patanjali product mix

1. Made by : DEEPIKA
MBA 1ST YEAR

2. About…
• Patanjali Ayurved Limited is an Indian FMCG company.
• Estd. Date - 27 September 2006.
• Products - about 444 mineral and herbal products.
• Manufacturing units and headquarters -Indusrtial area of Haridwar.
• Registered office - Delhi.
• Manufacturing units - Nepal under the trademark Nepal
Gramudhyog.
• Imports - majority of herbs in India from Himalayas of Nepal.
Patanjali Ayurved sells through nearly 4,700 retail outlets as of May
2016.
• Patanjali also sells its products online .
• Patanjali Ayurveda products are also available in modern trade
stores including Reliance retail, Hyper city and Star Bazaar apart
from online channels.

3. PRODUCT MIX
OF PATANJALI

4. PRODUCT MIX WIDTH
Foods
Items
Beverages
Healthcare
& Medicines
Personal
care
products
Cleaning
agents
publications

5. PRODUCT MIX DEPTH
FOOD ITEMS
Honey ,Spices
Ghee,Buiscuits
and cookies
Candies,Jam,
Murabba,soan
papdi,Cereals
Mustard
oil,Pickels
Rice,pulses
Noodles,Papad
Oats
HEALTHCARE
AND MEDICINES
Badam Pak
Chyawanprash
Digestives
Ayurvedic
medicines
BEVERAGES
Fruit juices
health drinks
Herbal tea
PERSONAL
CARE
PRODUCTS
Soap,Conditio
ners, Eye
drops, Face
wash,creams
Body lotions
Shampoo,Oil
Toothpaste
toothbrush
Child care
CLEANING
AGENTS
Toiletries
Detergent cake
Detergent
powder
Hand wash
PUBLICATIONS
Yoga classes and
lifestyles DVDs
Audio cassettes
VCDs

6. PRODUCT MIX LENGTH
• Product length:-The total number of products
or items in a company’s product mix.
• The product mix length of patanjali is 444.

7. PRODUCT MIX CONSISTENCY
• patanjali has various product lines which are
all consumer related goods, So the product
mix consistency is high.