Diego Kalife is exploring a personal brand in sports marketing. He has a passion for sports from a young age and wants to work in the sports industry. His goal is to work for a professional soccer team in their marketing department and eventually become the director of marketing. He is networking with professionals in sports marketing and developing his skills in areas like social media marketing, graphic design, and data analysis to pursue a career in sports marketing.

1. PERSONAL BRAND EXPLORATION
Diego Kalife
Project & Portfolio I: Week 1
June 1, 2023

2. My name is Diego Kalife and I come from
Mexico. Since I can remember I have had such
a great passion for sports, since I was a kid I've
always wanted to work in the sports industry
since it's my passion. I realized that knowing the
business side is very important, what really is
behind the game, and how everything works
behind any team. My goal is to be a successful
person within the sports industry and in the
future to be able to return to Mexico to share my
knowledge and experiences to help improve the
sports industry in Mexico.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Vice President of Marketing
• Creative Director
• President of Business Operations
BRAND ARCHETYPE - My work is
different from the others because I
work hard, put a lot of courage into
my work, and am willing to sacri
fi
ce
whatever is necessary to achieve
victory for my team. (Hero
Archetype)
Sports Marketing for Soccer Professional Teams

4. Marketing in Sports
TARGET AUDIENCE
Kyle Sturley
Director of Marketing at Greater
Orlando Sports Commission
Emilio Herrera
Outreach Plan:
• Visit his LinkedIn pro
fi
le to
fi
nd out who he is.
• Message to contact him, and introduced myself
explaining who I am, where I am from, and what I do.
• I would tell him that I am studying Sports Marketing and
media and what advice would he give me.
Director of Marketing at CF
Monterrey
Josean Montesino Centeno
Outreach Plan:
• Visit his LinkedIn pro
fi
le to
fi
nd out who he is.
• Message to contact him, and introduced myself
explaining who I am, where I am from, and what I do.
• I would tell him that I am studying Sports Marketing and
media and what advice would he give me.
Manager of Broadcast and Video
Production at Osceola Magic
Outreach Plan:
• Visit her LinkedIn pro
fi
le to
fi
nd out who she is.
• Message to contact her, and introduced myself
explaining who I am, where I am from, and what I do.
• I would tell her that I am studying Sports Marketing and
media and what advice would she give me.

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Get hired or OPT
‣ The indicator would be before graduation and
to be looking for a job and reach out to the
people I know from the industry before to
achieve the goal.
Mid Term: (2026)
• Mid term I would love to work in the next World Cup
2026.
‣ Meeting many people from the soccer industry
and getting closer to FIFA, introducing myself
and offering my services for this event.
Long Term: (2035)
• Long term I will be the marketing director for my team
CF Monterrey.
‣ During my career, I want to be successful, and
have created a network circle with many
friends in the sports industry.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Professional Writing
SOFT
HARD
Novice / Adept / Expert
Video Creation Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Leadership Novice / Adept / Expert
Graphic Design
SOFT
HARD
Novice / Adept / Expert
Social Media Marketing Novice / Adept / Expert
Decision-making Novice / Adept / Expert
Problem solving Novice / Adept / Expert

7. I help improve professional sports teams
that are having a dif
fi
cult time in sales by
providing them with my sports marketing
service and knowledge to create a better
panorama for the situation and thus move
forward.
PROMISE

8. CREDENTIALS
Work Experience:
• Soccer coach at Irlandes de Monterrey
• Soccer coach at Club Faro
• Tour Guide at University
Education:
• Prepa Anáhuac, High School Diploma
(2022)
• Sports Marketing and Media, B.S., Full Sail University (2024)
Volunteer Work:
• March Madness Volunteer Staff
• Orlando Magic Store Assistant

9. COMPETITION
Cyler Delahoz
Industry Experience:
• NCAA March Madness Volunteer Staff
Education:
• UCF bachelor
Leadership Experience:
• Facilities and Event Management
Skills and Pro
fi
ciencies:
• Event planning
• Problem solving
• Communication
Diego Kalife
Overall Online Presence:
• 280 connections, banner image customized, the pro
fi
le
is detailed, active on Instagram. LinkedIn URL
customized.
• Grade: Average
Industry Experience:
• NCAA March Madness Volunteer Staff
• Orlando Magic Store Assistant
Education:
• Full Sail bachelor
Leadership Experience:
• Soccer coach at Irlandes de Monterrey & Club Faro
• Soccer varsity team captain during 10 years
Skills and Pro
fi
ciencies:
• Decision-making
• Problem Solving
• Professional Writing
Overall Online Presence:
• 11 connections, active on Instagram, Twitter, and
Facebook.
• Grade: Average

10. COMPETITION
Connor McLaughlin
Noteworthy Experience:
• Boys Lacrosse Defensive Assistant
• Facilities and Event Management
Diego Kalife
Industry Experience:
• NCAA March Madness Volunteer Staff
Education:
• UCF bachelor
Skills and Pro
fi
ciencies:
• Customer Satisfaction
• Communication
• Operations Management
Overall Online Presence:
• 460 connections, banner image customized, the pro
fi
le
is detailed, active on Instagram. LinkedIn URL
customized.
• Grade: Average
Industry Experience:
• NCAA March Madness Volunteer Staff
Orlando Magic Store Assistant
Education:
• Full Sail bachelor
Leadership Experience:
• Soccer coach at Irlandes de Monterrey & Club Faro
• Soccer varsity team captain during 10 years
Skills and Pro
fi
ciencies:
• Decision-making
• Problem Solving
• Professional Writing
Overall Online Presence:
• 11 connections, active on Instagram, Twitter, and
Facebook.
• Grade: Average

11. BRAND POSITION
For sports professional teams who are looking for
improving their sales by using marketing, I provide
the best ideas and strategies for you to massively
improve in sales because I work hard, put a lot of
courage into my work, and am willing to sacri
fi
ce
whatever is necessary to achieve success.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• March Madness
‣ March 2023 | Orlando, FL
• Final Liga MX
‣ December 2019 | Ciudad de Mexico, MX
• Torneo de la Amistad
‣ April 2022 | Queretaro, MX
Digital Marketing
• Primary Content: Mainly my works include marketing and
design. The most important thing is that my content shows
what I am capable of and I am good at designing and making
marketing decisions.
• Primary Tools: LinkedIn, Instagram, Twitter, Facebook.
• Website: I will post the projects that I’ve done here, in every
class the ones that I feel are important work so everyone can
see.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want my mentor to be a successful person in the
sports industry and to have already had many
experiences that he can share and guide me on a good
path.
Formal Education
• Full Sail Sports Marketing and Media bachelor (2024)
• Prepa Anáhuac, High School Diploma (2022)
Technical Skills
• Analyze data - Prepa Anahuac Monterrey (2022)
• Web Design - Full Sail, (2023)
• Graphic Design - Prepa Anahuac Monterrey (2022)
• Social Media Marketing - MMM (2022)
Soft Skills
• Problem solving - MMM (2022)
• Decision-making - MMM (2022)
• Teamwork - Irlandes de Monterrey (2018)

14. DIEGO KALIFE
Do you have a problem in marketing, sales, or media? Well, what I do is
effective marketing in the sports industry. In fact, I've had experience with
NBA teams and the NCAA college Basketball.
“

15. REFERENCES
11-2021.00 - marketing managers. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/11-2021.00
Jeff Carlisle, U. S. soccer correspondent. (n.d.). Luiz Muzzi
set to join Orlando City front of
fi
ce from FC Dallas.
ESPN. https://www.espn.com/soccer/story/_/id/
37567008/luiz-muzzi-set-join-orlando-city-front-of
fi
ce-
fc-dallas
Orlandocitysc. (n.d.). Orlando City. orlandocitysc. https://
www.orlandocitysc.com/club/front-of
fi
ce-staff
Sports marketing & media bachelor’s degree. Full Sail
University. (n.d.). https://www.fullsail.edu/degrees/
sports-marketing-and-media-bachelor
Diego Kalife - Full sail university - winter park, Florida ... -
linkedin. (n.d.). https://www.linkedin.com/in/diego-
kalife-a3516b226
Josean Montesino Centeno - manager of broadcast and
video ... - linkedin. (n.d.-b). https://www.linkedin.com/
in/josean-montesino-centeno-0a4b2615b
Kyle Sturley - Senior director of marketing,
communications ... - linkedin. (n.d.-c). https://
www.linkedin.com/in/kylesturley
Emilio Herrera Reyes - linkedin México. (n.d.-b). https://
mx.linkedin.com/in/emilio-herrera-reyes-12b48225
Cyler Delahoz - University of Central
fl
orida - linkedin.
(n.d.-a). https://www.linkedin.com/in/cyler-delahoz
Connor McLaughlin - Boys lacrosse defensive assistant -
linkedin. (n.d.-a). https://www.linkedin.com/in/connor-
mclaughlin12