Nirma+detergent promotion
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- The premium detergent market in India is worth Rs. 900 Cr and growing at 12% annually. Key players are HUL's Surf Excel and P&G's Ariel and Tide. - Nirma is the third largest detergent player in India selling after HUL and P&G. It dominates the lower price segment with a growing market share of 43%. - Nirma believes in positive word-of-mouth from satisfied customers. It creates value for money and markets its affordable products effectively.
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Advertising management project nirma
This document provides an overview and marketing plan for Nirma washing powder. It discusses the detergent market in India, Nirma's history and competitors. The marketing objectives are to refresh Nirma's brand image while retaining its core message of simplicity and joy. The campaign will position Nirma as a powerful stain remover through ads showing stains reversing out of clothes. The campaign will include TV, print, radio, outdoor and digital ads targeted at housewives in India's top cities.
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Nirma is an Indian conglomerate based in Ahmedabad that manufactures household and personal care products. It started as a small, one-man operation in 1969 and has since grown significantly. Nirma primarily targets lower-income, rural consumers in India with affordable products. It has over 15,000 employees and annual revenue over Rs. 3,550 crores. Nirma utilizes a large distribution network of over 2,000 distributors and 400,000 retailers to ensure wide availability across India. The company's marketing strategy has focused on quality products at low prices, along with impactful advertising campaigns featuring memorable jingles to promote brand awareness and appeal to target audiences.
Branding of Ghari Brand
Ghari detergent is a successful brand from Kanpur that has grown without large advertising budgets. It targets value-conscious consumers in small towns and villages. The brand focused on building an extensive dealer network in Uttar Pradesh. Ghari also kept profit margins lower than competitors to offer the best value. A rebranding initiative tweaked the logo design and packaging to give Ghari a modern look while retaining familiar elements. The owner of Ghari detergent plans to expand production capacity and list the company in an initial public offering valued at around $7 billion.
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Nirma
Nirma Limited is a leading Indian manufacturer of soaps, detergents, and personal care products. The company was founded in 1969 by Karsanbhai Patel and launched its first product, Nirma detergent powder, at a price one-third lower than competitors. This helped Nirma quickly gain popularity and market share. By the late 1980s, Nirma had become one of the world's largest-selling detergent brands. Today, Nirma is India's largest detergent brand and one of the world's biggest, selling over 800,000 tons annually with a 35% market share in India. The company has expanded its product portfolio and now also manufactures soaps,
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Our company was founded in 1969 by Dr. Karsanbhai Patel. He started making detergent powder by hand in the backyard of his home. Today, Nirma has over 15,000 employees and annual turnover of over Rs. 3550 crores. It is one of the largest detergent brands in the world. Nirma provides quality products at affordable prices and has captured a large market share in India through innovative products and effective marketing strategies such as radio advertisements. Going forward, the company aims to expand its brands globally through joint ventures and launch new products.
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This document provides an overview and marketing plan for Nirma washing powder. It discusses the detergent market in India, Nirma's history and competitors. The marketing objectives are to refresh Nirma's brand image while retaining its core message of simplicity and joy. The campaign will position Nirma as a powerful stain remover through ads showing stains reversing out of clothes. The campaign will include TV, print, radio, outdoor and digital ads targeted at housewives in India's top cities.
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Nirma is an Indian conglomerate based in Ahmedabad that manufactures household and personal care products. It started as a small, one-man operation in 1969 and has since grown significantly. Nirma primarily targets lower-income, rural consumers in India with affordable products. It has over 15,000 employees and annual revenue over Rs. 3,550 crores. Nirma utilizes a large distribution network of over 2,000 distributors and 400,000 retailers to ensure wide availability across India. The company's marketing strategy has focused on quality products at low prices, along with impactful advertising campaigns featuring memorable jingles to promote brand awareness and appeal to target audiences.
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Ghari detergent is a successful brand from Kanpur that has grown without large advertising budgets. It targets value-conscious consumers in small towns and villages. The brand focused on building an extensive dealer network in Uttar Pradesh. Ghari also kept profit margins lower than competitors to offer the best value. A rebranding initiative tweaked the logo design and packaging to give Ghari a modern look while retaining familiar elements. The owner of Ghari detergent plans to expand production capacity and list the company in an initial public offering valued at around $7 billion.
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Nirma Limited is a leading Indian manufacturer of soaps, detergents, and personal care products. The company was founded in 1969 by Karsanbhai Patel and launched its first product, Nirma detergent powder, at a price one-third lower than competitors. This helped Nirma quickly gain popularity and market share. By the late 1980s, Nirma had become one of the world's largest-selling detergent brands. Today, Nirma is India's largest detergent brand and one of the world's biggest, selling over 800,000 tons annually with a 35% market share in India. The company has expanded its product portfolio and now also manufactures soaps,
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Nirma is an Indian conglomerate founded in 1969 that manufactures fast-moving consumer goods. It produces products like detergents, soaps, cosmetics, salt, soda ash and medical supplies. Started as a one-man operation by entrepreneur Karsanbhai Patel, Nirma now employs over 14,000 people and generates annual revenue of over $1 billion. Some of Nirma's most successful products include its flagship Nirma detergent, which sells over 800,000 tonnes annually, as well as its soap and salt. The company's vision is to provide better quality products and services that maximize customer value.
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Nirma started as a small detergent manufacturing business in 1969 in India. Through a price-led strategy of selling detergent powder at Rs. 3/kg when competitors charged Rs. 13/kg, Nirma was able to gain a large market share, especially in rural areas. As Nirma grew, competitors like HLL launched new brands and promotional campaigns to counter Nirma. However, Nirma continued to succeed through low-cost production, product diversification, and expanding availability. By 1999, Nirma had over 35% market share in detergents and 20% in toilet soaps, becoming one of the largest detergent brands in the world.
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Nirma started as a one-man operation in 1969 selling a low-cost detergent. It positioned itself against bigger brands by offering cheaper products that still delivered quality cleaning. Nirma grew rapidly due to its low prices, high-quality products, and direct distribution system. However, it faced threats from other big brands potentially copying its low-cost model. To maintain growth, Nirma's strategic plan was to diversify its product range, increase advertising, improve its premium brand image, and expand internationally through partnerships.
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Rural India makes up 12.2% of the world's population, yet remains relatively undiscovered by marketers. Rural consumers are as eager to consume as urban consumers, despite having less access. The detergent brand Nirma was founded in 1969 and became highly successful by offering high-quality products at extremely low prices. Nirma now has a 35% share of the Indian detergent market and sells over 800,000 tons of products annually, making it one of the world's largest detergent brands. Nirma dominates the popular detergent segment in India with various affordable powder and cake options.
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This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
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Nirma is an Indian conglomerate founded in 1969 that manufactures fast-moving consumer goods. It produces products like detergents, soaps, cosmetics, salt, soda ash and medical supplies. Started as a one-man operation by entrepreneur Karsanbhai Patel, Nirma now employs over 14,000 people and generates annual revenue of over $1 billion. Some of Nirma's most successful products include its flagship Nirma detergent, which sells over 800,000 tonnes annually, as well as its soap and salt. The company's vision is to provide better quality products and services that maximize customer value.
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Nirma started as a small detergent manufacturing business in 1969 in India. Through a price-led strategy of selling detergent powder at Rs. 3/kg when competitors charged Rs. 13/kg, Nirma was able to gain a large market share, especially in rural areas. As Nirma grew, competitors like HLL launched new brands and promotional campaigns to counter Nirma. However, Nirma continued to succeed through low-cost production, product diversification, and expanding availability. By 1999, Nirma had over 35% market share in detergents and 20% in toilet soaps, becoming one of the largest detergent brands in the world.
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Nirma case study_abhishek
Nirma started as a one-man operation in 1969 selling a low-cost detergent. It positioned itself against bigger brands by offering cheaper products that still delivered quality cleaning. Nirma grew rapidly due to its low prices, high-quality products, and direct distribution system. However, it faced threats from other big brands potentially copying its low-cost model. To maintain growth, Nirma's strategic plan was to diversify its product range, increase advertising, improve its premium brand image, and expand internationally through partnerships.
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1. The document discusses the FMCG industry in India, focusing on the beauty and personal care sector. It analyzes trends in rural and urban markets, as well as different regions of India.
2. Major players like HUL, Colgate, and P&G dominate the market, though Dabur and other local brands have significant share as well. Rural markets offer great potential for growth.
3. The document also provides overviews of specific FMCG companies like Pepsico and Coca-Cola, covering their distribution networks, rural marketing strategies, and initiatives to boost rural penetration. Price points, packaging, and addressing issues like fakes are discussed.
Rural Marketing: Proctor & Gamble
Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837. It employs over 121,000 people globally and 15,000 in India. P&G operates in India through subsidiaries and has a direct reach of 1.3 million outlets. It uses brand activation strategies like Sangeeta Bhabhi in rural India to promote products like Tide and Head & Shoulders. P&G's rural sales of products like Pampers and Whisper have grown significantly due to innovative pricing. The company also undertakes corporate social responsibility initiatives in rural India focused on education and menstrual hygiene awareness.
Rural Pricing strategy
Pricing is the most important strategy for marketing in rural areas. Companies must consider factors like costs, pricing objectives, customers, suppliers and competitors when determining rural pricing strategies. Some effective strategies mentioned are penetration pricing, value pricing, coinage pricing, discounts, free gifts, and targeting optional products. Videocon and Honda are provided as examples of companies that successfully used innovative rural pricing models.
Mosquito Repellent Marketing Strategy
Product Category
Market Size
Market Share
Key Players
Company : Godrej
History of Godrej
All Consumer brands of Godrej Consumer
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STP
4 P’s
Competing Brand
Recommendations
Conclusions
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ROLE OF SALES PROMOTION ON FMCG
This document discusses the role of sales promotions in the fast-moving consumer goods (FMCG) sector. It begins by defining FMCG products as everyday consumer items that have a relatively fast inventory turnover and are purchased frequently. Sales promotions are an important part of marketing strategy for most FMCG companies. A survey was conducted to analyze consumer behavior and responses to sales promotion campaigns. The results showed that while some customers are strongly loyal to brands, consumers do respond to and are influenced by sales promotion activities.
Nirma
Nirma Ltd is a detergent and soap manufacturing company located in Bhavnagar, Gujarat, India. It was founded in 1969 by Karashanbhai K. Patel and has grown to become one of the largest detergent producers in India. The company manufactures detergent powders, soap, and other industrial chemicals across major plants. With over 15,000 employees, Nirma utilizes effective human resource, financial, and marketing strategies to achieve continued success in the consumer goods industry.
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This document analyzes the fabric wash market in India and the competition between Surf Excel and Ariel, the top brands. It discusses the market size, major players and their market shares, segmentation opportunities, pricing strategies, marketing objectives, strengths, weaknesses, opportunities and threats. Key points of competition are brand loyalty, new product innovations, and price wars through reduced prices on sachets and large packs. Both brands need to expand into rural areas and develop niche products through further research.
Nirma company analysis
Nirma is an Indian conglomerate based in Ahmedabad, Gujarat that manufactures soap, detergents, and other products. It was founded in 1969 by Karsanbhai Patel and has grown to over 15,000 employees and annual revenue of Rs. 3504 crores. The document provides an overview of Nirma's history and growth, key leaders, product lines including soaps and detergents, competitors, and a SWOT analysis. It describes Nirma's rise in India through affordable product prices and expanding offerings to target various consumer segments.
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This document provides information on the detergent market in India and profiles of Surf Excel and Ariel detergents. The total detergent market size in India is Rs 8800 crores with a volume of 2.3 million tonnes and 98% market penetration. Surf Excel was introduced in 1959 and is one of the oldest detergents in India, known for its stain removal capabilities. Ariel was launched in 1991 as the first compact detergent and introduced stain-removing technologies. Both brands aim to increase market share through new variants, rural expansion, and strengthening brand awareness.
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The document analyzes survey data from detergent brands to identify underlying factors that influence consumer choice. A factor analysis was conducted on attributes such as wash quality, fragrance, packaging etc. for brands like Surf Excel, Henko, Ariel. Both a 2-factor and 3-factor solution were explored. In the 2-factor varimax rotation, the first factor captured brand and wash attributes while the second captured price and machine compatibility. The 3-factor solution explained more variance but did not provide clearly differentiated factors.
Nirma case study
Nirma was launched in 1969 by Karsanbhai Patel and named after his daughter Nirupama. It started as a small, customer-focused company producing detergents and soaps to compete with established brands. Through producing affordable products widely available through multiple distribution channels, Nirma was able to gain a majority of the market share for toilet soap by 2000, growing from a one-man operation to a 17 billion rupee company within three decades. The company focuses on employee development, quality products, and customer satisfaction rather than price.
Brand positioning
Ries and Trout popularized the concept of positioning in marketing. Positioning involves communicating a simplified message to consumers that is consistent with their existing beliefs in order to stand out in a crowded marketplace. They argue it is important to be the first brand in a category or find an unoccupied position. Repositioning competitors or using descriptive names can also help brands succeed. Line extensions often fail by diluting an established brand position. Overall the document outlines Ries and Trout's theories on how positioning a brand in the consumer's mind is key to marketing success.
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This document provides information about the Rin and Tide laundry detergent brands. It includes an introduction and history of each brand, key facts about Rin including when it was launched and markets it is sold in, and a company profile of Hindustan Unilever which owns Rin. It also discusses recent changes to the Rin brand portfolio that have confused customers and potentially hurt the brand's performance.
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The document discusses the dangers of complacency in organizations. It provides several sources of complacency such as a lack of visible crises, focusing on narrow goals rather than overall performance, and denying negative feedback. Complacency can lead organizations to have blind spots, poor quality, excessiveness, inaction, strategic vulnerabilities, and deteriorating performance. It emphasizes the importance of constant learning and preparing for challenges to avoid complacency. Ants are presented as a model for continually preparing for what's next and being creatively resourceful. Various tactics are proposed for increasing a sense of urgency such as setting challenging goals, making progress daily, and bringing outside perspectives in.
Complacency
There are two types of people (servants). Those who ask "What is the least I can do?" and those who ask "What MORE can I do?"
Death by complacency: how fear kills brands
Rinse and repeat. Play it safe. Copy and paste. Save as. Sound familiar? We’re all creatures of habit – and marketers are no different. Many brands are afraid to break away from what they know and what has worked in past (ahem…we’re talking to you, Microsoft). They rely on traditional tactics to gain market share, customer adoration and positive headlines. But what if there were a way to take calculated marketing risks with absolute confidence, instead of, for example, blindly launching a new logo (Hi AirBNB!)? The (un)expected is far more interesting.
SurveyMonkey VP Brent Chudoba is breaking down today’s most common branding myths. He will reveal unseen global data exposing how consumers really feel about marketers’ bag of tricks, particularly around emotional exploitation (sorry Hallmark, you’re no longer the ringer).
WS 4D-2 Busting Through Success-Driven Complacency - Missoula
This document discusses strategies to address complacency that can arise from viewing open streets events solely as successes, rather than as opportunities for ongoing progress. It proposes targeted tactics like temporary wayfinding signs, BIKEapalooza bike rides, parklets on First Fridays, and shuttles for Sunday Streets events to make activities more inclusive and foster continued momentum around active transportation goals. Metrics suggest these tactics were effective at boosting attendance, discovering new routes and businesses, and encouraging more female participation in biking.
Man v Machine - Tale of Complacency
This is my presentation that I used last year for when I talk to organisations about the fall out from getting health and safety wrong.
Slide 4: Is you day like the Magic Roundabout when you have the same old problem?
Slide 5: Duck quote - I wish I took my own advice - if it looks, sounds and feels dangerous it is!
Slide 6: Is about things we value in life (it's a reflective question)
Slide 7: Quote from Alexander the Great - the actions of today, can effect you in the future and others
Slide 8: What are you missing?
Slide 9: Do you feel lucky or not? It's other people who win the lottery or have the accidents.
Slide 10: What is complacency
Slide 11: What is complacency continued
Slide 12: We always think we are safe
Slide 13: Shock and Awe
Slide 14: My video (90 second reconstruction) longer video at https://www.youtube.com/watch?v=vrPdw7BuvAI
Slide 15: Why I did it - felt safe and things disappear
Slide 16&17: What are you ignoring
Slide 18&19: What solutions are you applying } 6 slides are reflective
Slide 20&21: What has evolved over time
Slide 22: Quotes that follow incidents
Slide 23: Life
Slide 24: Nightmares you face
Slide 25: Scars psychical and physical
Slide 26: The frustration
Slide 27: The frustration exercise
Slide 28: Little things have the biggest impacts
Slide 29: Facing the demons
Slide 30: Ripple effect - who else faces the effects
Slide 31: Who is expecting you home today
Slide 32: Making a difference - story
Slide 33: Making time to making the difference
If you would like me to talk to your organisation to raise awareness about complacency in the workplace. Please go to either www.inspiringsafety.org.uk or contact me at pauljmahoney@live.com
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This document provides a brand plan for Glorita ice lollies. It includes sections on marketing, operations, finance and more. The marketing section discusses target segments, competitive analysis and yearly marketing campaigns. Operations outlines the production process and supply chain. Finance presents sales projections over three years, with year 1 focusing on Cairo and Alexandria, year 2 expanding nationwide, and year 3 projecting continued growth. It estimates sales volumes, revenues, costs and projected profits. The document provides an overview for launching this new ice lolly product in the Egyptian market.
Conviction vs. Complacency (Acts 17:1-15)
In this message, we look at the Macedonia journey that Paul and Silas took in the first century, as recorded in Acts 17. From their life we can see the importance of conviction when facing opposition. The Christian life is not a life of complacency or laziness but one of transformation and resolve.
Aaron Nissen: Complacency will be Your Downfall
This document discusses the need for destinations to move away from complacency and build a vision. It emphasizes measuring customer experiences and the importance of word-of-mouth promotion. Destinations are encouraged to create a business plan, measure key metrics like net promoter scores, and lead their industry.
FMCG Case
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Complacency
The document discusses various topics related to innovation, creativity, and organizational change. It provides quotes and stories on topics such as:
1) Applying existing knowledge in new ways is often the source of new ideas, not new information. Standing still is the fastest way to move backwards in a rapidly changing world.
2) Benchmarking is about using best practices to stimulate radical innovation, not just incremental improvements. Problems cannot be solved by thinking within the framework that created them.
3) Obstacles will always appear when taking your eye off the goal. No company can afford complacency in today's competitive world. The future depends on decisions made in the present.
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WS 4D-2 Busting Through Success-Driven Complacency - Missoula
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Advertising management
The document summarizes the marketing plan for Nirma detergent powder. It discusses the detergent market overview, Nirma's brand history and past achievements as India's largest selling detergent brand. The objective of the new campaign is to reposition Nirma as a powerful stain remover and refresh its image of simplicity and joy. The target audience are housewives and working women aged 25-50 in tier 1 and 2 cities. Different elements of the advertising campaign like teaser ads, print ads, TVC, radio spots and ambient activities are outlined. Media planning rates for TV, print, radio and mall promotions are also mentioned.
Advertising management
The document summarizes the marketing plan for Nirma detergent powder. It discusses the detergent market overview, Nirma's brand history and past achievements as India's largest selling detergent brand. The objective of the new campaign is to reposition Nirma as a powerful stain remover. The target audience are housewives and working women aged 25-50 in tier 1 and 2 cities. The campaign will include teaser ads, print ads showing stain removal, a TV commercial, radio spots, and ambient ads using a magic pen and flash mobs. Media planning addresses rates for television, print, radio and mall activities.
Rachit s04
The document provides an overview of the detergent industry in India. It discusses that the total detergent market in India is Rs 6000 crore with detergent powder being Rs 3300 crore. It also discusses industry segmentation, major players like HUL, Nirma and their market shares. Popular brands in different price segments like Surf Excel, Ariel, Wheel, Nirma are also mentioned along with their marketing strategies.
Bhavna Project
This document provides an overview of Nirma Ltd., an Indian detergent and personal care products company. It discusses Nirma's founding, growth to become one of the largest detergent brands in the world, product portfolio, and marketing strategies focused on offering quality products at competitive prices to attract and retain customers. Key details include Nirma commanding a 35% share of the Indian detergent market, selling over 800,000 tons of products annually, and having a vision of consistently offering better quality and value to customers.
Success story of nirma with kersan bhai patel
Karsanbhai Patel started Nirma in 1969 by making detergent powder in his backyard and selling it door-to-door at a lower price than competitors. He offered a money back guarantee which helped Nirma gain popularity. By focusing on cost reduction, Nirma was able to capture a large market share from HLL in the 1980s. Today, Nirma employs over 15,000 people and has a turnover of over Rs. 3,550 crores with products including soaps, detergents, salt, and other chemicals. Karsanbhai Patel's vision of offering better quality products at affordable prices helped Nirma become India's largest detergent and second largest soap
Nirma
Nirma is a group of companies based in Ahmedabad, India that manufactures products ranging from cosmetics, soaps, detergents, salt, soda ash, and pharmaceuticals. Karsanbhai Patel started Nirma as a one-man operation in 1969 and it now has over 15,000 employees and an annual turnover of over Rs. 3550 crores. Nirma is a leader in the detergent market in India with sales of over 800,000 tonnes annually under its flagship Nirma brand.
Indian saops and detergent industry( Nirma)
This document provides an analysis of the Indian soap and detergent company Nirma. It begins with an introduction to the company's founding in 1969 by chemist Karsanbhai Patel. It then provides details on Nirma's company profile, marketing mix strategies, product offerings, SWOT analysis, reasons for failure to innovate, path to success through affordable prices and mass employment, and conclusion that Nirma demonstrated how affordable prices can gain significant market share.
Since 1969 [autosaved]
Dr. Karsanbhai Patel founded Nirma in 1969, mixing detergent ingredients in his backyard and selling door-to-door. Gradually Nirma became well-known for its affordable yet high-quality products. Today, Nirma has over 14,000 employees and annual revenue over Rs. 5,000 crore, serving customers across India with detergents and soaps. Nirma pioneered penetrative pricing and focused on lower income customers for many years before expanding to other market segments. Its widespread distribution network and memorable jingles have made Nirma a household name in India.
NIRMA SUCCESS STORY
Nirma is a private Indian company that manufactures fast-moving consumer goods like detergents, soaps, and chemicals. Founded by Karsanbhai Patel, it employs 14,000 people and had revenue of Rs. 3550 crores in 2011. Nirma believes in a disciplined and pleasant work environment, developing its human resources through training. The company focuses on customer orientation by developing quality products at affordable prices, responding promptly to customer needs, and extending its product categories. It aims to create profitable customers through strategies like door-to-door supply, quality products that offer value for money, and direct distribution channels.
Sunsilk brand audit ppt
Sunsilk..... Sunsilk Brand audit best Presentation "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
Sunsilk brand audit ppt
Sunsilk Brand audit Power point slides " Project of Strategic brand audit report"
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Nirma Media Mix
NIRMA Media Marketing Analysis discusses Nirma's journey from producing 15-20 packets of detergent per day in a small backyard to becoming one of the world's largest detergent companies producing over 80,000 tons annually with a 38% market share in India. It outlines Nirma's use of advertising and media over different stages of growth, initially relying on word of mouth, demonstrations, and radio advertising, later incorporating television, billboards, and packaging changes. The document also notes Nirma's consistent use of the same jingle and radio spot for over 35 and 28 years respectively to create emotional attachment with consumers.
Factors Impacting NIRMA Marketing : A Success and Failure Story
Nirma was initially very successful due to its low pricing compared to competitors like HLL. It established a large distribution network across India and used simple effective advertising. However, Nirma now faces challenges as the detergent and soap markets decline and competitors engage in aggressive pricing. To combat this, Nirma has expanded its product portfolio to include foods like edible salt, but continuing innovation will be needed to adapt to shifting customer preferences toward more aspirational brands.
Karsanbai Patel
This document provides information about Nirma, an Indian detergent and chemical manufacturing company. It discusses the company's founder, Karsanbhai Patel, and how he started the company in 1969 by selling homemade detergent door-to-door at a low price, naming it after his daughter Nirma. The company grew rapidly and became a market leader in India. However, in the 2000s Nirma's market share declined as consumers began perceiving it as an inferior brand. Today Nirma has less than 6% of the Indian detergent market, while Ghari has the largest share at 17.3%.
NIRMA
This document provides information about Karsanbhai Patel, the founder of Nirma, and the history and operations of Nirma. It discusses that Karsanbhai Patel started Nirma in 1969 at age 25 by selling affordable detergent door-to-door. Nirma revolutionized the detergent market in India and became very successful. However, in later years Nirma lost market share as consumers began perceiving it as an inferior brand. Today Nirma has less than 6% market share in India's detergent market.
Marketing Mix
All the 4 Ps are explained with the help of Nirma brand. Introduction of marketing mix is also studied.
Advertisingsalespromotionalstrategiesinruralmarket 090420093644 Phpapp02
The document discusses various marketing strategies used by companies to promote their products in rural areas of India. It describes initiatives by Dabur India to educate retailers through role-plays, and campaigns by Brooke Bond Lipton, Reckitt and Coleman, and Hindustan Lever Limited targeting rural consumers. It also summarizes rural marketing campaigns conducted by companies like Philips, Marico Industries, ACC Cement, and promotions used by brands like Breeze soap, A1 Tea, and Tiger biscuits. Common rural marketing methods mentioned include van campaigns, participation in local fairs and festivals, and using local media like cinema, radio, newspapers, and outdoor advertising.
RIN Vs TIDE Competition analysis
The document provides a sample competitor analysis report format and compares three detergent brands - RIN (HUL), TIDE (P&G), and GHARI (RSPL). It analyzes each brand's product quality, value chain, target segment, distribution network, promotion strategies, advertising approaches, and pricing. RIN was India's top detergent bar for 20 years known for its whitening power. TIDE uses a multi-channel distribution network and promotions through TV, print, and digital media. GHARI targets rural customers with a low-cost strategy, emphasizing trial through exhibitions and hoardings with a 30 crore annual marketing budget.
Nirma story
Nirma started as a small, one-man operation producing affordable detergent in 1969 in India. It grew rapidly to become a multi-billion dollar company with a wide range of affordable products within 30 years, taking significant market share from established companies like HLL. Nirma succeeded through aggressive cost control measures like backward integration, large-scale production, and eliminating intermediaries. It also utilized innovative marketing strategies like differentiating products based on regionally preferred scents and initially spending little on advertising. While skeptical analysts doubted Nirma could succeed in premium market segments, it was able to gain some share through maintaining low prices and high retailer margins, though its low-cost image proved difficult to change. Competition continued to
Colgate nirma
Colgate-Palmolive is a global consumer products company founded in 1806 and headquartered in New York City. It has a 51% market share in toothpaste in India. Over the years, Colgate adopted various marketing strategies in India such as mass marketing, product differentiation, niche marketing, targeting lower segments, and innovation. It also runs an oral health education program. Nirma is India's largest detergent brand with a 38% market share. It was launched in 1969 targeting lower income groups with the slogan "value for money." Over the years, Nirma strengthened its brand through memorable jingles and by repositioning itself in premium segments while also defending against competitors.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
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3. Latest Technology development vs Business promotions
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With Regards
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Nirma+detergent promotion
- 2. The premium detergent market is pegged at Rs. 900 Cr. Growing at 12 % - A.C Nielson Key Players : HUL’s Surf Excel, Rin, Wheel P & G’s – Ariel, Tide Source: Hindu Sep 2008
- 3. 17 452 468 0 50 100 150 200 250 300 350 400 450 500 2008 Print TV Total Source: MAP 2008 Period: Jan - Sep 08 All Spends in Crs
- 4. Source: MAP 2008 Period: Jan - Sep 08 All Spends in Lakhs
- 6. Washing Powder Super Premium Surf Excel Ariel Popular Tide Rin Lower Price Wheel Nirma Fena Ghadi
- 8. • Gujrat based Karsanbhai Patel • An independent detergent • Attractive package at an affordable price • Its price-based strategies have already spawned case studies in business schools across the world
- 9. It’s the third largest detergent player selling after HUL & P&G Nirma rules in lower price segment Its market share has grown from 38% to 43% over the past years It believed in the power of positive word of mouth from satisfied users of our products
- 12. Soaps Detergents Edible Salt Scouring Products
- 13. LAB ( Linear Alkyl Benzene ) AOS ( Alfa Olefin Sulfonate ) Sulfuric Acid Glycerin Soda Ash Pure salt Vacuum Evaporated Iodized Salt SSP ( Single Super Phosphate ) Sodium Silicate
- 14. Nirma Bath Soap Nirma Bath Soap Nirma Lime Fresh Soap Nima Rose Nima Sandal Nirma Beauty Soap
- 15. Nirma Washing Powder Nirma Detergent Cake Nirma Popular Detergent Powder Nirma Clean Dish Wash Bar Nirma Bartan Bar Super Nirma Detergent Cake Nirma Popular Detergent Cake
- 18. Creative & Media Agency - Purnima Advertising Latest Agency - Taproot
- 19. Source: TAM Period: Jan – Dec 08
- 20. Wheel – Lemon fragrance in clothes Ghadi – “Pehle Isstemal karey phir vishwas karey”
- 21. To reiterate the softer, mood uplifting emotions that Brand Nirma has always stood for since it was launched To contemporize and refresh the core of the brand without eroding its basic essence of simplicity, sincerity and joyful upliftment
- 22. Female 25 + SEC B, C Housewife's Market: Gujarat, Rajasthan, Uttar Pradesh, Madhya Pradesh, Chhattisgarh and Jharkhand
- 23. Theme – Mood up liftment Tag Line – Kapde Bolenge Mithaas Gholenge
- 24. Mood up liftment (Theme for the day) Contest 1 lucky winner a day Nirma gift hampers
- 25. “NIRMA MAA”
- 26. Nirma sponsors Navratri Best dressed girl is winner Presents Navratri 2009
- 27. Previous day winners photograph would be published Navratri winners of different locations get recognition across cities
- 28. Winners of nine days play together for grand finale Winner gets Nirma gift hamper