Amul is India's largest food brand and dairy cooperative. It was founded in 1946 as a cooperative brand owned by milk producers in Anand, Gujarat. Amul products include butter, milk, cheese, ice cream, chocolate and other dairy products. Amul has a strong brand recognition in India due to its iconic advertising campaigns featuring the Amul girl. It has over 3 million milk producers as members and is ranked as the largest dairy brand in Asia Pacific, competing globally with success.