The document contains information about the organizational structure and positions within a company. It includes an organizational chart showing the CEO oversees heads of marketing, sales, operations, and IT. Position descriptions provide the main goals and tasks for each role. A process workflow chart outlines the customer and partner ordering and delivery process. The financial plan section indicates a plan was included but no details are shown.

1. May 9, 2015
CLASS PRESENTATION 10
Chief
Food
Officers

2. Agenda
Position Description2
Organizational Chart1
Process Work-Flow3
Financial Plan4

3. Organizational Chart
CEO
Managing
Director
Head of
Marketing
Marketing
Assistant
Head of
Sales
Sales
Assistant
Head of
Operations
Operations
Manager
IT
Manager
IT
Developer
ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

4. Position Description
Position Chief Executive Officer
Main Goals Sustainable Business Growth; Maximum
control over the different business
branches
Strategic Tasks Define corporate strategy and goals;
Foresee strategic markets and
partnerships
Tactical Tasks Provide leadership to the corporation;
Internal management; represent the
company with outside parties
ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

5. Position Description
ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| REVENUES
Position Head of Marketing
Main Goals Increase Marketing Tools traffic;
Create Brand Equity; Attract new
customers and partners; Retain
customers and partners
Strategic
Tasks
Identify the best marketing channels to
communicate with new/current
customers and partners.
Tactical
Tasks
Implement the marketing strategy and
measure the results to find out the
efficiency of the channels used.

6. Position Description
Position Head of Sales
Main Goals Increase Sales at positive growth rate in
accordance to the company’s goals
Strategic Tasks Develops and executes sales programs to achieve
stated objectives; analyzes sales programs and
adjusts strategy and tactics to increase
effectiveness; reviews analysis of sales surveys on
current and new product concepts in order to
recommend future sales
Tactical Tasks Supervise divisional sales staff and coaches
marketing department; undertakes market research,
including input from sales force, customers and
partners, to define market needs and drive the
service development strategy.
ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

7. Position Description
Position Head of Operations
Main Goals Increase quality control of the process and
partners data base; Increase customers
and partners satisfaction;
Strategic Tasks Create and update the specific policies
and plans of the business; Together with
sales, build strong potential customer and
partner data base.
Tactical Tasks Supervise the processes with help of
external consultants and audits; Customer
Satisfaction Survey after each delivery;
Updated Data base with potential partners
ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

8. Position Description
Position IT Manager
Main Goals Attract new customers and partners by
increasing website traffic.
Strategic Tasks Develop SEO strategy; attractive design
and user-friendly website.
Tactical Tasks Constantly measure the efficiency of the
strategies applied at the acquisition of
new customers and partners.
ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

9. Process Work-Flow
Customer
Freelancer
(Delivery)
Restaurant
(Partner)
Get to the
website
Open the app
Enter via
Facebook
Enter via E-mail
Enter via
Facebook
Enter via E-mail
Browse
offers
Choose
Type of
Food;
Prices;
Location
Choose
Restaurant
Choose
Meal
Select
Payment
type
Credit
Card
Cash
Confirm
Order
Submit
Application
Form
Receive a
confirmation e-mail
Interview with
Managing Director
YNS Freelancers
Data Base
Leave the
recruitment
Receive
the order
Receive the proposal
Sign the contract
and pay fees
End of the
proposal
YND Restaurants
Data BaseYes?
No?
Accepted?
Not accepted?
Start cooking the
meal
Order
cancelled
Meal Ready
No?
Yes?
3-5min
10-15min
Receive
delivery
confirmation
Receive
YND Meal
One freelancer
accept Delivery
Request
Drive to the
restaurant
Pick the Meal Deliver the meal
10-15min
ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

10. Financial Plan
ORGANIZATIONAL CHART | POSITION DESCRIPTION | PROCESS WORK-FLOW| FINANCIAL PLAN

11. Thank you!
Visit us at:
catolicalisbonentrepreneurs.wordpress.com

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