Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. It touches the lives of two out of three Indians with over 20 product categories in home, personal care, and food and beverages. HUL has a combined volume of around 4 million tonnes and annual sales of nearly Rs. 13718 crores. It has over 40 factories across India and sells products through 2000 suppliers and 4000 stockists covering 6.3 million retail outlets. HUL focuses on health, hygiene, education, women's empowerment, and water management through various social programs. It also contributes to relief efforts during national calamities.

1. Market research of Hindustan uniliver.LTD Group members:- Brindavan=A-13 Deepti=A-14 Dolly=A-16 Garima=A-17 Himansh=-A-18

2. PRESENT STATUSE Hindustan uniliver limited(HUL) is India’s largest fast moving consumer goods company, touching the lives of two out of three indians with over 20 distinct catagories in home and personal care products and foods and beverages. They endow the company with a scaled of combine volumes of about 4 million tonnes and sales of nearly Rs.13718crores.

4. Mission that inspires HUL is “ADD VITALITY TO LIFE”.

5. HUL brands are manufactured over 40 factories across India.

7. in 2001 the company started a program called SHAKTI in which they provide opportunities to rural women to improve their livelihood & standard of living. HUL is also running a Rural Health Program-LIFEBUOY SWATHYA CHETANA which induce adoption of hygienic practices among rural Indians, so as to avoid diseases.

9. Foods

10. Hindustan Unilever network

11. Exports

13. FOODS TEA COFFEE FOODS ICE-CREAM BROOK BOND BROOK BOND BRU KISSAN KWALITY - WALLS LIPTON ANNAPURNA KNORR WATER WATER PURIFIER PUREIT

14. STRENGTH WEAKNESS THREATS OPPORTUNITIES SWOT ANALYSIS

15. STRENGTHS Largest market share Largest exporter of country Efficient man power having 15000 employees over 1300 managers Strong distribution network HURC since from 1958 which has 200 highly qualified scientists and technologists Reaching out 135000 villages and directly reaching to 150 million to rural consumers through there shakti program. Every brand of HUL has its own high brand value

16. weaknesses HUL is steadily losing its market share in segments including shops, hair, oral and skin care as economic growth slows and competition increases.

17. opportunities It can switch to new brands in segments like confectionary ,medicines etc. diversification

18. threats HUL is facing increased competition with the entry of cigarette maker and hotel company ITC ltd. Also facing competition from P&G

19. CONCLUSION

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