The document presents a project from an English class at Colegio La Salle to design a body wash soap company called AASTTEM Softty Heart. The project involved learning about the ingredients, production, marketing, and legal requirements for the soap. It also explored how different school subjects like communications, law, and economics relate to the project. The document outlines the company structure with students in roles like President, Marketing, and Sales Manager. It discusses the product, target audience, and marketing strategies like posters, brochures, TV and radio commercials. Student quotes praise the project for being creative, responsible, and giving business insights.

1. Colegio La SallePresents:Body-WashSoapCompanyEnglishClassMiss. Nora guzmán PelagioTeammembers:Teresita Añorve #3Elisa Caballero #6AylaJimenez #16Tania Karina #21Ma. Fernanda Soberanis #32Samara Romero #33Alberto Torres #34

2. DE LA SALLEINTERDISCIPLINARY PROJECT“STRATEGIES FOR DESIGNING A BODY WASH SOAP COMPANY”AASTTEMSOFTY HEART

3. Strategies for designing a body-wash soapIn thisassigmentwe’ll show you; thepreparationstomake a soap and theingredientsitcontains, wewillalsomentionthepublicity stunts we’ll use. and the places everyone can catch ourproduct, and finallywewillseetheconexions of thisproyectwiththeotherschool’ssubjectsthreforeyou can undertand a little bit more aboutourproduct.

4. Thepurpose of thisproyect?More knowledgeabout marketing.Howto use publicytherightway.workingonteams

5. interview

6. RelationswithothersubjectsComunicationsLawEconomy

7. CalculusComputerclassvalues

8. AASTTEMPresidentTeresita AñorveHUMAN RESOSURCESLEGAL DEPARTMENTPUBLIC RELATIONSHIPSAdministrativeareaMarketingSales’ ManagerAylaSamaraTANIAALBERTOELISAFERNANDA

9. Well ,as a president of thiscompany i haveto guide my company, i put my Workersonthedepartmenttheywillhave a good performance, i respectthem, i helpthem, i gavethemwhattheyneed, followthelaw , and i justwantthemto do theirjob and enjoywork at “AASTTEM”.PRESIDENT

10. SALES’ MANAGERAs a sales’ manager i’m in charge of supervising, support and giveadvicesthesalesman so they produce bigincomestoourcompany. Also i givethemcourses so they can accomplishthecompany’sgoal.

11. MARKETING My chargeisthepublicity of thiscompanyusingthetelevision, radio and newspaper so they can reachtotheconsumers, thereforethey can choosetheproducttheyneed, thereforewe use interesting, brightful and attractivematerialsthat can attractconsumerstobuyourproduct.

12. LEGAL DEPARTMENT In thisdepartment, we are in charge of legal requirementstonotcommit a crimewhiletheproductisoutfor sale, alsotoprotecttherights of thesoap sales.

13. Thecompany’sgoalYoung audienceOurcompanyASTTEMOurbrand new product.Softskin, increibleconfidence and self-cleaning.

14. Theproduct: SoftyheartOursoap: SoftyheartWhereyou can findit?Cost: $40 ingredients

15. Themaking of a soap

16. MarketingThe posterBrochurelogo

17. T.V Commercial

18. Jingle

19. Radio Commercial

20. Quotes“I thinkthisworkwillmakeuseven more responsable”Teresita Añorve“I loveddoingthisprojectbecauseitwas so creative and opened my mindtosee new thingsabouttheindustry”Samara Romero“Theteam i haveisveryhardworking and i thinki’vebecome more responsable”Alberto Torres

21. “ i loveddoingthisprojectwith my teamwehavelearnedeverythingwecouldfromthisassigment”AylaJimenez“Englishclasses are themostinteresting and creativeapartfromtheothersubjects”Tania Karina“I wanttohavesomeday my owncompany, notsureaboutsoapbutdefinitely a company”MaFerSoberanisItwasveryinterestingtohaveanassigmentlikethis, learned a lotfrom my classmates and thisproject”Elisa Caballero