Good Earth is a privately held retail company founded in 1996 that sells sustainably produced home goods. It works directly with artisans and NGOs to source high-quality products made using traditional crafts. Good Earth has over 10 stores in India generating $15 million in annual revenue. The company focuses on sustainability and social responsibility through initiatives like their educational foundation, which has benefited thousands of children. Good Earth also supports eye hospitals and produces the majority of their designs in-house to promote sustainably made fashion.
Go Global Consulting: Eileen Fisher, Inc. Expansion to FranceJennifer Greenland
Go Global is a fictional consulting group created by four students for a Writing for the Workplace class. The mission of the organization is to help mid-sized companies expand globally. The Go Global team worked with the American clothing company, Eileen Fisher, Inc. to help the company expand to Lille, France. This is the formal written proposal created for Eileen Fisher, Inc.
Go Global Consulting: Eileen Fisher, Inc. Expansion to FranceJennifer Greenland
Go Global is a fictional consulting group created by four students for a Writing for the Workplace class. The mission of the organization is to help mid-sized companies expand globally. The Go Global team worked with the American clothing company, Eileen Fisher, Inc. to help the company expand to Lille, France. This is the formal written proposal created for Eileen Fisher, Inc.
Research project on GREENBRREW GREEN COFFEESaurabh Verma
The research project is based on GREENBRREW , A Indian brand of green coffee, owned by the company Shri Vinayak Services and lead by founder Lokesh Gupta which aims to solve your health problems by allowing you to sip your favorite drink.
Study of consumer satisfaction a survey of nestle products in baroda cityDignesh Panchasara
Dr. Purvi Derashri
Dean & Professor, Faculty of Commerce, Parul Institute of Commerce, Parul University, Vadodara, Gujarat (India)
Mr. Dignesh S. Panchasara
Assistant Professor, Faculty of Commerce, Parul Institute of Commerce, Parul University, Vadodara, Gujarat (India)
Findings that the biggest marketing challenge of Kazi & Kazi Green Tea BRAND is facing in Bangladesh. Prepared the description of that challenge and Formulated the strategy in terms of Marketing Mix to face that challenge.
Dabur India Limited is India's largest Ayurvedic medicine manufacturer. Dabur was founded by Dr. SK Burman, a physician in West Bengal. He founded Dabur in 1884 to produce and dispense Ayurvedic medicines.
Company with interests in health care, personal care and foods. Dabur has a history of more than 100 years . The products of Dabur are marketed in more than 50 countries worldwide. The company has 2 major strategic business units (SBU) - Consumer Care Division (CCD) & Consumer Health Division (CHD).
Campaign Review-Tapal Green Tea New Packaging Launch in September 2014Haris Naved Ahmed
Tapal Green Tea has launched its new packaging on September 9, 2014 at Zoe Viccaji’s “Dareechay” Album Launch at Karachi. The new packaging is fresh and contemporary and resonates with a younger target market. It is available in Jasmine, Lemon, Elaichi & Morrocan Mint flavors as well as a Selection Pack which includes all four flavors in one pack. The launch followed by a TVC which was released on December 12, 2014 which featured Zoe Viccaji and along with that its voiceover was released on radio channels. This report will dissect the media campaign of Launch of New Packaging of Tapal Green Tea.
Lipton presentation made by Syed hassan shahbaz mba (marketing) finalSyed Shahbaz
Lipton presentation made by Syed hassan shahbaz mba (marketing) final Each 7 every thing cover about Lipton Tea this source is very informative friend .
Research project on GREENBRREW GREEN COFFEESaurabh Verma
The research project is based on GREENBRREW , A Indian brand of green coffee, owned by the company Shri Vinayak Services and lead by founder Lokesh Gupta which aims to solve your health problems by allowing you to sip your favorite drink.
Study of consumer satisfaction a survey of nestle products in baroda cityDignesh Panchasara
Dr. Purvi Derashri
Dean & Professor, Faculty of Commerce, Parul Institute of Commerce, Parul University, Vadodara, Gujarat (India)
Mr. Dignesh S. Panchasara
Assistant Professor, Faculty of Commerce, Parul Institute of Commerce, Parul University, Vadodara, Gujarat (India)
Findings that the biggest marketing challenge of Kazi & Kazi Green Tea BRAND is facing in Bangladesh. Prepared the description of that challenge and Formulated the strategy in terms of Marketing Mix to face that challenge.
Dabur India Limited is India's largest Ayurvedic medicine manufacturer. Dabur was founded by Dr. SK Burman, a physician in West Bengal. He founded Dabur in 1884 to produce and dispense Ayurvedic medicines.
Company with interests in health care, personal care and foods. Dabur has a history of more than 100 years . The products of Dabur are marketed in more than 50 countries worldwide. The company has 2 major strategic business units (SBU) - Consumer Care Division (CCD) & Consumer Health Division (CHD).
Campaign Review-Tapal Green Tea New Packaging Launch in September 2014Haris Naved Ahmed
Tapal Green Tea has launched its new packaging on September 9, 2014 at Zoe Viccaji’s “Dareechay” Album Launch at Karachi. The new packaging is fresh and contemporary and resonates with a younger target market. It is available in Jasmine, Lemon, Elaichi & Morrocan Mint flavors as well as a Selection Pack which includes all four flavors in one pack. The launch followed by a TVC which was released on December 12, 2014 which featured Zoe Viccaji and along with that its voiceover was released on radio channels. This report will dissect the media campaign of Launch of New Packaging of Tapal Green Tea.
Lipton presentation made by Syed hassan shahbaz mba (marketing) finalSyed Shahbaz
Lipton presentation made by Syed hassan shahbaz mba (marketing) final Each 7 every thing cover about Lipton Tea this source is very informative friend .
10 ways to become a more Ethical and Sustainable BusinessSarah Duncan
We may be overwhelmed with all things Covid at the moment, but the other looming issues are not going away – we need to find ways to heal the short-term business pain and guard against the longer-term challenges.
Here are 10 reminders of ways businesses can help protect society and the environment, whilst still working to preserve a healthy bottom line.
Why Corporations Will Save The World (with help from Creative Agencies)Trevor Bennett Grant
Why corporations will save the world with a little help from creative agencies
Answer: in order to to save themselves from losing relevance and preference with consumers.
WE ARE Pi co-founder Alex Bennett Grant and Strategy Director Jessica Perri present a vision for how corporations will save the world and themselves by adopting brand purpose that benefits the world as a differentiator in order to engage Millennial consumers. Bennett Grant and Perri address the topic with a proposition based on three pillars: Culture, Future, Good.
Culture: How sustainable is brand communication that leverages popular culture and memes to borrow equity and become salient with consumers in a social era? Some brands realise this approach has its limits and are instead opting for leveraging brand purpose based on social and societal good. Is this a winning strategy for large corporate brands?
Future: what are the new ways to organising a corporation and its brand to stay competitive as markets are flooded with newer, nimble competition founded with brand purpose and usefulness at their core? In an era of 21st century ’Benefit Corporations’, will the 20th century mass market corporate dinosaurs evolve by disrupting their own models, or die at the hands of dwindling relevance?
Good: how can placing social and societal benefit be applied as a brand differentiator, not only for the younger corporations, but the big slow older brands too? How can creative agencies the world over help nurture and educate corporate clients to think differently about ways in which they can stay relevant, by reflecting their consumers millennial values and desire to purchase brand purpose with their products?
This presentation is a call to arms for marketers and agencies to join the conversation in an effort to create a RACE FOR GOOD among corporate brands
1. j
A corporate social responsible company
Website http://www.goodearth.in
Company Size :501-1000 employees
Industry :Retail
Type :Privately Held
Slogan :Sustaining ecology and tradition
2. INTRODUCTION
.
.
ABOUT THE COMPANY:
• Founded by miss Anita lal ,
•Established in 1996 with its first store at kemps corner
,Mumbai
•Good Earth either asks a designer to work with them, or
they interact with NGOs, or they directly engage with the
producers themselves. Although ecological benefits are
sought after in the designers or artisans' products, style and
design remain the brand's priority.
3. PRODUCT/ SERVICE AREA
Good Earth has set new standards for stylish luxury retail across
India by providing an assortment of beautifully designed products by
using traditional craft skills.
Entraining: signature jewel glasses, dinner ware
Living: lanterns, cushions
Bed and bath: bed cover ,pillow sham
Wellness: ancient incense set, copper jug
Kids :pillow sets ,mugs
Gifts: poker set, eskander glasses
4. PRODUCT /SERVICE AREA:
To promote sustainable fashion – i.e. not trend-based, mass produced, “fast-
fashion” garments,
but clothes that can be worn forever,
because of their quality and design.
5. j
h
CORE VALUES
GOODEARTH is based on values of sustainability. sustaining
tradition and the ecology is a core value.
VISION AND MISSION
Encouraging quality of craftsmanship and the
revival of lost Indian traditions that are beneficial
to the environment and to society ,is what they constantly
work toward.
6. CSR INITIATIVE
• One of the CSR initiative of Good earth is the :-
• Goodearth educational foundation, which was initiated in 1996.
• The four year project covered 63 governmental schools and benefited
15,000 children.
• The main focus was to bring quality in education with a special
emphasise on the girls child by ensuring that it is relevant ,effective
and activity based.
• It started providing substantial assistance to Dr. Shroff's Charity Eye
hospital (a non-commercial, non-profit trust setup to enable people
from all sections of society to receive quality eye care) in 1996 and
started to support this institution with funds and expertise.
7. ENGAGEMENT WITH CSR:
• GOOD EARTH CSR policy has been developed pursuant to
section 135 of the companies act 2013 and relevant rules
prescribed therein.
• The policy lays down the criteria for identifying programmes eligible
for financial assistance.
• According to this ,any sur plus arising out of CSR programmes shall
not form part of business profits of the company.
8. IMPLEMENTATION OF CSR POLICY
• The CSR programmes are identified and implemented on its own or
through eligible third parties including goodearth education foundation .
• The company also collaborate with such parties for undertaking
programmes in a CSR fit way.
• Environmental CSR: focuses on eco-issues such as climate change
by producing the sustainable products.
• Community based CSR: businesses work with other organizations to
improve the quality of life of the people in the local community.
• HR based CSR: projects that improve the wellbeing of the staff.
9. BENIFITES OF HAVING CSR POLICY
• The home décor retailer good earth which caters to a large number of
customers abroad by entertaining emailed orders with having the
CSR policy has a better market growth than the other home décor
retailers like urbanladder, pepperfry , fabfurnish etc.
• Currently it has 10 stores across India generating about INR 110 core
in revenue annually.
• It designs 80% of its products in-house.
10. BENEFITS
“88% of consumers said they were more likely to buy from a company that
supports and engages in activities to improve society.”
- Better Business Journey, UK
This Companies no longer have to waste money on expensive advertising
campaigns. Instead they generate free publicity and benefit from worth of
mouth marketing.
It’s all about achieving long term results and business continuity /“shaping
a more sustainable society”
.
11. Three out of 10 Goodearth stores in India have theme-based cafes.
"The idea was to provide an experience to the shopping and make
the stores a place to hang out at leisure," says Simran Lal, CEO of
Goodearth.
Goodearth I s now considered as of premium retailers are banking
on food and drinks to give their customers a holistic shopping
experience
12. OTHER ASSOCIATION WITH THEIR CSR
INITIATIVES
• Now the GEF (good earth education foundation) is implementing
projects in thane, alwar , in partnership with the NGO Bodh shiksha
samiti.
• The “Khadis”, produced in partnership with the NGO Wardha Khadi .
13. THEMES FOR CSR
So , in my point of view this company can be a better one by doing
something extra things like:
NGO for taking care of the indian heritage / historiry .
Making the household women financially strong by teaching them
about making crafts .
Can make garments for the needy peoples and go for charity.