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This document summarizes the results of validating business model hypotheses for a food delivery service. Several hypotheses were tested, including that restaurants would be willing to pay a commission fee and customers a delivery fee. Interviews with 10 restaurants found that 7 out of 10 responded positively to the commission fee hypothesis. A/B testing of 1€ vs 3€ delivery fees found that one option received more responses, validating the fee amount customers would pay. Benchmarking of other food delivery businesses showed commission fees ranged from 10-17.5% and delivery fees from 0-7 euros. The document concluded that key hypotheses around revenue streams were validated.
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The presentation discusses null and alternative hypotheses. The null hypothesis expresses no difference or inequality between variables, while the alternative hypothesis expresses a difference or conflict. The null hypothesis is what researchers expect will definitely happen, while the alternative hypothesis is what researchers want to test. Examples are provided of null hypotheses stating children who eat oily fish do not show higher IQ increases than others, and that extroverts and introverts are equally healthy. The alternative hypotheses are that children eating oily fish will show higher IQ increases, and that introverts are not healthier than extroverts.
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1. The street food market in Colombia represents $10 billion annually and is expected to grow 7% each year.
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This file includes the process of research done in Karjat for the packaged food industry. The Process includes
DEFINING THE PROBLEM
OBJECTIVE OF THE STUDY
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DATA SOURCES
TECHNIQUE OF DATA COLLECTION
SOCIAL CULTURE CONTEXT
GEOGRAPHICAL LIMIT
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This document provides an overview of hypotheses for a presentation. It begins with learning outcomes which are to explain the meaning and significance of hypotheses, identify types of hypotheses, and illustrate why hypotheses are needed.
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The document discusses hypothesis testing in research. It defines a hypothesis as a proposition that can be tested scientifically. The key points are:
- A hypothesis aims to explain a phenomenon and can be tested objectively. Common hypotheses compare two groups or variables.
- Statistical hypothesis testing involves a null hypothesis (H0) and alternative hypothesis (Ha). H0 is the initial assumption being tested, while Ha is what would be accepted if H0 is rejected.
- Type I errors incorrectly reject a true null hypothesis. Type II errors fail to reject a false null hypothesis. Hypothesis tests aim to control the probability of type I errors.
- The significance level is the probability of a type I error,
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- The document discusses a study on consumer behavior in restaurants. It analyzes factors like food quality, service, ambience, menu, and price that customers consider important in selecting a restaurant.
- Literature review discusses various viewpoints on factors influencing consumer satisfaction and restaurant success/failure. Studies found food quality to be the most important factor for over 50% of customers.
- Hypothesis testing was conducted to determine if customer ratings of restaurant attributes were statistically significant or neutral. The null hypothesis that ratings were neutral was rejected for all attributes, indicating significance.
Research hypothesis
The document discusses hypotheses in research. It defines a hypothesis as a tentative statement about the relationship between two or more variables. Hypotheses help translate research problems into clear predictions and guide investigation. They provide objectivity, direction for data collection, and goals for researchers. Well-stated hypotheses are testable, consistent with existing knowledge, and help establish a link between theory and empirical research. Different types of hypotheses, such as simple, complex, associative, causal, directional, and null hypotheses are described. Sources for developing hypotheses include theoretical frameworks, previous research findings, literature, and experiences.
Hypothesis testing; z test, t-test. f-test
Hypothesis is usually considered as the principal instrument in research and quality control. Its main function is to suggest new experiments and observations. In fact, many experiments are carried out with the deliberate object of testing hypothesis. Decision makers often face situations wherein they are interested in testing hypothesis on the basis of available information and then take decisions on the basis of such testing. In Six –Sigma methodology, hypothesis testing is a tool of substance and used in analysis phase of the six sigma project so that improvement can be done in right direction
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Hypothesis Test - Fresh Entrepreneurs
The document describes a lean entrepreneurship project called World Menu that aims to help restaurants solve the problem of language barriers and labor-intensive menu updates. It proposes providing digital menus through professional translations in any language as a better alternative to manual translations. The project team conducted customer development activities like interviews and surveys to test hypotheses about problems restaurants face and potential solutions. It validated that restaurants have language barrier issues and would prefer outsourcing menu maintenance. The document also discusses testing revenue stream hypotheses and finding qualified partners for translations and printing.
How to Run Landing Page Tests On and Off Paid Social Platforms
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Class presentation 8
- 1. April 27, 2015 CLASS PRESENTATION 8 Chief Food Officers
- 2. Agenda Hypothesis Forms – Revenue Streams2 Hypothesis Validated1 Free Marketing Channels3 Next steps4
- 3. Restaurants’ New Feedback 7 5 7 2 0% 20% 40% 60% 80% 100% Restaurant and takeaways - General interest Commission fee Delivery - validated if it should be done by YND Validation of Hypotheses # of positive answers # of negative answers Validated New Insights Medium quality restaurants are more interested in this business idea. Some would only be able to pay the comission fee during week days HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING
- 4. Overview of the Hypotheses Customer Segments: StudentsCS1 Customer Segments: ProfessionalsCS2 Value Propositions: No time to cookVP1 Value Propositions: No skills to cookVP2 Value Propositions: No quality food optionsVP3 Value Propositions: No want to CookVP4 Value Propositions: Fast delivery of oodVP5 Value Propositions: VarietyVP6 Channels: WebsiteCH1 Value Propositions: Convenience/UsabilityVP7 Key Partners: RestaurantsKP1 Revenue Streams: Delivery Fee from CustomersRS2 Revenue Streams: Comission Fee from restaurantsRS1 Not Validated Validated HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARK
- 5. Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Revenue Streams ChannelsKey Resources Cost Structure CS 1 CS 2 KA 2 KP 1 KP 3 KA 4 KA 3 KA 1 KR 3 KR 2 KR 1 C0 4 CO 3 CO 2 CO 1 KP 2 VP 1 VP 3 VP 5 VP 7 VP 6 VP 4 VP 2 CR 3 CR 2 CR 1 CH 2 CH 1 RS 2 RS 1 Business Model Canvas HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING
- 6. Revenue Streams: KP1 + RS1 Hypothesis Restaurants will be able to pay a commission fee for the service provided. Test 1 Interview 10 restaurants. Validation 1 At least 60% of the respondents have to have a positive answer in order to validate the hypothesis. HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING
- 7. Revenue Streams: CS1 + CS2 + RS2 Hypothesis Students and Professionals will be able to pay a delivery fee (either fixed or variable) for the service provided. Test 1 A/B Testing: 1€ or 3€. Validation 1 The landing page that get more answers will give us the amount that we will be able to charge to the customers. HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING
- 8. Benchmarking HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING Company Coverage B2B B2C Notes Set-up Fee Subscription / Month Avg. Commission Premium Listings Delivery Fee Annotations Delivery Hero / Hungryhouse.co.uk Global / UK 499 GBP 14.99 GBP 14,0% n.a. 0 GBP Free delivery on almost all listings Price guarantee, i.e. same prices as in partner restaurant Lieferando D n.a. n.a. 10,0% Yes 0 - 3 EUR Set by restaurant partner, free delivery above a minimum order - JustEeat / JustEat.co.uk Global / UK approx. 500 GBP n.a. 12,5% Yes 0 - 3 GBP Free delivery on almost all listings - Foodpanda Asia n.a. n.a. 17,5% n.a. 0 - 7 EUR Strong dependence on country characteristics Delivery as well as pickup NoMenu PT ? d Markup ? ? ? ? Revenue Streams: Comission Fee from restaurantsRS1 Revenue Streams: Delivery Fee from CustomersRS2
- 9. Thank you! Visit us at: catolicalisbonentrepreneurs.wordpress.com
Editor's Notes
- AGENDA Intro - Mission & Vision - Six&Six / internationalize industry verticals / eCommerce growth / Set the Foundation 1. Internationalization: Publisher: Russia as a competitive Advantage – Poetschke Telecommunication: Opportunities & Threats in Telco - Stirm & Juaranz 2. Collaboration: Healthcare: The Abbot-Case in FR - Winkelmann & Rutyna HTE: The Apple-Case - Schmidt & Aydindag 3. Innovation: Consumer Products: Bagsorter - Buse & Marquardt CIM: Connected Car - Scholz & Ruhland
- AGENDA Intro - Mission & Vision - Six&Six / internationalize industry verticals / eCommerce growth / Set the Foundation 1. Internationalization: Publisher: Russia as a competitive Advantage – Poetschke Telecommunication: Opportunities & Threats in Telco - Stirm & Juaranz 2. Collaboration: Healthcare: The Abbot-Case in FR - Winkelmann & Rutyna HTE: The Apple-Case - Schmidt & Aydindag 3. Innovation: Consumer Products: Bagsorter - Buse & Marquardt CIM: Connected Car - Scholz & Ruhland