This Earth day, we wanted to inspire more businesses to 'Green Launch’ and are releasing a toolkit to help entrepreneurs think of sustainability as a driver for growth rather than a complex nice-to-have.
Click here to download toolkit and workshop templates: https://standard-deviation.co/#green-launching
Join the conversation on Instagram @wedeviate
This document provides a feasibility plan for a proposed waste and recycling company called A&M Waste and Recycling. The plan outlines that the company will collect garbage from local businesses, process it into reusable resources or fertilizer through recycling equipment, and sell the outputs back into the marketplace. The company aims to initially operate in the Hempstead/Prairie View area and then expand operations. Key competitive advantages include offering a convenient service, waste removal consulting, and an alternative to landfill waste through recycling into sellable resources.
Disney has made strides in sustainability but still has room for improvement. They have reduced their carbon footprint by 34% from 2012 levels but still emit over 4 million tons of CO2 annually. While Disney leads competitors in areas like transparency and waste diversion, they have only 4 LEED certified buildings and no ISO 14001 certification. The presentation recommends Disney pursue ISO 14001 and additional LEED certifications to further reduce their environmental impact. It also suggests better incorporating sustainability into Disney's branding to educate consumers and attract talent.
Khaloon is like no other waste management company in the world. To see a day in the life of a Khaloon employee, tune in to our “Human Resources,” on Pivot, or look through our available careers and internships to experience it for you. Khaloon is an innovative recycling company that has become a leader in recycling hard-to-recycle waste. Khaloon reuses, upcycles, and recycles waste instead of incinerating or landfilling it. This moves waste from a linear system to a circular one, allowing it to keep cycling in our economy
Mainstreaming Green: The 9 Rules For Popularizing Purpose With Today's Consumer.North Venture Partners
The document provides 9 rules for popularizing purposeful products with mainstream consumers. It discusses how purpose-driven consumers have grown to $228.9 billion market but challenges remain in appealing to all consumers. Past failures of some green products created reluctance, and it's difficult to convey futuristic environmental benefits. Greenwashing misleads consumers, so brands must be transparent. Promoting products as socially-constructive rather than responsible may help adoption by avoiding negativity. Success requires appealing to consumer convenience while encouraging gradual improvement over ideals.
Join Yasmin Borain, Head of Experience Design at Publicis Sapient, and Jani Cortesini, Creative Strategy Lead at Google Zoo, for a hands-on workshop on how to use design to help achieve the 2030 Sustainable Development Goals.
In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). All organisations and individuals in the world have a responsibility to collaborate and make sure we achieve them together.
More and more, people want brands to make a positive contribution to society but it is also our responsibility as designers to make sure this happens through the products and services we create.
Don’t miss this inspiring and interactive day where you will learn how to use Design as a way of solving existing customer and business problems, that also contribute to the achievement of SDGs goals. You will learn more about the latest technology and inspiring case studies around sustainability from some major organisations, and you’ll also work on real client briefs and create solutions that will help organisations achieve customers, business and brand needs that have a real purpose.
This workshop will show you how to develop your strategic thinking around sustainability and brand purpose, to help brands connect people to values and have an impact in the world.
https://interaction20.ixda.org/program/06-designing-sustainable-brands
Evolution Marketing 2019 Operational Impacts & Carbon Footprint Lisa Geason-Bauer
As a Certified B Corp™ we believe in transparency, we therefore share our yearly environmental (operations) impacts report, which includes the carbon footprint for our business in 2019.
The document outlines steps companies can take to adopt greener practices and policies. It discusses communicating the business benefits of going green, developing and promoting more environmentally friendly products and services, assessing internal operations for sustainability opportunities, engaging employees and customers in green initiatives, and measuring the financial and brand impacts of these efforts. Successful company examples highlighted include Patagonia's Common Threads program and Cisco's One Million Acts of Green campaign.
This document provides a feasibility plan for a proposed waste and recycling company called A&M Waste and Recycling. The plan outlines that the company will collect garbage from local businesses, process it into reusable resources or fertilizer through recycling equipment, and sell the outputs back into the marketplace. The company aims to initially operate in the Hempstead/Prairie View area and then expand operations. Key competitive advantages include offering a convenient service, waste removal consulting, and an alternative to landfill waste through recycling into sellable resources.
Disney has made strides in sustainability but still has room for improvement. They have reduced their carbon footprint by 34% from 2012 levels but still emit over 4 million tons of CO2 annually. While Disney leads competitors in areas like transparency and waste diversion, they have only 4 LEED certified buildings and no ISO 14001 certification. The presentation recommends Disney pursue ISO 14001 and additional LEED certifications to further reduce their environmental impact. It also suggests better incorporating sustainability into Disney's branding to educate consumers and attract talent.
Khaloon is like no other waste management company in the world. To see a day in the life of a Khaloon employee, tune in to our “Human Resources,” on Pivot, or look through our available careers and internships to experience it for you. Khaloon is an innovative recycling company that has become a leader in recycling hard-to-recycle waste. Khaloon reuses, upcycles, and recycles waste instead of incinerating or landfilling it. This moves waste from a linear system to a circular one, allowing it to keep cycling in our economy
Mainstreaming Green: The 9 Rules For Popularizing Purpose With Today's Consumer.North Venture Partners
The document provides 9 rules for popularizing purposeful products with mainstream consumers. It discusses how purpose-driven consumers have grown to $228.9 billion market but challenges remain in appealing to all consumers. Past failures of some green products created reluctance, and it's difficult to convey futuristic environmental benefits. Greenwashing misleads consumers, so brands must be transparent. Promoting products as socially-constructive rather than responsible may help adoption by avoiding negativity. Success requires appealing to consumer convenience while encouraging gradual improvement over ideals.
Join Yasmin Borain, Head of Experience Design at Publicis Sapient, and Jani Cortesini, Creative Strategy Lead at Google Zoo, for a hands-on workshop on how to use design to help achieve the 2030 Sustainable Development Goals.
In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). All organisations and individuals in the world have a responsibility to collaborate and make sure we achieve them together.
More and more, people want brands to make a positive contribution to society but it is also our responsibility as designers to make sure this happens through the products and services we create.
Don’t miss this inspiring and interactive day where you will learn how to use Design as a way of solving existing customer and business problems, that also contribute to the achievement of SDGs goals. You will learn more about the latest technology and inspiring case studies around sustainability from some major organisations, and you’ll also work on real client briefs and create solutions that will help organisations achieve customers, business and brand needs that have a real purpose.
This workshop will show you how to develop your strategic thinking around sustainability and brand purpose, to help brands connect people to values and have an impact in the world.
https://interaction20.ixda.org/program/06-designing-sustainable-brands
Evolution Marketing 2019 Operational Impacts & Carbon Footprint Lisa Geason-Bauer
As a Certified B Corp™ we believe in transparency, we therefore share our yearly environmental (operations) impacts report, which includes the carbon footprint for our business in 2019.
The document outlines steps companies can take to adopt greener practices and policies. It discusses communicating the business benefits of going green, developing and promoting more environmentally friendly products and services, assessing internal operations for sustainability opportunities, engaging employees and customers in green initiatives, and measuring the financial and brand impacts of these efforts. Successful company examples highlighted include Patagonia's Common Threads program and Cisco's One Million Acts of Green campaign.
Handprinting: The Art and Science of Quantifying Positive ImpactsSustainable Brands
SB'14 San Diego
Greg Norris, Co-Director, SHINE, Harvard School of Public Health
Gale Tedhams, Director, Sustainability, Owens Corning
Laura Draucker, Senior Associate, World Resources Institute (WRI)
Handprinting refers to quantifying the positive consequence of a company or organization, its products or services and how it relates with all its stakeholders. The goal for an organization that engages in measuring its handprint isn't simply to minimize its negative impact, but to maximize its positive influence while enhancing operational efficiency and profitability, and to pursue net-positive sustainability in which its handprint exceeds its footprint. Join this session for a crash course on reimagining how a brand measures the success of its sustainability initiatives.
Another set of slides I use in class - this time to teach the students about Sustainability. I use Interface as a case study and cover the 7 fronts of Mount Sustainability.
Johnson Diversey/ EcoLab Strategic Managementcrmowbray
The document provides an analysis of the institutional and industrial cleaning industry, focusing on two major companies: Ecolab and JohnsonDiversey. It discusses the history and operations of both companies, compares their financial performance in 2008, and analyzes their competitive environment using Porter's Five Forces model. The document concludes by recommending various strategic options for each company, including potential mergers or partnerships.
RadiciSpandex is a textile company that takes sustainability seriously through recycling initiatives, innovations to reduce waste, and producing colored spandex that uses less dye. It recycles manufacturing waste, reuses packaging materials, and sources materials domestically to lower its carbon footprint. As part of its parent company RadiciGroup, it adheres to eco-friendly practices including reducing emissions, optimizing processes, and pursuing renewable energy and paperless communication.
The document discusses a company's commitment to sustainability, integrity, and social responsibility. It strives to use resources efficiently, reduce environmental impact through innovative products, and invest in improving energy efficiency. The company also contributes to community well-being through charitable giving and volunteerism by its foundation and associates.
Tierre Le is an eco-friendly apparel brand focused on sustainability. Their mission is to create trendy clothing using earth-friendly materials sourced from and returnable to the Earth, while supporting local communities. Their business model centers around quality apparel with low environmental impact through sustainable fabrics, manufacturing, and partnerships. Their target customer is socially conscious women ages 20-30 living in urban areas like New York City, where they plan to open a retail store while selling primarily online.
I2SD Final-Project-slideshow - Fall 2012Trixeldesign
Slideshow presentation of the final project for the Introduction to Sustainable Design course at MCAD.
This project focuses on two main certifications for sustainable design and industrial production: B Corporation and Cradle to Cradle, and how they can be applied in the local context of Colombia (South America), for the manufacturing process of skateboards made from local colombian bamboo.
The document summarizes 18 sustainable products and services nominated for an award, including Cityhop which provides access to eco-friendly cars by the hour, a web-driven domestic cleaning service, affordable sustainable modular homes, electric cargo bikes, paperless direct debit and a smartphone app, and organic skincare products made with strict ethical practices. It encourages supporting the nominated organizations and provides a website for more details on the 2011 Sustainable Design and Innovation Award.
The document discusses various ways that hair salons are becoming more environmentally friendly and energy efficient. It profiles two salons that underwent major eco-friendly renovations, installing solar panels, LED lighting, and finding ways to recycle and reduce waste. Implementing these changes has increased both salons' profiles through awards and attracted more customers, helping their businesses' profits. Smaller changes are also recommended that salons can adopt more easily, like using renewable energy, energy-efficient bulbs and appliances, and recycling. Products and equipment brands are also developing more sustainable options to meet growing consumer demand.
Tierre Le is an eco-friendly apparel company founded by Michele Haltenhof and Khourin Wilkins. Their mission is to create sustainable fashion using materials sourced from and returnable to the Earth while supporting local communities. Their business model focuses on quality apparel made from recycled and organic fabrics through eco-friendly manufacturing processes. Their goal is to make sustainable fashion affordable and on-trend for consumers while reducing environmental impact.
Innovation in Recycling and Take-back Programs: Evolving Infrastructure, Busi...Sustainable Brands
SB'14 San Diego
Bonnie Nixon, Director, Corporate Responsibility & Sustainability, Mattel
Carol Baroudi, Global Sustainability and Compliance, Arrow Electronics
Monika Wiela, Founder and CEO, Give Back Box
Judy Glazer, Sr. Director, Social & Environmental Responsibility, Printing and Personal Systems, HP
Andrew Russell, Director, Plastic Disclosure Project
This session explores the evolving landscape of recylcing infrastructure, market incentives, business models and partnerships proving effective in making product and material take-back programs a success. The goal is to feature a range of schemes and tease out innovative moves seeing good returns, as well as pain points or missing links in current infrastructure.
This document summarizes a design residency project focused on reducing bulky waste, such as furniture, ending up in landfill. Each year in the UK, 1.6 million tonnes of bulky waste is thrown out, with 42% being furniture. Currently, re-use rates for items like sofas are only around 17%. The residency brought together designers, waste managers, and other stakeholders to explore how to increase re-use rates and reduce bulky waste ending up in landfill. Over 10 days, the designers investigated materials streams and systems through visits to waste facilities and a teardown of a discarded sofa. Their insights informed recommendations for designers, manufacturers, waste managers, policymakers, and local authorities to better support
As part of our eco-island series, Maureen Wilson of red Ballon Marketing, discusses how environmental issues are affecting businesses behaviour and attitude
BasuraCero is a company that tackles hard-to-recycle plastics by transforming them into useful products. They work with companies that produce plastic waste and transform that waste into products those companies can use, helping to solve the plastic pollution problem and create environmental awareness. If they win $50,000, they will use the investment to meet their growing needs as the company expands.
The document discusses furniture reuse networks (FRNs) and their partnerships with commercial retailers. FRNs help meet demand for affordable household items by facilitating take-back schemes, where retailers donate quality reusable items collected during deliveries. These schemes benefit low-income families, charities, and the environment. The partnerships work well because retailers understand the social value and see opportunities to meet business needs while benefitting communities.
Green Business Advantage Prospectus Burnet D Brownburnet53
The document proposes the Green Business Advantage (GBA), an e-commerce platform that would allow green companies to easily purchase sustainable products and services from each other. This would help green companies practice what they preach by applying sustainable principles to their own operations. It would also boost sales for green product manufacturers and help grow the green economy. The GBA would provide a one-stop shop for green procurement needs and offer member discounts and sales support. The target market includes manufacturers, retailers, organizations, and agencies already focused on environmental values.
Mock Brand - Sustainable Garment of the Future - Dogäl Yejide Erogbogbo
The textile industry is second most polluting industry in the world after the oil industry. it can take more than twenty thousand liters of water to produce one kilogram of cotton, equivalent to one t-shirt and pair of jeans. Also, up to eight thousand different chemicals are used to turn raw materials into clothes, including a range of dyeing and finishing processes.
Some keys issues in the industry that need to be improved are: • The alarmingly high consumption rate of fashion goods
• High cotton production
• Unsanitary and low standard working conditions
• Extremely high long supply chain
• Use of harmful chemicals in the production process of garments
• Animal cruelty
• The harmful effects of involving the use of washing machines and, • Transportation of goods from productions sites to retail sites.
1. The document outlines steps that companies can take to integrate sustainability into their business strategies and operations, including building a business case, committing senior resources, setting baselines and goals, addressing organizational resistance through collaboration and innovation, and fully integrating sustainability into the company's culture and processes.
2. It provides examples of sustainability goals and strategies from companies like Unilever and Dow Chemical that create value for both business and society.
3. The document concludes by discussing emerging views that the purpose of business needs to change to bring more value to society through approaches like shared value creation.
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Mainstream Green The 9 Rules By North 1231227359000658 1gueste76bac7
This document outlines 9 rules for popularizing purposeful products with mainstream consumers. It discusses how purpose-driven consumers have grown to a $228.9 billion market but challenges remain in appealing to all consumers. Specifically, it addresses the need to make environmental benefits more tangible and relatable to consumers who cannot see or feel impacts. It also cautions against "greenwashing" and advocates for transparency about corporate sustainability practices to build trust. Overall, the document argues that popularizing purpose will require communicating benefits in a way that prioritizes consumer convenience over ideological purity.
Responding to environmental problems has always been a no-win proposition for managers.
Help the environment and hurt your business, or irreparably harm your business while protecting
the earth. Recently, however, a new common wisdom has emerged that promises the ultimate reconciliation of environmental and economic concerns. In this new world, both business and the environment can win. Being green is no longer a cost of doing business; it is a catalyst for innovation, new market opportunity, and wealth creation.
The idea that a renewed interest in environmental management will result in increased profitability for business has widespread appeal. In a new green world, managers might redesign a product so that it uses fewer environmentally harmful or resource-depleting raw materials—an effort that if successful could result in cuts in direct manufacturing costs and inventory savings.
This new vision sounds great, yet it is highly unrealistic, say some experts. Environmental costs are skyrocketing at most companies, with little chance of economic payback in sight. Given this reality, they question whether “win-win” solutions should be the foundation of a company’s environmental strategy.
Handprinting: The Art and Science of Quantifying Positive ImpactsSustainable Brands
SB'14 San Diego
Greg Norris, Co-Director, SHINE, Harvard School of Public Health
Gale Tedhams, Director, Sustainability, Owens Corning
Laura Draucker, Senior Associate, World Resources Institute (WRI)
Handprinting refers to quantifying the positive consequence of a company or organization, its products or services and how it relates with all its stakeholders. The goal for an organization that engages in measuring its handprint isn't simply to minimize its negative impact, but to maximize its positive influence while enhancing operational efficiency and profitability, and to pursue net-positive sustainability in which its handprint exceeds its footprint. Join this session for a crash course on reimagining how a brand measures the success of its sustainability initiatives.
Another set of slides I use in class - this time to teach the students about Sustainability. I use Interface as a case study and cover the 7 fronts of Mount Sustainability.
Johnson Diversey/ EcoLab Strategic Managementcrmowbray
The document provides an analysis of the institutional and industrial cleaning industry, focusing on two major companies: Ecolab and JohnsonDiversey. It discusses the history and operations of both companies, compares their financial performance in 2008, and analyzes their competitive environment using Porter's Five Forces model. The document concludes by recommending various strategic options for each company, including potential mergers or partnerships.
RadiciSpandex is a textile company that takes sustainability seriously through recycling initiatives, innovations to reduce waste, and producing colored spandex that uses less dye. It recycles manufacturing waste, reuses packaging materials, and sources materials domestically to lower its carbon footprint. As part of its parent company RadiciGroup, it adheres to eco-friendly practices including reducing emissions, optimizing processes, and pursuing renewable energy and paperless communication.
The document discusses a company's commitment to sustainability, integrity, and social responsibility. It strives to use resources efficiently, reduce environmental impact through innovative products, and invest in improving energy efficiency. The company also contributes to community well-being through charitable giving and volunteerism by its foundation and associates.
Tierre Le is an eco-friendly apparel brand focused on sustainability. Their mission is to create trendy clothing using earth-friendly materials sourced from and returnable to the Earth, while supporting local communities. Their business model centers around quality apparel with low environmental impact through sustainable fabrics, manufacturing, and partnerships. Their target customer is socially conscious women ages 20-30 living in urban areas like New York City, where they plan to open a retail store while selling primarily online.
I2SD Final-Project-slideshow - Fall 2012Trixeldesign
Slideshow presentation of the final project for the Introduction to Sustainable Design course at MCAD.
This project focuses on two main certifications for sustainable design and industrial production: B Corporation and Cradle to Cradle, and how they can be applied in the local context of Colombia (South America), for the manufacturing process of skateboards made from local colombian bamboo.
The document summarizes 18 sustainable products and services nominated for an award, including Cityhop which provides access to eco-friendly cars by the hour, a web-driven domestic cleaning service, affordable sustainable modular homes, electric cargo bikes, paperless direct debit and a smartphone app, and organic skincare products made with strict ethical practices. It encourages supporting the nominated organizations and provides a website for more details on the 2011 Sustainable Design and Innovation Award.
The document discusses various ways that hair salons are becoming more environmentally friendly and energy efficient. It profiles two salons that underwent major eco-friendly renovations, installing solar panels, LED lighting, and finding ways to recycle and reduce waste. Implementing these changes has increased both salons' profiles through awards and attracted more customers, helping their businesses' profits. Smaller changes are also recommended that salons can adopt more easily, like using renewable energy, energy-efficient bulbs and appliances, and recycling. Products and equipment brands are also developing more sustainable options to meet growing consumer demand.
Tierre Le is an eco-friendly apparel company founded by Michele Haltenhof and Khourin Wilkins. Their mission is to create sustainable fashion using materials sourced from and returnable to the Earth while supporting local communities. Their business model focuses on quality apparel made from recycled and organic fabrics through eco-friendly manufacturing processes. Their goal is to make sustainable fashion affordable and on-trend for consumers while reducing environmental impact.
Innovation in Recycling and Take-back Programs: Evolving Infrastructure, Busi...Sustainable Brands
SB'14 San Diego
Bonnie Nixon, Director, Corporate Responsibility & Sustainability, Mattel
Carol Baroudi, Global Sustainability and Compliance, Arrow Electronics
Monika Wiela, Founder and CEO, Give Back Box
Judy Glazer, Sr. Director, Social & Environmental Responsibility, Printing and Personal Systems, HP
Andrew Russell, Director, Plastic Disclosure Project
This session explores the evolving landscape of recylcing infrastructure, market incentives, business models and partnerships proving effective in making product and material take-back programs a success. The goal is to feature a range of schemes and tease out innovative moves seeing good returns, as well as pain points or missing links in current infrastructure.
This document summarizes a design residency project focused on reducing bulky waste, such as furniture, ending up in landfill. Each year in the UK, 1.6 million tonnes of bulky waste is thrown out, with 42% being furniture. Currently, re-use rates for items like sofas are only around 17%. The residency brought together designers, waste managers, and other stakeholders to explore how to increase re-use rates and reduce bulky waste ending up in landfill. Over 10 days, the designers investigated materials streams and systems through visits to waste facilities and a teardown of a discarded sofa. Their insights informed recommendations for designers, manufacturers, waste managers, policymakers, and local authorities to better support
As part of our eco-island series, Maureen Wilson of red Ballon Marketing, discusses how environmental issues are affecting businesses behaviour and attitude
BasuraCero is a company that tackles hard-to-recycle plastics by transforming them into useful products. They work with companies that produce plastic waste and transform that waste into products those companies can use, helping to solve the plastic pollution problem and create environmental awareness. If they win $50,000, they will use the investment to meet their growing needs as the company expands.
The document discusses furniture reuse networks (FRNs) and their partnerships with commercial retailers. FRNs help meet demand for affordable household items by facilitating take-back schemes, where retailers donate quality reusable items collected during deliveries. These schemes benefit low-income families, charities, and the environment. The partnerships work well because retailers understand the social value and see opportunities to meet business needs while benefitting communities.
Green Business Advantage Prospectus Burnet D Brownburnet53
The document proposes the Green Business Advantage (GBA), an e-commerce platform that would allow green companies to easily purchase sustainable products and services from each other. This would help green companies practice what they preach by applying sustainable principles to their own operations. It would also boost sales for green product manufacturers and help grow the green economy. The GBA would provide a one-stop shop for green procurement needs and offer member discounts and sales support. The target market includes manufacturers, retailers, organizations, and agencies already focused on environmental values.
Mock Brand - Sustainable Garment of the Future - Dogäl Yejide Erogbogbo
The textile industry is second most polluting industry in the world after the oil industry. it can take more than twenty thousand liters of water to produce one kilogram of cotton, equivalent to one t-shirt and pair of jeans. Also, up to eight thousand different chemicals are used to turn raw materials into clothes, including a range of dyeing and finishing processes.
Some keys issues in the industry that need to be improved are: • The alarmingly high consumption rate of fashion goods
• High cotton production
• Unsanitary and low standard working conditions
• Extremely high long supply chain
• Use of harmful chemicals in the production process of garments
• Animal cruelty
• The harmful effects of involving the use of washing machines and, • Transportation of goods from productions sites to retail sites.
1. The document outlines steps that companies can take to integrate sustainability into their business strategies and operations, including building a business case, committing senior resources, setting baselines and goals, addressing organizational resistance through collaboration and innovation, and fully integrating sustainability into the company's culture and processes.
2. It provides examples of sustainability goals and strategies from companies like Unilever and Dow Chemical that create value for both business and society.
3. The document concludes by discussing emerging views that the purpose of business needs to change to bring more value to society through approaches like shared value creation.
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Mainstream Green The 9 Rules By North 1231227359000658 1gueste76bac7
This document outlines 9 rules for popularizing purposeful products with mainstream consumers. It discusses how purpose-driven consumers have grown to a $228.9 billion market but challenges remain in appealing to all consumers. Specifically, it addresses the need to make environmental benefits more tangible and relatable to consumers who cannot see or feel impacts. It also cautions against "greenwashing" and advocates for transparency about corporate sustainability practices to build trust. Overall, the document argues that popularizing purpose will require communicating benefits in a way that prioritizes consumer convenience over ideological purity.
Responding to environmental problems has always been a no-win proposition for managers.
Help the environment and hurt your business, or irreparably harm your business while protecting
the earth. Recently, however, a new common wisdom has emerged that promises the ultimate reconciliation of environmental and economic concerns. In this new world, both business and the environment can win. Being green is no longer a cost of doing business; it is a catalyst for innovation, new market opportunity, and wealth creation.
The idea that a renewed interest in environmental management will result in increased profitability for business has widespread appeal. In a new green world, managers might redesign a product so that it uses fewer environmentally harmful or resource-depleting raw materials—an effort that if successful could result in cuts in direct manufacturing costs and inventory savings.
This new vision sounds great, yet it is highly unrealistic, say some experts. Environmental costs are skyrocketing at most companies, with little chance of economic payback in sight. Given this reality, they question whether “win-win” solutions should be the foundation of a company’s environmental strategy.
The document discusses Boulder, Colorado's efforts to transition to a circular economy and become zero waste. It outlines Boulder's current 57% waste diversion rate and facilities and programs in place. It argues that to truly become zero waste, the community must move beyond recycling and composting to an economic model that eliminates waste materials at the source. The document presents the principles of a circular economy to design out waste and pollution and keep materials in use through reuse and repair.
The document discusses building a sustainable fashion business through the EcoChic Design Award. It explains that a sustainable business aims for positive social and environmental impacts alongside profit. The fashion industry is highly polluting so there is a responsibility to change this. Being sustainable can lower costs and increase profits through more efficient operations. It then provides tips for various stages of business operations to reduce environmental impacts, such as choosing sustainable materials, reducing waste and emissions in design, production, distribution and retail.
Science alerts us that to significantly slow down Climate Change we have to reduce carbon emissions by 50% by 2030 and to be neutral by 2050. This requires that the events sector radically rethinks and redesigns our business strategies to not only become more sustainable, but to catalyse other industries while we regenerate our host environments and communities.
This raises the question are we ready to undertake the deep and exponential changes to survive, do we have the leadership capacities that this demands? And perhaps most importantly do we need to speed up the existing industry evolution or start a low carbon revolution?
In this inspiring, interactive and educating session, we will enter into a deep conversation, exploring the pioneering strategies and actions required to transform tomorrows events industry from one disrupted by a climate emergency to a sector that creates a prosperous future for all.
The session is designed to unlock the collective intelligence of the audience through a series of short Firestarter speeches from sustainability leaders from destinations, venues and clients, followed by a moderated debate and knowledge interchange between all participants.
In this day and age, it's easier for your business to go green. There are so many ways you can do this and we have gathered some ideas to take into consideration.
This document discusses sustainable consumption in the fashion industry. It summarizes the results of a survey of 90 Nordic fashion companies, finding that most do not prioritize environmental challenges, sustainable supply chain management, or engaging consumers on sustainability. The document then outlines four approaches for companies to engage consumers on sustainability: protecting the planet, re-conceptualizing waste, re-imagining consumption, and improving quality of life. It provides examples of both early passive approaches and more advanced approaches that empower consumers. The document concludes by emphasizing the importance of a holistic and personalized approach to sustainable engagement.
The document discusses green marketing, defining it as the marketing of products presumed to be environmentally safe. It outlines the evolution of green marketing from ecological to environmental to sustainable phases. Key aspects of green marketing like its importance, characteristics, top green companies, and the four P's (product, price, place, promotion) are examined. Examples are given of companies adopting green marketing methods like using solar energy (Starbucks) and recycled materials (Apple).
Green marketing is the marketing of products that are environmentally safe. The document discusses the history, definition, evolution and strategies of green marketing. It provides examples of top companies that have adopted green marketing like LG, Samsung, TCS and ONGC. Green marketing faces challenges due to higher costs but provides benefits like sustained long term growth and competitive advantage. The document concludes that green marketing covers more parameters than typical marketing and supports environmentally friendly activities.
Ahead of the marcus evans AmericaPack Summit 2022, Anthony Rossi discusses how adoption of reusable packaging is growing rapidly and why manufacturers need to rethink packaging.
This document discusses sustainability in business. It begins by noting that sustainability has become an increasingly important issue, especially for businesses. It then provides definitions of sustainability and explains why it is important for businesses to prioritize sustainability given issues like climate change. The document identifies key players in improving sustainability within businesses, such as business owners, leaders, administrators, human resources professionals, and employees. It discusses both the benefits of more sustainable business practices, such as reduced costs and improved reputation, as well as challenges. The overall purpose is to help businesses improve their sustainability.
Eco-Engineering The Grass IsAlways GreenerYes, the .docxjack60216
Eco-Engineering: The Grass Is
Always Greener
Yes, the title of this chapter has a dual meaning. Among senior execu-tives at global corporations, eco-engineering is already seen as astrategic imperative—even though the practice of eco-engineering is
not yet clearly understood by engineers. At the same time, many companies
feel constant pressure to prove that their “green” initiatives are greener than
their competitors’, leading to an upward spiral in greenwashing.
The net result is confusion. It can be difficult for engineers, executives, and
consumers to distinguish between an environmentally responsible project and
a plain old-fashioned PR grab. If you’re an engineer who’s really interested
in making a positive environmental impact, what should you focus on? Here
are a few suggestions, based on lessons learned from the real world of eco-
engineering.
Carbon Neutrality: Good Start but Not Enough
Corporate sustainability leaders tend to be a collaborative group. They are
open to sharing ideas, swapping stories, and growing their networks of col-
leagues in other companies. And that’s a great thing, because those of us who
deal with corporate sustainability on a daily basis know we’re in uncharted
territory and that we’re all learning as we go. We understand it’s in every-
one’s best interest if the overall economy becomes more sustainable. After all,
when it comes to climate changes there aren’t winners and losers—ultimately
we’ll either all win or all lose.
117
11
For example, let’s say your company magically reduces the environmental
impact of its operations to nothing so that you’re able to deliver your products
and services with no impact of any kind. But in the excitement your company
decides that you have created such a big advantage through your eco-effective-
ness that you better keep it a secret and not share your magic with anyone else.
In this case, how much better off is the world? Does erasing the impact of one
company make a big difference? Unfortunately, no.
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Green launching: 7 principles to Connect Growth & Sustainability
1. 7 PRINCIPLES TO CONNECT
GROWTH & SUSTAINABILITY
GREEN-LAUNCHING
2. Like you, we are (beyond) alarmed about the environmental mess we’re in.
We created Standard Deviation to help businesses address people’s growing
appetite for sustainable living. We collaborate to build offerings that are exciting
for people, beneficial to the bottom line and good for our planet.
Coming from the startup world, we wanted to outline a framework to help
entrepreneurs (and ourselves) connect sustainability principles with startup
priorities – growth, customer experience and talent retention. We hope this
sparks productive conversations, ideas and action.
We’d love to hear from you. Please reach out with feedback – we’re eager to
learn from your experience and build an online version of this toolkit, with
additional inspirations and resources.
– Lara & Mawuena
HELLO STARTUP
3. Intro
Inspirations: Purpose & Profit
7 Principles To Connect Growth & Sustainability
Workshop Materials
Sources & Resources
4
7
11
19
30
CONTENTS
This is work is published under the creative commons license. You are free to share, copy and redistribute the material in any medium or format. You
are free to adapt, remix, transform and build upon the material, as long as you give appropriate credit, provide a link to the license, and indicate if
changes were made. You may do so in any reasonable manner, but not in any way that suggest the licensor endorses you or your use. You may not
use the material for commercial purposes. If you remix, transform or build upon the material, you must distribute your contribution under the same
license as the original.
4. Sustainability is a multi-dimensional issue
where economic, social and environmental
opportunities are deeply intertwined.
Between the imperative of diverting from
fossil fuels, the rise of consumer
expectations for sustainability and mounting
legislation to fight climate change, today’s
businesses must be ready to respect (or
better yet, celebrate) new rules.
You and your business are likely better
suited to the task than you realize. This is
fortunate, as the world needs your
entrepreneurial skills, and it needs your
guts.
As a startup you have the opportunity to
tackle these challenges from inception.
Starting small and starting fresh, you’re able
to learn, iterate and engage your customers
as you grow.
ENVIRONMENTAL
PROTECTION
ECONOMIC
VIABILITY
SOCIAL
PROGRESS
SUSTAINABLE MODELS
NEW RULES
5. Though most people would welcome more
sustainable businesses, most startups
launching today still consider
sustainability as a nice-to-have.
A new understanding is emerging. IT’S AN ADDITIONAL INVESTMENT IT’S DEMONSTRABLE GROWTH
INVESTORS DON’T CARE MORE & MORE DO, AND WILL HAVE TO
GREENWASHING, REALLY? GREEN LAUNCHING, TRULY.
IT’S VERY COMPLEX, I’M NO EXPERT FEAR NOT, WE HAVE RESOURCES
IT’S A NICE TO HAVE NEW LAWS WILL MAKE IT A MUST
NEW TRUTHS
IT’S FOR BIG COMPANIES YOU’RE PART OF TOMORROW’S ECONOMY
6. Gather your team.
This is about conversation and
collective conviction in your current
sustainability & business roadmaps,
and how to bring them into alignment.
1
Warm up!
Together go through our inspiration
section, discuss inspirational case-
studies, add yours, and start
understanding everybody’s
motivations.
Chew on each principle.
Read through the 7 principles and
explore each “conversation-starter”.
Listen to each other, take notes, and
defer judgment for now.
3
Make it relevant to you.
Use our workshop materials to
engage your team and collectively
turn conviction into action.
4
Here are some guidelines to help you and your team make the most of your time.
HOW TO USE THIS DECK
2
7. INSPIRATION
Purpose & Profit? Yes.
Examples abound of companies demonstrating how the
business priorities for startup survival (e.g. traction in the
market, access to talent, and access to capital) and the
ecological imperatives of sustainability work hand in
hand to drive growth. Here is a sampler as a warm-up.
07
8. Ben & Jerry’s has been integrating social and
environmental performance indicators since their
inception. In 2018 Unilever’s sustainable brands,
including Ben & Jerry’s, grew 46% faster than the
rest of their business, delivering 70% of their top-
line growth.
Since 1994, Interface’s ‘Mission Zero’ program has
been focused on eliminating all negative impacts by
2020. The company has reduced their greenhouse
gas emissions by 96% since 1996 and
their ReEntry initiative has diverted 13 million
pounds of post-consumer carpet from landfills.
In 2014, Natura became the world’s largest B Corp.
250,000 hectares of forest are being preserved
thanks to Natura’s commitment to preserving the
biodiversity of the Amazon and their ethical work with
over 2,000 local communities.
BEN & JERRY’S (1978 / USA)
Sold to Unilever for $326M in 2000
INTERFACE (1973 / USA)
$996M in revenue in 2017
NATURA (1969 / Brazil)
$2B in revenue in 2017
SUSTAINABILITY = GROWTH
IT’S OLD NEWS.
9. The Nebia Spa Shower 2.0 saves 65% of water and
60% of heating energy used by a standard shower.
So far, the company’s shower heads have saved 100
million gallons of water.
Skipping Rocks Lab won the Wired Retail 2016 Start-
up of the Year award with their new packaging
business Ohoo. Their packaging is made entirely
of seaweed, and is 100% natural and
biodegradable.
Alesca Life is an agricultural technology company
that builds indoor, vertical farms to make food
production more localized and data driven. Their
indoor farms use 20~25 times less water, fertilizer,
and land compared to traditional farms and no
pesticides.
NEBIA (2014, USA)
2 x $3.5M raised on Kickstarter
OHOO (2014 / UK)
WIRED Startup of the Year 2016
ALESCA LIFE (2013 / China)
SUSTAINABILITY = OPPORTUNITY
IT’S THE NEXT DISRUPTION.
10. Fashion innovator Reformation has been 100%
carbon neutral since 2015. Their production is local
and fairly compensated, and each garment includes
information on carbon and water footprints, as well as
a “RefRecycling” label enabling customers to return
clothes for repurposing.
Through their online platform, BackMarket makes
refurbished smartphones & laptops a mainstream
alternative, and is the first refurbished product re-
seller certified by Apple. Their algorithms match
buyers and sellers, and enable access to products
at up to 70% lower price.
REFORMATION (2009 / USA)
$100 M in revenue in 2017
BACKMARKET (2014 / France)
$20 M in revenue in 2017
Oatly has become a reference in the food industry,
boosting the alternative milk category with its nutritive
& eco-friendly oat milk. Through its millennial
engagement and barrista-driven distribution strategy,
the brand’s sales grew from $20M to $140M
between 2012 and 2017.
OATLY (1985, Sweden)
$140M in revenue in 2017
SUSTAINABILITY = NEXT GEN
IT’S A CONSUMER REVOLUTION
11. Your turn now.
The following principles will help you understand the
connections between growth and sustainability, and how
your startup, team and customers can benefit from them.
7 PRINCIPLES
11
12. – Identify the waste generated by the consumption of our products or services
– Determine how we might empower our customers to consume smarter
– Discuss ways that we could promote alternative, less wasteful lifestyles
The data are clear – our lifestyle is a threat to the environment. The average American
citizen generates 16.2 tons of CO2 per year, an alarming number when compared to the
0.49 tons of a generated by a citizen of Bangladesh. Fortunately, as the Marie Kondo
wave and other “less is more” movements gather momentum, millions of households are
experiencing that owning more doesn’t make us happier.
How might our businesses empower people to consume better, smarter and less — and
spark joy in the process?
Feather is a New-York based startup offering subscription plans for furniture.
Customers can subscribe to just about any type of furniture, and return, swap or
buy it as suits their needs over time.
Learn more: www.livefeather.com
TEAM TO-DO
CONVERSATION STARTERS
Service vs Product
Could we provide a better customer
experience by selling the service the
product provides rather than the
product itself? (A hole in a wall rather
than a drill?)
Customization
How can we make our offering more
customizable, empowering our
customers to choose exactly and only
what they need?
Life-long products
From exceptional quality to lifetime
guarantee, could we differentiate our
products by radically extending their
useful life?
#1FIGHT OVERCONSUMPTION
CUSTOMER VALUE, HIGHER MARGINS LESS STOCK CUSTOMER LOYALTY
13. – List all business outputs considered as trash and discuss opportunities to re-use, trade or monetize this waste
– List all inputs that could be replaced with renewable or circular materials
– Define ways that our customers could take part in a circular model of our goods and services
The world goes round, but most businesses do not. 91% of businesses follow a “take-
make-waste” model, considering their job done after consuming raw materials and
components and outputting finished goods and services. As a result, only 9.1% of raw
materials find their way back into our economy, and tremendous resources (and value) is
sent to the landfill. By contrast, circular models allow us to close the loop, creating more
efficient, regenerative businesses.
What if you could look at your waste as a resource? What if you could monetize your
product’s end of life? Turn circular, it’s a trillion-dollar business opportunity.
Toast Beer is a London based social enterprise that uses stale bread from local
bakeries to brew their beer. So far they’ve upcycled over 1 million slices of other
businesses’ “waste”.
Learn more: https://www.toastale.com
TEAM TO-DO
CONVERSATION STARTERS
Recommerce
Through repair, upgrade and resell,
could we leverage our product end-
of-life for a second-hand offering?
Resource Recovery
What if we could monetize our trash?
Or use someone’s waste as a more
efficient input material? (Take a swig
of Toast Beer, our example to the
right.)
Circular Design
How could our designs allow
materials to flow in closed loops?
What would it take to source
recycled, recyclable clean materials ?
#2TURN CIRCULAR
NEW BUSINESS LINES NEW RESOURCES LONGTERM SAVINGS
14. – Map our suppliers and their environmental, social policies
– Estimate the carbon footprint of our logistics, from our suppliers’ suppliers right down to our end users
– Prioritize leverage points where initial efforts can have concentrated results
Greenhouse gas emissions from the average supply chain are 5.5x higher than the
company’s direct operations. Consumers vote with their dollars – and with your business,
powered by those same dollars, you can act as a super-voter. By choosing suppliers who
measure, disclose and act on their social & environmental impacts, you can provide
economic incentives (and pressure) to reduce emissions, improve water security, cut
deforestation and support local communities.
Beyond mitigating risks of customer backlash and legal scrutiny, your purchasing
decisions help reshape the businesses around your own.
Fairphone, a young Dutch social enterprise, believes a better phone is a phone
made better. They are working at every stage of the supply chain to make
a positive impact in the electronic industry. They uncover production systems,
solve problems and use transparency to initiate debates about what's truly fair.
Learn more: www.fairphone.com
TEAM TO-DO
CONVERSATION STARTERS
Production Cleanup
Can we replace a process or material
that is particularly polluting? Can we
increase our production yields to
reduce scrap and waste?
Supply Chain for Good
How can we use our supply chain to
support ecological and equitable
practices? How can we use our
purchasing power to propagate our
values, and how might we educate
our customers along the way?
Responsible Logistics
Can we source more locally? Could
we drastically reduce our use of
scarce resources by selecting
responsible logistics partners?
#3SOURCE FOR GOOD
NO MATERIAL SCARCITY LOYAL PARTNERSHIPS LOGISTIC EFFICIENCY
15. – Assess how authentic we are about what’s happening behind the scenes
– Define what shape “radical transparency” could take in our organization
– Debate what we risk losing, and what we stand to gain
Following decades of misleading marketing, irresponsible environmental practices, and
labor rights violations, over 90% of customers say they are likely to be more loyal to a
brand that offers transparency. Customers are seeking greater connection to the products
they select and the brands behind them: Where do they come from? How are they made?
Where does the money go?
Some companies are choosing to respond with “radical transparency” — sharing their
commitment, providing complete information, and being as open about their challenges
as they are about their triumphs. These companies are contributing to a more honest
economy, and are rewarded with more resilient relationships with their customers.
Everlane is a San Francisco-based fashion company committed to radical
transparency. From their materials to their factories to their margins, they proudly
share their full supply chain and business model with their customers.
Learn more: www.everlane.com
TEAM TO-DO
CONVERSATION-STARTERS
Honest Products
How can we better share information
about our products, as well as our
social and environmental impacts, to
empower customers in their decision-
making?
Clear Efforts
Could we be more open about our
challenges to become more socially
& environmentally responsible?
Could we engage our ecosystem and
find solutions together?
Brand Activism
What cause do we champion to have
an impact beyond our walls? Are we
clear on our purpose and values —
and true to both? Are we prepared to
take a public stand in alignment with
our beliefs?
#4BE RADICALLY TRANSPARENT
BRAND ADVOCATES OPEN INNOVATION CUSTOMER ENGAGEMENT
16. – Map our extended communities: team, customers, suppliers, partners, investors, etc.
– Assess & evaluate our diversity across this ecosystem
– Discuss how we are interacting with, impacting, and empowering our communities
Did you know that educating girls can have a greater environmental impact than electric
vehicles or solar panels?* Unsurprisingly, people are at the heart of climate change —
and accordingly, societal initiatives are at the heart of many of our most promising paths
forward. Community-oriented efforts, locally-grounded approaches and overall reductions
of inequality all help reverse global warming.
People are at the heart of business as well, and putting people first drives top and bottom
line results. Companies that are more diverse, and have more human-centered cultures
outperform their peers.**
Kickstarter is the world's largest crowdfunding community for creative projects.
In 2015 they re-incorporated as a Public Benefit Corporation, committing to
consider their value to society, not only shareholders. They now commit 5% of
their annual after-tax profit to arts and music education, and to organizations
fighting to end systemic inequality.
More info on: https://www.kickstarter.com/charter
TEAM TO-DO
CONVERSATION STARTERS
Local Ecosystems
How do we empower our local
communities? What is our
contribution to a win-win relationship
we’d like to develop as part of this
ecosystem? What connections can
we facilitate between others?
Peer-to-Peer
Could we leverage the sharing
economy to encourage access over
ownership, while creating meaningful
connections and building a stronger
community?
Inclusion Wins
How can we promote ethnic, racial
and gender diversity in and around
our organization? How might we
expand our community of
collaborators, partners, customers for
more diversity and inclusion ?
#5BUILD COMMUNITY
COMMUNITY ENGAGEMENT CUSTOMER’S WORD OF MOUTH STRONGER TEAMS
17. – Map the people in our network that are experts or activists in sustainability, or are passionate about our purpose
– List the quick-wins that come to mind when imagining a more sustainable version of our business
– Discuss creative ways that our business could raise awareness, engage our communities and make a difference
On Black Friday, Patagonia donates 100% of its sales to grassroots environmental
organizations. Last January, Beyonce challenged her 120+ millions fans to go vegan for a
chance to win free concert tickets for life. These are brave and unconventional moves.
As a business, we all have untapped resources that we can creatively leverage to
advance our sustainability efforts. How could we deviate the conventions of our industry,
leverage our brand, and gather our community to tackle the environmental challenges
ahead of us? Friends, customers, neighbors, celebrities: who in our network could help us
accelerate our sustainable transition?
TEAM TO-DO
CONVERSATION STARTERS
Earthathon
Could we gather our team,
coworkers, families and organize a
24h session to brainstorm jump-start
solutions to accelerate our
sustainable transformation?
Open Collaboration
Collaborating beyond industry silos
promotes holistic solutions to climate
change. Could we partner with a non-
profit, other businesses, a celebrity,
our local city government and join
forces?
#6
In 2018, Pokemon Go held a special event for Earth Day rewarding players with
a special prize for cleaning up their neighborhoods. The event, in partnership
with various local NGOs, gathered over 4,000 people at 37 events in 12 different
countries — and resulted in over 13,000 lbs of trash being collected.
Learn more: https://pokemongolive.com/en/events/earth-day/
BRING ALL YOUR POWERS
Deviated Symbols
How can the content we publish, ads
we purchase, conversations we host
promote sustainable lifestyles? How
can we co-opt shared experiences /
(e.g. Earth Day, Black Friday) to raise
awareness of overconsumption?
TEAM BUILDING OPEN INNOVATION IMPACT
18. – Review (or write) our statement of purpose, and outline the underlying values that support it
– Assess the alignment of our actions to our purpose and values. “Actions express priorities.”*
– Define how we can build a more transparent and proactive governance
Our past two financial crises demonstrated the vulnerability of businesses over-indexing
on financial metrics, and the resilience of those with a more balanced approach.* A
balanced business seeks alignment between what they believe in, what they do, and how
they behave. They prioritize longevity over hyper-growth, are focused in their purpose and
are uncompromising in their values. Collectively, their longer-term thinking points the way
to a more inclusive, more equitable and more ecologically sound world.
The advantages of balanced businesses are only expected to grow, as their principles
align with those of the Millennials who will represent 75% of the US workforce in 2025.
TEAM TO-DO
CONVERSATION STARTERS
Green Ops
How can our workplace inspire us to
more sustainable life- and work-
styles? Consider renewable energies,
remote work, zero-waste tactics,
carbon offsetting, etc.
Purpose in Action
What’s our contribution to a more
equitable and sustainable world?
How can our purpose be more
tangible and actionable for us and
our ecosystem?
#7BALANCE YOUR BUSINESS
Next-Gen Incorporation
Could we become a B Corp or a
Benefit Corporation in the U.S? Could
we commit to a sustainability
movement such as “1% for the
Planet”?
Both a B Corp and a Public Benefit corporation, Patagonia has pioneered the
idea of using business to do good. They have been transparent on their
processes, environmental impact and challenges to be me more sustainable.
Patagonia is also constantly striving to create a healthy work environment for
their employees: from on-site child care to surf lessons during work days.
More info on: https://www.patagonia.com/company-info.html
TALENT RETENTION COST SAVINGS TALENT ATTRACTION
19. Grab a pen.
We’re sharing some of our workshop templates so
that you can run your own session and make these
7 Principles relevant to your business. Get started.
WORKSHOP MATERIALS
19
20. 1
2
3
4
6
GET READY
5 min
To make the most of this
workshop, plan for 2 hours.
DISCUSS PRINCIPLES
45 min
ALIGN ON OPPORTUNITIES
10 min
TAKE A BREAK
10 min
DEFINE PRIORITY PROJECTS
45 min
WRAP UP
5 min
5
This workshop is designed to help startup teams:
– Have a productive, collaborative, structured, business-driven conversation about sustainability
– Collaborate & align on opportunities that are good for the planet, the people, and the bottom line
– Gain new perspectives & get creative about how to best leverage business to fight climate change
– Turn conviction into actionable projects
A small diverse group of coworkers (3 to 5 people max). Make sure your group is diverse.
Think age, gender, backgrounds.
2 hours to make the most of it. You can also organize the workshop around two lunches.
Post-its, pens & templates. You can download printable versions here.
A nice, quiet spot. And maybe some snacks.
This deck on a laptop.
WORKSHOP GUIDELINES
WHAT YOU’LL NEED NEED
21. 1
2
3
4
6
GET READY
5 min
To make the most of this
workshop, plan for 2 hours.
DISCUSS PRINCIPLES
45 min
ALIGN ON OPPORTUNITIES
10 min
TAKE A BREAK
10 min
DEFINE PRIORITY PROJECTS
45 min
WRAP UP
5 min
5
Let’s do this!
Grab a chair and go through the below check-list to make you sure you are set up for success.
Go around the table so that each of you can share hopes & concerns about the session.
Take a minute to quickly review the next steps on the left so that you know what’s
coming.
Define a “parking lot” white board or piece of paper to park great ideas that will come up
but are probably a 2hr conversation in themselves.
Set a timer, let’s go.
22. 1
3
4
6
GET READY
5 min
To make the most of this
workshop, plan for 2 hours.
ALIGN ON OPPORTUNITIES
10 min
TAKE A BREAK
10 min
DEFINE PRIORITY PROJECTS
45 min
WRAP UP
5 min
5
2 DISCUSS PRINCIPLES
45 min
Go through each principle and spend 5 to 10 minutes discussing it as as team.
You can use the templates below to make sure you get to the matter of it. Fill out one card per principle.
NOTES
PRINCIPLE:
#
RELEVANCE FOR OUR BUSINESS
OPPORTUNITIES
Discuss Team-to-do’s and Conversation Starters .Write down what resonates.
What are we already doing in this area? What about the rest of the industry?
Where do we see opportunities? What assets or current initiatives could we build on?
NOTES
PRINCIPLE:
#
RELEVANCE FOR OUR BUSINESS
OPPORTUNITIES
Discuss Team-to-do’s and Conversation Starters .Write down what resonates.
What are we already doing in this area? What about the rest of the industry?
Where do we see opportunities? What assets or current initiatives could we build on?
23. 1
2
4
6
GET READY
5 min
To make the most of this
workshop, plan for 2 hours.
DISCUSS PRINCIPLES
45 min
TAKE A BREAK
10 min
DEFINE PRIORITY PROJECTS
45 min
WRAP UP
5 min
5
3 ALIGN ON
OPPORTUNITIES
15 min
Resonated the most
with my conviction
Would resonate
with our clients
Would resonate
with team & talents
Could boost
our growth
And the
winner is
#1 FIGHT OVERCONSUMPTION
Service vs Product
Customization
Life-long Products
#2 TURN CIRCULAR
Recommerce
Ressource Recovery
Circular Designs
#3 SOURCE FOR GOOD
Production Clean up
Supply Chain for Good
Responsible Logistics
#4 BE RADICALLY TRANSPARENT
Honest Product
Clear efforts
Brand Activism
#5 BUILD COMMUNITY
Local Ecosystems
Peer-to-Peer
Inclusion Wins
#6 BRING ALL YOUR POWERS
Earthathon
Open Collaboration
Deviated Icons
#7 BALANCE YOUR BUSINESS
Purpose in Action
Green Ops
Next-Gen Incorporation
Complete this table. How to rank? Count: 0 for “not really” or “does not apply” / 1 for “maybe” / 2 for “definitely”.
Then, write down on 3 different post-its your top 3 “winners”. Feel free to add new opportunities you identified.
24. 1
2
3
6
GET READY
5 min
To make the most of this
workshop, plan for 2 hours.
DISCUSS PRINCIPLES
45 min
ALIGN ON OPPORTUNITIES
10 min
DEFINE PRIORITY PROJECTS
45 min
WRAP UP
5 min
5
4 TAKE A BREAK
10 min
Stay productive. Grab a glass of water, stretch. You got 10 min.
25. 1
2
3
4
6
GET READY
5 min
To make the most of this
workshop, plan for 2 hours.
DISCUSS PRINCIPLES
45 min
ALIGN ON OPPORTUNITIES
10 min
TAKE A BREAK
10 min
WRAP UP
5 min
5 DEFINE
PRIORITY PROJECTS
45 min
As a team, compare & discuss “winner post-its”. Select the ones you converge on or really want to act on.
For each of these, start brainstorming tangible project ideas and identifying quick-wins or strategic investments.
Decide on a project manager and next steps. Use a different board for each “winning opportunity”.
OPPORTUNITY:
HIGH IMPACT
EASY TO
IMPLEMENT
HARD TO
IMPLEMENT
STRATEGIC
INVESTMENT
QUICK-WIN
LOW IMPACT
PRIORITY PROJECTS
Where do we start? List quick-wins & strategic investment project ideas.
Who’s in charge? Who should we include in the next steps?
Brainstorm potential projects ideas. Give them a name & place them on the map below.
NEXT STEPS
What are immediate next steps? Are there important company dates or milestones we
should have in mind?
TEAM & RESOURCES
26. 1
2
3
4
6
GET READY
5 min
To make the most of this
workshop, plan for 2 hours.
DISCUSS PRINCIPLES
45 min
ALIGN ON OPPORTUNITIES
10 min
TAKE A BREAK
10 min
DEFINE PRIORITY PROJECTS
45 min
5
WRAP UP
5 min
6
Congratulations. You made it through!
Here are some suggestions to wrap up your session.
Quickly review the work you just did: completed opportunity boards, ideas in parking
lot.
Discuss next steps: Where do we take this work? How do we track progress? When
should we regroup & check-in on this? Could we integrate it to existing weekly or
monthly meetings/routines?
Make sure you commit to the next steps you just wrote down.
Go around the table one last time & share with everyone your biggest takeaway from
this session.
27. We’d love to hear from you.
Do you have feedback or want to share your story
and inspire others?
GET IN TOUCH
19
28. HOW CAN WE HELP?
If you’re interested in running a workshop together to bring ‘Green-Launching,
7 Principles to connect growth & sustainability’ to life, would like to share
more inspiring examples, or join forces to build an extended, interactive version
of this deck, please drop us a line.
Mawuena Tendar
mawuena@standardd.co
San Francisco, USA
Lara Pagnier
lara@standardd.co
Geneva, Switzerland
29. ABOUT US
Standard Deviation works at the intersection of customer-centricity and
sustainable transformation.
We take people’s exponential appetite for sustainable living seriously and help
businesses launch offerings that are exciting for people, beneficial to the bottom
line and good for our planet.
Yes, the planet is in need of intensive care. And, we’re optimists. We’ve always
worked alongside entrepreneurs, and believe that your boldness and ability to
redefine standards will help us shape a more sustainable world.
Visit us at www.standard-deviation.co