The document outlines a class presentation on validating hypotheses for a business model. It discusses 10 hypotheses for key elements of the business model like customer segments, value propositions, channels, and revenue streams. Each hypothesis is given an impact score and likelihood of being invalid. Methods for testing each hypothesis, such as interviews and surveys, are provided along with criteria for validation. The presentation also includes the business model canvas and lessons learned from developing the project.

1. March 2, 2015
CLASS PRESENTATION 3
Lean
Entrepreneurship
Project
Chief Food Officers
Team 4

2. Agenda
Business Model2
The 10 Hypotheses: Prioritization, Overview
and Validation Forms
1
Lessons Learned3

3. The 10 Hypotheses:
Prioritization The 10 hypotheses
that score highest
are our 10
hypotheses to
evaluate
Customer
Segments,
Channels and
Revenue Streams
are the most
important
components.

4. The 10 Hypotheses: Overview
Customer Segments: Time poorCS1
Customer Segments:Lazy/ Don‘t want to cookCS2
Value Propositions: QualityVP1
Value Propositions: Fast DeliveryVP2
Channels: WebsiteCH1
Channels: Mobile ApplicationCH2
Customer Relationships: Automated/ CustomizedCR1
Revenue Streams: Comission FeeRS1
Key Activities: DistributionKA1
Revenue Streams: Delivery FeeRS

5. CS1: Time poor
Business Model Impact: 5
Likelihood of Invalid Hypothesis: 2
Hypothesis Time-poor consumer will order food online.
Test Interview 25 consumers from the segment
“time-poor consumers” and ask them if they
would order food online from our website.
Validation At least 70% of the respondents state that they
they would order.

6. CS2:Lazy/ Don‘t want to cook
Business Model Impact: 5
Likelihood of Invalid Hypothesis: 3
Hypothesis Lazy consumers/consumers who don't want
cook will order food online.
Test Online survey to 100 potential customers
(mainly students) and ask them if they would
order food online from our website.
Validation At least 75% of the respondents state that they
they would order from our website.

7. VP1: Quality
Business Model Impact: 4
Likelihood of Invalid Hypothesis: 3
Hypothesis High food quality increases consumers‘
likelihood to order food online.
Test Online survey to 100 potential customers
(university students, young professionals, etc.)
to find out if a high food quality would increase
increase their likelihood to order food online.
Validation At least 70% of the respondents state that high
high food quality would increase their likelihood

8. VP2: Fast Delivery
Business Model Impact: 4
Likelihood of Invalid Hypothesis: 3
Hypothesis Fast delivery increases consumers‘ likelihood
to order food online.
Test Online survey to 100 potential customers
(university students, young professionals, etc.)
to find out if fast delivery increases the likelihood
likelihood to order food online.
Validation At least 70% of the respondents state that fast
delivery would increase their likelihood to order

9. CH1: Website
Business Model Impact: 5
Likelihood of Invalid Hypothesis: 4
Hypothesis Our customers will use a website to order food
from different types of restaurants.
Test Interview 35 potential customers (university
students, business people, busy mothers, ..) to
see how approachable and convenient would
this tool be and how useful it would be in their
daily tasks management.
Validation If 80% of the interviewees consider using this
tool to order food online, we should validate the
the hypothesis.

10. CH2: Mobile Application
Business Model Impact: 4
Likelihood of Invalid Hypothesis: 5
Hypothesis Our customers will use a mobile application to
order food.
Test Interview 35 potential customers (university
students, business people, busy mothers, …) to
to see how approachable and convenient would
would this tool be and how useful it would be in
in their daily tasks management.
Validation If 60% of the interviewees consider using this
tool to order food online, we should validate the
the hypothesis.

11. CR1: Automated/ Customized
Business Model Impact: 4
Likelihood of Invalid Hypothesis: 3
Hypothesis Automated but simultaneously customized
relationships are important to build/increase
customer satisfaction.
Test Interview 20 potential customers (university
students, young professionals, etc.) to find out if
if they like these kinds of relationships.
Validation At least 70% of respondents state that they
would like these kinds of relationships.

12. RS1: Comission Fee
Business Model Impact: 5
Likelihood of Invalid Hypothesis: 4
Hypothesis Restaurants are willing to pay a comission fee
in order to have their services listed on website
website and mobile application.
Test Interview 35 potential restaurant partners to find
find out if there is a willingness to pay.
Validation At least 75% of the persons interviews state that
that they would pay for our service.

13. RS2: Delivery Fee
Business Model Impact: 3
Likelihood of Invalid Hypothesis: 4
Hypothesis Customers are willing to pay for the delivery
service which means an additional cost
compared with the normal prices of the
restaurant.
Test With a landing page with fake food ordering at
at home with a delivery fee OR/AND 100 online
online surveys to potential customers (students,
(students, young professionals, etc.).
Validation When more than 1000 people click for ordering
ordering the food with the delivery fee
OR/AND 50% of the respondents state that they
they would pay an extra for the delivery.

14. KA1: Delivery
Business Model Impact: 4
Likelihood of Invalid Hypothesis: 5
Hypothesis We can rely on our restaurant partners to take
Test Telephone calls or interviews with 30 potential
potential partner restaurants to find out if they
Validation At least 50% of respondents state that they are

15. Business Model
Key Partners Key Activities Value Propositions Customer RelationshipsCustomer Segments
Revenue Streams
ChannelsKey Resources
Cost Structure
Time
Poor
Lazy/
Don’t
want to
cook
Personal
Assistance
(Phone)
Automated/
Customized
Website Mobile
Application
Quality FoodVariety
Fast Delivery Easiness/
Convenience
Sales
Marketing
Delivery
Scooters
IT System
Partners
Brand
Marketing ScootersHR Rent
Comission
Fee from
restaurants
Delivery Fee
from final
consumers
Restaurants
and
Takeaways
IT Partners
Scooter
Suppliers

16. Lessons Learned
 How to develop a business name in
group
 How to validate a Business Model Hypothesis
 “How to Conduct an Interview
Effectively”,http://www.entrepreneur.com/arti
cle/225960

17. - Thank
You -