology, Information & Global Commons<br />Knowledge & information society<br />Ideas and knowledge workers<br />Innovation economy<br />Clean Tech or greentech breakthroughs<br />Durable economy where there is no waste<br />Service economy where there are no products<br />Internet-based global commons<br />Content by clients or customers everywhere<br />152 million US Internet users<br />147 million unique eBay customers<br />www.ecopreneuring.biz<br />
  28. 28. Web of RelationshipsTechnology, Information & Global Commons<br />Identify your NIR: Needs, Interests & Resources<br />Assess technology needs of enterprise<br />What kind & how much?<br />Examine interests<br />How much time do you want to be behind a monitor?<br />Review resources of time & money<br />Explore Web 2.0 options<br />Blogs, YouTube, Wiki, social networking<br />www.ecopreneuring.biz<br />
  29. 29. Blending Family, Friends & FunHealthcare, Homecare & “Retirement”<br />Good health & well-being focus<br />Control of schedule = prioritize fitness<br />Organic food is a bargain, really<br />Tap into state-sponsored healthcare<br />Until national/state program offered<br />Family Integration<br />Rethink “retirement”<br />Reverse mortgage, rental property<br />www.ecopreneuring.biz<br />
  30. 30. Blending Family, Friends & Fun Define “Good Life” on Your Terms<br />How do you define “good life”?<br />Place-based<br />Quality of life<br />Health & well-being<br />Happiness not based on money<br />Currency based on joy, satisfaction, friendships, meaningful work<br />www.ecopreneuring.biz<br />
  31. 31. Solving Problems, SustainablyGroup Action - 2 Sessions<br />Break into four groups of 6 - 8<br />Two ecopreneurs to volunteer challenges/problems<br />One note taker for each session<br />Describe business problem to group (3 min.)<br />Group clarifies with questions (5 min.)<br />Group discussion with ecopreneur to listen only (12 min.)<br />Advice<br />Connections<br />Contacts<br />www.ecopreneuring.biz<br />
  32. 32. Solving Problems, SustainablyGroup Action - Business Buddy & Mentors<br /><ul><li>Select an ecopreneur business buddy</li></ul> – Exchange contact information<br /> – Agree to e-mail or call to check up on progress<br /> – 1 month & 6 months<br /><ul><li>Seek out mentor in business or industry you share</li></ul> – Could be retired or in business<br /> – Could be MREA fair exhibitor or presenter<br /><ul><li>Plot one goal by 8/1</li></ul>www.ecopreneuring.biz<br />
  33. 33. RESOURCES<br />EcoSector.com<br />Ecopreneur portal:<br />Map, blog, logo, <br />YouTube video <br />Product shots<br />Free to submit<br />Your profile:<br />Possibly secure funding<br />Sales leads<br />Share experiences<br />Announce new product<br />www.ecopreneuring.biz<br />
  34. 34. RESOURCES<br />Co-op America Business Network<br />Green Pages, coopamerica.org<br />Midwest Renewable Energy Association<br />Educational resources, the-mrea.org<br />GreenOptions.com<br />Practical online resource for going green<br />www.ecopreneuring.biz<br />
  35. 35. RESOURCESRenewing the Countryside<br />www.renewingthecountryside.org<br />www.ecopreneuring.biz<br />
  36. 36. RESOURCES<br />Books by Lisa Kivirist & John Ivanko<br />ECOpreneuring<br />Pragmatic how-to guide to launching or greening your enterprise<br />Rural Renaissance<br />Practical guide to greening operations<br />Edible Earth<br />Simple vegetarian cookbook<br />Renewing the Countryside: Wisconsin<br />Inspiring stories of rural ecopreneurs<br />

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